World-class franchisee services to the customers, Insights Success is featuring such franchisees with its project “The 10 Best Franchise to Buy in 2020”.

1. Volume 11 | Issue 09 | 2019
One of Our Top 10 Best Franchises to Buy
The 10 Best Franchise to Buy in 2020
Chip Cochran
Cincinnati, OH Hommati Franchisee
Dale & Stacie Mosley
Columbus, OH Hommati Franchisee

4. Offer Best and Trusted
Services through
Franchise Business
he franchise industry combines services like
Tfashion, food and beverage, retail, real estate,
sports, fitness, & entertainment. The local
knowledge of the communities provided by its franchise
owners gives franchisees an endless stream of new
opportunities. Various franchise owners say that one of
the most rewarding parts of their business is allowing
others to be their own boss and run their business how
they like/ prefer.
The Franchise Industry has provided a platform for
highly motivated individuals to display their
communication and business skills. Successful franchise
owners are often successful leaders. Excellent
communication skills are a quality that many successful
business owners, not just franchise owners share. And,
when it comes to Franchise owners, you will be
managing and running the franchise location, which
means you need to have financial knowledge if you’re
considering becoming a franchise owner.
One of the leading franchises in America has well over
30,000 restaurants worldwide, with over 14,000 of those
in the United States alone. McDonald’s total annual
revenue hasn’t fallen below $20 billion since 2005,
peaking at over $28 billion in 2013 and still bringing in
nearly $23 billion last year, meaning it’s safe to say,
investing in a franchise would be profitable.
Another franchisee with its dominance, Dunkin’ Donuts,
is the number one doughnut eatery, at least in the US.
The firm now has 8,884 franchises in the US and 3,403
in over 70 countries worldwide. Tried-and-tested,
Dunkin’ Donuts’ rock-solid franchise formula has been
making franchisees rich for decades.
Editor’s Desk
High-Quality Franchise
provides World-Class
Experience to the
Customers.

5. Communication is always the greatest challenge in
franchising. When it comes to attracting potential
franchisees, a strong economy and employment
growth can make it a challenge for people to leave
comfortable jobs to take the risk of starting a new
business. Franchisors often find it quite hard to
break through the clutter and get in front of the ideal
audience for their business. For those who take the
risk, there is a big market of franchise business
opportunities that span dozens of industries.
The future of franchising relies on having both the
franchisors and franchisees incentives aligned in
every possible way, to ensure that everyone moves
towards the same goals. Embracing change and
utilizing the ever-growing list of technology to
continue to streamline franchise operations and
remain lean.
Delivering such world-class franchisee services to
the customers, Insights Success is featuring such
franchisees with its project “The 10 Best Franchise
to Buy in 2020”. Featuring our Cover Story is
Hommati, a franchise business that offers
innovative ways to help real estate agents get their
listings noticed more quickly. They provide
dynamic content such as 3D Tours, Aerial Videos,
Ultra HD Photography, Video Slideshows,
Augmented Reality. Hommati helps real estate
agents win more listings, sell more homes, sell them
faster, and often for a higher sales price.
Also, while flipping the pages, don’t forget to go
through the CXOs and articles written by the
industry experts, and the in-house editorial team.
Sourabh More

6. CXO
16
26
36
Cover St y
Contents
One of Our Top 10 Best Franchises to Buy
Tech-Talk
Emerging Tech and Revolutions
to Avoid Digital Irrelevance
Stellar’s Vision
Success in the
Venture World
Insider’s Insight
The Role Of Consultants
For Every Business Stage
08

7. Article22 32
milliCare
Delivering Trusted Care
24
38
30
vomFASS USA
Creator and Leader of a
Unique Experiential Retail Concept
Editor’s Perspective
5 Intriguing Mantras to Nurture a
Robust Bonding with Employees
Editor’s Pick
The Impressive Impact
of Organic Networking
24
18
Bæjarins Beztu Pylsur
The Most Renowned Hot Dog Franchise
PickUp USA Fitness
Improving Basketball Experience for Players

9. sales@insightssuccess.com
November, 2019
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Pooja M. Bansal
Managing Editor
Anish Miller
Executive Editor
Sourabh More
Assistant Editors
Jenny Fernandes
Hitesh Dhamani
Visualizer
David King
Art & Design Director
Amol Kamble
Associate Designer
Iresh Mathapati
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Kevin, Mark, Avinash
Business Development Executives
Steve, Joe, Alan, VishalJacob Smile
Aditya Marry D’Souza
SME-SMO Executive
Prashant Chevale Calvin Jones
Circulation Manager
Robert Brown Stella Andrew David Stokes
Savita Pandav
Co-designer
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11. One of Our Top 10 Best Franchises to Buy
Changing the way real
estate agents do business
20
The Best
to Buy in
The

12. he real estate market is changing very quickly.
TMillennials are going to be the majority of
homebuyers by 2025. They were born using
technology and expect a digital experience in almost
everything they do. Because they grew up with video games
and computers, they are more visual-based than previous
generations. 92% of homes are being found on the Internet.
In order for a home to get noticed in all the clutter out there,
real estate agents need to use dynamic visual content.
Hommati is a franchise business that offers innovative ways
to help real estate agents get their listings noticed more
quickly. They provide dynamic content such as 3D Tours,
Aerial Videos, Ultra HD Photography, Video Slideshows,
Augmented Reality. Hommati helps real estate agents win
more listings, sell more homes, sell them faster and often
for a higher sales price. Since inception, Hommati has been
setting the trend rather than following one.
Changing the Way Real Estate Agents do Business
Hommati is growing quickly with 56 franchisees already
awarded in 23 states. “While we want to grow quickly, we
feel it’s important to control our growth and only award
franchises to the candidates that best fit our model. We are
very particular about who is awarded a franchise. We’re
looking for candidates who are extremely passionate about
this concept, good communicators, aren’t afraid to go out
and talk to agents and who want to follow a system,” says
Jerry Clum, Founder, and CEO of Hommati.
Hommati offers services like virtual staging, aerial videos
and photography using drones, 3D interactive tours, virtual
reality, augmented reality tours and Hommati Curb Leads,
which generate real-time SMS text message leads from
Jerry Clum
CEO & Founder
The sky is no
longer the limit

