2019’s Most Recommended EdTech Companies To Watch, have come across a few significant organizations that have leveraged every opportunity in this domain.

1. www.insightssuccess.com
2019 | Volume-9 | Issue-4
EdTech Companies

4. The Changing
Roads of Education
Editor’s Desk
www.insightssuccess.com
2019 | Volume-9 | Issue-4
EdTech Companies
Technology and the discipline of education
have been treading on parallel roads,
ceaselessly progressing and transcending into
notions that now hold the potential to change the very
definition of human evolution.
There have been numerous avenues in the field of
education which have provided a path for innovative
organizations to tap into a superfluous proportion of
resources, which in turn aided the conception of
revolutionary platforms and technologies.
A plethora of eLearning platforms have been on the
rise, catering to newer generations of young learners
and aspiring professionals. From cloud based learning
systems to customized content approaches, eLearning
platforms have striven to deliver top-notch quality
offerings, in lieu of the traditional learning culture and
teaching methods.
Taking into consideration this transformation of the
education sector, for the better, we at Insights Success,
in our journey to seek 2019’s Most Recommended
EdTech Companies To Watch, have come across a few
significant organizations that have leveraged every
opportunity in this domain.
The companies that have been featured in this edition
include:
Anak2U, a simple school management system for
childcare and early education centres to track a child’s

5. learning in class and report it to parents. The company revolutionizes the way a report is generated, firstly by making it
digital, and then enhancing it by providing recommendation activities to parents, that are auto-generated by the system to
ensure that children’s learning does not stop at school.
codeSpark, a venture backed edtech company behind codeSpark Academy, the world’s #1 coding platform for kids ages 4-
10. Using a proprietary “no words” interface, codeSpark has introduced more than 30 million kids to coding in just four
years. codeSpark was inspired by co-founder Grant Hosford’s young daughters, who wanted to know how computers work.
Kids use codeSpark Academy to design and code over 27,000 video games and interactive stories every day.
EtutorWorld which is a leading EdTech company delivering world-class online tutoring services for K-12 and Test Prep.
The organization’s mission is to provide top-notch tutoring services combined with affordability and convenience, making it
the most sought-after e-learning platform across US and other countries globally.
route2work is a social impact business and a full-service education, qualifications and careers provider. Its primary focus is
to get talent into work and in accelerating the careers of those already in work by offering world-class digitized content with
vendor-based qualifications, that is industry-standard, and leads to interviews & career progression with their employment
partners.
TeenEinstein is a technology company focused on enhancing Math education for kids in United States and worldwide. The
company’s AI is being used as the tool in knowledge dissemination by the STEM leaders. Also working towards world’s first
high caliber STEM University with access to one all, across the globe, TeenEinstein’s endeavor is to take the STEM
education to one and all and make it interesting and that leads to lots of innovation and benefits to the common man.
TinyTap is an award-winning educational platform, that enables limitless learning for children by giving them access to over
150,000 interactive games created by top educators worldwide. The platform empowers teachers to easily create educational
games or activities for their students and allows them to share these games for free or as premium content in the TinyTap
marketplace app and web portal.
A few other companies that are worth a mention pertaining to their work in the EdTech sphere are, Versado Training, Tyler
Technologies, MaxBrain, and DavtonLearn.
Also make sure to flip through articles from top industry experts and by our in-house editorial team to receive a brief taste of
the sector and be au fait with the know hows.
Bon appétit!
Abhishaj Sajeev
Abhishaj Sajeev

6. eTutorWorld
Changing the Face of Online
Education Globally
20
route2work
Creating Pathways towards a
World of Opportunity
22
Anak2U
Reforming Education One
Child at a Time
Anak2U
Reforming Education One
Child at a Time
10
codeSpark
Turning Programming
into Play!
12

7. TeenEinstein
A Global Approach to Enhance
STEM Education
28
TinyTap
Limitless Interactive Learning for
Kids Worldwide
30
Contents
LEADERSHIP THOUGHT
Leveraging the Potential of
Gaming into Education
EDITOR’S PICK
Changing Paradigms of the
Traditional Education System
16
Article
CXO Standpoint
24

