One of the most hyped topics in the worlds of marketing, technology, and consumer insights is Big Data. Join our panel of experts for a discussion that's going to clear the hype away. Gain a real perspective on the subject and a better understanding of what Big Data can deliver today. Michael Wolfe, Bottom Line Analytics David Johnson, Decooda Greg Pharo, AT&T David Weinberger, Customer Centric Strategy Our distinguished panelists offer clear views on: The business drivers and ROI of Big Data investment Actual use cases, success stories, and who’s doing it today The role of analytics in turning big data into insights

1. BIG DATA OR BIG
HYPE?

2. YOUR MODERATOR
Leonard Murphy
Chief Editor &
Principal Consultant
GreenBook

3. HOUSEKEEPING
Duration: 1 hour
Recording available
within the next week
Questions?
• Use the Q&A
box
• Twitter #iiex
You are on mute

4. TODAY’S PANEL
Michael Wolfe
Bottom Line Analytics
David
Johnson
Decooda
Greg
Pharo
AT&T
David Weinberger
Why5 Research

6. What does “Big Data”
mean today?

7. What’s hype and
what’s reality?
What are current
data collection and
aggregation
technologies?

8. What’s the role of
Analytics in turning big
data into insights?
What are the business
drivers and ROI?

9. Who’s doing it today?
Use cases and
success stories.
What’s the picture 2-5
years out?

10. THANK YOU!
• Use the Q&A box
• Twitter #iiex