13. buyer drive-bys. The platform gives real estate agents the
tools to get their listings noticed quickly and in an
innovative way. Here is a complete list of Hommati’s
services:
Ÿ 3D Interactive Tours
Ÿ Virtual Reality Tours
Ÿ Virtual Staging
Ÿ Aerial HD Video / Stills
Ÿ Floor Plans With Measurements
Ÿ Ultra HD 34MP (up to 4K) Photography
Ÿ Sign Placement / Removal Service
Ÿ Lockbox Placement / Removal Service
Ÿ Hommati Curb Leads
Ÿ Augment Reality Services
Ÿ Door Hanger Services
Ÿ Hommati Website and App
Ÿ Free Automated Brochure Creation
Ÿ Quick turnaround time
Hommati has also developed the world’s most technically,
advanced mobile app for searching homes for sale. AR
Home puts a “digital clone” of the Real Estate Agent in
front of the home to introduce themselves to clients.
The “Find My Home” feature will automatically find the
perfect home for clients when they are out driving their
errands. The “Find By Pic” feature allows clients to take a
picture of a home for sale and it automatically will bring up
its listing detail.
The Explicit Range of Hommati Franchise’s Benefits
Hommati has a home-based model that allows franchisees a
low overhead, quick ROI and recurring revenue.
Franchisees can run the business as owner-operators with
no employees at first and scale up as they grow. “It’s also a
pretty fun business. There is nothing else like it out there.
We are changing the way real estate agents do business,”
Jerry adds.
The benefits of a Hommati franchise include:
Ÿ Low Franchise Fee - Only $18,900
Ÿ Low Start-up Costs - As Low as $15,990
Ÿ Recurring Revenue Model - From Monthly Membership
Fees
Ÿ Low Fixed Monthly Overhead - As Low as $870 Per
Month
Ÿ Home Based, Non-Brick & Mortar
Ÿ High Margins, Digital services - Low Cost of Goods
Sold
Ÿ Fun, Exciting and Rewarding
Ÿ Owner/Operator & Executive Managed Models
Ÿ Large Unrestricted Territory - One Franchisee Per 200K
Population
Ÿ All Training Provided Including Your FAA Remote Pilot
License

14. Ÿ No Photography Experience
Necessary
Ÿ Cutting Edge Technology - 3D
Camera, 4K Drone
Ÿ Hommati’s Turn-Key Proprietary
Marketing Program
Ÿ On-Going Sales, Operations,
Marketing, and Technical Support
Hommati has very little competition,
and at the same time, has a plethora of
opportunities to grow. For example,
according to MLS statistics, homes
with aerial images sold 68% faster than
homes with standard images. 73% of
homeowners say they’re more likely to
list with an agent who uses video to
market their home. This creates a huge
opportunity for agents, since only 9%
of agents are currently using video.
Hommati offers real estate agents
stunning aerial videos to help draw
more attention to their listings.
A Serial Entrepreneur Spearheading
the Change
Jerry Clum, CEO/Founder of
Hommati, has been an entrepreneur all
of his adult life. One of the first
companies he founded is Comfort
Keepers, which provides in-home care
to the elderly. Jerry and his team grew
this company to over 750 franchised
locations and $350 million in annual
revenues. He sold this company and
tried to retire at a young age, but found
that retirement wasn’t for him so he
decided that he would sell his home
and move somewhere else and start
something new. At the listing
presentation, his life was changed
forever. The agent who listed his home
had been in real estate for over 20
years and is one of the top 100 agents
in the world. Jerry fell for her and
they’ve been together ever since. That
was seven years ago. “Both being
business people, we would brainstorm
about some of the problems in the real
estate industry. I guess I’m wired a
little funny, because I kind of love
problems,” Jerry recalls.
Cover Story

15. Dale & Stacie Mosley
Columbus, OH Hommati Franchisee
Chip Cochran
Cincinnati, OH Hommati Franchisee
Adding Tremendous Value to Real Estate Agents
The days of Real Estate Agents just putting a sign in the
yard, holding an open house and advertising in the
classifieds are gone. Agents need to provide their clients
with innovative technology to stay competitive in today’s
real estate market. That’s where Hommati comes in.
Real estate agents that have used Hommati appreciate the
fact that the dynamic visual content increases their inquiries
by up to 403%. “Unlike other real estate websites we do not
sell their leads to other agents, we do not allow other agents
to advertise in or around their listings, and we provide them
the leads generated from their listing for free,” Jerry shares.
“We are adding tremendous value to real estate agents by
offering them more ways to market homes and to get
services at a cost that is unprecedented. It’s a win-win for
all,” Jerry concludes.
Sell More
Homes and Sell
Them Faster
“Hommati gives our agents a platform that allows them to
showcase a client’s home and make it stand out. We help
them raise the bar on how a property is marketed. Hommati
is on the front lines of current and emerging technology and
is continually adapting that technology by developing
services that will help our agents succeed.”
Chip Cochran, Hommati Franchisee, Cincinnati, Ohio
“Agents have been blown away by our comprehensive
services. There are so many real estate photographers to
choose from, but Hommati is the only company delivering a
full-service technology package in the form of a
comprehensive webpage that can be shared and used across
many different mediums.”
Dale and Stacie Mosley, Columbus, OH

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18. The past several years have brought about sweeping
changes in business technologies from main stream
adoption of AI and voice activated devices to AR
and VR solutions. Personal assistants power multiple
devices and the internet of things push companies to keep
up or get left behind. As emerging technologies push
forward, consumers are getting use to a level of service,
unimaginable just a few years ago. Millennials and Gen
Z’ers have grown accustomed to being able to customize
everything, get it the next day, and return it with no
ramifications.
All of these technological advances are changing the way
business is conducted at a base level and automation is
finding its way into everything from marketing to
warehousing. To cap it all off SEO is becoming increasing
qualitative. Since quantitative factors can be gamed to beat
the system, giants like Google and Amazon have decided
that just because your company has an excellent keyword
and schema strategy, doesn’t mean your business is the best
at what it does. Both are relying more on qualitative factors
like customer conversions, customer reviews, and even the
amount of foot traffic you have at your physical locations.
Amazon and Google get set to square off as the Ecomm
arms race continues to escalate and Zero Click ECommerce
becomes ground zero for these platforms to gain your
business. Zero Click Ecomm allows you to book a service
or buy a product from your home speaker or phone without
leaving the Google or Amazon platform or going through a
traditional checkout process.
In order to succeed, businesses need to be flexible, adapt to
a changing landscape and meet consumer expectations.
What often is not addressed, however, is whether a business
should adopt these technologies and how to decide which
ones make sense. With development costs for custom built
consumer-based apps starting at 100k and lead times over 3
months, todays CITOs and CEOs need to drive innovation,
protect it, and capitalize on it just to stay ahead of the
competition. Three technologies or revolutions that every
business needs to consider right now are Artificial
Intelligence (AI), Augmented Reality (AR), and Zero Click
Ecomm.
Ÿ Artificial Intelligence (AI): No matter what generation
you are from, Artificial Intelligence (AI) has impacted
you in some way. The old chess playing robot Deep
Blue project, with origins dating back to the 80’s, has
evolved into the advanced systems like IBM Watson and
Amazon Lex. Once highly guarded proprietary systems,
AI platforms have become open and friendly to
developers with systems capable of learning and driving
results. Today Artificial Intelligence drives consumer
interactions through website and texting platforms.
Many automated marketing platforms are incorporating
AI to make sure that your advertisements reach the
people most likely to purchase your product.
AI is an emerging tech that all businesses need to put on
their short list. PWC predicted that AI will help marketing
solutions based on Big Data and we already see business
systems like Buxton incorporating AI into their mapping
models. AI is advancing science, marketing, and business
management, AI has the power to predict results, improve
ROI, and save money.
Ÿ Augmented Reality (AR): Augmented Reality is
becoming a game changer for many industries, however,
what exactly is it and how does it benefit modern
business? Many people I talk with still confuse
Augmented Reality with Virtual Reality (VR). Virtual
Reality is a 3D environment, a complete virtual world
that is immersive where the consumer is fully rendered
inside a digital space and requires somewhat
cumbersome electronics like headsets and haptics to
complete the experience, (á la Ready Player One).
Augmented Reality (AR) is much more practical and
prevalent. AR allows the consumer to change things about
their real environment with the assistance of technology,
Emerging Tech and
Revolutions to
Avoid Digital Irrelevance
www.insightssuccess.com16 2019|November
Tech- Talk