9. sales@insightssuccess.com
September, 2019
Circulation Manager Tanaji
Research Analyst Eric Smith
Editor-in-Chief Pooja M. Bansal
Anish MillerSenior Editor
Sophie, Brad, SapnaBusiness Development Executives
Managing Editor
Upama, Ryan
Sherin RodricksBusiness Development Manager
Abhishaj Sajeev
Contributing Writers
Art & Design Head Amol Kamble
Art & Design Assistant Priyanka Rajage
Visualiser David King
Paul BelinCo-designer
Art & Picture Editor Deepanjali Jena
Marketing Manager Jennifer Winget
Technical Consultants Pratiksha, Aditya, David
Technical Head Jacob Smile
Assistant Technical Head
SME-SMO Executives Gemson, Uma, Manoj
Digital Marketing Manager Alina Sege
Assistant Digital Marketing Manager Prashant Chevale
Copyright © 2019 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not
be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission
from Insights Success. Reprint rights remain solely with Insights Success.
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12. Reforming Education One Child at a Time
The inclusion of various
innovative technologies within
the domain of education has
given comprehensive development a
brief push towards expanding its
potential. Education and technology
when conjoined, while the necessity
for ever-long progress plays the
catalyst, makes learning more
powerful.
On similar terms, Anak2U, an easy all-
inclusive solution has been designed
for teachers and parents when
managing children’s day to day
activities in Early Education centers.
Founded in 2019, Anak2U, literally
meaning Children to You, starts as a
simple school management system for
childcare and early education centres
to track a child’s learning in class and
reported to
parents.
The company revolutionizes the way a
report is generated, firstly by making it
digital, and then enhancing it by
providing recommendation activities to
parents, that are auto-generated by the
system to ensure that children’s
learning does not stop at school.
Anak2U’s initial early adopter
provided a feedback that the primary
problem which the school faces is time
constraint. This has been evident
because during school period, they
need to give all the time to supervise
each of the children. In this case,
Anak2U, decreases the time to create a
report from 30 minutes for one class to
5 minutes, allowing the teacher to
focus on the children and activities in
class.
Another problem that Anak2U
addresses, is the time consumed to
create quality resources
based on learning and children’s
milestones. However, this requires time
and analysis, as teachers
need to spend time to appropriately
craft quality resources, and supposed to
have it personalized to
the class and children’s learning
capability.
The company has partnered up with
resources provider, child care specialist
and universities to help and build
digital and physical resources. It also
aims to enhance different learning and
development milestones. All these
activities and resources are tagged on
different skills, teachers can use the
resources provided in class or parents
can also use it as follow up activities at
home.
Anak2U is the only solution in the
market that has a milestone tracker for
Islamic curriculum, and linking it to
the resources that the company built in-
house or has curated from partners. It
uses analytics to retrieve data from the
digital reporting and a child’s activities
to perform data analysis and push the
right follow up activities to the parents.
This is important for the company as it
is moving towards personalized
learning in early education. Moving
forward, Anak2U will be delivering
tailor made resources based on
children’s capability.
The Team
Anak2U’s onset towards a global
ascendance is helmed by Wan
Muzaffar Wan Hashim, the CEO and
|September2019|10

13. Anak2U was built to
enhance the communication
between school and parents,
and revolutionize the current
child report card system.
Wan Muzaffar Wan Hashim
Co-founder & CEO
Co-founder of Anak2U. He holds a Diplome Ingenieur
(Master) in Telecommunication from IMT Lille Douai
France and Master’s in Global E-Business from University
Lille 1.
Prior to becoming an entrepreneur, he was a trainer, and has
conducted digital training around the region including in
Singapore, Malaysia, Indonesia, Brunei, Maldives and Sri
Lanka. He also regularly participates in delivering multiple
digital project in Malaysia used in the region in multiple
domains, from startup to corporate projects including OTT
product, Astro Go, travel and loyalty industries such as
AirAsiaBig and Firefly mobile app.
Together with two other co-founders, Aniq Aiman Imran
and Mohamad Faizal Razak, each having strength in
Operation and Technology, Anak2U was built to enhance
the communication between school and parent, and
revolutionize the current child report card system.
Sustaining Competency
When asked on how the company aims to sustain its
competition, considering the ever-competitive market, the
CEO says, “The growth in technology gives a lot of
opportunity in Ed Tech market, especially in Islamic market
where a lot of domains are still open for grab, and can be
tapped into. From speech recognition, text recognition, the
market is wide open and we plan to explore the digital
resources incorporating this technology in them.”
The team at Anak2U hopes to be able to build world-class
solutions, with world class curriculum and able to reach its
audience through them. “When we find the right formula,
we could grow the solution beyond early education, to the
primary and secondary school vertical as well,” he adds.
Overcoming Hurdles
Some of the challenges Anak2U faces as a startup are, to
break through the current compiling crowded space,
evaluating the software products without testing them with
students, and the learning curve to use the software. The
company provides onsite training to help and introduce the
software to teachers and parents, and will be inventing an
effective way to educate and adjust the application and
system everywhere.
Pricing is also an issue as the company constantly tackles
the problem for the entire ecosystem and some early
education centers in the region may also have a budget
constraint, making Anak2U to come out with different
solutions and packages to different target market.
Anak2U will continue to invest in strengthening its main
milestone tracking app, as well as the digital resources so
that it will be widely used in the market. The company’s
aim is to make Anak2U the main reference for parent and
teacher in Islamic world.
“ “
2019'S MOST RECOMMENDED
EdTechCOMPANIES TO WATCH
11| |September2019

