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Steve
DertienAn Impeccable Tech-Savvy
Pro in the Digital World
Vol. 07 Issue. 08 2019
The 30 Most
Influential
in Tech 2019
Business
Leaders
Business
Leaders
The Art of Leading
Attributes of a
Good Leader
Successful Personality
Traits to Learn from
Elon Musk
Imparting Wisdom
Role of Laboratory
Information Management
System in
Manufacturing Sectors
Industry Lessons
E
usiness leaders understand business & IT-oriented leaders understand technology, perhaps, this misconception
Bhas been misguiding the contemporary world. But this is no longer the case. The lines are now blurred between
business & technology, which implies that cannot exist without the other. In the current scenario of the
corporate world, technology is the core to the business strategy, as it touches all parts of a business and helps drive
reachability and promote differentiation amongst competitors.
A perfect balanced integration of technology in businesses, helps and promotes the brand to reach out to more
customers steadily. Irrespective of the size of an organization, technology always has had important effects on business
operations. With every passing decade it becomes quite important for every organization to cope up with the customers’
increasing demands. Technology has both tangible and intangible benefits which helps to produce more efficient
outcomes. Innovative tech implementations or infrastructure not only boost the efficiency but also affirmatively effects
on the relationships in business sphere.
Through a quote— “Our industry does not respect tradition-it only respects innovation,” Satya Nadella, CEO of a
tech-giant Microsoft exemplifies, IT or software sector prefer appreciating innovation rather than tradition. This
ideology should be accepted by every industry as technology has always proved to be a boon than a bane. Many
business leaders are striving to achieve such advanced composition of technology-based businesses to develop more
stable business infrastructure.
In this special edition of July, “The 30 Most Influential Business leaders in Tech 2019,” Insights Success appreciates
such impeccable leaders and feels pride to feature them in this issue. These leaders have portrayed remarkable
Fostering the Integration of
Technology & Business
leadership in theirs’ respective fields. Filled with overarching enthusiasm towards technology, these leaders paved a
way for their organizations en route to success.
Experience polishes one’s natural born skills, and true leaders continuously evolve and improve not only the businesses
in which they operate but their own careers as well. Here is the cover of the edition presenting one such avid leader,
Steve Dertien, a Division Vice President for PTC’s office of the CTO. He is the man behind creating and
evangelizing PTC’s technology strategy and advising customers on how to best deploy PTC’s solutions against the
backdrop of increasing demand, globalization, IT infrastructure, security, scalability, and performance.
Let’s unveil such alike, inspiring interviews and stories of many such significant women business leaders in this special
edition and spread a word about their contribution in making this world a better place. Also, flip through the CXO
standpoints presented by some of the leading industry experts to taste the glimpse of industrial revolutions.
Enjoy the read…
The excellence of innovation is beautifully portrayed,
when even a round peg fits into a square hole.
“ “
Bhushan Ghate
Cover Story
Articles
STEVE DERTIEN:
An Impeccable Tech-Savvy
.Professional in the Digital World
What a tech CEO can
teach your business
about digital
Tech-Know Insights
32 56
Rethinking the Products
of Today for a
Better Tomorrow
Incentives Solutions
10
24 38 50
Role of Laboratory
Information Management
System in
Manufacturing Sectors
Industry LessonsThe Art of Leading
Attributes of a
Good Leader
Successful Personality
Traits to Learn from
Elon Musk
Imparting Wisdom
18
Aimée Madden:
Tackling the Healthcare
Workforce Crisis
Daphna Nissenbaum:
Disruptive Leader for
a Good Cause
Hriday Ravindranath:
Using Technology Innovation as
a Tool for Business Transformation
Leticia Latino
van-Splunteren:
Leading by Example
20
26
28
CONTENTS
36
Marc Rippen:
A Visionary on the Verge
to Create a Difference…
42
Nicolas Genest:
Success through Teaching
and Empowerment
Paul Ford:
A Decisive Leader in
Financial Services Industry
Rocelo Lopes:
Expert in Crypto-Currency
and Blockchain Technologies
Sara Brown:
A Keen
Marketing Leader
44
48
54
56
Srinivas Kilambi:
Expertise Leader in
the Digital World
sales@insightssuccess.com
July, 2019
Editor-in-Chief
Co-designerSenior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Pooja M. Bansal
Managing Editor
Anish Miller
Executive Editor
Kaustav Roy
Assistant Editors
Jenny Fernandes
Bhushan Ghate
Visualizer
David King
Art & Design Director
Amol Kamble
Associate Designer
Iresh Mathapati
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Kevin, Mark
Business Development Executives
Steve, Joe, Alan, VishalJacob Smile
Aditya Marry D’Souza
SME-SMO Executive
Prashant Chevale Calvin Jones
Circulation Manager
Robert Brown Stella Andrew David Stokes
Shweta Ambilwade
Co-designer
Copyright © 2019 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any
form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success.
Reprint rights remain solely with Insights Success.
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Cover Story
Steve Dertien
Division Vice President
PTC
STEVE
DERTIEN
An Impeccable Tech-Savvy Pro in the Digital World
deploy PTC’s solu ons against the
backdrop of increasing demand,
globaliza on, IT infrastructure,
security, scalability, and performance.
He joined the organiza on in 2000,
and since then has elevated his career
from a solu on architect to the chief
architect in this world-class company
with a market cap exceeding $10
billion USD.
Experience polishes one’s natural
born skills, and true leaders
con nuously evolve and
improve not only the businesses in
which they operate but their own
careers as well. One such leader is
Steve Der en, a Division Vice
President for PTC’s office of the CTO.
He is the man behind crea ng and
evangelizing PTC’s technology strategy
and advising customers on how to best
During the course of his career at PTC,
Der en has led projects around
customer implementa ons, product
quality, compe ve analysis, and
research and development. Witnessing
Steve’s success in each area, a brilliant
mind, and a commitment to
excellence, PTC’s CEO Jim Heppelmann
promoted Der en to lead the Office of
the CTO in 2018.
and Steve is central to those
discussions.
Steve also founded the PTC Reality
Lab, a research and innova on lab at
PTC that focuses on exploring and
developing technologies that support
the convergence of the physical and
digital worlds, a concept key to PTC’s
vision and represented in the
company’s logo. The PTC Reality Lab,
built in the spirit and likeness of the
MIT Media Lab, researches the new,
the uncharted, the world’s next
technologies that enable the future of
industrial innova on.
Steve approaches the challenges of his
posi on with though ulness and
wisdom, yet intrinsically understands
the need for speed and flexibility. "Not
to sound too cliché, but good leaders
can bring agility into what may
seemingly be an impossible set of
constraints or organiza onal
challenges and guide the organiza on
through those challenges," says Steve.
Learning Never Stops
Steve believes that one must always
be learning. He suggests an individual
should observe what trends are
forming in direct, adjacent, or macro
environments. Personally, he
consumes both technical and business
news in myriad forms, as well as
embraces one or two personal
research projects a quarter to keep his
awareness sharp. He also reviews the
trends – business, financial/economic,
technical, opera onal, and more – that
are impac ng other industry ver cals
and peer groups. Steve exemplifies the
true professional by guiding,
mentoring, and nurturing his team
members so that they thrive, and
innovate, and help take the company
to its next growth level.
Technology with Value; Research with
Promise
PTC’s product por olio consists of its
market leading CAD and PLM solu ons
and newer high-growth offerings in IoT
and Augmented Reality (AR). The
company counts over 35,000
customers using its solu ons. PTC is
constantly priori zing and balancing
investments, innova ons, solu ons,
features, industries, and geographies –
Be Bold,
Ambitious &
Driven in your
pursuits.
“
CAD technology. Steve feels that
there’s an incredible intersec on of
technologies that are coming together
in amazing new ways that will help
shape the future ways that people
work and the products that they
deliver and service.
An Advice for New Buds
Steve suggests new employees must
confidently advocate for
transforma onal ini a ves in their
respec ve organiza ons. "Be bold,
ambi ous and driven in your pursuits,"
He is excited to be leading a team that
is focused on the world’s latest
technology, such as augmented reality,
the internet of things, addi ve
manufacturing, ar ficial intelligence,
and GPU-based compu ng. He is also
thrilled to be driving the renaissance in
Steve in LWX19 Keynote
says Steve. He also states that every
first-mover technology advantage has
a far shorter life today than it did a
decade ago. It goes without ques on
that having customers engaged in the
work that one is involved with
validates and bolsters the value drivers
and the outcomes to which a market
leading company should aspire.
On a personal level, Steve is ac vely
involved with STEM programs, and
his own kids are also engaged. And
professionally, he looks forward to
Build
innovative
solutions that
connect and
transform the
way
customers
engineer,
manufacture,
operate and
service their
products /
processes.
“
expanding his experience beyond
technology in both opera onal and
financial processes.
Address :
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As technological innovation
evolves at an accelerated pace,
yet many are striving to attain
skillful traits to function and contribute
to society to their full potential. It is
increasingly true with computer
programing and data interpretation.
Nicolas Genest, Founder and CEO of
CodeBoxx, inherently understands this
difficulty and went on to propose a
solution to the problems posed by the
changing human labor landscape.
Through his venture CodeBoxx, he
teaches individuals with many diverse
backgrounds, the tools and practices to
become first-class developers and he
offers them opportunities to gain
significant experience through series of
projects. By collaborating with many
start-ups, Nicolas and his team help
aspirants with potential find the right
position within their elite circle of
renowned enterprises.
With a keen early interest in
technology, he graduated in
Technology Management in 1999. His
journey started in Quebec City, Canada
where he embraced the early days of
emerging Business Intelligence with a
startup of his own. Later he added a
Business and Public Administration
degree in 2009 to the resume. His
career so far took him to Paris, New
York and San Francisco.
Audiences to Target
In an interview, Nicolas states that the
company adapted its training programs
so they become a suitable alternative
for three main groups of people:
Dropouts of traditional school system:
Many college/school dropouts are not
compatible with the pace and approach
of the classical school system yet they
undeniably possess a certain potential,
which could contribute significantly to
volatile technological trends. The gap
in the skills of today’s workforce
forces big corporations alongside small
startups to show greater pragmatism in
their search for valuable and capable
collaborators. CodeBoxx has become a
reliable alternative source for quality
profiles in technology, some of them
coming with a less educated
background.
Immigrants: Immigrants are the
important contributors to local
workforces and many aspire to
improve their conditions. CodeBoxx is
a four-month boot camp enabling such
individuals to get a shot at a better job
without taking on too much risk. The
supportive nature of the program in the
way it is delivered and the design of a
truly result-oriented classroom enables
focus and productivity through which
immigrants learn how to fit in, how to
build and leverage a network of peers
but, most of all, how to stand out on
the modern technology stage.
CodeBoxx has already changed the
lives of many immigrants in the
Quebec City region.
People re-orienting their career: The
Fast-paced nature of the Boot Camp
lowers the barrier to entry and enables
experienced individuals to find modern
ways to learn new skills. Some are
seeking ways to grow faster in their
existing job by offering their employer
new capabilities they can build on,
some others have an idea in mind and
lack the tools to make it a reality in a
digitally native era. In all cases,
CodeBoxx enabled many adults to re-
connect with a continuous learning
mindset and they fill their head with
new valuable sources of information
that will benefit them for the rest of
their career. Many got new jobs right
out of the program.
Portraying the Role of Forerunner
Nicolas claims that, at start, he lacked
entrepreneurial talents but he believes
that an entrepreneurial zeal emerges
when one finds a calling. He also
believes that responding to such
callings and making them a cause
moving forward is an accomplishment
in itself. Looking back on this
successful three-time CTO experience,
he strongly feels like he needed to
experience the weaknesses and
opportunities of the technology
landscape in order for him to
understand how to reshape human
capital. He is now committed to doing
the hard things as he changes the
course of one individual at a time. He
exemplifies the above statement by
quoting, “The way it is meant to be”.
To tackle various situations, Nicolas
advices that one needs to surround
oneself with the right people. An
efficient leader must promptly identify
the character traits that people possess
which will make them fit for a certain
context or task at a given moment of
the lifecycle of a business endeavor.
Nicolas GenestSuccess through Teaching and Empowerment
www.insightssuccess.com18 |July 2019
Moreover, a leader needs to put him or her in a position
where he/she can trust by default. In other words, clearly
state the definition of success and reinforce that statement
with the pillars of a culture that will empower everyone to
aim for the company’s current, mid-term and longer-term
goals.
A Walk of Self-Evolution
Nicolas always tried throughout his career to remain on a
constant learning process and currently, he is pursuing a
Business Analytics Course with Harvard Business School.
He also mentioned that he completed his Business and
Public Administration degree while serving a full time job
at Microsoft. Another way of staying up-to-date on trends
has been through a weekly collaboration on a popular
podcast where he shares his thoughts on technology.
Thursdays come back often and the steady sustained rhythm
forces him to stay tuned to new services, new players and
new products of his landscape.
“What makes you a good overall executor is a general
awareness of what is going on everywhere within your
company coupled with a general awareness of what the best
and greatest do to solve the problems you are likely to face”
says Nicolas.
This awareness puts him in a position where he can always
be helpful by highlighting what matters, making relevant
suggestions and save a tremendous amount of time by
putting people in charge on the right path right away.
A Glimpse into the Future of CodeBoxx
In the near future, Nicolas states that he wants to secure the
growth and footprint of CodeBoxx Technology by allowing
a greater number of people to simultaneously seize the
opportunity to start a career in technology and introduce the
best graduates to a growing number of pragmatic partners
and companies.
He also suggested that CodeBoxx Ventures was also an
important part of the endeavor for him because this branch
of the company incubates and helps jump-start ideas, which
might become the unicorns of the next decade. CodeBoxx
could also contribute to bringing back some balance to a
developer community that has become excessively elitist to
Nicolas’ taste and too much aware of its influence. He has
witnessed many times situations where, for the sake of
attaining technical purity, many entrepreneurs saw their
companies high jacked by technologists losing sight of what
the company was in it for. Through CodeBoxx, Nicolas
aspires to bring balance to such phenomenon.
“ “
Nicolas Genest
Chief Executive Ofcer
I will never join an endeavor
that doesn’t trigger passion
within me because I know
that passion is meant to fuel
my quest for a greater
impact over the world.
www.insightssuccess.com 2019| 19July
Aimée Madden
Tackling the Healthcare
Workforce Crisis
reat leaders have a knack of using technology and resources to
Gaddress fundamental challenges within industries. One such
business leader in technology entrepreneur is Aimée Madden -
Founder and CEO of CliniShift.com, who shares her journey in and
contribution to the global healthcare industry.
Below are the highlights from our recent interview with Aimée Madden:
Kindly elaborate on your journey in becoming the business leader.
There has always been a big focus and passion for healthcare in my family.
My father is a physician and has always encouraged me to challenge the
status quo and learn how to be more creative in my thinking.
After many years as a healthcare leader impacted by the healthcare
workforce crisis, I decided in 2015 that I was going to address the problem
head-on and set about developing an innovative technology solution - one
which would drive transformational change. CliniShift.com was born and
we remain determined and focused on disrupting the global healthcare
industry through technology.