19. usually a phone app or integrated web tech. The beauty space
has flocked to AR to allow consumers to virtually try on make
up or change their hair color such as the YouCam Makeup –
Magic Selfie Cam showcased at the 2019 CES show. These
are practical solutions to consumer pain points, allowing them
to try before they buy. AR can help a consumer choose
furniture, car accessories, and more, as they look in real life
on themselves or in their own house as opposed to how they
think they will look be online images. Wayfair has been
leading the charge in this space and revealed at Shoptalk that
they are digitizing much of their online inventory and
converting them into interactive images.
Ÿ Zero Click Ecomm: Zero Click Ecomm isn’t tech, but it
is a revolution. Powerhouses Google and Amazon are
going head to head for your business and it is a two-pony
race. According to an Adeptmind Survery, 46% of product
searches originated on Amazon compared to 34%
originating on Google. Amazon has been dominating the
global Ecomm market, proving a long tail strategy can be
immensely successful. As they grow, Amazon is bringing
that level of innovation into the brick and mortar world
with automated checkout and account based transactions.
Google however has not given up. They may be behind in
product search originations, but according to Statista.com
63% of all searches still start with Google. Google’s goal
over the next couple of years will be to have you never
leave the Google Platform. Google’s technology
investments in Google Business, Google Merchant,
Google Manufacturer, Google Reserve, and Google
Analytics, allows business to list their location, sell their
products, book their services, advertise their wares, and
track their ROI, all without ever leaving the Google Suite.
As business tech evolves and progresses, business need to
keep pace to avoid becoming obsolete. The good news is that
as the tech advances so do the solutions, and many software
companies are building out of the box solutions for various
industries to bring you up to date. There are AI solutions for
customer service, marketing, and management. There are AR
app builders who can help you utilize the technology for your
consumer solutions, even if your company hasn’t been
keeping up to date. It will be every CEOs responsibility to
provide the vision of how the tech fits into their organization
and CITOs and CMOs will be integrating the technology and
pushing it even further. If we embrace the change, we will be
able to do more and achieve higher ROIs with deeply
satisfying consumer experiences. Artificial Intelligence will
make sense of Big Data, Augmented Reality will provide the
ultimate customer experience, and Zero Click Ecomm will
make the transaction process easier and simpler, bringing
more ROI to companies with the vision to utilize the
technology and avoid digital irrelevance.
Greg Forsythe is the Senior Director
of Branding and Innovation for Deka
Lash and serves as a marketing
consultant and advisor for the
beauty and wellness industries.
Greg has directed commercial
projects for Fortune 100 clients
such as Wal-Mart, CVS, Verizon,
Kroger, Walgreens, Johnson and
Johnson, and UPS. Greg
studied Operations
Management at Penn State
before obtaining his
Marketing Certification
from The Wharton
School.
About the Author
www.insightssuccess.com17 2019|November

20. The Most Renowned Hot Dog Franchise
Bæjarins Beztu Pylsur
Abusiness that authorizes an individual to use its
trademarks, associated brands, and other
proprietary knowledge for which it charges a
certain annual franchising fee along with a portion of its
profits. That business offers its franchise with a
consideration to increase its market share or increase its
geographical presence at a low cost.
Headquartered in Reykjavík, Iceland; Bæjarins Beztu
Pylsur is one among those franchisors. Founded in 1937, it
is currently headed by Baldur Ingi Halldórsson and
Guðrún Kristmundsdóttir (third and fourth generation)
Guðrún is the third generation and my mother. First
generation was Jón Sveinsson (Founder of the company)
my great grandfather
According to Baldur, the hot dogs were made out of lamb
meat which gives a unique taste to their product. Then,
through the years, the company in collaboration with SS
made the hot dogs better and better, and creates one of the
best hot dogs in the world. As per Baldur’s words, among
famous people who have eaten at Bæjarins Beztu Pylsur
are, Bill Clinton, the Former President of the United States,
James Hetfield of Metallica, and the Kardashian sisters had
there birthday party song sang for them outside our stand in
2016.
Bæjarins Beztu Pylsur operates 5 locations in Reykjavík,
and from many years, their downtown location has been the
most likely busiest food place in Iceland. In August 2006,
the British newspaper ’The Guardian’ selected Bæjarins
Beztu Pylsur as the best hot dog stand in Europe.
Specialty of Product and Service
The company’s hotdog consist of lamb meat with breads as
soft as the clouds along with special brown mustard,
remoulade (addition of mayo with relish), ketchup made out
of apples raw, and fried onions. Their slingers serve this
hotdog within 10 seconds. Taste, quality and service are
taken as the strength at their franchisees. They take it so
seriously that if any customer is not happy with their hot
dog, they provide a new one.
Growth in Business Generation to Generation
The grandfather of Baldur, as the second generation,
mastered the product with the breads and condiments. The
breads he mastered and added more condiments like mayo
with relish, and fried onions. That finished in the late 70’s
with remoulade. He also custom made the cooking
equipment which is a big part of how the hot dogs stay so
good.
After which, Baldur’s mother, as the third generation, took
over and initiated the first location outside the starting local
in 1998, and grew two more locations in the following
years. She also started making the business known in tourist
magazines abroad and got the trend going that makes the
company’s down town location iconic for its long queues.
Later then, as the fourth generation, Baldur took over and
expanded two more locations and modernized the company
as in getting it out of the heads of him and his mother. Kept
going the great reputation, the company has in the hearts
and minds of Icelanders. The company has grown a lot due
to increased sales in Iceland tourist boom. Now they are at
the end of modernizing the company and are ready to grow
20
TheThe Best
to Buy in
www.insightssuccess.com18 2019|November