14. Turning Programming into Play!
In today’s technology driven era,
education companies are
developing increasingly user
friendly tools for creating a positive
impact in classroom. These digital
initiatives deliver a significant impact
on kids by offering them highly
accessible learning platforms. As
more educational programs turn
digital, teachers are finding that
blending technology into the learning
experience provides a unique and
innovative classroom experience.
One of the companies leading this
new movement is codeSpark, the
creator of educational software and
games for children ages 4-12.
In an interview with Insights
Success, , CEO andGrant Hosford
Co-founder of codeSpark, sheds
light on the company’s cutting-edge
solutions which are enriching the
education sector. Considering these
innovative and inspiring aspects,
Insights Success recognizes
codeSpark as one of the 10 Most
Innovative EdTech Solution
Providers 2019.
Below are highlights from the
interview conducted between Grant
and Insights Success:
Give a brief overview of your
company.
codeSpark is the venture backed
edtech company behind codeSpark
Academy, the world’s #1 coding
platform for kids ages 4-10. Using a
proprietary “no words” interface,
codeSpark has introduced more than
30 million kids ages 4 to 10 to
coding in just four years. codeSpark
was inspired by co-founder Grant
Hosford’s young daughters, who
wanted to know how computers
work. Kids use codeSpark Academy
to design and code over 35,000 video
games and interactive stories every
day!
Tell us about your company’s
products and services.
codeSpark Academy is the #1 kids
coding platform in the world and the
top grossing coding platform of any
kind on iOS. Kids ages 4-10 use
codeSpark academy to learn
fundamental computer science
concepts. They put those concepts to
work designing and programming
their own video games and
interactive stories. codeSpark is used
at home and in schools. Over 60,000
K-5 teachers use codeSpark
Academy in their classroom to teach
computer science. The platform is
free for public schools and libraries
while home users can purchase full
access via a subscription. Our
product team adds new content and
features to codeSpark Academy
every 3-4 weeks. Our app has been
downloaded over 12 million times
and has been used by 30 million kids
around the world. We are very proud
that 53% of codeSpark’s users are
girls, the highest percentage on any
coding platform we know of.
How services offered by your
company are designed to give
access to right technology at right
time?
Teachers, parents and kids can access
codeSpark Academy at any time on
iOS, Android, Amazon Devices and
the Web. The product has been tested
with thousands of kids in the 4-10
age group and has 4.6 stars out of 5
on iOS.
What are the innovative
approaches are adapted by the
company to improve the quality of
solutions?
Our proprietary “no words” interface
makes our app highly accessible for
|September2019|12

15. We teach young kids about
computer science and give
them the power to create
remarkable video games
and interactive stories.
Grant Hosford
Co-founder & CEO
many different types of learners. In addition our focus on
creativity has allowed a generation to understand the
power of computer science for problem solving. Kids
learn from and, are inspired by, other kid creators.
Where does company name see itself in the long run
and/or what are its future goals?
codeSpark wants to introduce every child in the world to
the power of digital creation. We intend to be the digital
version of LEGO for this generation.
About the Leader
Grant Hosford is the Co-founder and had the original
idea for codeSpark. He is an experienced entrepreneur
who has spent the last 20 years building successful
digital businesses in Seattle and Los Angeles. Grant has
deep expertise in new product launches, has lived on 4
continents and comes from a family of educators. He’s a
husband, father of three kids, coaches girls soccer and
rides bikes often. He thought computer science should be
taught throughout a child’s K-12 career, just like English
and Math. He and Co-founder Joe Shochet have also
focused on letting kids be creative with code. They
believe deeply that computer science is a tool for
problem solving and creative expression and wanted to
allow young kids to experience the thrill of creating
something from your imagination. Grant speaks
regularly about closing access gaps in STEM education
for girls.
Testimonials from codeSpark Clients
“I love CodeSpark! I’ve used it for two years now, and it
has definitely helped my students think about problems
chronologically, and has helped them visualize much
more than before. They understand trial and error and
can plan ahead. Thank you, CodeSpark!.” - Becky M.,
K-5 STEM Teacher, Illinois
“My students absolutely love Codespark. This year after
using Codespark I could see a huge improvement in my
students’ understanding of basic programming skills,
problem solving skills and their use of computer science
vocabulary.”- Amanda Cox, First Grade Teacher, KY
“I’m 8 years old and I’ve been using this app for 8
months. This is the best game ever!! I like to make
games!! I think you will too!!” - Dana H, kid
“My 6 year old absolutely LOVES The Foos and as a
programmer, I am impressed with how well it’s showing
her the rudiments of procedural problem solving in the
most fun possible way!.” - Justin, parent
“
“
2019'S MOST RECOMMENDED
EdTechCOMPANIES TO WATCH
13| |September2019

18. |September2019|16

19. What drives the EdTech Sector?
When the need for something becomes essential, you are
forced to find ways of getting or achieving it, which is
absolutely true in the context of EdTech field.
Most of the EdTech companies are the brainchild of innovative
minds and incredible ideas of the talented folks. They have had the
sole intent to make a constructive change in the traditional education
system with advanced and hi-tech solutions, they developed.
Many a time, students, as well as teachers, find the traditional education
system monotonous and disinteresting, which affects the overall
development and productivity of pupils, who are in fact much more capable
of grasping and learning, if engaged appropriately. If the learning is a
stressful process, it hampers motivation and quality of education. It is said
that a person can easily grasp and recall visual things than just theory.
The various subjects like mathematics, biology, chemistry, art, etc. have
become fun to learn and easy to comprehend with the advanced interactive and
thought-provoking learning solutions provided by the EdTech companies,
which makes it more effective for pupils in long run. According to a recent
study, a drastic difference was observed in the students from elementary to
high-school in terms of productivity, who went through the digital and
interactive learning process.
Another important factor is “student to teacher ratio.” Most of the developed
and less populated countries have an adequate student to teacher ratio in
schools and colleges. However, it’s a completely different picture in
developing, underdeveloped and densely populated countries, where the
education sector is in grim condition due to the lack of teachers and inadequate
learning facilities. The quality of education is also compromised due to
government inactions and apathy.
EdTech companies are playing an extremely crucial role in these countries by
imparting education and providing much-needed learning infrastructure to the
masses in a very minimal budget and time.
Learn on the Go
For almost past 100 years or so, we have been following a learning model
(especially elementary to high school level) where, a teacher or professor
stands at the front of the classroom explaining ideas, writing on the board,
while students sit and listen with the learning materials being mostly physical
textbooks.
EDITOR’S PICK
17|September2019|