How do you diversify your organization’s offerings to appeal the
target audience?
When designing the CliniShift technology platform I was acutely aware
that the healthcare world needed something innovative, agile, and
seamless to introduce and imbed into the organization. These factors really
influenced how we designing the system. The industry was and still is
awash with clunky, complex and confusing software with which staff does
not fully engage. My aim was to differentiate our solution in the
marketplace, through ease of use, using modern coding and language
conventions so that clinical staff would enjoy interacting with our mobile
applications, with practically no user training, in a similar fashion to
popular social media applications
CliniShift technology was designed as a bolt on solution to a health
facility’s permanent roster or scheduler. We are very focused in what we
provide as an organization that makes us very effective and successful at
what we offer our clients. In other words, we are not all things to all
Always ask
yourself, how
can we make
our solution
even better,
and always
keep in
touch with
a client even
if they say
no to you
today,
someday it will
be a yes.
“
www.insightssuccess.com20 |July 2019
people. We know the pain points of workforce management
and the limitations of communication mechanisms between
staff and management across the healthcare environment
(hospitals, community and social care) and our technology
is able to leverage this to our advantage. We really worked
hard early on to get our most valuable product out to
friendly clients so that we could get early adopters and
further develop our platform in support of their challenges
and requirements.
In particular, we wanted to set the standard and become the
market leader in contingency/bank shift management. Our
high compliance, market leading conversion rate and
technology focus strongly differentiates us from the
competition. Furthermore, we are unique in our bespoke
approach to our clients supporting our customers effectively
through the challenging change management process to
ensure early momentum, true transformational change and
excellent return on investment.
What attributes are required to compete and sustain
against cutting-edge competition?
As Founder and CEO I have a clear vision for the direction
of the organization, which I discuss and communicate with
our board, senior management team and staff. I learned
early in my career that ambiguity does not support effective
execution or facilitate staff empowerment. Furthermore, I
would add that hiring good experienced people enabling
you to build collective capability is always a good strategic
decision. great, experienced and empowered people will
give you extra space which will help you to achieve your
goals a lot faster than thinking you can do it all as a leader.
What are your thoughts on the role of a leader with
regard to achieving success?
As a leader of a tech company you must always be aware of
your competitors, forge relationships with them but here’s
the key point, never allow yourself or your team be
distracted or discouraged by them. If you are confident that
you have a strong tech solution with a good track record of
delivering high quality projects and services to clients then
stay focused on that. In business there are often more bad
days than good ones, so grow a thick skin and try to remain
as non-emotive about your business and clients in order to
stay ahead of the curve and celebrate achievements with
the team.
How do you upgrade yourself with volatile technological
trends to boost your personal growth?
I am a believer in attending as many industry relevant
conferences and trade shows as possible. These events have
always been effective for me, not only for networking and
contact building but also in researching the market and
identifying future trends so that we can further enhance our
technology to effectively support our clients.
What will be your future endeavors and/or where do
you see yourself in the near future?
Over the next two years we have a well-defined global
strategy for CliniShift, which includes further developing
and growing our platform across the North American,
European and Asian markets. We are constantly adding new
features and developing new products in supporting our
loyal clients. I am a strong advocate of continued personal
development; I am currently completing my PhD in
Healthcare Public Policy at the Nursing School, Trinity
College Dublin. This will assist me to further contribute to
the academic work that has been done to date and support
the development of a more stable, sustainable and
affordable healthcare ecosystem for the future.
Aimée Madden
Founder & CEO
www.insightssuccess.com 2019| 21July
Attributes
of a Good
Leader
www.insightssuccess.com24 |July 2019
Leadership is about using the
power of a position to
empower a group of people in
order to attain a common goal. A
leader’s task is to implement the plans
that usually look good on paper,
through a delegated team, in a specific
time with an ongoing motion. She/he
may use the traditional method or may
think out of the box. It depends on the
leader as how to do it; the ultimate
motive is to get the job done.
Although, each and every individual
has a different approach on leadership,
some might say it is about setting
examples, some might say it is about
sharing the authority; what matters is,
taking the right decision when it is
most needed.
Leadership varies from one
organization to another. An
organization is a dynamic body and
creates new probabilities every now
and then. And with new probabilities,
come new challenges.
Although, it is impossible to overcome
every challenge, the business
environment has adopted certain
leadership styles for the efficiency of
business:
The Participative Leader
Participative Leadership is the process
of sharing authority with the work
force in order to get optimum
efficiency. The team, after getting
access to certain powers, works
responsibly to accomplish the goals set
by its leader. The shared leadership
also helps in case of any requirement
of change, as the employees adapt
quickly in such environment.
Incidentally, this style of leadership fits
best in a scenario when there is a
limitation of time.
The Transformational Leader
A transformational leader inspires the
team through effective communication
and an intellectual environment.
However, these individuals require
communication grows. Especially,
when it comes to leadership, there is no
scope for lack of communication. A
Leader who fails to develop this skill is
looked up as incompetent, because it is
his job to send the message loud and
clear. Although, it is also important to
listen as it is an integral part of
communication.
Ÿ Integrity
C.S. Lewis said, “Integrity is doing the
right thing, even when no one is
watching.” Be it giving credit to one of
the team members or be it admitting a
mistake, a leader wears integrity as a
badge of honor. They do what is right,
no matter what.
Ÿ Empowerment
As mentioned earlier, Leadership is
about using the power of one’s position
to empower a group of people in order
to attain a common goal. A good leader
shares his authority with the team in
order to get the job done. By doing
this, he shows confidence in the team
and obliged by the gesture, the team
works with full enthusiasm to
accomplish the goal.
Ÿ Decision making
There is risk in decision to making.
Great leaders take great decisions
when the stake is high and it is the
success of those decisions that make
them great. To add up, a good leader
takes right decision at the right time.
In conclusion, a good leader can be
defined by the dynamics of his style in
leadership, the values that he brings to
the organization, the methods he uses
to make the best of the resources, and
the kind of decision he makes in the
given situations. At the end it is about
the attitude of an individual to bring
the change for good.
more detail oriented managers to
successfully implement their strategies.
Transformational Leadership is
considered among the most effective
employees of the organization. One of
the examples of this type of leadership
is when a leader is assigned on a higher
level for effective environment.
The Transactional leader
The transactional leadership, as the
name suggests, enables the leader to
incentivize the team corresponding to
their performance. The team gets
rewarded when it attains the goals and
the Leader has the power to review the
results and act accordingly when the
team fails to do the same. The goals
and the strategy to attain them are
decided by the leader and the team
itself.
The Situational leader
Situational leadership is a theory that
the best leader will adapt to the
required leadership style according to
need of the hour. A Situational leader
may adopt democratic style while
discussion business with senior
executive, but may switch to
transactional at the time of team
review. However every individual has
a natural style of leadership and it may
be difficult to switch roles at a certain
point of time.
Qualities of a good leader
There is an old proverb that says,
“Give a Man a Fish, and You Feed
Him for a Day. Teach a Man to Fish,
and You Feed Him for a Lifetime.” So
is the case with leadership. One of the
basic qualities of a Leader is to pass on
the leadership skills.
Following are some of the qualities of
a good leader:
Ÿ Communication Skills
Communication is the basic
requirement for efficiency in a
business. As the level of hierarchy
elevates, the requirement of
The Art of Leading
www.insightssuccess.com 2019| 25July
Rocelo Lopes
n an Interview with Insights Success, Rocelo Lopes,
ICEO of Stratum Blockchain Tech, shares his journey
and his contribution in the Crypto-Currency and
Blockchain Technologies. He is innovative and pioneering
in the development of technologies using cryptography. He
is responsible for the development of Bitcoin’s first vertical
operation in Latin America, which ranges from mining to
solutions for the end user. Rocelo Lopes has cryptography
in his DNA.
Below are the highlights of the interview between Rocelo
Lopes and Insights Success.
Kindly elaborate on your journey in becoming the
business leader.
My journey started when I was very young, a little boy
actually. My family came from a poor region in the
northwest of Brazil, and when I was a kid, we moved to São
Paulo, looking for opportunities. Since then, I always liked
to study and to discover new things. My father, seeing that,
taught me how to work in little jobs, like shining shoes to
selling potatoes on the free market. When I was 14 years
old, I was selected to work in a company where I had the
opportunity to learn about entrepreneurship and new
technologies. After that, in the ’90s, I’ve started to provide
services to other companies such as IBM and Microsoft.
Allying my range of knowledge on entrepreneurship and
new technologies, I started to study cryptography, founded
Othos Telecom in Brazil and South Africa and became a
reference in encrypted telecommunication. Nowadays, we
still have operations in more than 20 countries around the
world. But, in 2013, I received a payment from one of my
clients in bitcoin. I didn’t know at the time what I was
dealing with. But, it caught my attention and, again, I
started to study about that and then I saw a huge
opportunity - it was a coin, but cryptographed! It was when
the payment I receive almost multiplied in 10 times its
value. So, I founded CoinBR in Brazil and started
operations also in South Africa. Soon after, I founded
CoinPY, which is a bitcoin mining farm in Paraguay,
because of this country policies and the low cost of
electricity.
In 2017 because of CoinBr’s need for growth and
internationalization, Stratum was created. From a Hong
Kong venture capital firm, a capitalization model through
the transfer of technology, customer portfolio and the
guarantee of exclusivity in operations of fiduciary
currencies was designed. During this transitional period, the
operation was called Stratum CoinBR, since both sides -
company and investment fund - decided to choose a name
without borders. In 2019, the operations were separated:
Stratum and CoinBR became business partners. Stratum is
the operator of all crypto-currency transactions, portfolio
management and funds. CoinBR is the partner that
represents the interests of the group in Brazil and South
Africa.
How do you diversify your organization’s offerings to
appeal to the target audience?
We are always trying to stay ahead, creating new features or
developing solutions based on what we already have. In
Expert in Crypto-Currency and Blockchain Technologies
Rocelo Lopes
CEO
Stratum
Blockchain Tech
www.insightssuccess.com26 |Julu 2019
blockchain and cryptocurrencies technologies, is easier to
innovate, because it’s a new area, new technology, so we
are building the future here. We are creating solutions for
those who don’t want to be at the traditional banking and
investment markets anymore. For cryptos, for example, we
have a SmartWallet, where you can buy, sell, transfer, and
also pay your bills and taxes, recharge credits on your
prepaid credit cards and prepaid cell phones. Along with
that, we have also alternatives for those who are starting in
the cryptocurrencies market or just want to diversify their
investments, so we can make it easier for them.
What attributes are required to sustain in the cutting-
edge competition?
Long sight view, creativity and having no fear to try, to do
new and to talk to the regulation leaders. Knowing always
that you can do hard, that you can do best.
What your intakes on roles of a leader are with regards
to achieve success?
A leader is the one who guides the team towards the future,
towards your sight, your vision. I’ve learned to delegate
functions and to trust my team is doing their best. Also, I do
my best to provide healthy offices, a good place for people
to work. In all of my business, I provide job opportunities
for those who are starting a career in life, but also, I bring
people from the conventional financial market who no
longer wants to be part of the old way to do things, to
charge taxes and to dismiss clients who don’t fit in the
system. Innovate for innovation.
How do you strategize your game plans to tackle the
competition in the market?
Definitely focusing on the clients needs, providing usable
and good solutions for the customers. We achieve that when
we think ahead, when we see clients where no one else have
seen before (or didn’t try to reach them).
As per your opinion, what roadblocks or challenges are
faced by leaders in a corporate business? And what is
your advice to overcome them?
We have so many barriers in any kind of business, rules to
follow, governments trying to block what they don’t
understand, lots of taxes (and high ones), among other
challenges, that I believe that the key is to trust your
internal voice, knowing that your work is building the
future. My advice is: give people opportunities (not only
jobs, but investment and entrepreneurship opportunities for
the clients either), do what is right to you and show them
why is right. My father once told me: "You have to go
there, conquer the world, do your best, try to do your best,
and for sure you’re going to succeed". I always keep that in
mind.
How do you upgrade yourself with volatile technological
trends to boost your personal growth?
I’m always reading the news, attending to blockchain and
cryptocurrencies events around the world - often I’m being
invited to speak in events in Latin America, Europe, and
Africa. I take these opportunities not only to talk about my
company and my projects but also to learn about new
features, what has been developed in other countries, I talk
to different people and other leaders too. I never stop
studying. I never get tired of being curious and productive.
What will be your future endeavors and/or where do
you see yourself in the near future?
More than ever, we are getting more and more global.
Although, as Brazilian banks are shutting down exchanges
bank accounts, we are being pushed to innovate again. So I
can only say: we’ll have big news soon.
Since I was a kid, I’ve always
worked hard and been curious
about learning new things and I
hope I can inspire people.
“
“
www.insightssuccess.com 2019| 27July
A Visionary on the Verge to Create a Difference…
Marc Rippen
Meet Marc Rippen, the CEO
of Alertgy
Marc is a visionary, a highly skilled
creative engineer, a talented scientist,
marketing professional and successful
businessman, who thinks out of the
box.
His unique ideologies and polished
abilities led him to achieve many
milestones during his arduous journey.
His contributions to improve the lives
of diabetics through technical
innovation has played a vital role in
evolving healthcare as well as
redefining the technological sector.
Insights Success admires such
profound leaders and takes pride in
featuring such leaders in its special
issue “The 30 Most Influential Business
Leaders in Tech 2019”.
Into the journey of Marc…
Marc has always been a leader, starting
as President of Phi Theta Kappa Mu
Epsilon (PTKME) in college, then as
an army officer, followed by a Program
Manager on DOD Applied Research
and Development for DARPA, and
now as the Founder and President of
Alertgy. Leadership quality has always
been one of his strengths.
While in college, under his direction,
the Phi Theta Kappa Mu Epsilon
Chapter was able to win the National
award for Most Improved Chapter. He
and his team did this by implementing
a large peer teaching program which
positively impacted the students to
improve their grades and understand
difficult subjects. He emphasized many
people’s contributions and efforts for
the work done but was the person
working behind the scenes to share the
vision and execute a program that
really benefited a lot of students.
In the military, he acquired advanced
training to further sharpen his
leadership skills by leading troops far
more experienced than he was, to
accomplish difficult and dangerous
missions. Such experiences helped to
shape him to be a better leader.
Marc states that the most important
lessons he learned were to lead by
example, to respect others, to be
humble, to be ready to make and
execute decisions at the right time, to
take care of people, and most
importantly. to do the right thing for
the right reasons.
Marc has always wondered what the
purpose of his incredible life’s journey
was as everything seemed to be, well,
disconnected. He quotes, “In starting
Alertgy my mission was to save the
lives of diabetics, to make their lives
easier, give them more years to enjoy
their lives and their loved ones, and to
help diabetics manage their disease
better… Painlessly.”
He has now been able to finally
connect the various dots and
understand his life’s purpose.
He remembers that it all started with
him saving his wife from going into a
diabetic coma one Sunday morning in
2016 and became determined to do
something about it.
Marc says that Alertgy has developed
and demonstrated an incredible
technology that will save millions of
lives and eventually will be able to
make this technology available to the
estimated a half billion people on this
planet currently diagnosed
with diabetes.