21. Bæjarins Beztu Pylsur or
Towns Best Hot dogs,
serves you the best hot
dog in town.
“
“
further. Along with the growth, their aim,
goal, vision, and mission, is to offer the best
hot dog at a good price with great service.
Family of Employees
From the last inception of the company most
of the family members have contributed in
the progression of the Bæjarins Beztu Pylsur.
Therefore, Baldur considers Bæjarins Beztu
Pylsur as a family. His family employed most
of the family at some point in their lives and
keep staff very well. He has 3 employees
with over 45 years of working with the
company. He believes that good staff is the
backbone of offering quality product and
good service. At Bæjarins Beztu Pylsur, they
train their staff well and empathize that they
are a service company having great hot dogs
ready at a moment notice for people passing
by. Baldur states that, “Well trained staff,
consistent product and great service is what
make our hot dogs the best!”
A Satisfied Clientele
“Five star outdoor hot dog stand. Nothing
fancy, no frills. But a very tasty and ’hot dog’
on a cold day. The hot dogs hear are made
with lamb and it appears to be as much of a
national past-time as in the states. They love
smothering them with sauces and also put
something crunchy underneath the hot dog in
the bun. (Something like French fried onion rings) Don’t know but don’t
care. They were yummy and filling. Well worth the wait and line to get
them. A must do while in Reykjavic. Also the vendor took care of the
homeless. He provided 3 homeless people and 1 dog with free hot dogs.
Nice to see, people are taking care of people. I offered to purchase the
homeless group a hot dog but they declined, stating the vendor would
give them for free, which he did. Amazing! So really a 4 star food
experience but they got the fifth star as a bonus for compassion and
humanity.”
– Todd C., Westfield, Massachusetts
“Not something I thought I would find to be popular in Iceland, but,
man, they like their hot dogs. They’re different from the American style,
but they are good and worth a visit! The line can be long, but they are
quick and you won’t be disappointed!”
– Madhawk, Luxembourg City, Luxembourg
“This hotdog was super good. The toppings were delicious and the bun
was perfect. The hotdog was very tasty. The stand is very busy. Definitely,
worth a stop for a quick bite.”
– Mlowinski, Palm Beach Gardens, Florida
Baldur Ingi Halldórsson
Owner
Bæjarins Beztu Pylsur
www.insightssuccess.com19 2019|November

24. mployees, management, and the customers are the
Ethree most vital and integral part of every business
operation. Often every company focuses heavily on
the third aspect i.e. the customers, justifiably correct as well
as it is the ultimate source of revenue generation through
which a company runs and flourish. But it is also equally
important to focus on the first aspect with equal force - that
is the employees- which create the value for the
organization. Companies hire people, train them and try to
retain them as long as possible, but not always an
organization and especially managers do the things which
increase the employee engagement with the organization.
Here we enlisted few time-tested mantras that can help any
manager to improve employees’ longevity with the
organization.
Recognize Your Employees Efforts
rd
Every employee works for almost 1/3 of the day time in
achieving company’s objective. Employees work for
hours and get paid as well for their labour. But isn’t it
would be great if the top performing employees get
immediate recognition from their supervisor. Study
shows that, when managers provide
appreciation/bonus/incentives to the top performing
employees, it does not only create a special bond
amongst the employees and the management but also
increases the probability of longer association of
employees with the company. Doing such things also
boost up employees confidence and morale towards work
that ultimately benefits the company at large.
Spread your Values through Interactive Sessions
Many people love gaming. There are people who are
almost mad about gaming and can do whatever it takes to
excel in this form of fun activity. But it is not easy to
excel in gaming, gamers have to first understand all the
nitty-gritty associated with their favourite game including
rules, different stages, rewards, difficulty levels, bonanza
price amongst others.
After taking cognizance of such things and practising
religiously; a gamer really transform into an expert. On
contrary to this, when it comes to employees in any
5INTRIGUING
TO NURTURE A
ROBUST BONDING
WITH EMPLOYEES
www.insightssuccess.com22 2019|November
Editor’s Perspective

25. organization, performance and ethical behaviour decides
their future in the organization. Unfortunately, when things
do not go well, managers left with no option but to take
some strict action against the employee which many times
create strain in the relationship.
To avoid such things, it is must to brief about company’s
policies, business objectives and values in advance so that
each employee exactly knows what transformation he/she
needs to does in order to sync with the company’s culture.
Now it is also important to preach such things by taking
seminar/induction and other, so that new hires can
understands the importance of it. Without face-to-face
interaction, transferring the core value is almost impossible.
Therefore, it would be great to schedule brief
meetings/seminars/informal interactive sessions which can
keep the employees in sync with the company’s core culture
and assist them to work on their weak areas. Doing such
thing always avoid a confronting situation at workplace and
ultimately strengthen bond between employees and
management.
Take Interest in Your Employees
What a particular employee likes? Where he/she graduated
from? Who are its family members? What fun activity
he/she likes in leisure time? What annoys a particular
employee at workplace? Answers to such things can only be
found in the minds of an employee’s close ones. If as a
manager, you take an active and ethical interest in an
employee, it does not only open a friendlier pool between
you and the employee but also help you understand his/her
motivations, likings, dis likings and other vital things that
are required to understand your employees better.
Ultimately, it assists a manager to carry out business
operation by focusing on company’s objectives with ease.
This type of bonding also nurtures a working relationship
that can open the channels of communication so that when
your employees have a good idea, they feel free to reach
you out. This way you can be the employees’ boss with
keeping employees’ trust and love at the core.
Nurture an Environment based on Mutual Respect
How you talk to your employees? How you behave with
them? How seriously you resolve their grievances? How
much space are you providing them to grow into their
career? These are some of the hard-hitting questions that
every manager has to take seriously. No matter how
competent a manager is, if you won’t create an atmosphere
of mutual respect, chances of losing your grip on the team
remain high. Moreover, if managers find themselves
pounding on the desk and engaging in intimidation tactics,
good chances are there that they can lose respect among
their employees. But if the managers create a positive
workplace environment based on shared respect, then it will
only lead towards growing your authority that too with
affectionate bonding with the employees.
Discipline is ‘Must’
Being friendly is a good thing. It resolves many problems.
In-fact, sometimes it solves the problem before it arises and
thus every manager should have this quality to create a
bond. But sometimes your friendly demeanour at workplace
gets exploited by some employees. Occasionally, some
employees can’t separate the friendly boss from the friend
and switch gears frequently between work-fun mode. If you
find an employee that is becoming overly familiar, joking,
or disrespecting someone, this is right time to show your
authority and keep the work-place discipline under control.
Doing this can help maintaining discipline without even
offending someone.
Although, the list is endless but these techniques surely do
wonders for managers and organizations if followed
consistently and stringently and help them achieve the
desired goal of employee retention for long.
www.insightssuccess.com23 2019|November