20. Now, however, in the digital realm, EdTech has transformed
the conventional notion of a classroom. The availability of
low-cost and high-speed internet has made it possible for
EdTech to reach a wider and vast section of the population.
Students are using laptops and tablets to learn various
aspects of the curriculum through digital media, and
teachers find it more appealing to elucidate different facets
of their subjects. Many schools and colleges have in fact
implemented BYOD (Bring Your Own Device) policies for
students’ convenience.
This digital learning content is more up-to-date and
comprehensive in nature, which allows the pupils to explore
and learn at their own pace. It can be altered and
customized as per the learners’ need at any point in time.
Hence it gives liberty to schools and colleges to easily adapt
and embrace this digital technology.
Distance education is just a click away today; one can
pursue the interesting courses from miles away sitting in
another city or country altogether, thanks to e-learning
programs offered by several institutions across the globe. It
saves huge time and money for the individual, which
couldn’t be possible within the traditional education system.
EdTech tools offer a very high level of user engagement and
learning. Teachers and Educational institutions leverage the
EdTech tools to practically and smartly access a student’s
progress. Instead of waiting for exam results to disclose a
student’s development in a particular subject, one can use
EdTech tools to monitor their performance on
day-to-day basis. It offers you ways to track a student’s
performance by going through his scores, classroom
attendance, and participation and then come up with a plan
to work on the weak areas.
Every society is divided into different strata. Some belong
to the privileged class and some to moderate and some to
underprivileged class. According to UNESCO report,
approx. thirty-five percent of world’s illiterate population
lives in India, which is quite alarming. Due to the advent of
EdTech companies, the situation is changing gradually, as
an underprivileged class has now access to digital education
with the help NGOs and civil societies. The country’s
progress and development rely on its younger generation, &
hence it has to be well-educated and literate.
EdTech, the Future of Education
Edtech is poised to be the biggest and possibly the most
profitable digitalized sector in the future. This sector
possesses huge potential and offers you a plethora of tools
and options to learn, unlike the partial knowledge offered
by cumbersome and relatively expensive textbooks. Since
all students don’t have the same learning proficiency, one
can personalize these EdTech tools according to one’s
needs.
The steep rise in the cost of a high-school & college
education coupled with the competitive job market has
allowed EdTech companies to increasingly grow its reach to
the masses.
From companies providing education via video
conferencing and to using neuroscience for personalizing
learning experience, Edtech sector is growing rapidly in
size and revenue. EdTech is assumed to be the next
FinTech.
|September2019|18

22. Changing the Face of Online Education Globally
The ascension of a digital-
learning era has emancipated
us from the shortcomings
within traditional education, and has
also established an ease in accessing
content that we prefer most.
Education, over the years, has given
heed to the necessity of evolving with
this paradigm shift in user preference.
The advent and gradual upheaval of the
discipline of education has evidently
conceived a few innovative
organizations which have taken the
e-learning market by storm.
One prominent name among these
organizations is eTutorWorld.
Founded in 2008, eTutorWorld is
leading EdTech company delivering
world-class online tutoring services for
K-12 and Test Prep. The organization’s
mission is to provide top-notch
tutoring services combined with
affordability and convenience, making
it the most sought after e-learning
platform across US and other countries
globally.
In an interview with Insights Success,
Mukul Agrawal, the Co-Founder and
CEO of eTutorWorld, shares his views
regarding the organization, its offerings
and his foresight regarding the
company.
Below are the details of interview
between Insights Success and Mukul.
With regards to your organization’s
profound industry experience, how
do you think the EdTech market has
evolved and what can be expected in
the forthcoming years?
The EdTech market has evolved from
various dimensions in the last few
years and will continue to do so. What
started as an experiment in education
delivery is now being transformed by a
new breed of technology
entrepreneurs. Every field of education
is being disrupted through technology.
Some of those are schools, colleges,
private tutoring, content, trainings etc.
Just as technology, and particularly the
digital era, has disrupted and improved
most major segments of world
economy, education in the same way is
undergoing a tech revolution.
It is about applying digital technology
to deliver a new form of learning
architecture. An architecture that
harnesses the social reach of the
internet, which delivers personalized
learning and training that can
automatically adjust to an individual’s
learning competence and which uses
big data analysis to understand the
most effective ways for learners to
progress.
In changing the traditional architecture
of education, EdTech has the power to
create efficiencies, cut costs and enable
new levels of standardization and
democratized access.
It is set to transform the future of how
education is resourced, taught,
consumed and, ultimately, the results
that it can then yield – both for the
individual and for society as we
continue to build the knowledge
economy.
What are the benefits gained by your
users from your online tutoring
services?
eTutorWorld is a leading EdTech
company providing world-class online
tutoring services for K-12 and Test
Prep. Personalized LIVE online 1-to-1
tutoring is provided in English, Math
and Science for grades 3 to 12.
Tutoring services and worksheets are
also provided for various test preps
such as SCAT, SAT, PSAT, ACT etc.
Our users who take our tutoring
services or purchase our content, gain
the following:
a) Personalized 1-to-1 LIVE online
tutoring
b) Expert qualified and certified
teachers
c) Learning by Design teaching
pedagogy. The teaching plan is
customized for each student as per
student’s needs and learning abilities
d) Holistic learning of concepts and
scoring better grades/marks
e) Practice worksheets after every
session
Considering the necessity of
adapting to the volatile technological
disruptions and/or development of
cutting-edge solutions, how does
your company sustain its
competency in the EdTech market?
Sustaining the competency of
eTutorWorld in this competitive market
is not easy. We follow a very
methodical 3-step process to adapt to
technological disruptions:
• Understand: As a first step, our team
always keeps abreast with the latest
tech disruptions. It is important to
understand them in detail.
• Evaluate: This is a critical step, as
not all technological disruptions
would be applicable for our industry
and specifically out company. So, we
|September2019|20