Ironically, by volunteering to be a part
of Alertgy’s internal development
clinical trials, Marc discovered that he
was also type 2 diabetic, was severely
hyperglycemic and at a major risk of
having a stroke. As a result of that
experience, he understands how
serious diabetes could impact a
person’s health.
“During a routine trial test of the
device, my A1C level, which is a
measure of how much of your
hemoglobin protein in the red blood
cells are coated by glucose, was 12.8
which is dangerously high. Any number
over 7 is bad. I was, in fact, one of the
9 million Americans who have diabetes
but don’t know they have it,”
“A Team” Approach for Success
Marc compares the similarities of
leading a military group and leading a
business. As an example, in today’s
military, having various specialized
people with a highly defined mission
www.insightssuccess.com28 |July 2019
Marc Rippen
CEO of ALERTGY, INC.
As Virgil says
“Fortune favors
the bold”
“ “
and detailed method of execution, is key. Like an “A Team”
Special Forces unit, where everyone is specialized and an
expert in their function, they work seamlessly as a team,
with each member selected for their ability for out of the
box thinking, allowing that unit to achieve the near
impossible mission they have to execute. An organization
like Alertgy, that is structured like this, can stay well ahead
of the competition. Marc also states that large
organizations, while rich in resources, suffer from
“paralysis by analysis” and thus find it almost impossible to
really innovate.
Guiding through Shared Vision
Marc believes that articulating visions clearly to others is
one of the biggest challenges faced by every leader and
states that one must be able to translate his/her vision to a
team of experts in business, technology, and engineering,
many with very niche specialties, which is challenging. He
says that clear channels of communication are the most
important factor in success.
His role as a leader is to provide clear vision,
communication and to surpass all the obstacles that block
his teams on their way to success. The result is a strong
‘esprit de corps’. This is a major force multiplier; like the
300 Spartans who shut down the Persian Horde, a small
force with innovative leadership and true spirit can
overwhelm an army of thousands.
Marc visualizes the business world as a global battlefield
and looks forward to developing strategic partners with his
strongest competitors. By quoting, Virgil “Opportunity
favors the bold”, he suggests that one must focus on the
timely execution of innovative breakthroughs, to keep
ahead of the fray, and achieve the mission of the
organization; bringing dreams to life, making the
impossible practical while improving the lives of billions of
people.
In Marc’s experience, organizations should delegate
operational strategy and execution down to the lowest level
possible. “Full authority must be given with full
responsibility. Anything less gets men or ventures killed,”
says Marc.
www.insightssuccess.com 2019| 29July
What a tech CEO can
teach your business
about digital
Pam Bateson is an expert coach and
mentor in business, training others to
Masters level qualifications and
supervising coaches. She has worked
within the healthcare, retail, hotels,
construction, media, agencies, education
and public sector. She specialises in
Coaching, Mentoring, Employee
Engagement, Change Management,
Learning and Development and
Organisational Design. She has worked
with all levels in organisations from
graduates to the CEO. She has
designed change programmes that
connect projects, outcomes, training and
coaching. The performance outcomes
have been outstanding. She is CEO
and Co-founder at Thrive Partners.
About the Author
www.insightssuccess.com32 |July 2019
am Bateson set up Thrive
PPartners, an on-demand
coaching company, three
years ago. In this article, she
shares her point of view on how
important humans are in a more
digital world, what she’s learned
as a tech CEO, and what this
means when you’re looking to
use tech in a way that’s both
disruptive and works for
customers.
Tech-Know Insights
Pam Bateson
CEO & Co-founder
Thrive Partners
www.insightssuccess.com 2019| 33July
In October 2015, I gave up a successful
career as a management consultant and
coach to set up Thrive Partners. Lots of
people thought I was crazy. I was
approaching 50, with two children still
at home. But for the decade running up
to that decision, I’d been thinking
about a better way to deliver coaching
– supported by digital, to share more
widely the coaching tools I’d used to
help clients for many years.
This was the business I set out to build
three years ago. Today, we’re working
with 25 clients on five continents –
delivering our own brand of
on-demand coaching, backed with
insights for the whole business. The
learning curve has been steep –
particularly for someone who, by their
own confession, didn’t have a lot of
experience in learning technology. So
here, I wanted to share some of the
things we’ve learned – and what it
might mean for your business.
Dream big
I didn’t really set out to build a
business that would be considered
disruptive, but my background as a
lean engineer and coach did mean that
we ripped up the rulebook when it
came to the coaching industry. We
scrapped the idea that you needed to
meet face to face, and that sessions had
to last an hour, or even two hours. And
we made it a lot easier for people to
access a coach to answer the questions
they had there and then – increasing
access so people could chat to an
expert within an hour.
Working with my co-founder, we then
rebuilt the industry by asking the
biggest questions we could imaging.
What if we could make coaching
available to whole organisations? What
if we could get listening as valued as
speaking? And what if we could help
organisations learn as quickly as
individuals?
I found these questions irresistible:
I wanted to do for coaching what Uber
had done for getting a taxi, Netflix had
done for home entertainment, and
Tinder had done for dating. It’s these
The whole-system insights we
produced has helped to make sales
processes smoother, improved
communications and created more
opportunities for people to learn.
Keep it human
With suicide being the biggest killer of
men under 45, loneliness sweeping
through developed economies in
epidemic proportions and a third of all
young people suffering from anxiety,
I strongly believe that we have a duty
to keep talking to each other as a
society.
We believe that keeping the art of
conversation alive in this digital age is
essential; only humans can master
creativity, empathy, humour and
imagination in a way that’s compelling.
Information is everywhere, so we’re
using technology differently – to offer
real human experiences at scale, at any
time of the day, whenever our clients
need a conversation, for everything
you can’t Google.
And what of the future? Curiously,
even the structures of artificial
intelligence and machine learning look
set to mimic human patterns. It’s still
early days, but leaders in this space
talk of ‘deep learning’ with AI – by
layering up different tools that connect
in the same way as our brain’s neural
networks.
And so, the next three years?
My recent experiences have led us to
ask even bigger questions than we did
to begin with – which I suspect will
lead to our next irresistible set of
adventures! What if we could
transform learning management
systems into learning ecosystems?
What if any community of learners
could connect with any community of
teachers? And what if a better
understanding of outcomes from
learning could help both individuals,
organisations and society to thrive?
I for one believe there are exciting
times ahead.
big dreams that have galvanised our
success in the last few years – and
which has set us in the right direction
for the future.
Build for modern users
Despite big dreams, we’ve also made
our fair share of mistakes! A lot of
them mistakes happened when we took
our attention away from our end
customers. It sounds obvious to see it
there on the page. But it can be easy to
lose sight of the customers that matter
most, especially when, as a tech CEO,
sometime we get preoccupied with a
shiny piece of new technology.
So, what to consider first when it
comes to users? The main thing to bear
in mind is that they expect experiences
that are easy and fast to access – a shift
brought about by what we call the
‘Amazon Prime Mindset.’ In this era,
clunky user experiences reduce the
chances of uptake of services. In short,
if your technology can’t match or
exceed the quality of digital experience
people get in their everyday lives, then
you’ll need to go back to the drawing
board.
Create wins for the many
So, if users come first – who else can
we harness the power of technology
for?
Our answer? Everyone else in the
system.
Early on in the development of our
MyThrive platform, we realised that
delivering digitally would enable us to
do more than just scale and facilitate
coaching in global organisations; it
would also mean we could spot trends
and patterns within communities of
users, in organisations or society at
large. Just as carefully listening has a
powerful and transformative role in
one-to-one coaching conversations,
carefully listening to and analysing
anonymised version of the
conversations we host has a powerful
and transformative role within whole
organisations.
www.insightssuccess.com34 |July 2019
Leticia Latino
van –Splunteren
Leading by Example
n an interview with Insights
ISuccess, Letica Latino van -
Splunteren shares about her
jouney and her contribution as a CEO
through Neptuno USA, Corp. Leticia
is a recipient of the 2018 Women in
IoT award by ConnectedMagazine and
has been featured as one of the
prominent women in Telecom by
TowerXchange, the Wireless Industry
Association, NATE and AGL
magazine. Besides, she also plays a
role of an active member for the
SmartCity Council TaskForce, WIA
City Networks Task Force and was
recently appointed to the FCC
Broadband Advisory Committee. She
is a mentor with the National
Association of Tower Erectors (NATE)
where she helps young women that
want to start a career in Telecom.
Neptuno, her company, was also a
finalist in the 2019 WeInnovate!
Program promoted by WBENC-
Certified Women’s Business
Enterprises (WBEs) to showcase their
company’s expertise in areas of
innovation that are critical to
WBENC’s Corporate Members. In
addition, Leticia is a big advocate of
nurturing “Human Connections”
through her Back2Basics Podcast and
through the #Time2Reconnect
movement, which she created.
Below are highlights of the interview
between Leticia Latino-van Splunteren
and Insights Success:
Kindly elaborate your journey in
becoming the business leader.
I am a believer that Leadership comes
in our DNA, we obviously grow into it
during our leadership journey, but the
chip has to be there somewhere. From
a very young age I was usually trying
to lead something, call it the student
movement, a fundraiser or a group
vacation. As I started my professional
career, that was no exception, I was
always looking for opportunities to
lead an initiative and usually it
involved creating something from
scratch, that’s what I enjoy the most.
After several years in Merrill Lynch
and then at Nortel Networks, I decided
to join the family business which my
father founded in 1972. It wasn’t until
the early 2000’s that I felt the timing
was right to capitalize on the
experience I had gained and that I
realized Neptuno was a great platform
to do just that.
How do you diversify your
organization’s offerings to appeal the
target audience?
We had always been very Latin
America focused because our largest
factory is in Venezuela. Unfortunately,
the political situation that the country
has been into for the past two decades,
have called for a change of focus, both
in terms of market and offering. They
say that you can have good things as a
result of a bad situation, and in our
case is true. We were prompted by
circumstances to re-invent ourselves as
a company. We went from an
engineering and steel manufacturing
company, to a technology company.
We made it our priority to implement
technological advances in our industry,
and we now have added services such
as 3D Reality Capture Site Surveys,
IoT Asset Tracking and Smart City
related infrastructure to our portfolio.
We also started to get involved in
artifical intelligence.
What attributes are required to
sustain in the cutting-edge
competition?
In my opinion Curiosity to never stop
exploring, humbleness to never believe
that what you have is the best, genuine
relationships and Integrity to ensure
the Industry’s trust.
What are your intakes on roles of a
leader with regards to achieve
success?
I know it sounds cliché, but I think
Leading by Example is what ensures
success. I believe in inspiring by
actions rather than words because
unfortunately among the many good
things that the digital era has brought,
it has also brought a lot of unverified
information and companies and people
portraying to be things that they are
not. Social Media personas can be
misleading, so I personally take what I
read with a grain of salt, I am more
attuned with getting to know the
person, or even asking about them to
get a sense of how the person is
www.insightssuccess.com36 |July 2019
perceived by others. I think a true leader has its reputation
as its greatest asset.
How do you strategize your game plans to tackle the
competition in the market?
I usually worry more about what WE are doing than about
what others are doing. I think is disrespectful to the
customer to fill their heads with depositioning arguments
about a competitor. I normally ask questions to address the
customer’s pain points and try to differentiate from
competitors from that angle. I just provide all the info for
thorough analysis; customers are smart enough to make the
comparison themselves.
As per your opinion, what roadblocks or challenges are
faced by leaders in a corporate business? And what is
your advice to overcome them?
I believe that we are focusing too much in growth, we all
want to grow so much and when I talk to sales people they
usually complain that their quotas are impossible to reach,
and every year it gets worse. We need to listen to the market
and to the customer, and understand what’s really going on,
because at some point or the other bubbles burst.
What will be your future endeavors and/or where do
you see yourself in the near future?
We are committed to become a key player in the Smart City
movement, not only as an infrastructure provider but also to
help create citizen and community awareness about the
changes that our infrastructure has to undergo for our cities
to transition into this new era. Leticia Latino
van -Splunteren
CEO
Neptuno USA, Corp.
Success is inevitable,
just show up and do
the work.
“
www.insightssuccess.com 2019| 37July
Successful
Personality
Traits to Learn from
Elon Musk
Legends never need an introduction. They tend to be
victorious despite of their uneventful histories. They
stick to captivating traits such as Discipline,
determination and self-belief which help them accomplish
wonders in the long run. One such example of an extra-
ordinary person is Elon Musk, a South African Business
Magnate, Investor and an engineer.
Musk is the founder, CEO, and chief architect of SpaceX;
co-founder, CEO, and product designer of Tesla Inc.; and
co-founder and CEO of Neuralink. As of February 2018, he
is the 53rd-richest person in the world and has a net worth
of $20.8 billion, which is far more than the net GDP of
Greece taken into consideration.
While each entrepreneur possesses a unique set of traits that
makes him/her successful, this Tech founder has a few traits
much different from any other ordinary CEO, which has
allowed him to build some of the world’s most respected
and innovative organizations. Musk once quoted, “When
something is important enough, you do it even if the odds
are not in your favor.”
Let’s have a look on these personality attributes and
characteristics that make him a contender for the most
innovative intellectual entrepreneur of the century alive.
Hard-work and Characteristic Work Ethics
Elon Musk is a hard-working innovator, working for about
100 hours a week, and has been productive since many
years. He may even be considered as the hardest working
employee of the company, setting standards for his
colleagues to follow and implement. Since the field of work
lies inside his radius of interests, he enjoys it to every
moment and bit when it comes to learning and execution.
Strong Risk Tolerance
Founding a start-up involves a great deal of uncertainty and
risk. A study found that after 10 years of being in business,
96 percent of the start-ups fail. Going by the statistics,
Musk must have faced the same odds against him, when he
had decided to leave an otherwise comfortable life to start a
risky and uncertain business venture.
For instance, Musk left his PhD program at Stanford
University to find a company called Zip2 with his brother in
the year 1995. Later, the company was sold to Compaq
computers, profiting Musk a bit over $20 million.
Following this, Musk once again took a great risk by
investing millions of dollars to found a company called
X.com, one of the world’s first online banks.
‘Always Be Learning’ Attitude
An astounding and less-known fact about Elon Musk is that
he is self-taught in programming and in many advanced
level subjects. He read and understood a variety of books,
which helped him gain endless and persistent knowledge
and understand diverse concepts.
The best piece of advice on learning and implementation is
to constantly think about how things could be done in a
better manner and question self to seek the answers.
www.insightssuccess.com38 |July 2019
Feedback Loop
It is of prime importance to recognize the present symbol or
otherwise ‘status quo’ in the market as an organization and
re-position accordingly. Musk solicits constant feedback of
the companies and executes ‘self-analysis.’ He induces
efforts and divergent strategies to improve customer
feedbacks and strives towards perfectionism.
For example, he seeks out his critics and tries to converse
with them. This habit of self-reflection at regular and
considerable periods is pivotal for any entrepreneur or
organization to succeed in the long run.