26. For businesses, when it comes to making a good first
impression, many factors are important, not the least
of which is the condition of their flooring. From the
moment a visitor sets foot into a facility, the floor speaks
volumes; even a financially successful business will suffer
if the floor of its premises is stained, worn, or grimy. With
this in mind, milliCare delivers transparent and trustworthy
cleaning services to businesses and facilities. Founded in
1984, milliCare is a floor and textile care provider and a
subsidiary of Milliken & Company, a manufacturer and
marketer of chemicals, fabrics, textiles, composites, and
floor coverings for offices, hotels, airports, and other
commercial environments since 1865.
milliCare helps businesses succeed by providing trusted
care that not only helps facilities make a good first
impression, but also extends the life of flooring and textiles
and improves indoor air quality. Whether it’s an airport, a
hospital, a corporate headquarters or a university campus,
the milliCare network of independent service providers is a
trusted source for floor and textile maintenance needs,
offering the most environmentally sustainable and proven
maintenance system.
milliCare is recognized as the premier commercial flooring
care company with the most advanced technology,
providing exceptional support to its franchise network and
its customers locally, nationally, and worldwide.
From a Corporate Business to a Franchise Model
milliCare was originally started in 1984 as a corporate
business designed to service Milliken carpet customers
across the country. The floor and textile maintenance was
delivered to these customers by corporate employees and
certified contractors.
About a decade later, Milliken decided to change to a
franchise model. This promoted growth of the milliCare
brand, and significantly increased market penetration, by
allowing Milliken to focus more on further research and
development while the franchise network concentrates on
servicing all brands of carpet and flooring. Today, milliCare
is in growth mode with an expanding network of franchise
locations that are each staffed with trained and experienced
technicians, providing businesses with exceptional floor and
textile care.
Proven Leadership
With over two decades of management experience in sales,
marketing, and franchise development, Steve Willis joined
milliCare as a Managing Director in 2017. Steve is
responsible for growth and performance within milliCare’s
global franchise network. He oversees strategy
implementation for the corporate team and helps increase
ongoing recruitment within the milliCare network. He
brings a hands-on approach to supporting and growing the
franchise network.
Steve is a Certified Franchise Executive (CFE), an
approved continuing education provider for property and
facility managers, and holds all three master level
certifications with the IICRC. With the current milliCare
team and the backing of Milliken, milliCare is poised for
continued growth under Steve’s leadership, both
domestically and internationally.
Assuring the Cleanest Work Ecosystem
milliCare delivers the highest quality of services including
carpet care, textile care, tile and grout care, general
maintenance floor care, entryway protection, protective
care, and performance coating.
Delivering Trusted Care
www.insightssuccess.com24 2019|November
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27. We provide innovative
and customized
maintenance plans to
extend the life of facility
flooring and textiles.
“
“
milliCare’s parent company, Milliken, owns
more than 7,000 patents, many of which are
in the floor care arena. Most well-known is
its dry carpet cleaner, a specialized polymer.
With its extensive research and development,
the company is constantly striving to provide
its franchisees with innovative approaches to
floor maintenance.
milliCare will continue to improve its
technology, chemistry and cleaning
techniques to ensure that it remains the leader
in floor and textile maintenance while
creating an environment that allows its
franchisees to achieve maximum profitability.
Committed to Environmental
Responsibility
Milliken and milliCare care about the impact
to the environment and are committed to
sustainability and environmental
responsibility.
The milliCare dry carpet cleaning process
uses 99.5% less water than hot water
extraction – and hot water extraction requires
319% more energy to clean the same square
footage as milliCare.
Along with the company’s processes, its
products are also environmentally
responsible. milliCare’s core carpet cleaning
products are Green Seal GS-37 certified. The
company made packaging changes to its Dry Carpet Cleaner and
Detergent Residue Neutralizer which can save an additional 29,829 lbs.
of packaging per year. That’s almost 15 tons of plastic that will no longer
be required.
Milliken has been ranked by Ethisphere as one of the world’s most
ethical companies for the past 12 years, and milliCare takes pride in
sharing its parent company’s ethical commitment. milliCare also holds
the distinction of being the only global company focused on commercial
floor care and maintenance. In addition, milliCare is known as an
environmentally responsible and socially conscious organization.
Admiring Words from Customers
“They have restored carpet that I thought I was going to have to pull out.
The nap was down, it was filthy. No one could get it clean, wet extraction
couldn’t get it clean. They revived the carpet and gave us two more years
with that carpet. It was an incredible cost savings.”
“milliCare saves us money. Saves us stress. They find a way, they work
with us. We feel important because they make us feel important.”
Baldur Ingi Halldórsson
Owner
Bæjarins Beztu Pylsur
www.insightssuccess.com25 2019|November

28. As of 2017, 6% of the venture capitalists were
women and only 2.7% women owned businesses
received venture capital funding. Being a VC in
this startup economy, where 90% of startups fail, is a tough
job. However, it has noting to do with gender.
“Hi. I am Nin Desai. I head a crowdfunded technology
venture capital firm, NIN Ventures (or NIN.VC). We invest
in Series A & B rounds of disruptive technology
companies.”
While there are number of factors responsible for success in
the venture capital industry including timing and luck, top
of that list is a disruptive technology. A disruptive
technology is an innovation that changes the way an
existing industry functions and also helps create a new
market and value network, displacing an earlier technology
or a way of doing business.
E.g. 3D printing has been used for rapid prototyping and is
being applied in a number of industries today, including
in the
VentureWorld
Ms. Nin Desai
President & CEO
NIN.VC
Stellar’s Vision
www.insightssuccess.com26 2019|November

29. About the Author
Ms. Nin Desai, the President and CEO of
NIN.VC, is an experienced fund manager
and a technology geek. Her sweet spot is
investing in disruptive technologies. Ms.
Desai has been awarded 2015 CEO Of The
Year – Illinois, for innovation and
contribution to the Venture Capital &
Private Equity industry by Acquisition
International magazine and Private Equity
Fund Manager to Watch for 2017 by
Corporate America. She has been featured
in VentureBeat, Chicago Tribune, Chicago
Sun Times, Forbes, Inc, WGN’s After Hours
with Rick Kogan, NBC Weekend Web with
Charlie Wojciechowski, Bloomberg’s
Taking Stock, Crowdfund Insider, and CIO
Review to name a few.
Ms. Desai’s experience spans all facets of
mergers and acquisitions, and corporate
finance including public offerings and
private placements. She is a Microsoft
Certified Systems Engineer (MCSE) and
has a technical diploma in E-commerce by
IBM, holds Series 7 and 63 licenses from
NASD, and is a B.B.A and M.B.A in
Finance/International Business from
Loyola University of Chicago. She recently
attended a leadership program in Private
Equity and Venture Capital at Harvard
Business School.
manufacturing, automotive, consumer, aerospace, defense,
and especially healthcare. As the accuracy and materials
market have improved, the medical space shows great
potential for this technology. There are about 114,000
people currently on the organ recipient list in United States;
and only 34,770 transplants were performed in 2017. Every
10 minutes a new person is added to the waiting list and 20
people die every day because they cannot find a right organ.
What if 3D printing tissues can help save some of those
lives?
Every sector at some point is up for disruption. E.g. Ad
Tech. Over time as consumer behavior patterns changed,
Digital has now replaced Traditional Television. People are
now spending more time on their personal devices like
phone, tablets, & PCs. An average American spends about 3
hours everyday on their personal devices, and this is the
first time, the time spend on personal devices have
surpassed time spent watching Television, which is a big
change and opportunity for the Ad Tech Industry.
th
E.g. 4 Industrial Revolution. We stand on the brink of a
technological revolution that will fundamentally alter the
way we live, work, and relate to one another. In its scale,
scope, and complexity, the transformation will be unlike
anything humankind has experienced before. The First
Industrial Revolution used water and steam power to
mechanize production. The Second used electric power to
create mass production. The Third used electronics and
information technology to automate production. Now a
Fourth Industrial Revolution is building on the Third, the
digital revolution that has been occurring since the middle
of the last century. It is characterized by a fusion of
technologies that is blurring the lines between the 3D, 4D,
digital, other smart and biological spheres.
However, great ideas and technology needs to be backed by
a solid revenue model in order to attract customers as well
as attain profitability for the company to be an attractive
investment opportunity for a VC. E.g. our new initiative,
Total Capitalism. A startup needs an ecosystem to thrive
upon, thus it is very important for a company to understand
the market dynamics, its impact on their industry, product,
and also have a good understanding of the competitive
landscape in order to achieve long term success. A
disruptive technology needs to scale and a through analysis
helps gage those risk and rewards.
A CEO is the captain of the ship; and at NIN.VC we start
with an entrepreneur because entrepreneurs build
companies and not the other way around. Some of the
qualities VCs look for in an entrepreneur are ability to
dream big with ideas that scale, certain personality traits
and work ethics like being focused, disciplined, and hard
working. It’s important to have industry expertise and
knowledge or surround yourself with people that
compliment. However, flexibility and choices an
entrepreneur / the team makes determines the future of the
company. An amazing entrepreneur with a disruptive
technology, a solid revenue model, and good understanding
of the competitive landscape goes to vain, if the company
does not communicate effectively or has a good execution
strategy.
Venture Capitalists are known to invest in unicorns that
prove to be home run for their LPs and while there is no
secret recipe for success, hope this helps in understanding
the art and science behind each of that investment.
www.insightssuccess.com27 2019|November