23. Mukul Agrawal
Co-Founder and CEO
only pick the ones that are relevant.
• Implement: Based on the relevant technologies, we
implement them in a phased manner.
What obstacles and/or limitation do you face while
growing, sustaining or retaining your clientele?
Any company that says it does not face any obstacles in
acquiring customers has either saturated their market or is
not telling the truth. We at eTutorWorld also face many
obstacles in acquiring and retaining our customers.
Some of them are shared here:
• Supply vs Demand: There is always a question on the
right balance between supply and demand. When demand
exceeds supply, you can lose customers and when it is
other way round, it leads to underutilization of supply. In
our case also, we do face the same challenge.
• Pricing: The pricing of our services is one of the most
affordable in the industry. But the critical aspect is to
maintain high quality of tutoring services at affordable
rates. We have been able to solve this challenge well.
• Marketing Spend: We are always presented with the
challenge of right marketing spend. For marketing, no
budget is enough as there is always scope to increase the
budget to acquire/retain customers.
One of the challenges that hinders a company’s growth is to
acquire the right talent. In a growing company like ours,
there is always a need for hiring top-class talent but at a
reasonable budget. With a sector like EdTech that has
several companies with different kind of services, it is a
challenge to hire employees, especially tutors, who have
great knowledge and are good with online medium of
teaching.
What does the future hold for your organization in
terms of internal as well as holistic development?
The future of eTutorWorld looks very bright with the
tutoring services growing across the globe. We are looking
to come up with multiple ideas on expansion. There will be
new offerings and services around our tutoring and content
sale that would be launched in this and next financial year.
This would be combined with geographic expansion to
multiple countries across the globe.
We are also looking to expand our team by hiring more
tutors for K12 and Test prep across subjects. This is
required as the new academic session 2019-20 is starting
and we are expecting a surge in demand.
You will also see some technological changes from our end
in terms of our platform.
So overall, it is a very exciting time ahead for eTutorWorld
and we look forward to following our mantra of affordable
quality tutoring for everyone. No student should be left
behind.
About the Leader
Mukul Agrawal is the Co-Founder and CEO of
Etutorworld. Mukul graduated in Mechanical Engineering
from MS University Baroda and MBA from IIM Calcutta.
He has 30+ years of experience in global technology
companies. He has worked, lived and traveled extensively
in Asia, Europe and USA.
Prior to Etutorworld, Mukul was Unisys India’s Country
Manager and Managing Director. Besides eTutorWorld,
Mukul is interested in fostering entrepreneurship and also
mentors several education startups.
At eTutorWorld, Mukul has been instrumental in
conceptualizing and developing an innovative online
tutoring platform which serves as the technology backbone
for company’s tutoring operations. Mukul is also
responsible for setting up the company’s digital, search and
social media marketing initiatives and they have become
the primary marketing channels for the company. The
google search campaigns were fine-tuned by him to
successfully attract relevant website customers and convert
them to sales, at an acceptable cost.
Visit www.etutorworld.com for more information.
2019'S MOST RECOMMENDED
EdTechCOMPANIES TO WATCH
21| |September2019