Tendency for Vertical Integration
Vertical integration is a strategy where an organization or a
firm acquires business operations within the same product
vertical. Both Tesla and SpaceX embrace this concept. For
example, Tesla not only produces electric cars; they also
generate public awareness about their cars via Tesla
showrooms across various countries. And SpaceX does not
only have the primary goal of rocket propulsions; they
develop their own rocket architecture as well.
Faith in Self and the Founding Team
Musk undoubtedly possesses a profound belief in his own
capabilities as well as the potential-seeking factor of its
founding team. He does not hesitate to gamble on large
scale unless he is genuinely aware of the expected end-
results.
It is equally essential to maintain clarity of doubt in any
large scale organization. Under his supervision, Musk
encourages in creating a positive and comprehensive
environment across his firms.
Preferring to Stand Out From the Crowd
Musk elects to bring up innovation at every level of his
understanding. He tends to impart theoretical knowledge at
the base level, applying changes and executing the same on
the practical level. He relies more on transitional aspects
such as research and development, thereby increasing the
probability of ground-breaking inventions.
Tesla Motors, a far headed firm headed by Elon Musk, is
anti-ordinary. Its compelling marketplace has become a
one-stop destination for potential buyers where they can
interact about product specifications. They also have video
testimonials that far outperform in the sales-dominated
industry.
There is no ambiguity that Musk, by far, has been a pillar of
inspiration for budding entrepreneurs and investors because
of his prolific and optimistic approach towards life
All these traits possessed by Musk, in some manner or the
other, coincide with most of your habits. The only thing that
stands as a potential barrier between these two is
identifying your strengths and working on them on a
continual basis. Go on, apply these traits into your daily
life, and you may become the next big CEO the world is in
need of today!
Imparting Wisdom
www.insightssuccess.com 2019| 39July
Expertise Leader in the Digital World
Srinivas
Kilambi
Srinivas Kilambi
CEO & Chairman
Leaders today need to
understand and utilize the
algorithmic power of AI that
supports machine learning and deep
learning. Successful business leaders
have a keen understanding and the
ability to see the market forces
affecting their industry. And, leaders
who understand what AI is capable of
& other emerging developments are
more successful. One such leader,
leading by example is Srinivas
Kilambi, the Founder and CEO at
Keydabra Inc. He has specialties in
machine learning, biotechnology,
nanotechnology, digital user
experience, bio-refineries, biomass,
solar, and clean water. He was a
Former CEO at Verdecem, Renmaix,
Dilato Inc., and Reliance Bio-Refinery
Industries Ltd.
Below is his story,
Srinivas holds the Educational
Qualification of B.Tech: Chemical
Engineering from IIT Madras, CFA
from ICFAI, MS: Environmental
Engineering from Clarkson University
and PhD: Chemical Engineering at the
University of Tenessee- Knoxville. He
started his journey with a startup
project in 1989, where he was the
founder of India’s first biochemical
company, Chemopol Complex India
Pvt. Ltd. He was awarded the state’s
Chase Excellence in
your profession as
success always
follows excellence
“ “
www.insightssuccess.com42 |July 2019
best entrepreneur for this project. The project involved the
separation and recovery of biopolymers from the shells of
crabs and prawns. His second startup started in 1996, where
two of his PhD patents converted into a viable technology.
Its focus was to separate and recover heavy metals from
wastewater using liquid membranes. The company had its
IPO (NASDAQ: CXOT) in 1997 and even had a “green
shoe”. He was the Founder of Dilato Inc in 2000, which
was his career’s third startup. Dilato Inc was into an expert
system for design and engineering companies and was later
acquired by an Indian Company. He was also the founder of
Sriya Innovations, his fourth startup in 2007. The company
could convert biomass to sugars in seconds while
competing technologies took five days. His technology
received over $100 M in VC funding from Kleiner Perkins,
BASF, Bill Gates and others. It was in 2011, where he
started his fifth company Verdecem Inc. Verdecem’s
technology could make cement without a kiln at 1200 C
lower starting temperatures and with over 33% savings in
energy and GHG emissions. The organization received VC
funding from Kleiner and from the world’s largest cement
company. His current startup is Keydabra, which focuses on
using AI & ML to enhance digital user engagement and
conversions. In between, 2003-07, he was the CEO of Tatas
and Reliance Industries “Renewable Energy Businesses”.
Impressive Achievements
Srinivas is a visionary strategist entrepreneur with a passion
to accomplish things. Being a trustworthy, creative, and
well connected he has certified with many honors and
awards in his career. In 2011 he won North American Green
Technology Innovation Award. He was an Innovation
Finalist in 2010 at World Economic ForumPioneer
Technology. TiE (The IndUS Entrepreneurs) Winner in
2009, and 2010 TiE Global Profile, GA (Greater Atlanta)
Top 5 Innovation Award & Most Breakthrough Technology
Award and many more. He also has some patents in his
name like Green Fertilizers, Solvo-Thermal Hydroloxis of
Xylose, Modified Supported Liquid Membranes, Supported
Liquid Membranes, and Green Building Material.
Self-Diversifying Organization’s Offerings
“The most important step is to understand and appreciate
your target audience/markets needs and aspirations,” says
Srinivas. Once, you have done that then you can have a Go
to Market strategy which can not only meet but also exceed
those needs and aspirations. A Great idea is only 20%;
efficient and successful execution of the idea is 80%
towards final/desired goal/s. According to Srinivas, the best
way to diversify your organization’s offering is to invest in
technology heavily and especially in futuristic technologies
like AI.
Recognizing Technological Trends
Be ready to change and innovate 24x7. Most leaders refuse
to change even when they know that the only thing that will
remain constant is the necessity to change and innovate to
succeed. There should be a constant desire to learn new
technologies and stay ahead of the curve/peers. Invest your
time heavily in AI/ML/Blockchain and other advanced
technologies. His immediate goal is to get Keydabra to a
short term $10 Million revenue and $100 Million valuation
in 3 years.
Leaders’ Role in Assistance
The leader should “lead by example”, should be
passionate, committed, innovative and industrious. The
leader should earn respect rather than command respect. A
Leader should follow and achieve excellence in the chosen
field/profession, says Srinivas.
Key Attributes Sustaining Competition
The CEO says, know, understand, respect, learn, and never
underestimate your competition is the key mantra to beating
your competition. “Always be ahead of the learning and
technology curve. 24X7 innovation is the key and should be
adopted wholeheartedly,” says leader.
About Keydabra
Machine Learning/Deep Learning is the real buzz in the
Information Technology world right now. Founded in 2019,
a privately held company, Keydabra unlocks opportunity in
the field of Information Technology and Services. It is
headquartered in Atlanta, GA. The company uses advanced
proprietary machine/deep learning algorithms to automate
and improve digital, social, & mobile apps user engagement
and optimize online conversions. Keydabra’s data scientists
are developing technology to build better digital platforms.
www.insightssuccess.com 2019| 43July
A Decisive Leader in Financial Services Industry
Paul FordPaul FordPaul Ford
Agood leader has the right
personality, the right set of
skills, knowledge, and an
understanding for the industry
concerns. Leaders develop vision,
inspires other people, and ultimately
provide strategy in business success.
They rise to the challenges of the
global crisis with a good combination
of teamwork, power, and appropriate
style of leadership. The reason behind
the failure of banks to meet the
requirements of the global financial
crisis was blamed on poor leadership.
During such a situation, a visionary
leader looks for the best people
available for his/her team, set
priorities, and start to deal with the
most important crisis issues as they
occur quickly.
With over 25 years of experience in
Operational and Financial services,
Paul Ford, the Founder and CEO of
Acin, is on a journey to take the
company to its utmost stature. He
completed his academic studies, BSc.
in Business Administration at the
University of Bath. Prior to creating
Acin in 2016, Paul founded Anchura
Partners in 2010 and grew it to be a
highly successful consulting business.
Previously, he was the Chief Operating
Officer of the ultra-high net worth
business at Barclays Wealth and held
various C-level positions at Credit
Suisse in Europe, Middle-East and
Africa.
Financial Crisis Leader
Financial institutions operate in a
dynamic environment and competitive
conditions. A lot has been already been
written about the causes of the global
financial crisis, about the CEO’s and
CFO’s ineffective supervision and
control in financial institutions. The
problem the company resolves can be
resumed by reference to the fact that
financial institutions have reached a
critical point. As the financial
institutions have reached a critical
point post the financial crisis in 2008,
the banks have spent billions in
building systems and hiring staff to
demonstrate that they are in control of
the operational risks within their
business. With over 25 years of
experience in financial services, Paul’s
leadership builds a culture that is
honest about the company’s present
situation, where everyone is
encouraged to use their brains to
generate the best ideas. His team
addresses issues within operational risk
which pose a threat to the health of
banks.
Lessons Learned through
Experiences
Finance involves many types of risks
market, interest rate, credit, liquidity,
financial, and operational.
Keeping an eye on the ball of
operational risk is the most basic of all
lessons Paul has underlined. Paul says,
“As an engineer by training, I was
always uncomfortable administering to
the symptoms of operational risk, I
have been determined to find the ’cure’
– in Acin we have that answer”. Prior
to entering corporate life, he enjoyed a
successful military career with the
British Army; Mr. Ford was a Captain
in the Royal Engineers. This
engineering background has continued
to shape throughout his career and how
he thinks about challenges, approaches,
and solutions.
Organizational Management
Acin’s highly advanced system of risk
identification, management, and
mitigation enable connected firms to
achieve the highest degrees of
protection at an industry level. The
Networked Defence Model is a next-
generation risk management platform.
The company has developed a
transformation approach and
methodology for operational risk
management. Paul’s core challenge for
Acin is to combine technology, data
standards, and content to measure,
manage & mitigate operational risk –
this relies on Acin’s comprehensive
data standards platform.
Strategizing the Market Competition
Acin works and is in production with
major client banks in the USA, across
Europe and in Asian firms, serving a
market size of £1.6bn per annum
revenue opportunity. In the longer-
term, Paul aims to help firms reduce
www.insightssuccess.com44 |July 2019
Paul Ford
Chief Executive Ofcer
Resilience,
Decisiveness and
Perseverance-the
most important
attributes.
the amount of operational risk capital needed, and to
replicate this across the industry. Acin’s ultimate goal is to
help financial institutions reduce their operational risks so
that they can be held to an industry standard and
demonstrate to regulators that they are in control of their
business. Acin has also been recognized as one of the most
innovative Regtech companies in 2019.
Achieving Success through Data Standards
Data is exploding, and more and more unstructured data is
generated – some of it useful, some of it a distraction. Data
evolves all the time, so the company is constantly engaged.
As the world’s leading company in risk and control data
standards, benchmarking and controls data analysis, Acin
enables firms to demonstrate that they are “in control” and
provide greater assurance across the industry. The
comprehensive data standards platform helps firms to
simplify and mitigate operational risk.
About Acin
Founded in 2010, Acin is the world-leading risk and control
data standards, benchmarking and controls data analysis
company. With offices in London and New York, the
organization’s clients include some of the world’s largest
financial institutions. It is specialized in risk and controls,
regulatory programs, governance, control frameworks, and
data standards, etc. The industry enables financial
institutions to access standardized controls data seamlessly,
allowing agile data-driven risk management and decision-
making. It relies on a centralized database of control
designs smart-mapped to the risks faced by each individual
business or function within the organization.
Acin sets the standard for the industry,
unlocking the full
value of controls data for its
clients.
What sets Acin apart is its centralised database of control
designs smart-mapped to the risks faced by the individual
business or function within a financial institution. Data is
standardised, available, and reliable – at an industry level.
More radical still, is Acin’s ability to connect firms together
to create the industry’s first risk and control defence
network. With a dataset of risks and controls that is more
comprehensive than that of any one institution and
continuously updated via the network, this significantly
strengthens each firm’s existing “three lines of defence”.
www.insightssuccess.com 2019| 45July
Using Technology Innova on as a Tool for Business Transforma on
Hriday
Ravindranath
In an interview with Insights
Success, Hriday Ravindranath, the
chief technology and informa on
officer of BT’s Global unit, shares his
insights on his entrepreneurial journey
and global experience in complex IT
transforma on, strategy, global
sourcing, OSS/BSS implementa on and
business improvement. Hriday has also
been recognized as one of the
youngest Global CTIOs in the industry.
Below are the highlights of an
interview:
Can you please elaborate on your
journey to becoming a business
leader?
I have an MSc in Ar ficial Intelligence
from the University of Edinburgh and
also an MSc in Major Programs from
Oxford University. I have more than a
decade of global experience in the
telecommunica ons sector,
specializing in complex IT technology
to lead change and digital
transforma on. Prior to my current
role, I held various senior posi ons in
the CTIO team growing organically
over the years. BT is a great place to
work with plenty of opportuni es to
learn and grow.
How do you diversify your
organiza on’s offerings to appeal to
your target audience?
It is the role of the CTIO to help
organiza ons navigate through
unprecedented digital transforma on.
This is the role I am playing for BT’s
Global unit, where we are re-
structuring the business from the
ground up by crea ng brand new
business models focused on growth
products. Simultaneously, we are
consolida ng current systems,
reducing complexity and swea ng
exis ng assets.
The reason CTIOs are best posi oned
to do this is because we can iden fy
risks to the current business and spot
market trends that could disrupt our
industry and markets by exploi ng
technology advancements such as
cloud and so ware defined
networking.
The principles that underpin these
outcomes are:
Ÿ Focus on experiences and
moments in the customer journey
that truly ma er to them.
Ÿ Ensure all IT/Business
transforma on programs are
underpinning these digital
experiences.
For us, these are:
Ÿ Human centered on-demand
services that are personalized and
simple to use for customers
Ÿ Highly automated closed loop
remedia on
Ÿ Commercial flexibility (e.g. pay-as-
you-use models)
Ÿ Digital business models
Ÿ Easy integra on in partners’
ecosystems enabling extended
enterprise business models
Ÿ Ability to quickly leverage
innova on from the broader
ecosystem, enabling speed
Ÿ Significantly lower cash
requirements reducing the cost of
IT and enabling more rapid
innova on
Ÿ Flexible IT model where cost scales
with the volume of users or
business
Ÿ Digital opera ng models
Ÿ Enabling intelligent workflows
Ÿ Enabling data-driven decision data
and differen a on through data
and insights
Ÿ Enabling internal process
simplifica on and re-use of assets,
pla orms and opera ons
Ÿ Leveraging our best of breed
solu ons and transforming for the
Digital Age
What a ributes are required to
sustain a cu ng-edge against
compe on?
Ÿ A Digital Na ve business
Ÿ Failing fast and being agile
Ÿ Laser focus on the end customer
Ÿ Crea ng a learning culture
How do you strategize your game
plans to tackle the compe on in the
market?
Ÿ Focus on business needs, not
technology, and understand how
technology is evolving
www.insightssuccess.com48 |July 2019
Hriday Ravindranath
CTIO, BT Global
Ÿ Exploit emerging technologies rapidly to stay ahead
Ÿ Relentlessly challenge the status quo
Ÿ Taking calculated risks
Ÿ Crea ng a rich partner ecosystem
Ÿ Bring in, keep and nurture talent
What roadblocks or challenges are faced by leaders in a
corporate business? What is your advice to overcome
them?
Ÿ Trust, transparency and leading by example are key to
building confidence within a team.