32. Improving Basketball Experience for Players
PickUp USA Fitness
In an interview with Insights Success, Founder and
President of PickUp USA Fitness, Jordan Meinster,
shares valuable information of PickUp USA Fitness
and about its contribution as a fitness franchise. PickUp
USA Fitness is the first and only basketball-focused fitness
club concept operating in the United States. The
demographics for its clubs’ customers are amazingly
diverse with services for men, women and children as
young as 5 years old; and skill levels from beginners to
experts. Its gyms offer traditional amenities like weight &
cardio rooms for the 60 million people nationwide that are
gym members. Combine this with basketball-focused
services for the 30 million people nationwide that
participate in the sport, it offers a tremendous opportunity to
build a great business in one’s neighborhood. PickUp USA
recently announced a multi-unit partnership with NBA
veteran, Rudy Gay.
Below are highlights from the interview between Jordan
Meinster and Insights Success:
Give a brief overview of your company and its vision.
PickUp USA gyms are basketball-focused fitness clubs that
offer group and private basketball training, weight and
cardio rooms, and our main feature – PickUp basketball
with referees. We serve youth and adult clients in clubs
across the country.
What are the cutting-edge products/services offered by
PickUp USA Fitness?
What set us apart are our unique basketball-focused
offerings. We provide fun yet challenging basketball boot-
camps, and results-oriented private training sessions for our
athletes to learn and develop their skills to achieve their
goals. Another key differentiator is our organized and
officiated PickUp Games. Our members have the
opportunity to play in daily competitive PickUp Games that
retains all of the fun aspects of pickup basketball yet cuts
out all of the hassle. We combine these basketball services
with full weight/cardio rooms, and deliver a true full-
service fitness club to our members.
What are the special franchisee strengths that make
PickUp USA Fitness unique from its competitors?
PickUp USA delivers a system-oriented structure that
provides fitness entrepreneurs a substantial head start to
their road to success within the industry. Our corporate
team is enthusiastic to provide round-the-clock assistance to
help franchise owners achieve their goals and grow the
brand as a whole. The franchise owners are all basketball
enthusiasts that have strong business backgrounds. This has
helped create a team of franchise owners that are highly
passionate about our offering, and that have the business
acumen to drive strong operational and financial
performance.
Describe the experiences, achievements, or lessons
learnt that has shaped the journey of the company.
The development process that brought us from an initial
concept to where we are now has been a challenging yet
valuable journey. We’ve learned countless lessons through
the rough road of trial and error as to how to best meet our
customer’s needs and thrive as an independent gym. Name
an obstacle and we’ve probably overcome it. From site
location, to construction, to scheduling, to staffing, to
training, to sales; we’ve encountered the whole gamut of
challenges and can now confidently implement our tried
and true system to fitness entrepreneurs looking to avoid
www.insightssuccess.com30 2019|November
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33. PickUp USA:
A Better Way
to Play!
“
“
those same pitfalls. Most importantly, we
have learned from the customers and always
structured our services based on what the
consumers are demanding. After seven years
of operating experience, we have a business
model in-place that has been crafted through
experience and adapting to consumer
preferences.
Where does PickUp USA Fitness see itself
in the long run and what are its future
goals?
We are less than three years old as a
franchisor and can now boast sites in 4 states
with additional sites pending in 3 other states.
The sky is the limit because basketball is a
truly global sport. We envision ourselves to
being a nationwide brand that will be
operating in all 50 states and possibly
beyond. The focus of the company is on
delivering strong unit level economics at each
franchise location, and continuing to refine
the model to ensure PickUp USA delivers
world-class service to the customers, and
strong economic returns for the club owners.
Testimonials by Clients
I was previously a member at 24 Hour
Fitness and Planet Fitness, but after finding
this hidden gem, I instantly knew this was the
gym for me. PickUp USA Fitness is more
than just a basketball focused fitness club.
They have a fully equipped fitness room that is never packed and is easily
the cleanest gym I’ve ever been to.
Starting our month long membership, father & son bonding while getting
fit! Great staff, clean facility everything you need to get in game shape
conveniently located off the 210 freeway 10min from Dena! Come get it
in and see for yourselves.
I finally have a “go to” place to play b-ball without having to gather 10
friends and rent a court. I can go everyday knowing that there will be to
people to play a full court game. The gym is nice and clean and I can
play ball for cardio. I think the best part about this place is that the
facility and equipment are well maintained.
About the Leader
Jordan Meinster played PickUp basketball his entire life, and always
envisioned a gym that would improve the basketball experience for the
millions of players across the country. After close to a decade in financial
services, he launched PickUp USA in 2011, and began franchising the
concept in 2016. There are currently PickUp USAs operating across the
country, including multiple locations owned by NBA athletes. Jordan
aims to deliver “A Better Way to Play” to communities across the
country, and to drive strong financial returns for PickUp USA franchise
owners.
Jordan Meinster
Founder & President
PickUp USA Fitness
www.insightssuccess.com31 2019|November