24. he EdTech market is
Texperiencing a digital
revolution: the emergence of
millennial and Gen Z talent into the
careers market has disrupted the
reliance on traditional forms of
education. Young people no longer live
and learn in the same way, and as a
result, education and professional
development must adopt a digital edge
to surpass the shortcomings of archaic
forms of learning.
The UK market is stunted by
traditional routes to work: college,
university, apprenticeships, T-Levels.
As a result, they’re falling short when
it comes to satisfying the appetite of
young learners who want to make the
most of on-demand learning which
allows them the ability to study on
their own terms and achieve a career
upon completion. With seminars and
lectures largely being classroom based,
on a set schedule, this is something
structured learning environments
simply aren’t accommodating.
What’s the solution?
Embracing digital education, that leads
to real jobs for talent across the UK, is
a key step. Education, when combined
with technology, provides avenues for
students to learn and improve, whilst
allowing educators to deliver content
effectively. The way we interact with
technology is rapidly changing so it’s
vital the education system keeps pace
with this developing landscape. This is
where EdTech comes into focus.
EdTech has been embraced by myriad
of industry leaders, who themselves are
investing in creating needs-suited
equipment and contemporary
classrooms to provide a forward-
thinking and development-focussed
environment for education.
Allowing flexible options through
online learning is just one of EdTech’s
many benefits. Few companies can
boast the availability of a high-quality
e-learning environment that equips its
students with career-focussed skills.
route2work stands out here: they
provide a world-class training
environment that allows aspirational
students to pursue their dream career.
An Insight into route2work
route2work is a social impact business
and a full-service education,
qualifications and careers provider. Its
primary focus is to get talent into work
and in accelerating the careers of those
already in work by offering world-class
digitized content with vendor-based
qualifications, that is industry-standard,
and leads to interviews & career
progression with their employment
partners.
With 60% of its student-base coming
from inner-city, disadvantaged
backgrounds, they continuously strive
to empower talented students,
regardless of their socio-economic
background.
route2work works with brands such as
full service career provider, The
Training Room
(www.thetrainingroom.com), and
Digital talent acquisition and talent
management business, Infinity
Global.IO (www.infinityglobal.io).
Driving the Revolution
Disrupting the educational
environment and making other
people’s career aspirations a reality is a
challenge, one that, to reach its
potential, needs to have an immense
amount of focus and ambition behind
it. Setting sail to revolutionise the
EdTech market is Andrew Powell,
Group CEO of route2work.
Andrew can relate to the majority of
route2work’s student-base: growing up
on a run-down council estate in South
Wales afforded few career
opportunities. At just 16 years old, he
joined the military where he served for
eleven years, including 5 years with
the British Special Forces in conflict
zones that included the Gulf War I, the
former Yugoslavia and Northern
Ireland.
Creating Pathways towards a World of Opportunity
|September2019|22

25. route2work is disrupting
the traditional UK
educational, talent
acquisition and talent
management space by
offering digitized
education and real jobs
for eligible candidates
across the UK market.
Andrew Powell
Group CEO
Before growing route2work into the forward-thinking
EdTech provision it is today, Andrew served as Group Chief
Operating Officer at FTSE 250 business Colt Technology
Services. His passion for supporting disadvantaged talent
into work and his leadership as a service ‘mantra’ continues
to enable thousands of talented people to fulfill their career
aspirations.
Ensuring students are committed to their career
development is crucial; in Andrew’s own words:
“I have a mantra that is: I don’t care what education, skills
or experience you have. I can give you those. What I can’t
give you is the right attitude and a work ethic. You have to
bring those.”
World-Class Technology Solutions
Partnering with Tata iON (the educational arm of the TATA
group) on a digital technology level, means that route2work
can support career development via a dynamic, digital and
technologically driven platform.
The alliance has been crucial in providing technology at
scale across the talent acquisition, talent management,
education, qualification and employment space.
route2work’s significant Global counterparts are making
huge efforts to ensure that its technology offering remains
cutting edge and meets the needs of talent in a way that is
engaging and universally accessible.
Development in Foresight
route2work is disrupting the traditional UK educational,
talent acquisition and talent management space by offering
digitized education and real jobs for eligible candidates
across the UK market.
It is enabling disadvantaged talent to access careers they
never dreamed they could access, with sights set on
bringing the positive social impact from accessible
professional development to a global stage. Using world-
class technology and solutions, it aims to get millions of
talented people, globally, into the careers of their dreams.
The initial phase of extending outside of the UK market
will see route2work launch into the Indian market in
September 2019.
“
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2019'S MOST RECOMMENDED
EdTechCOMPANIES TO WATCH
23| |September2019

26. Leveraging the Potential
of Gaming into Education
to build a game that measured up to the experiences I was
used to. You don’t play Starcraft, Half-Life, and Diablo
without learning a thing or two about fun engagement. And
so, Mathbreakers.com, and later SuperMathWorld.com was
born. The idea behind these games is simple: Starting from
solid, fun mechanics, build a game on top of a solid
foundation of math, so that the emergent gameplay is
naturally mathematical in nature, while retaining a
playfulness that allows you to jump right in without feeling
like you’re being tested.
In this, we were extremely successful. We actually have
many of our customers (parents and teachers) telling us
their kids play the game for fun; one parent even
commented that their kids would rush through morning
chores in order to get more time on the game. Now that’s
product success! If you have a kid aged 8 - 12, I encourage
you to check out Mathbreakers.com and
SuperMathWorld.com -- there are free trials and you may
see their attitude change from “math sucks/is boring” to
“this is amazing and fun” in a matter of minutes (it’s
happened many times before).
G
o outside!” “Read a book!” “Go to bed!” These
were some of the common phrases from my
childhood, because I had discovered video games,
a portal into an amazing dimension where I could explore
and use magical powers! As an adult game designer, I
thought to myself -- how can I leverage this natural
tendency for play to actually teach something useful?
We started with mathematics, because it felt easy to turn
elementary math concepts like addition and fractions into
game mechanics. Many kids will tell you that they HATE
math, but, when looked at from the right angle,
mathematics is downright beautiful and fun to learn.
Edward Frenkel, a famous mathematician from UC
Berkeley, is known for saying that if art was taught like
math, we’d be told to paint a fence red 1000 times until we
got it right. Would it be any surprise if people thought they
hated art because it was taught this way?
But, this is exactly how math is taught! It doesn’t have to be
this way. Leveraging my many years of gaming--ahem,
market research--as a child, I worked with my co-founders
“
|September2019|24