Ÿ Finding the right talent in a demanding ecosystem:
Inves ng the right amount of effort (i.e. iden fying
talent), me (i.e. communica on) and resources (i.e.
compe ve packages and latest tools to enable
recruitment, development and reten on)
Ÿ Adop ng change into business: It is important to
communicate well and frequently to the team on the
purpose of change to ensure the team is aligned with
the overall vision. It is also important to provide them
with the right tools and opportuni es for training and
upskilling to enable a smooth transi on.
Ÿ Accountability and workforce empowerment: Ensure
that employees are empowered to make decisions on
the spot to meet customer needs and beat the
compe on. If they have to wait for a blessing from
above, by the me they get the answer, the customer
will have moved on and the problem will have changed.
Ÿ No upward feedback: There is a need to create a culture
of transparency and prac ce constant feedback to
ensure con nuous improvement.
Ÿ Culture issues, especially with global teams dispersed
across various geographical loca ons. We need be
empathe c and learn from differing cultural values.
Ÿ Difficult People: There will always be people on your
team, in your organiza on, and in your working life who
are difficult to work with. We need to adopt different
styles of working to ensure cohesive collabora on.
How do you upgrade yourself with vola le technological
trends to boost your personal growth?
Ÿ Take a top-down and bo om-up approach to stay
ahead.
Ÿ Always set aside me to learn. “Change is the end result
of all true learning.” No ma er what type of learning,
whether if it’s through a webcast or on the job prac cal
experience, it is important to consistently invest in me
for learning.
Ÿ Peer to Peer networking, open discussions for
brainstorming, learning and understanding the latest
technological trends.
Ÿ Stay current and read the latest research reports. There
is no shortage of digital resources to help you iden fy
new technologies in the market.
Ÿ Know what is trending in the open-source community.
Aim
high,
be bold and
enjoy
the
journey!
“
“
Ÿ Follow the latest tech news and stay connected with
inspira onal leaders.
Ÿ Apply relevant learning into business prac ces, such as
adop ng the right technology to propel the business
forward.
What will be your future endeavors and where do you see
yourself in the near future?
My future endeavors include con nuing to transform our
business to support the future needs of our global
customers as they evolve their digital transforma on
strategies. To con nue to create versa le, fresh and
energe c leaders who will become digital champions and
change agents. They will be key in disrup ng our complex
and evolving organiza on. In the future, I look forward to
working with agile and incredibly diverse teams that are
fully engaged in con nuous learning. The skills we will
require in 3 to 5 years from now will be drama cally
different from our requirements today.
www.insightssuccess.com 2019| 49July
LaboratoryManagement
SystemInformation
Laboratory
InformationManagement
System
Role of
in Manufacturing Sectors
Even if an organization offers an outstanding
series of creative products, it has to ensure that
the quality is up to the mark. Being
compassionate about quality management is quite
essential for a business venture to become a promising
manufacturer. Thus, quality is more likely to be a
necessity rather than a want. It do plays a salient role in
supply chain that has strengthened manufacturer’s belief
of implicating information systems especially in
laboratories for quality inspections on finished products
and goods.
Similar to Enterprise Resource Planning (ERP),
Laboratory Information Management System (LIMS)
has brought a disruptive change in traditional methods of
supply-chain management. This technology acts as a
reporting tool which allows researchers to input and
store crucial data regarding the sample, such as schedule
records, test-sample tracks, and also sample’s
materialistic properties. Thus, it is quite obligatory for an
organization to implement an adequate information
system in an attempt to overrule all quality-related
issues. Also, it often utilizes barcode generation for
scanning in-process goods as well as finished products in
an attempt to consume less time.
Outlook on LIMS
Utilizing to its full-potential
LIMS operations customarily depend on the
manufacturer and its requirements. Yet, there is a
standard protocol on which the system mostly relies. It is
deliberately designed to monitor and function on the
various aspects of product quality management i.e.
sample management. It handles the detailed records of
each sample, and maintains accuracy in reducing the
possibilities of the information getting mixed up in labs.
LIMS maintains the record of each and every unit, from
a supplier to the researcher handling that sample. With
such systems, the information tracking gets quite easier
and could be fully automated, reducing the need for
laboratory administration.
Implementing LIMS for workflow management aids a
manufacturer to streamline the decision making process
in the laboratory. The self-oriented system can
automatically assign scientists regarding their tasks and
even suggests the type of instruments required as per
stated in the standard experiment module. Once the
testing is completed, the system identifies and supplies
www.insightssuccess.com50 |July 2019
the sample for the further process.
Besides, many LIMS automatically
cover ups various processes such as
maintenance, inventory management
and reporting. It is often useful for
the instruments like centrifuges
which generally face countless wear
and tear, leading to variations in the
readings. Such variations not only
affect data analysis auditing but also,
disrupt the calibration of the
instruments. The use of LIMS system
might vary from one organization to
another, as the requirement of most
of the industries is quite different.
Industry Lessons
www.insightssuccess.com 2019| 51July
Equipment Calibration and Maintenance
No industry can afford a failure in the quality checks.
Thus, many organizations spend loads of monetary
assets over the laboratory maintenance and instruments
calibration. With the LIMS system, an organization can
surpass over unnecessary damages and
monetary-cuts in laboratory. Apart from that, LIMS
system must include maintenance records of the
instruments used in testing, in an attempt to perform
orderly preventive maintenance.
Due to the regular utilization, some instruments starts to
show distortion that further affect the tests results. In
case of depth micrometer, the instruction follows that it
may require calibration every month or after every 50
uses. A manufacturer can improvise LIMS system, by
including additional calibration instruction sheet which
can be utilized by maintenance department thereafter.
Brief on Functions commonly found in LIMS
Reporting: Irrespective of any category, every sector
requires a prompt method to process out the reports.
Report helps organizations to analyze data and make
further decisions based on it. From the ‘most used
instruments’ to ‘lab-processing time’, it include all the
required information flow from one unit to other.
Through implementing LIMS, organizations take a
follow up and process audit trails of received
information from such units. Yet, the level of difficulty
varies with reports, as some may require higher custom
coding to run while other export on Adobe PDF and MS-
Word.
EMR/EHR: Electronic Health Records is separate
software, but some LIMSs includes EHR feature built-in
mostly including patient reception queries and billing
processes. Organizations mainly prefer on utilizing an
all-encompassing system instead of software with
singular capability. Integrating LIMS with such functions
facilitate clinics with huge benefits while monitoring and
maintaining a laboratory. It manages every bit of aspects
such as data tracking over time, continuity in healthcare,
reduced costs, gamut information, technology of
prescriptions and result orientation.
Workflow Management: Automate workflows have often
become a trail in businesses due to its ability to maintain
a steady flow between various processes without any
extra human efforts. Instead of focusing more on
reducing work, it saves time taken for tasking
complicated tasks. Hiring or Installing LIMS aids one to
codify existing methods and procedures and could
delegate the decision-making to the software. Say, if
installed, it can take over on assigning jobs to scientists
and can also pick out instruments, as per requirement. It
only requires a strong command structure through which
LIMS can operate much deliberately.
ERP: Enterprise Resource Planning software attains
potential to manage inventory and like EHR, it is also
self-processing software. Collaboration or say,
integrating ERP into LIMSs is more favorable due to its
high allowance in monitoring alerts over low-supplies,
auto-calculation of storage capacity and location
management. Through implementing LIMSs, one can
surpass issues related to data transcription errors,
turnaround time, WIP status, and statistical analysis and
COA generation.
Aftermath of LIMS-integration in laboratories has been
witnessed to be more efficient and been claimed as a
reliable system by various manufacturers. Though the
digital transformation has never failed to surprise the
markets with its potential to bring out disruption, its
many fruitful benefits are yet to be explored. One of
such—mobile-friendly LIMS, is predicted to shift the
traditional laboratories by delivering more compact
experience to the manufacturers which sooner or later
going to be trail among the lab-owners and
manufacturers. Currently, it is focusing on improving
environmental, petrochemical, health-care,
bio-technology companies and R&D institutes.
www.insightssuccess.com52 |July 2019
A Disruptive Leader for a Good Cause
Daphna Nissenbaum
In an interview with Insights
Success, Daphna Nissenbaum,
®
CEO and Co-Founder of TIPA ,
elaborates on her impeccable approach
on giving back to society through
innovative technology. Today, the
world is in need of avid leaders who
take initiative in offering services to
create a better society to live in, and
Daphna is a perfect example.
Insights Success understands the
potential of such leaders and is
honored to feature her in its special
issue “30 Most Influential Business
Leaders in Tech, 2019”.
Below are the highlights of the
conducted interview:
Kindly elaborate on your journey in
becoming a business leader
During my career, I developed a
passion to start a project of my own,
something that would really influence
the world. The idea sparked from an
argument I had with one of my kids
about the plastic bottles he would take
to school – some days he would return
them to be reused, while other days he
wouldn’t. I said to him ‘we have to
think about what we do with our
packages.’
There are so many discussions
surrounding the matter of plastic
packaging. I thought to myself, ‘the
world will need a package that is not
based on plastic, one that will break
down by itself post-consumption.’I
went out jogging and challenged
myself to work out a solution, thinking
the idea is somewhere right in front of
me. The right things usually happen to
be intuitive and natural. The resulting
vision was to develop a package that
acts just like organic material, like an
orange peel, a package that disappears
by its own natural composition.
During this nascent stage of the
company, I understood two things
immediately. First, that flexible
packaging is the primary pollution
culprit today and therefore our energy
should be directed towards this market.
Second, that pursuing such an
endeavor will not be easy; it will take
time, effort and money to develop
a solution.
®
Our goal at TIPA has always been to
develop fully compostable packaging.
Along the way, there were people
trying to persuade us to compromise
and to make partially compostable, or
recyclable products. But even though
there was a risk of losing the company,
we stuck to our core idea and weren’t
swayed by where the industry was
trying to push us.
Apart from developing a new
technology, the building of a company
is a major task. A key success factor in
building a company is to hire the right
people. Having an idea is a small step,
working on it and sticking to it is
important too, but hiring the right
people is essential to growth. It is
important to understand that you
cannot do it alone, and to find the right
people to partner with.
How do you diversify your
organization’s offerings to appeal to
the target audience?
From day one, the basis for the
technology, as well as the business,
operational and sales models were to
change the market. It would have been
much easier to develop specific
applications and to focus on selling
them to target audiences, but our goal
was not to target specific areas but
rather to create a technology that could
be utilized by everyone for every
application, and in this way, to become
a market leader and to change the
market paradigm around our solution.
Our films and laminates serve as
building blocks for a solution, meeting
every area in the market.
The goal is to be as transparent as can
be to the existing industry and to
provide a solution that is intuitive and
seamless to adopt. We designed our
products to emulate conventional
plastic with formulas that mimic
polyethylene and polypropylene, the
two most used materials in flexible
packaging. Thus, we can easily replace
www.insightssuccess.com54 |July 2019
what exists in the market, and offer a clean alternative.
®
TIPA solutions are built to fit conventional plastic
machinery and existing supply chains, making the switch to
compostable flexible packaging easier than ever.
®
A key concept in TIPA is to manufacture globally by
partnering with plants that exist all over the world, thereby
reducing carbon footprint as well as unifying what may be
referred to as a fragmented community of manufacturers.
By understanding the concerns of the stakeholders in the
market, we help to galvanize the market by focusing on
areas that require solutions.
What attributes are required to sustain in the cutting-
edge competition?
Key success factors are to stick to your mission even if it’s
not easy, and at the same time to be ready to change course
if you see that something is not working. As a small
company, we act as a speed boat, going steadily in one
direction but we must be ready to change course without
hesitation if necessary, all the while sticking to our core
truth.
Another key attribute to succeed in business is to
understand that everything is about teamwork and to put
energy into building a strong and cooperative team. I make
sure that the people I work tightly with are experts who
understand their field much better than I do, and I give them
the freedom to operate. The people who work with me are
my partners. Listening and being open to their criticism and
suggestions at any given moment is critical. Once you
create an environment where people are free to express
what they think, even though at times there will be
disagreements, you have built an engine for growth.
What will be your future endeavors and where do you
see yourself in the near future?
The company will continue growing as a market leader in
the space of compostable solutions, remaining at the
®
forefront of change with cutting-edge technology. TIPA
will continue to penetrate the market, collaborating with
companies from all over the world using our products and
applications, changing the future of flexible plastic
packaging by replacing it with fully compostable solutions.
I will continue leading this company, helping it reach new
heights and driving an impactful change in the market.
Daphna Nissenbaum
CEO & Co-Founder
“
My vision is for
packaging to be
treated like
organic waste.
“
www.insightssuccess.com 2019| 55July
Every business requires a
marketing person who is
comfortable in any business
environment. Without that skill, a
marketer simply won’t be able to build
the necessary relationships for business
and its objectives. Sara Brown, a
dedicated marketing professional from
the US, is a highly skilled
communications professional with
extensive experience in delivering
results in executive, internal and
marketing communications, and
public relations.
Currently, Sara is Vice President of
Marketing for MultiTech. She is
responsible for brand strategy and
product marketing, as well as all global
marketing and communications. Sara
has more than 20 years of technology
marketing experience, with twelve
focused on Machine-to-Machine
(M2M) communications and the
Internet of Things (IoT). In addition to
her experience in the technology
sector, she also worked as a Senior
Copywriter at Ogilvy, a premier
advertising agency. Her long resume
also includes working for IBM,
Wavecom/Sierra Wireless and Telit
Wireless Solutions. She has consulted
with numerous global technology
companies and was recognized as a
Woman of IoT in Marketing in 2016.
Sara started her career in 1994 as a
reporter at Capitol Hill and later in the
trade press covering mergers and
acquisitions in the broadcast industry.
After moving to North Carolina, she
switched to public relations
and marketing.
Communication Solutions for
Industrial IoT
MultiTech offers a broad portfolio of
communications solutions designed to
provide the customer with a choice of
bearer technology in order to enable
the exact right fit for purpose. For 48
years, MultiTech has worked closely
with customers to understand
individual use cases and customize its
offerings to better suit the
customer’s needs.
MultiTech designs, develops and
manufactures data communications
equipment for the industrial Internet of
Things (IoT). The company’s
commitment to quality and service
excellence means customers can count
on its products and people to address
their needs. In addition, the company’s
history and dedication to innovation
ensures that it stays ahead of the
latest technology.
Dynamic Attributes of Tech
Individuals
Curiosity: Sara believes a natural
curiosity is critical to succeed in tech.
Curiosity about the technology itself.
Curiosity about what’s happening in
the market. Most importantly, curiosity
about how to overcome the “big
picture” problems of our world.
Creative Problem-Solving: Creative
problem solving refers to the process
that involves breaking down a problem
and generating new ideas to find
effective solutions. It is one of the
important attribute of any
tech individual.
Sara explains, “It begins with the belief
that even the most challenging
problems can and will be solved. From
there, the ideal tech individual can
draw the stick-to-it-iveness to try and
try again until a solution is found.”
Business Acumen: Business Acumen
is a crucial attribute that helps
businesses to build credibility and deal
with a "business situation" in a manner
that leads to a positive outcome.
