The rapid rise of smartphones has created a new era in market research and provided a new application for sample science in an increasingly fragmented digital world. Placed has leveraged the significant growth in smartphone usage to construct the world’s largest location panel of 70,000 consumers who have opted-in to share their location – measuring more than 70 million location data points each day to stitch together the paths and places that consumers visit in the offline world. Find out how this approach has created the first ratings service for the physical world and opened a new view into consumer behavior. About Placed Placed provides clients the most complete understanding of what consumers do in the physical world – and turns that information into actionable insights. Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group. For more information about Placed and its location analytics solutions, please visit: http://www.placed.com/

1. Representativeness Still Matters:
Sample Science in a Fragmented World
Eric Warddrip
Director of Business Development
Placed, Inc.
eric@placed.com

2. PANEL DATA SOURCED FROM APPS
70,000+
OPT-IN PANELISTS
2 APPS & PARTNERS
PANEL APP
GIVE 2 CHARITY
AFFILIATE PROGRAM
70 MILLION
LOCATIONS
MEASURED DAILY

3. LOCATION VALIDATION
0
2
4
6
8
10
12
14
16
18
Billions
Locations Measured

4. DEMOGRAPHIC VALIDATION

5. USE CASE: RETAIL
F, 14-24

6. CONSUMER INSIGHTS
Among Total
Population
Among
Hispanics
High Affinity
to Visit….

7. CUSTOMIZE: SEGMENTS & QUESTIONS

8. LEARN MORE
VISIT WWW.PLACED.COM TO LEARN MORE
AND DOWNLOAD OUR LATEST REPORTS
Contact:
ERIC WARDDRIP
eric@placed.com