34. he main reason for the invention of website,
TInternet and technology devices that provides the
platform for software to run and connect with each
other is mainly to make networking of services, products
and people possible. Technology leaders such as Cisco,
Arista and Apple are dedicating their resources to provide
various business enterprises and the masses the ability to
communicate their values through technology mediums
called as Networking.
The works and provisions of these organizations are very
outstanding, and are believed to last for ages. This is
because the growth of technology is not going out of style
so soon, but rather it is believed to continue into the future.
Technology networking strategies is good, but to make it
more effective there is the incessant need to incorporate
organic strategies.
You may be asking what I mean by Organic Networking or
Strategies. The organization that will survive in the market
in the near future, considering the increasing rate of
competition are the ones who take the necessary steps, to
develop more human connection for their business, more
than they do for machines such as provided by AI.
The Factors to Consider for an Effective Organic
Networking:
Even as our age is encouraging more of technology
strategies, if we must survive the future of it all, then we
must connect more people, than we do for machines. As an
The
Impressive Impactof
Organic
Networking
www.insightssuccess.com32 2019|November
Editor’s Pick

35. innovative networking solution
provider, it is going to pay more, when
you include human intelligence and
physicality in your networking
strategies over machines.
Imagine a day that the machines are
going to have a serious breakdown,
and the owner organization do not have
the capable persons to figure out the
cause of the breakdown and possibly
provide a feasible solution? What will
be the fate of the organization? This
means that, there will be a great loss of
value and possibly a strike off the
industry. I know you would never want
that to happen. So, plan from now, to
never pay for the loss in the future.
Balance Your People to machine
Deployment:
Social Medias are for networking,
Newspapers and various Medias are
also for networking, but there are
people behind the arc of this
innovation. The more you incorporate
AI and machine learning strategies,
always remember the need for Control
Engineers and those are human beings.
The most successful organizations
identify the major importance of
people networking and how best to
utilize human intelligence in their
business quest.
For example; if you write an article
and share it on a website, who do you
expect to read your article; human
beings or machines? It is obvious that
the organic networking aspect of
computing will never go out of style;
else, there will be a day in the future
that digital connection and values will
be measured on the number of bots that
read your articles and/or that paid for
your services. So, remember to balance
the rate of your people to machine
deployment, by acknowledging the
need of human networking over
technology networking.
The Need for Organic Sense in
Networking and the Future:
Technology is the miracle of our age,
Artificial Intelligence is a major
molding factor of this development,
IoT is the liberator from machine
isolation by providing the platform to
interconnect millions of them over the
virtual platforms, but humans make
these things possible.
Networking is an innovative concept
with high profile technology terms. If
one does not implore deep interest and
concentration while exploring this
realm, there may be a serious distortion
of original motive of indulgence, and
this can lead to serious breakdown of
enterprise infrastructure. Sometimes, it
maybe direct and other times, it will be
indirect, but in all, it will always have
an impact. The future of technology is
very bright, and that is mainly
dependent on how available we make
the resources to help manage what we
have today in the near future. For this
to be possible, the networking solution
providers must incorporate more of
organic sense in their solutions and
industry advancements.
Technology will advance, more
machines will be connected, devices
will be programmed to run
independently, but in all these things,
the humans in the network will still
rule the universe. The more organic
you make your networking strategies,
the lesser the fear of a disastrous future
for your organization.
www.insightssuccess.com33 2019|November

38. Every business owner and executive comes to the
realization and fear that they don’t know what they
don’t know at some point in the game. To leap
beyond this fundamental hurdle, wise leaders lean on
experts to help fill in the gap. Experts such as CPAs,
attorneys, bankers, mentors, and consultants are routinely
sought by successful business owners for guidance, advice,
and support that can be promptly made effective. Gaps in
business are essentially analyzed to determine the best,
quickest, simplest, or most cost-effective solution, which is
then developed and finally implemented by consultants in
various niches every minute of the day.
Consulting is a big industry for a reason. Businesses have a
high risk of failure. Failure is easy, and failure is hard. With
the assistance of a consultant, businesses have a much
better chance of survival. Let’s take a look at how
consulting can work at every stage of a company.
Start-up / Pre-revenue
This stage of a business is filled with passion and dreams.
The owner is typically a technician within the industry
breaking free from the constraints of their boss or is a
dreamer of great things in general. Problems arise when the
many components of running a business the right way
interfere and bog down this solopreneur. Seemingly simple,
but highly important, responsibilities such as accounting,
operations, and marketing can quickly overwhelm and lead
to failure.
Bringing in a consultant at this stage or prior to start up can
save the solopreneur from a tremendous amount of stress.
The consultant can walk the owner through the hurdles of
business with ease and experience. Establishing systems,
creating procedures, and building plans for sales and
marketing will prepare the busy start-up for successful
growth through to the small business phase.
Mom & Pop Shop
Mom & Pop Shops are what we refer to small businesses
with 1-25 employees. This may be a small generational
business or a growing start-up that is hiring friends and
family to help get the job done. One day, the goals become
too large and the owners take on more than they can handle
in an effort to grow. What these owners don’t realize is that
they need to have defined systems in place, along with
communication, leadership, and a growth plan to move
beyond Mom & Pop Shop status to Small Business status
without suffering collapse.
Small Business
The small business typically has 1-100 employees which
may also include many family and friends. Some systems
are in place, yet there lacks organization and
communication leading the owner down a path of “too
many chiefs” or not enough oversight. At this stage,
business owners may discover they have a lot of people
doing the same thing, no formal processes and a lot of fires
to put out. Stress once again takes hold of the business
owner in a way that may make them question closing shop
and going back into the workforce.
Consulting at these stages require in-depth analysis of
where the company currently exists on the spectrum and
identifying gaps in the foundation of the organizational
structure. Analysis will require a look at financial
performance, operations workflow and processes, systems
integration and utilization, human resources suite of
knowledge and procedures, centralized standard operating
procedures, marketing plans and strategy, and more.
Analyzing each component of the business will bring to
light top layer and secondary issues that the consultant will
prioritize to match urgency and effective organizational
modeling for proper implementation. Business owners
should expect this process to take some time, but in the end
The ROLE
of forCONSULTANTS
Every StageBUSINESS
www.insightssuccess.com36 2019|November
Insider’s Insight

39. the business will operate like a well-oiled machine ready
for growth.
Mid-size Business & Enterprise
The Mid-size Business has successfully identified the needs
of a growing business. Most companies of this size
(101- 999 employees) and of the Enterprise size (1,000+
employees) have established policies and procedures,
human resources, systems integration with maximized
utilization, and have a plan to move forward. These areas
will experience ongoing expansion enhancement over time.
Mid-size companies will start to departmentalize and create
an executive team for improved oversight and strategy
development. Problems Mid-size companies face are
keeping everyone working toward the same goal,
communication, effective leadership and management
development, mergers and acquisitions, continuous
improvement of systems and operational workflow and
recruiting for longevity all while staying on top of their next
strategic move and pacing change. Enterprises continue to
refine and silo roles within the company; however they
experience many of the same issues a mid-size company
does.
At Mid-size and Enterprise level, Consultants are brought
into a company on a project basis and will be focused on a
niche of service. This is when the: Branding Consultant is
brought in to develop a brand or revitalize a brand for a
segment of the business; Lean Specialists are brought in to
examine one segment of the manufacturing process; System
Analyst is brought in to create functional APIs to connect
the 25 software programs used by the company to prevent
errors and reduce time wasted on duplicating entries; and
possibly, Coaches are brought in to develop a mid-level
management team.
There is a need and a place for Consultants at every stage of
business, even before the first signs of failure. Bringing a
Consultant into the company earlier in the process will
make the transition to the next big step easier and the
long-term outcome of the business much better. Although
business owners may have a difficult time justifying the
cost of consulting, especially if funds are limited, the
desired end result has greater potential to be realized in a
shorter timeframe. Companies that have successfully
worked with consultants see the value of their work in the
overall success of the business and often retain consultants
for future projects.
About the Author
April Salsbury, MBA is the owner
of Salsbury & Co., a business
management consulting firm. After
growing an organization from 15
employees to 100 employees and
seven locations, including
international distribution and
working in legislation for industry
oversight and accreditation, she
believed her experience as a CEO
and a “builder” could help small
business owners avoid certain
hurdles and gain valuable insight.
April Salsbury
CEO
Salsbury & Co.
www.insightssuccess.com37 2019|November