Sara explains her views about business
acumen as, “Real success comes from
tailoring technology to address the
specific pain points of target customers
and getting the word out that their
problem has finally been solved.”
Lifelong Learning: Engaging with
people from other cultures and
backgrounds has given Sara an
A Keen Marketing Leader
Sara Brown
www.insightssuccess.com56 |July 2019
Sara Brown
Vice President, Marketing
MultiTech
appreciation of different thought
processes. More importantly, it is a
great way to hone in on those universal
human needs, feelings and desires –
essentials for any marketer. Having
worked across industries and countries,
as well as product and service types,
Sara has learned that an understanding
of those universal drivers is portable.
We all respond to a set of motivators,
whether selling entertainment,
charitable causes or technology.
Emerging Tech Enthusiasts
Sara also has a word of advice for tech
enthusiasts. She says, “echnologies
can be learned and mastered, while
relationships require tending. I’m not
just talking about personal life I’m
talking about applying relationship
principals to professional connections
as well. Looking back, mastering
BASIC or BetaMax or POTS, while
impressive, isn’t super useful today.
Relationships, on the other hand, if
well-tended, are likely to outlive
technologies and survive your
entire career.”
Market Leader in
designing,
manufacturing and
providing global data
communication
solutions.
“
“
www.insightssuccess.com 2019| 57July
®
Rethinking
the Products of Today
for a Better Tomorrow
Celia Pool
Co-Founder
DAME
www.insightssuccess.com58 |July 2019
The 30 most influential business leaders in tech 2019
The 30 most influential business leaders in tech 2019
The 30 most influential business leaders in tech 2019
The 30 most influential business leaders in tech 2019

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The 30 most influential business leaders in tech 2019

  • 1. Steve DertienAn Impeccable Tech-Savvy Pro in the Digital World Vol. 07 Issue. 08 2019 The 30 Most Influential in Tech 2019 Business Leaders Business Leaders The Art of Leading Attributes of a Good Leader Successful Personality Traits to Learn from Elon Musk Imparting Wisdom Role of Laboratory Information Management System in Manufacturing Sectors Industry Lessons
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  • 4. E usiness leaders understand business & IT-oriented leaders understand technology, perhaps, this misconception Bhas been misguiding the contemporary world. But this is no longer the case. The lines are now blurred between business & technology, which implies that cannot exist without the other. In the current scenario of the corporate world, technology is the core to the business strategy, as it touches all parts of a business and helps drive reachability and promote differentiation amongst competitors. A perfect balanced integration of technology in businesses, helps and promotes the brand to reach out to more customers steadily. Irrespective of the size of an organization, technology always has had important effects on business operations. With every passing decade it becomes quite important for every organization to cope up with the customers’ increasing demands. Technology has both tangible and intangible benefits which helps to produce more efficient outcomes. Innovative tech implementations or infrastructure not only boost the efficiency but also affirmatively effects on the relationships in business sphere. Through a quote— “Our industry does not respect tradition-it only respects innovation,” Satya Nadella, CEO of a tech-giant Microsoft exemplifies, IT or software sector prefer appreciating innovation rather than tradition. This ideology should be accepted by every industry as technology has always proved to be a boon than a bane. Many business leaders are striving to achieve such advanced composition of technology-based businesses to develop more stable business infrastructure. In this special edition of July, “The 30 Most Influential Business leaders in Tech 2019,” Insights Success appreciates such impeccable leaders and feels pride to feature them in this issue. These leaders have portrayed remarkable Fostering the Integration of Technology & Business
  • 5. leadership in theirs’ respective fields. Filled with overarching enthusiasm towards technology, these leaders paved a way for their organizations en route to success. Experience polishes one’s natural born skills, and true leaders continuously evolve and improve not only the businesses in which they operate but their own careers as well. Here is the cover of the edition presenting one such avid leader, Steve Dertien, a Division Vice President for PTC’s office of the CTO. He is the man behind creating and evangelizing PTC’s technology strategy and advising customers on how to best deploy PTC’s solutions against the backdrop of increasing demand, globalization, IT infrastructure, security, scalability, and performance. Let’s unveil such alike, inspiring interviews and stories of many such significant women business leaders in this special edition and spread a word about their contribution in making this world a better place. Also, flip through the CXO standpoints presented by some of the leading industry experts to taste the glimpse of industrial revolutions. Enjoy the read… The excellence of innovation is beautifully portrayed, when even a round peg fits into a square hole. “ “ Bhushan Ghate
  • 6. Cover Story Articles STEVE DERTIEN: An Impeccable Tech-Savvy .Professional in the Digital World What a tech CEO can teach your business about digital Tech-Know Insights 32 56 Rethinking the Products of Today for a Better Tomorrow Incentives Solutions 10 24 38 50 Role of Laboratory Information Management System in Manufacturing Sectors Industry LessonsThe Art of Leading Attributes of a Good Leader Successful Personality Traits to Learn from Elon Musk Imparting Wisdom
  • 7. 18 Aimée Madden: Tackling the Healthcare Workforce Crisis Daphna Nissenbaum: Disruptive Leader for a Good Cause Hriday Ravindranath: Using Technology Innovation as a Tool for Business Transformation Leticia Latino van-Splunteren: Leading by Example 20 26 28 CONTENTS 36 Marc Rippen: A Visionary on the Verge to Create a Difference…
  • 8. 42 Nicolas Genest: Success through Teaching and Empowerment Paul Ford: A Decisive Leader in Financial Services Industry Rocelo Lopes: Expert in Crypto-Currency and Blockchain Technologies Sara Brown: A Keen Marketing Leader 44 48 54 56 Srinivas Kilambi: Expertise Leader in the Digital World
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  • 11. sales@insightssuccess.com July, 2019 Editor-in-Chief Co-designerSenior Sales Manager Business Development Manager Marketing Manager Technical Head Technical Specialist Digital Marketing Manager Research Analyst Database Management Technology Consultant Pooja M. Bansal Managing Editor Anish Miller Executive Editor Kaustav Roy Assistant Editors Jenny Fernandes Bhushan Ghate Visualizer David King Art & Design Director Amol Kamble Associate Designer Iresh Mathapati Kshitij S Peter Collins John Matthew Sales Executives David, Kevin, Mark Business Development Executives Steve, Joe, Alan, VishalJacob Smile Aditya Marry D’Souza SME-SMO Executive Prashant Chevale Calvin Jones Circulation Manager Robert Brown Stella Andrew David Stokes Shweta Ambilwade Co-designer Copyright © 2019 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess We are also available on : Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com
  • 13. STEVE DERTIEN An Impeccable Tech-Savvy Pro in the Digital World
  • 14. deploy PTC’s solu ons against the backdrop of increasing demand, globaliza on, IT infrastructure, security, scalability, and performance. He joined the organiza on in 2000, and since then has elevated his career from a solu on architect to the chief architect in this world-class company with a market cap exceeding $10 billion USD. Experience polishes one’s natural born skills, and true leaders con nuously evolve and improve not only the businesses in which they operate but their own careers as well. One such leader is Steve Der en, a Division Vice President for PTC’s office of the CTO. He is the man behind crea ng and evangelizing PTC’s technology strategy and advising customers on how to best
  • 15. During the course of his career at PTC, Der en has led projects around customer implementa ons, product quality, compe ve analysis, and research and development. Witnessing Steve’s success in each area, a brilliant mind, and a commitment to excellence, PTC’s CEO Jim Heppelmann promoted Der en to lead the Office of the CTO in 2018. and Steve is central to those discussions. Steve also founded the PTC Reality Lab, a research and innova on lab at PTC that focuses on exploring and developing technologies that support the convergence of the physical and digital worlds, a concept key to PTC’s vision and represented in the company’s logo. The PTC Reality Lab, built in the spirit and likeness of the MIT Media Lab, researches the new, the uncharted, the world’s next technologies that enable the future of industrial innova on. Steve approaches the challenges of his posi on with though ulness and wisdom, yet intrinsically understands the need for speed and flexibility. "Not to sound too cliché, but good leaders can bring agility into what may seemingly be an impossible set of constraints or organiza onal challenges and guide the organiza on through those challenges," says Steve. Learning Never Stops Steve believes that one must always be learning. He suggests an individual should observe what trends are forming in direct, adjacent, or macro environments. Personally, he consumes both technical and business news in myriad forms, as well as embraces one or two personal research projects a quarter to keep his awareness sharp. He also reviews the trends – business, financial/economic, technical, opera onal, and more – that are impac ng other industry ver cals and peer groups. Steve exemplifies the true professional by guiding, mentoring, and nurturing his team members so that they thrive, and innovate, and help take the company to its next growth level. Technology with Value; Research with Promise PTC’s product por olio consists of its market leading CAD and PLM solu ons and newer high-growth offerings in IoT and Augmented Reality (AR). The company counts over 35,000 customers using its solu ons. PTC is constantly priori zing and balancing investments, innova ons, solu ons, features, industries, and geographies – Be Bold, Ambitious & Driven in your pursuits. “
  • 16. CAD technology. Steve feels that there’s an incredible intersec on of technologies that are coming together in amazing new ways that will help shape the future ways that people work and the products that they deliver and service. An Advice for New Buds Steve suggests new employees must confidently advocate for transforma onal ini a ves in their respec ve organiza ons. "Be bold, ambi ous and driven in your pursuits," He is excited to be leading a team that is focused on the world’s latest technology, such as augmented reality, the internet of things, addi ve manufacturing, ar ficial intelligence, and GPU-based compu ng. He is also thrilled to be driving the renaissance in Steve in LWX19 Keynote
  • 17. says Steve. He also states that every first-mover technology advantage has a far shorter life today than it did a decade ago. It goes without ques on that having customers engaged in the work that one is involved with validates and bolsters the value drivers and the outcomes to which a market leading company should aspire. On a personal level, Steve is ac vely involved with STEM programs, and his own kids are also engaged. And professionally, he looks forward to Build innovative solutions that connect and transform the way customers engineer, manufacture, operate and service their products / processes. “ expanding his experience beyond technology in both opera onal and financial processes.
  • 18. Address : Country :City : State : Zip : Date :Name : Telephone : Email : Che should be drawn in favor of:que INSIGHTS SUCCESS MEDIA TECH LLC Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone: (614)-602-1754,(302)-319-9947 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com CORPORATE OFFICE Global Subscription 1 Year.......... $250.00(12 Issues) .... 6 Months ..... (06 Issues) ..... $130.00 3 Months ... (03 Issues) .... $70.00 1 Month ...... (01 Issue) ..... $25.00 SUBSCRIBE TODAY
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  • 20. As technological innovation evolves at an accelerated pace, yet many are striving to attain skillful traits to function and contribute to society to their full potential. It is increasingly true with computer programing and data interpretation. Nicolas Genest, Founder and CEO of CodeBoxx, inherently understands this difficulty and went on to propose a solution to the problems posed by the changing human labor landscape. Through his venture CodeBoxx, he teaches individuals with many diverse backgrounds, the tools and practices to become first-class developers and he offers them opportunities to gain significant experience through series of projects. By collaborating with many start-ups, Nicolas and his team help aspirants with potential find the right position within their elite circle of renowned enterprises. With a keen early interest in technology, he graduated in Technology Management in 1999. His journey started in Quebec City, Canada where he embraced the early days of emerging Business Intelligence with a startup of his own. Later he added a Business and Public Administration degree in 2009 to the resume. His career so far took him to Paris, New York and San Francisco. Audiences to Target In an interview, Nicolas states that the company adapted its training programs so they become a suitable alternative for three main groups of people: Dropouts of traditional school system: Many college/school dropouts are not compatible with the pace and approach of the classical school system yet they undeniably possess a certain potential, which could contribute significantly to volatile technological trends. The gap in the skills of today’s workforce forces big corporations alongside small startups to show greater pragmatism in their search for valuable and capable collaborators. CodeBoxx has become a reliable alternative source for quality profiles in technology, some of them coming with a less educated background. Immigrants: Immigrants are the important contributors to local workforces and many aspire to improve their conditions. CodeBoxx is a four-month boot camp enabling such individuals to get a shot at a better job without taking on too much risk. The supportive nature of the program in the way it is delivered and the design of a truly result-oriented classroom enables focus and productivity through which immigrants learn how to fit in, how to build and leverage a network of peers but, most of all, how to stand out on the modern technology stage. CodeBoxx has already changed the lives of many immigrants in the Quebec City region. People re-orienting their career: The Fast-paced nature of the Boot Camp lowers the barrier to entry and enables experienced individuals to find modern ways to learn new skills. Some are seeking ways to grow faster in their existing job by offering their employer new capabilities they can build on, some others have an idea in mind and lack the tools to make it a reality in a digitally native era. In all cases, CodeBoxx enabled many adults to re- connect with a continuous learning mindset and they fill their head with new valuable sources of information that will benefit them for the rest of their career. Many got new jobs right out of the program. Portraying the Role of Forerunner Nicolas claims that, at start, he lacked entrepreneurial talents but he believes that an entrepreneurial zeal emerges when one finds a calling. He also believes that responding to such callings and making them a cause moving forward is an accomplishment in itself. Looking back on this successful three-time CTO experience, he strongly feels like he needed to experience the weaknesses and opportunities of the technology landscape in order for him to understand how to reshape human capital. He is now committed to doing the hard things as he changes the course of one individual at a time. He exemplifies the above statement by quoting, “The way it is meant to be”. To tackle various situations, Nicolas advices that one needs to surround oneself with the right people. An efficient leader must promptly identify the character traits that people possess which will make them fit for a certain context or task at a given moment of the lifecycle of a business endeavor. Nicolas GenestSuccess through Teaching and Empowerment www.insightssuccess.com18 |July 2019
  • 21. Moreover, a leader needs to put him or her in a position where he/she can trust by default. In other words, clearly state the definition of success and reinforce that statement with the pillars of a culture that will empower everyone to aim for the company’s current, mid-term and longer-term goals. A Walk of Self-Evolution Nicolas always tried throughout his career to remain on a constant learning process and currently, he is pursuing a Business Analytics Course with Harvard Business School. He also mentioned that he completed his Business and Public Administration degree while serving a full time job at Microsoft. Another way of staying up-to-date on trends has been through a weekly collaboration on a popular podcast where he shares his thoughts on technology. Thursdays come back often and the steady sustained rhythm forces him to stay tuned to new services, new players and new products of his landscape. “What makes you a good overall executor is a general awareness of what is going on everywhere within your company coupled with a general awareness of what the best and greatest do to solve the problems you are likely to face” says Nicolas. This awareness puts him in a position where he can always be helpful by highlighting what matters, making relevant suggestions and save a tremendous amount of time by putting people in charge on the right path right away. A Glimpse into the Future of CodeBoxx In the near future, Nicolas states that he wants to secure the growth and footprint of CodeBoxx Technology by allowing a greater number of people to simultaneously seize the opportunity to start a career in technology and introduce the best graduates to a growing number of pragmatic partners and companies. He also suggested that CodeBoxx Ventures was also an important part of the endeavor for him because this branch of the company incubates and helps jump-start ideas, which might become the unicorns of the next decade. CodeBoxx could also contribute to bringing back some balance to a developer community that has become excessively elitist to Nicolas’ taste and too much aware of its influence. He has witnessed many times situations where, for the sake of attaining technical purity, many entrepreneurs saw their companies high jacked by technologists losing sight of what the company was in it for. Through CodeBoxx, Nicolas aspires to bring balance to such phenomenon. “ “ Nicolas Genest Chief Executive Ofcer I will never join an endeavor that doesn’t trigger passion within me because I know that passion is meant to fuel my quest for a greater impact over the world. www.insightssuccess.com 2019| 19July