27. However, that’s not the end of
the story. It turns out that making
a successful business is more than
just making an awesome product that
your end users love. The remainder of
this article will focus on the extreme
challenges facing the ed-tech market
today.
1. Schools are slow. You won’t see
hockey-stick style growth with a product in
schools, because the sales cycle can be up to a
year. Furthermore, they’re slow to adopt -- in the
curve of user adoption, schools tend to lump
towards the “late adopters” side. Not good for startup
sales.
2. Schools are SLOW. Even after multiple playtests on site
that had kids literally screaming about how awesome the
experience was, and even after clearly learning fractions
from our game, it wasn’t enough. At one playtest an 8-year
old boy was using a sword to chop numbers. Half,
Fourth -- easy! Just chop the numbers up until you get the
right amount. Until he got to 7/8ths -- that was a tricky one.
He thinks aloud to himself -- what’s 7/8? It’s.....3 and a half
4ths! Yes, Billy, it is, and congratulations, you’ve achieved
a solid understanding of fraction composition. Jo Boaler
would be proud.
It didn’t matter. Communicating these kinds of results to
schools is like trying to talk to a whale about global
warming. It’s critical information, but whales are huge and
don’t speak your language.
3. Parents are difficult to reach. Every other math app out
there -- and there are *thousands* -- claims to be as fun and
engaging as ours. I’ve seen enough side-by-side playtests to
tell you they’re flat out wrong, and can’t hold a candle to
our game. I don’t mind saying it, because it’s really true.
But it doesn’t matter. To a parent looking at marketing
material, it all seems the same. Standing out is an expensive
proposition, one that requires investor backing (or possibly
some luck and skill that we missed). But even if you get
that part right, there’s even more bad news.
4. The market is tiny. Math apps in the US are valued at
about $1.2 billion for parents and teachers. If you don’t
know anything about market sizes, I’ll give you two
comparisons. Painting residential interiors is upwards of
$50 billion. A single metal-scrapping company can be
worth $1.2 billion alone -- the industry is worth $500
billion globally. In other words, a $1.2 billion market size
simply isn’t big enough for most investors to care.
So what’s the future of games in education?
There will continue to be innovative and powerful solutions
in ed-tech, but they will be small and you’ll have to hunt for
them. The market will continue to be saturated by giants
fueled by government grants and philanthropy, which
makes the gems that startups create harder to find. So the
future of games in education is fuzzy, but if you’re lucky,
you’ll be able to find the pearls that will make a world of
difference to the young learners that find them.
Charlie Van Norman
Co-founder
Mathbreakers
LEADERSHIP THOUGHT
25|September2019|

30. A Global Approach to Enhance STEM Education
With the successive wave of
technological
advancements, EdTech
Market is making rapid strides in AI
based technology innovation and
adaptation. Founded in 2012 in Santa
Clara, CA, TeenEinstein foresees
fusion of arts and technology. It is a
technology company focused on
enhancing STEM education for kids in
United States and worldwide.
TeenEinstein’s AI is being used as the
tool in knowledge dissemination by the
STEM leaders. Also working towards
world’s first high caliber STEM
University with access to one all,
across the globe, TeenEinstein’s
endeavor is to take the STEM
education to one and all and make it
interesting and that leads to lots of
innovation and benefits to the common
man.
Extraordinary Clientele Benefits
TM
TeenEinstein’s Teacher.AI is the
great tool in the hands of the STEM
gurus that will enhance their
effectiveness in STEM knowledge
dissemination.
TeenEinstein provides AI powered
quality STEM education and ably
supported by fusion of arts & sciences
– the handy tool to help STEM gurus
in their knowledge dissemination to
American students. Making American
students STEM savvy and help
facilitate to compete in the global AI
economy is the primary mission of the
company. Currently its TeenEinstein
Apps downloads both in Apple and
Google Store are more than 200,000
and the team is working hard towards
1000 downloads per day. All the
TeenEinstein Apps are high caliber and
distributed freely to enable grade 6 to
grade 12 Students to master the subject
with ease and simplicity. There are no
pop-up advertisements, it’s free of cost
and they are providing pristine
scholastic material.
The Passionate Leader
Prabu Govindaraj, the CEO of
TeenEinstein is a serial entrepreneur
and hands on AI technologist from
IIM, Bangalore. He is passionate about
the Edtech space. He built a few
companies in the initial stage of his
career which achieved the heights of
success within a short span of time.
With his dynamic attitude, Prabu
continued to work on AI Analytics
making AI faster, cheaper, friendlier
and accessible to everyone as the tool
in STEM knowledge dissemination and
believes in Arts and STEM fusion to
succeed in Edtech space. Creating AI
driven companies for the benefit of
humankind has been his life-long
ambition.
Overcoming Obstacles throughout
the Journey
The team at Teen Einstein understands
that the global Edtech market is highly
fragmented and therefore, the main
focus point is primarily the US market.
Being local players, the expert team
knows the US market to a large extent.
Continuous AI innovation and tapping
|September2019|28