40. Creator and Leader of a Unique
Experiential Retail Concept
VOM FASS
In an ever-changing environment, brands must stay
ahead of their consumers in knowing what they desire,
how they want it delivered, and where they can
purchase your product.” In the current culinary & foodie
world, we live in today, there are demands that industries
communicate to the customers all the why’s, how’s and
where they are paying for products and the freshness of it.
Today’s consumers are more informed than ever on the
quality and sourcing of the foods that they eat. This fresh
new phenomenon is often described as “foodie culture,”
and its changing customer expectations as to what products
they want and how much they will pay. Fresh as can be, and
with a unique story behind them, vomFASS excels in
catering to the adventurous sensibilities and high
expectations of foodies. Part of the vomFASS magic is
careful selection and curation of the finest growers and
producers from the Swiss Alps to the shores of the
Mediterranean.
A Wide Array of Artisanal Products
vomFASS is a unique retail & community event business
specializing in a wide array of artisanal products, including
the world’s finest oils, vinegars, spirits, gourmet foods, and
spices. Experiential retail is where the focus is as
consumers are hungry for a more customized interaction
with the products they bring into their home or offer as
gifts. The company’s customer loyalty base has grown
exponentially, as once they taste the amazing products; they
understand what quality truly is. Their quality products are
what sets them apart, in order to support the franchisee’s
and continually improve their education and training on all
product offerings, the franchisor created and invested in an
internal Wiki. It also acts as an extensive repository for
recipes that are submitted by vomFASS’ franchisees, which
makes the products come to life. By continuing to learn
what its customers are looking for, the company can modify
their offerings from product to the retail environment. As a
team, they are striving towards always improving the
products they deliver to both their franchisees and
consumer base.
The combination of exclusive artisanal products and unique
in-store tasting experiences provide franchisees with tools
to capitalize on two key trends: foodie culture and
experiential retail. vomFASS franchisees love to entertain
and educate customers on new product arrivals, enticing
pairings and how to integrate its extensive line of gourmet
products into their lives and homes. They become
ambassadors of the company by leveraging its unique value
proposition & extensive product knowledge to deliver the
experience, and authenticity that today’s consumers
demand. The company is proud to have received many
awards for both the products it offers as well as its
Franchise system. This tradition of excellence is something
that is embodied in everything the company lays their hands
on – from store locations to selection of their franchisees
and of course, any new products.
Excellent Communicator and Great Leaders
ek2, LLC owned by both Elaine R. Sugimura and Kevin
M. Frain were hired as consultants and used their strengths
as disruptors, and change agents to create the best strategy
to move the business forward. With limited resources, all of
the changes had to be done within the current expense
structure. As active CEO and COO, they have been able to
shift the past losses into current gains. Having held the
CEO title in various businesses prior to joining vomFASS,
Elaine’s global communication and marketing skills have
allowed the organization to grow in new areas of business.
Her international business experience and applicable
“
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USA

41. Future growth, improved operations,
amazing product offerings to the
best of class locations and franchise
partners will guarantee the success
of vomFASS as we migrate towards
the years ahead!
strategies continue to fuel the growth of the
company. Kevin has held both COO and CFO
titles in his work experiences thus far. He has
been instrumental in driving the changes
within the overall Operations. Creating and
implementing new processes and procedural
strategies has lifted the company to a new
level of success. The next 5-year growth
strategies are not possible without these
critical improvements. Together, Elaine and
Kevin have changed the make-up of the
company; by giving it “the color” it needed,
vomFASS is now poised to meet and or
exceed corporate expectations.
An Experiential Marketing Strategy
The initial challenge in 1994 was when
Johannes Kiderlen made an error in his
calculations when buying sherry for his
wholesale customers. He realized that he had
one too many zeros on the quantity he placed
and was unable to return the alcohol once
purchased. This lead to the idea of offering
the sherry ala “vomFASS” – meaning “from
the cask / barrel”.
Johannes Kiderlen decided to offer the sherry
in casks, and he was soon rewarded based on
his genius marketing idea. Once the word
was out, the business began to rise as he had
hoped. He created an experiential strategy
way before the world was ready for this type
of marketing. As the years progressed, he
continued to grow the company with newer
and fresher products to market the same way.
Thus, the world of vomFASS took root and
began its unprecedented growth path in
Europe. They continue to be the dominant player and the forefather of
the taste-before-you-buy concept. As the world continues to move at a
fast pace, vomFASS is still the leader in the marketplace for this concept.
The company’s goal is to build without ever losing the essence of the
brands’ original mission. “Only the best, always!” “Only the very best
ingredients that can be found will be used in the manufacture of
vomFASS oils, vinegars, gourmet foods, spirts and spices.”
Ability to Educate Customers
The opportunity to interact and create an experience that is delicious to
their palate and the ability to educate customers with the vomFASS story
and how its special partnerships and bond with its producers continues to
be one of the key reasons for its success. This is a great opportunity to
work with an established brand and use your skills to educate and
entertain customers. vomFASS franchisees have a strong set of business
skills, enjoy the recognition of ownership, and the opportunity to control
their own destinies while providing superior quality products to their
customers. “It’s a great time to join the vomFASS family,” says Thomas
Kiderlen, owner of vomFASS. He adds,“For over 25 years the vomFASS
franchise opportunity has provided the platform for highly motivated
individuals to display their communication and business skills and
appreciation of gourmet foods & spirits. Our franchise opportunity
revolves around educating, informing, and sharing a vast array of
products in an exciting environment.”
A Leader in the Marketplace
vomFASS continues to be the dominant player and the forefather of the
taste-before-you-buy concept. As the world continues to move at a fast
pace, vomFASS is still the leader in the marketplace for this concept. The
company believes that every business must continue to reinvent
themselves to ensure sustainability and growth in such a highly
competitive marketplace. Having a niche business model, vomFASS’s
Look-Taste-Enjoy concept delivers a retail experience that is truly unique
in the marketplace.
“
“
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USA
20
TheThe Best
to Buy in