  • 22. Aimée Madden Tackling the Healthcare Workforce Crisis reat leaders have a knack of using technology and resources to Gaddress fundamental challenges within industries. One such business leader in technology entrepreneur is Aimée Madden - Founder and CEO of CliniShift.com, who shares her journey in and contribution to the global healthcare industry. Below are the highlights from our recent interview with Aimée Madden: Kindly elaborate on your journey in becoming the business leader. There has always been a big focus and passion for healthcare in my family. My father is a physician and has always encouraged me to challenge the status quo and learn how to be more creative in my thinking. After many years as a healthcare leader impacted by the healthcare workforce crisis, I decided in 2015 that I was going to address the problem head-on and set about developing an innovative technology solution - one which would drive transformational change. CliniShift.com was born and we remain determined and focused on disrupting the global healthcare industry through technology. How do you diversify your organization’s offerings to appeal the target audience? When designing the CliniShift technology platform I was acutely aware that the healthcare world needed something innovative, agile, and seamless to introduce and imbed into the organization. These factors really influenced how we designing the system. The industry was and still is awash with clunky, complex and confusing software with which staff does not fully engage. My aim was to differentiate our solution in the marketplace, through ease of use, using modern coding and language conventions so that clinical staff would enjoy interacting with our mobile applications, with practically no user training, in a similar fashion to popular social media applications CliniShift technology was designed as a bolt on solution to a health facility’s permanent roster or scheduler. We are very focused in what we provide as an organization that makes us very effective and successful at what we offer our clients. In other words, we are not all things to all Always ask yourself, how can we make our solution even better, and always keep in touch with a client even if they say no to you today, someday it will be a yes. “ www.insightssuccess.com20 |July 2019
  • 23. people. We know the pain points of workforce management and the limitations of communication mechanisms between staff and management across the healthcare environment (hospitals, community and social care) and our technology is able to leverage this to our advantage. We really worked hard early on to get our most valuable product out to friendly clients so that we could get early adopters and further develop our platform in support of their challenges and requirements. In particular, we wanted to set the standard and become the market leader in contingency/bank shift management. Our high compliance, market leading conversion rate and technology focus strongly differentiates us from the competition. Furthermore, we are unique in our bespoke approach to our clients supporting our customers effectively through the challenging change management process to ensure early momentum, true transformational change and excellent return on investment. What attributes are required to compete and sustain against cutting-edge competition? As Founder and CEO I have a clear vision for the direction of the organization, which I discuss and communicate with our board, senior management team and staff. I learned early in my career that ambiguity does not support effective execution or facilitate staff empowerment. Furthermore, I would add that hiring good experienced people enabling you to build collective capability is always a good strategic decision. great, experienced and empowered people will give you extra space which will help you to achieve your goals a lot faster than thinking you can do it all as a leader. What are your thoughts on the role of a leader with regard to achieving success? As a leader of a tech company you must always be aware of your competitors, forge relationships with them but here’s the key point, never allow yourself or your team be distracted or discouraged by them. If you are confident that you have a strong tech solution with a good track record of delivering high quality projects and services to clients then stay focused on that. In business there are often more bad days than good ones, so grow a thick skin and try to remain as non-emotive about your business and clients in order to stay ahead of the curve and celebrate achievements with the team. How do you upgrade yourself with volatile technological trends to boost your personal growth? I am a believer in attending as many industry relevant conferences and trade shows as possible. These events have always been effective for me, not only for networking and contact building but also in researching the market and identifying future trends so that we can further enhance our technology to effectively support our clients. What will be your future endeavors and/or where do you see yourself in the near future? Over the next two years we have a well-defined global strategy for CliniShift, which includes further developing and growing our platform across the North American, European and Asian markets. We are constantly adding new features and developing new products in supporting our loyal clients. I am a strong advocate of continued personal development; I am currently completing my PhD in Healthcare Public Policy at the Nursing School, Trinity College Dublin. This will assist me to further contribute to the academic work that has been done to date and support the development of a more stable, sustainable and affordable healthcare ecosystem for the future. Aimée Madden Founder & CEO www.insightssuccess.com 2019| 21July
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  • 27. Leadership is about using the power of a position to empower a group of people in order to attain a common goal. A leader’s task is to implement the plans that usually look good on paper, through a delegated team, in a specific time with an ongoing motion. She/he may use the traditional method or may think out of the box. It depends on the leader as how to do it; the ultimate motive is to get the job done. Although, each and every individual has a different approach on leadership, some might say it is about setting examples, some might say it is about sharing the authority; what matters is, taking the right decision when it is most needed. Leadership varies from one organization to another. An organization is a dynamic body and creates new probabilities every now and then. And with new probabilities, come new challenges. Although, it is impossible to overcome every challenge, the business environment has adopted certain leadership styles for the efficiency of business: The Participative Leader Participative Leadership is the process of sharing authority with the work force in order to get optimum efficiency. The team, after getting access to certain powers, works responsibly to accomplish the goals set by its leader. The shared leadership also helps in case of any requirement of change, as the employees adapt quickly in such environment. Incidentally, this style of leadership fits best in a scenario when there is a limitation of time. The Transformational Leader A transformational leader inspires the team through effective communication and an intellectual environment. However, these individuals require communication grows. Especially, when it comes to leadership, there is no scope for lack of communication. A Leader who fails to develop this skill is looked up as incompetent, because it is his job to send the message loud and clear. Although, it is also important to listen as it is an integral part of communication. Ÿ Integrity C.S. Lewis said, “Integrity is doing the right thing, even when no one is watching.” Be it giving credit to one of the team members or be it admitting a mistake, a leader wears integrity as a badge of honor. They do what is right, no matter what. Ÿ Empowerment As mentioned earlier, Leadership is about using the power of one’s position to empower a group of people in order to attain a common goal. A good leader shares his authority with the team in order to get the job done. By doing this, he shows confidence in the team and obliged by the gesture, the team works with full enthusiasm to accomplish the goal. Ÿ Decision making There is risk in decision to making. Great leaders take great decisions when the stake is high and it is the success of those decisions that make them great. To add up, a good leader takes right decision at the right time. In conclusion, a good leader can be defined by the dynamics of his style in leadership, the values that he brings to the organization, the methods he uses to make the best of the resources, and the kind of decision he makes in the given situations. At the end it is about the attitude of an individual to bring the change for good. more detail oriented managers to successfully implement their strategies. Transformational Leadership is considered among the most effective employees of the organization. One of the examples of this type of leadership is when a leader is assigned on a higher level for effective environment. The Transactional leader The transactional leadership, as the name suggests, enables the leader to incentivize the team corresponding to their performance. The team gets rewarded when it attains the goals and the Leader has the power to review the results and act accordingly when the team fails to do the same. The goals and the strategy to attain them are decided by the leader and the team itself. The Situational leader Situational leadership is a theory that the best leader will adapt to the required leadership style according to need of the hour. A Situational leader may adopt democratic style while discussion business with senior executive, but may switch to transactional at the time of team review. However every individual has a natural style of leadership and it may be difficult to switch roles at a certain point of time. Qualities of a good leader There is an old proverb that says, “Give a Man a Fish, and You Feed Him for a Day. Teach a Man to Fish, and You Feed Him for a Lifetime.” So is the case with leadership. One of the basic qualities of a Leader is to pass on the leadership skills. Following are some of the qualities of a good leader: Ÿ Communication Skills Communication is the basic requirement for efficiency in a business. As the level of hierarchy elevates, the requirement of The Art of Leading www.insightssuccess.com 2019| 25July
  • 28. Rocelo Lopes n an Interview with Insights Success, Rocelo Lopes, ICEO of Stratum Blockchain Tech, shares his journey and his contribution in the Crypto-Currency and Blockchain Technologies. He is innovative and pioneering in the development of technologies using cryptography. He is responsible for the development of Bitcoin’s first vertical operation in Latin America, which ranges from mining to solutions for the end user. Rocelo Lopes has cryptography in his DNA. Below are the highlights of the interview between Rocelo Lopes and Insights Success. Kindly elaborate on your journey in becoming the business leader. My journey started when I was very young, a little boy actually. My family came from a poor region in the northwest of Brazil, and when I was a kid, we moved to São Paulo, looking for opportunities. Since then, I always liked to study and to discover new things. My father, seeing that, taught me how to work in little jobs, like shining shoes to selling potatoes on the free market. When I was 14 years old, I was selected to work in a company where I had the opportunity to learn about entrepreneurship and new technologies. After that, in the ’90s, I’ve started to provide services to other companies such as IBM and Microsoft. Allying my range of knowledge on entrepreneurship and new technologies, I started to study cryptography, founded Othos Telecom in Brazil and South Africa and became a reference in encrypted telecommunication. Nowadays, we still have operations in more than 20 countries around the world. But, in 2013, I received a payment from one of my clients in bitcoin. I didn’t know at the time what I was dealing with. But, it caught my attention and, again, I started to study about that and then I saw a huge opportunity - it was a coin, but cryptographed! It was when the payment I receive almost multiplied in 10 times its value. So, I founded CoinBR in Brazil and started operations also in South Africa. Soon after, I founded CoinPY, which is a bitcoin mining farm in Paraguay, because of this country policies and the low cost of electricity. In 2017 because of CoinBr’s need for growth and internationalization, Stratum was created. From a Hong Kong venture capital firm, a capitalization model through the transfer of technology, customer portfolio and the guarantee of exclusivity in operations of fiduciary currencies was designed. During this transitional period, the operation was called Stratum CoinBR, since both sides - company and investment fund - decided to choose a name without borders. In 2019, the operations were separated: Stratum and CoinBR became business partners. Stratum is the operator of all crypto-currency transactions, portfolio management and funds. CoinBR is the partner that represents the interests of the group in Brazil and South Africa. How do you diversify your organization’s offerings to appeal to the target audience? We are always trying to stay ahead, creating new features or developing solutions based on what we already have. In Expert in Crypto-Currency and Blockchain Technologies Rocelo Lopes CEO Stratum Blockchain Tech www.insightssuccess.com26 |Julu 2019
  • 29. blockchain and cryptocurrencies technologies, is easier to innovate, because it’s a new area, new technology, so we are building the future here. We are creating solutions for those who don’t want to be at the traditional banking and investment markets anymore. For cryptos, for example, we have a SmartWallet, where you can buy, sell, transfer, and also pay your bills and taxes, recharge credits on your prepaid credit cards and prepaid cell phones. Along with that, we have also alternatives for those who are starting in the cryptocurrencies market or just want to diversify their investments, so we can make it easier for them. What attributes are required to sustain in the cutting- edge competition? Long sight view, creativity and having no fear to try, to do new and to talk to the regulation leaders. Knowing always that you can do hard, that you can do best. What your intakes on roles of a leader are with regards to achieve success? A leader is the one who guides the team towards the future, towards your sight, your vision. I’ve learned to delegate functions and to trust my team is doing their best. Also, I do my best to provide healthy offices, a good place for people to work. In all of my business, I provide job opportunities for those who are starting a career in life, but also, I bring people from the conventional financial market who no longer wants to be part of the old way to do things, to charge taxes and to dismiss clients who don’t fit in the system. Innovate for innovation. How do you strategize your game plans to tackle the competition in the market? Definitely focusing on the clients needs, providing usable and good solutions for the customers. We achieve that when we think ahead, when we see clients where no one else have seen before (or didn’t try to reach them). As per your opinion, what roadblocks or challenges are faced by leaders in a corporate business? And what is your advice to overcome them? We have so many barriers in any kind of business, rules to follow, governments trying to block what they don’t understand, lots of taxes (and high ones), among other challenges, that I believe that the key is to trust your internal voice, knowing that your work is building the future. My advice is: give people opportunities (not only jobs, but investment and entrepreneurship opportunities for the clients either), do what is right to you and show them why is right. My father once told me: "You have to go there, conquer the world, do your best, try to do your best, and for sure you’re going to succeed". I always keep that in mind. How do you upgrade yourself with volatile technological trends to boost your personal growth? I’m always reading the news, attending to blockchain and cryptocurrencies events around the world - often I’m being invited to speak in events in Latin America, Europe, and Africa. I take these opportunities not only to talk about my company and my projects but also to learn about new features, what has been developed in other countries, I talk to different people and other leaders too. I never stop studying. I never get tired of being curious and productive. What will be your future endeavors and/or where do you see yourself in the near future? More than ever, we are getting more and more global. Although, as Brazilian banks are shutting down exchanges bank accounts, we are being pushed to innovate again. So I can only say: we’ll have big news soon. Since I was a kid, I’ve always worked hard and been curious about learning new things and I hope I can inspire people. “ “ www.insightssuccess.com 2019| 27July
  • 30. A Visionary on the Verge to Create a Difference… Marc Rippen Meet Marc Rippen, the CEO of Alertgy Marc is a visionary, a highly skilled creative engineer, a talented scientist, marketing professional and successful businessman, who thinks out of the box. His unique ideologies and polished abilities led him to achieve many milestones during his arduous journey. His contributions to improve the lives of diabetics through technical innovation has played a vital role in evolving healthcare as well as redefining the technological sector. Insights Success admires such profound leaders and takes pride in featuring such leaders in its special issue “The 30 Most Influential Business Leaders in Tech 2019”. Into the journey of Marc… Marc has always been a leader, starting as President of Phi Theta Kappa Mu Epsilon (PTKME) in college, then as an army officer, followed by a Program Manager on DOD Applied Research and Development for DARPA, and now as the Founder and President of Alertgy. Leadership quality has always been one of his strengths. While in college, under his direction, the Phi Theta Kappa Mu Epsilon Chapter was able to win the National award for Most Improved Chapter. He and his team did this by implementing a large peer teaching program which positively impacted the students to improve their grades and understand difficult subjects. He emphasized many people’s contributions and efforts for the work done but was the person working behind the scenes to share the vision and execute a program that really benefited a lot of students. In the military, he acquired advanced training to further sharpen his leadership skills by leading troops far more experienced than he was, to accomplish difficult and dangerous missions. Such experiences helped to shape him to be a better leader. Marc states that the most important lessons he learned were to lead by example, to respect others, to be humble, to be ready to make and execute decisions at the right time, to take care of people, and most importantly. to do the right thing for the right reasons. Marc has always wondered what the purpose of his incredible life’s journey was as everything seemed to be, well, disconnected. He quotes, “In starting Alertgy my mission was to save the lives of diabetics, to make their lives easier, give them more years to enjoy their lives and their loved ones, and to help diabetics manage their disease better… Painlessly.” He has now been able to finally connect the various dots and understand his life’s purpose. He remembers that it all started with him saving his wife from going into a diabetic coma one Sunday morning in 2016 and became determined to do something about it. Marc says that Alertgy has developed and demonstrated an incredible technology that will save millions of lives and eventually will be able to make this technology available to the estimated a half billion people on this planet currently diagnosed with diabetes. Ironically, by volunteering to be a part of Alertgy’s internal development clinical trials, Marc discovered that he was also type 2 diabetic, was severely hyperglycemic and at a major risk of having a stroke. As a result of that experience, he understands how serious diabetes could impact a person’s health. “During a routine trial test of the device, my A1C level, which is a measure of how much of your hemoglobin protein in the red blood cells are coated by glucose, was 12.8 which is dangerously high. Any number over 7 is bad. I was, in fact, one of the 9 million Americans who have diabetes but don’t know they have it,” “A Team” Approach for Success Marc compares the similarities of leading a military group and leading a business. As an example, in today’s military, having various specialized people with a highly defined mission www.insightssuccess.com28 |July 2019