31. At TeenEinstein, we believe
thefuture is great, as our AI
tool will be in the hands of
STEM gurus across America
and worldwide.
Prabu Govindaraj
CEO
into unknown areas of AI and beyond AI are the keys to
growing, sustaining and retaining clientele. “We believe the
company that’s able to continuously innovate on AI and
it’s not afraid to go beyond AI to contribute to the STEM
dissemination will play a great role in Edtech space”,
asserts Prabu, the CEO.
The Future Ahead
“At TeenEinstein, we believe TeenEinstein’s future is great,
as our AI tool will be the tool in the hands of STEM gurus
across America and worldwide. Our goal is no child left
behind in STEM education and we will take STEM
education to one and all at the lowest possible cost and
make it easy to master any STEM subject,” concludes the
CEO in an ambitious note.
“
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2019'S MOST RECOMMENDED
EdTechCOMPANIES TO WATCH
29| |September2019

32. Limitless Interactive Learning for Kids Worldwide
The complexity, fragmentation
and long sale cycles, made it
hard for companies to deploy
and sell to the educational systems.
Hence, a new era of ed-tech companies
dawned, which focused on perfecting
the learning experience at home and
getting the traditional educational
system out of the equation. The recent
developments in ed-tech have brought
massive changes in the stagnant field
of the traditional education system.
Enter TinyTap, an award-winning
educational platform, that enables
limitless learning for children by
giving them access to over 150,000
interactive games created by top
educators worldwide.
The Erudite Leader
Yogev Shelly, the Founder, and CEO
of TinyTap is a passionate designer and
developer with vast experience in
application design. He received his B.
Des. from Bezalel Academy of Arts
and Design.
Yogev founded 27dv.com, an
Interactive Studio that worked with
startups such as JVP, PLYMedia, and
Eye-Click. He later joined Rounds.com
(acquired by KiK) as the 4th member
and worked as a Client Developer and
UX Director.
In 2012 he founded TinyTap with a
passion, as he was looking for an
interactive experience for his father
who was diagnosed with dementia. The
company later changed course by
building interactive learning activities
for teachers in elementary schools
around the world. In 2017 the company
pivoted again to its current offering,
which gives kids across the world
access to an interactive learning
experience.
The Exclusive Offerings for
Customers
TinyTap enables limitless learning for
kids by offering over 150,000
interactive games tailored by teachers
worldwide in a myriad of subjects and
in over 24 languages. The platform
empowers teachers to easily create
educational games or activities for
their students and allows them to share
these games for free or as premium
content in the TinyTap marketplace app
and web portal.
Parents can subscribe and get
unlimited educational games in a large
variety of topics like math, ABCs,
social skills, nature, to even recycling,
and get the best learning experience
and education for their kids.
By using state-of-the-art machine
learning algorithms they can offer kids
a unique, optimized learning
experience with personalized
recommendations based on their level,
needs, and interests. In addition, the
team, alongside top educators, crafted
a unique personalized learning plan for
each age group, that gives parents
peace of mind that their children will
learn what they need to be in the top of
their class.
|September2019|30

33. TinyTap enables limitless
learning for kids by offering
over 150,000 interactive
games handmade by
teachers worldwide in a
variety of subjects and in
over 24 languages.
Yogev Shelly
Founder & CEO
Unlike other solutions, TinyTap is the only interactive
cross-language, multiple topics – single subscription app.
The app is built for young kids, giving them a safe ad-free
environment with curated content and a unique child-
friendly navigation, which allows them to play more
independently.
The app also allows parents to download activities to play
offline, the option to assign activities to their child, and a
“parents dashboard” where they can track their progress and
get personalized reports and recommendations.
Strategies for Standing out
At TinyTap, they are using technology to continuously
move with the changing needs and requirements of the
parents and their kids. The latest change in the company’s
product-focus and business-model was made in 2017,
which dedicates their efforts to fit young children and
implement personalized content suggestions as a core part
of the TinyTap experience.
The company conducts a lot of qualitative and quantitative
research to better understand its customers and meet the
ever-changing needs in the market. They use their user
research to try different experiments to find the best
solutions that will meet their customer’s expectations.
Surpassing the Odds
TinyTap’s users are primarily young children between the
ages of 2-8, most of them don’t have a personal device.
Thus the company’s biggest challenge is getting the parents
encouraged to give their kids’ the device to play and learn.
The company sees that its unique interactive learning
experience touches a real pain point in the passive screen
world and offers a great solution to the increasing amount
of parents that are concerned with their kids’ screen time.
The Future Ahead
In the next few months, TinyTap will continue to perfect its
experience in the product with more AI capabilities so that
children will have the optimal, more personalized content
available to them.
The company also plans to expand itself to additional
ecosystems and more languages while sustaining its vibrant
community of teachers and educators that create new games
and activities for the kids every day.
www.tinytap.it
“
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2019'S MOST RECOMMENDED
EdTechCOMPANIES TO WATCH
31| |September2019