  • 31. Marc Rippen CEO of ALERTGY, INC. As Virgil says “Fortune favors the bold” “ “ and detailed method of execution, is key. Like an “A Team” Special Forces unit, where everyone is specialized and an expert in their function, they work seamlessly as a team, with each member selected for their ability for out of the box thinking, allowing that unit to achieve the near impossible mission they have to execute. An organization like Alertgy, that is structured like this, can stay well ahead of the competition. Marc also states that large organizations, while rich in resources, suffer from “paralysis by analysis” and thus find it almost impossible to really innovate. Guiding through Shared Vision Marc believes that articulating visions clearly to others is one of the biggest challenges faced by every leader and states that one must be able to translate his/her vision to a team of experts in business, technology, and engineering, many with very niche specialties, which is challenging. He says that clear channels of communication are the most important factor in success. His role as a leader is to provide clear vision, communication and to surpass all the obstacles that block his teams on their way to success. The result is a strong ‘esprit de corps’. This is a major force multiplier; like the 300 Spartans who shut down the Persian Horde, a small force with innovative leadership and true spirit can overwhelm an army of thousands. Marc visualizes the business world as a global battlefield and looks forward to developing strategic partners with his strongest competitors. By quoting, Virgil “Opportunity favors the bold”, he suggests that one must focus on the timely execution of innovative breakthroughs, to keep ahead of the fray, and achieve the mission of the organization; bringing dreams to life, making the impossible practical while improving the lives of billions of people. In Marc’s experience, organizations should delegate operational strategy and execution down to the lowest level possible. “Full authority must be given with full responsibility. Anything less gets men or ventures killed,” says Marc. www.insightssuccess.com 2019| 29July
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  • 34. What a tech CEO can teach your business about digital Pam Bateson is an expert coach and mentor in business, training others to Masters level qualifications and supervising coaches. She has worked within the healthcare, retail, hotels, construction, media, agencies, education and public sector. She specialises in Coaching, Mentoring, Employee Engagement, Change Management, Learning and Development and Organisational Design. She has worked with all levels in organisations from graduates to the CEO. She has designed change programmes that connect projects, outcomes, training and coaching. The performance outcomes have been outstanding. She is CEO and Co-founder at Thrive Partners. About the Author www.insightssuccess.com32 |July 2019
  • 35. am Bateson set up Thrive PPartners, an on-demand coaching company, three years ago. In this article, she shares her point of view on how important humans are in a more digital world, what she’s learned as a tech CEO, and what this means when you’re looking to use tech in a way that’s both disruptive and works for customers. Tech-Know Insights Pam Bateson CEO & Co-founder Thrive Partners www.insightssuccess.com 2019| 33July
  • 36. In October 2015, I gave up a successful career as a management consultant and coach to set up Thrive Partners. Lots of people thought I was crazy. I was approaching 50, with two children still at home. But for the decade running up to that decision, I’d been thinking about a better way to deliver coaching – supported by digital, to share more widely the coaching tools I’d used to help clients for many years. This was the business I set out to build three years ago. Today, we’re working with 25 clients on five continents – delivering our own brand of on-demand coaching, backed with insights for the whole business. The learning curve has been steep – particularly for someone who, by their own confession, didn’t have a lot of experience in learning technology. So here, I wanted to share some of the things we’ve learned – and what it might mean for your business. Dream big I didn’t really set out to build a business that would be considered disruptive, but my background as a lean engineer and coach did mean that we ripped up the rulebook when it came to the coaching industry. We scrapped the idea that you needed to meet face to face, and that sessions had to last an hour, or even two hours. And we made it a lot easier for people to access a coach to answer the questions they had there and then – increasing access so people could chat to an expert within an hour. Working with my co-founder, we then rebuilt the industry by asking the biggest questions we could imaging. What if we could make coaching available to whole organisations? What if we could get listening as valued as speaking? And what if we could help organisations learn as quickly as individuals? I found these questions irresistible: I wanted to do for coaching what Uber had done for getting a taxi, Netflix had done for home entertainment, and Tinder had done for dating. It’s these The whole-system insights we produced has helped to make sales processes smoother, improved communications and created more opportunities for people to learn. Keep it human With suicide being the biggest killer of men under 45, loneliness sweeping through developed economies in epidemic proportions and a third of all young people suffering from anxiety, I strongly believe that we have a duty to keep talking to each other as a society. We believe that keeping the art of conversation alive in this digital age is essential; only humans can master creativity, empathy, humour and imagination in a way that’s compelling. Information is everywhere, so we’re using technology differently – to offer real human experiences at scale, at any time of the day, whenever our clients need a conversation, for everything you can’t Google. And what of the future? Curiously, even the structures of artificial intelligence and machine learning look set to mimic human patterns. It’s still early days, but leaders in this space talk of ‘deep learning’ with AI – by layering up different tools that connect in the same way as our brain’s neural networks. And so, the next three years? My recent experiences have led us to ask even bigger questions than we did to begin with – which I suspect will lead to our next irresistible set of adventures! What if we could transform learning management systems into learning ecosystems? What if any community of learners could connect with any community of teachers? And what if a better understanding of outcomes from learning could help both individuals, organisations and society to thrive? I for one believe there are exciting times ahead. big dreams that have galvanised our success in the last few years – and which has set us in the right direction for the future. Build for modern users Despite big dreams, we’ve also made our fair share of mistakes! A lot of them mistakes happened when we took our attention away from our end customers. It sounds obvious to see it there on the page. But it can be easy to lose sight of the customers that matter most, especially when, as a tech CEO, sometime we get preoccupied with a shiny piece of new technology. So, what to consider first when it comes to users? The main thing to bear in mind is that they expect experiences that are easy and fast to access – a shift brought about by what we call the ‘Amazon Prime Mindset.’ In this era, clunky user experiences reduce the chances of uptake of services. In short, if your technology can’t match or exceed the quality of digital experience people get in their everyday lives, then you’ll need to go back to the drawing board. Create wins for the many So, if users come first – who else can we harness the power of technology for? Our answer? Everyone else in the system. Early on in the development of our MyThrive platform, we realised that delivering digitally would enable us to do more than just scale and facilitate coaching in global organisations; it would also mean we could spot trends and patterns within communities of users, in organisations or society at large. Just as carefully listening has a powerful and transformative role in one-to-one coaching conversations, carefully listening to and analysing anonymised version of the conversations we host has a powerful and transformative role within whole organisations. www.insightssuccess.com34 |July 2019
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  • 38. Leticia Latino van –Splunteren Leading by Example n an interview with Insights ISuccess, Letica Latino van - Splunteren shares about her jouney and her contribution as a CEO through Neptuno USA, Corp. Leticia is a recipient of the 2018 Women in IoT award by ConnectedMagazine and has been featured as one of the prominent women in Telecom by TowerXchange, the Wireless Industry Association, NATE and AGL magazine. Besides, she also plays a role of an active member for the SmartCity Council TaskForce, WIA City Networks Task Force and was recently appointed to the FCC Broadband Advisory Committee. She is a mentor with the National Association of Tower Erectors (NATE) where she helps young women that want to start a career in Telecom. Neptuno, her company, was also a finalist in the 2019 WeInnovate! Program promoted by WBENC- Certified Women’s Business Enterprises (WBEs) to showcase their company’s expertise in areas of innovation that are critical to WBENC’s Corporate Members. In addition, Leticia is a big advocate of nurturing “Human Connections” through her Back2Basics Podcast and through the #Time2Reconnect movement, which she created. Below are highlights of the interview between Leticia Latino-van Splunteren and Insights Success: Kindly elaborate your journey in becoming the business leader. I am a believer that Leadership comes in our DNA, we obviously grow into it during our leadership journey, but the chip has to be there somewhere. From a very young age I was usually trying to lead something, call it the student movement, a fundraiser or a group vacation. As I started my professional career, that was no exception, I was always looking for opportunities to lead an initiative and usually it involved creating something from scratch, that’s what I enjoy the most. After several years in Merrill Lynch and then at Nortel Networks, I decided to join the family business which my father founded in 1972. It wasn’t until the early 2000’s that I felt the timing was right to capitalize on the experience I had gained and that I realized Neptuno was a great platform to do just that. How do you diversify your organization’s offerings to appeal the target audience? We had always been very Latin America focused because our largest factory is in Venezuela. Unfortunately, the political situation that the country has been into for the past two decades, have called for a change of focus, both in terms of market and offering. They say that you can have good things as a result of a bad situation, and in our case is true. We were prompted by circumstances to re-invent ourselves as a company. We went from an engineering and steel manufacturing company, to a technology company. We made it our priority to implement technological advances in our industry, and we now have added services such as 3D Reality Capture Site Surveys, IoT Asset Tracking and Smart City related infrastructure to our portfolio. We also started to get involved in artifical intelligence. What attributes are required to sustain in the cutting-edge competition? In my opinion Curiosity to never stop exploring, humbleness to never believe that what you have is the best, genuine relationships and Integrity to ensure the Industry’s trust. What are your intakes on roles of a leader with regards to achieve success? I know it sounds cliché, but I think Leading by Example is what ensures success. I believe in inspiring by actions rather than words because unfortunately among the many good things that the digital era has brought, it has also brought a lot of unverified information and companies and people portraying to be things that they are not. Social Media personas can be misleading, so I personally take what I read with a grain of salt, I am more attuned with getting to know the person, or even asking about them to get a sense of how the person is www.insightssuccess.com36 |July 2019
  • 39. perceived by others. I think a true leader has its reputation as its greatest asset. How do you strategize your game plans to tackle the competition in the market? I usually worry more about what WE are doing than about what others are doing. I think is disrespectful to the customer to fill their heads with depositioning arguments about a competitor. I normally ask questions to address the customer’s pain points and try to differentiate from competitors from that angle. I just provide all the info for thorough analysis; customers are smart enough to make the comparison themselves. As per your opinion, what roadblocks or challenges are faced by leaders in a corporate business? And what is your advice to overcome them? I believe that we are focusing too much in growth, we all want to grow so much and when I talk to sales people they usually complain that their quotas are impossible to reach, and every year it gets worse. We need to listen to the market and to the customer, and understand what’s really going on, because at some point or the other bubbles burst. What will be your future endeavors and/or where do you see yourself in the near future? We are committed to become a key player in the Smart City movement, not only as an infrastructure provider but also to help create citizen and community awareness about the changes that our infrastructure has to undergo for our cities to transition into this new era. Leticia Latino van -Splunteren CEO Neptuno USA, Corp. Success is inevitable, just show up and do the work. “ www.insightssuccess.com 2019| 37July
  • 40. Successful Personality Traits to Learn from Elon Musk Legends never need an introduction. They tend to be victorious despite of their uneventful histories. They stick to captivating traits such as Discipline, determination and self-belief which help them accomplish wonders in the long run. One such example of an extra- ordinary person is Elon Musk, a South African Business Magnate, Investor and an engineer. Musk is the founder, CEO, and chief architect of SpaceX; co-founder, CEO, and product designer of Tesla Inc.; and co-founder and CEO of Neuralink. As of February 2018, he is the 53rd-richest person in the world and has a net worth of $20.8 billion, which is far more than the net GDP of Greece taken into consideration. While each entrepreneur possesses a unique set of traits that makes him/her successful, this Tech founder has a few traits much different from any other ordinary CEO, which has allowed him to build some of the world’s most respected and innovative organizations. Musk once quoted, “When something is important enough, you do it even if the odds are not in your favor.” Let’s have a look on these personality attributes and characteristics that make him a contender for the most innovative intellectual entrepreneur of the century alive. Hard-work and Characteristic Work Ethics Elon Musk is a hard-working innovator, working for about 100 hours a week, and has been productive since many years. He may even be considered as the hardest working employee of the company, setting standards for his colleagues to follow and implement. Since the field of work lies inside his radius of interests, he enjoys it to every moment and bit when it comes to learning and execution. Strong Risk Tolerance Founding a start-up involves a great deal of uncertainty and risk. A study found that after 10 years of being in business, 96 percent of the start-ups fail. Going by the statistics, Musk must have faced the same odds against him, when he had decided to leave an otherwise comfortable life to start a risky and uncertain business venture. For instance, Musk left his PhD program at Stanford University to find a company called Zip2 with his brother in the year 1995. Later, the company was sold to Compaq computers, profiting Musk a bit over $20 million. Following this, Musk once again took a great risk by investing millions of dollars to found a company called X.com, one of the world’s first online banks. ‘Always Be Learning’ Attitude An astounding and less-known fact about Elon Musk is that he is self-taught in programming and in many advanced level subjects. He read and understood a variety of books, which helped him gain endless and persistent knowledge and understand diverse concepts. The best piece of advice on learning and implementation is to constantly think about how things could be done in a better manner and question self to seek the answers. www.insightssuccess.com38 |July 2019
  • 41. Feedback Loop It is of prime importance to recognize the present symbol or otherwise ‘status quo’ in the market as an organization and re-position accordingly. Musk solicits constant feedback of the companies and executes ‘self-analysis.’ He induces efforts and divergent strategies to improve customer feedbacks and strives towards perfectionism. For example, he seeks out his critics and tries to converse with them. This habit of self-reflection at regular and considerable periods is pivotal for any entrepreneur or organization to succeed in the long run. Tendency for Vertical Integration Vertical integration is a strategy where an organization or a firm acquires business operations within the same product vertical. Both Tesla and SpaceX embrace this concept. For example, Tesla not only produces electric cars; they also generate public awareness about their cars via Tesla showrooms across various countries. And SpaceX does not only have the primary goal of rocket propulsions; they develop their own rocket architecture as well. Faith in Self and the Founding Team Musk undoubtedly possesses a profound belief in his own capabilities as well as the potential-seeking factor of its founding team. He does not hesitate to gamble on large scale unless he is genuinely aware of the expected end- results. It is equally essential to maintain clarity of doubt in any large scale organization. Under his supervision, Musk encourages in creating a positive and comprehensive environment across his firms. Preferring to Stand Out From the Crowd Musk elects to bring up innovation at every level of his understanding. He tends to impart theoretical knowledge at the base level, applying changes and executing the same on the practical level. He relies more on transitional aspects such as research and development, thereby increasing the probability of ground-breaking inventions. Tesla Motors, a far headed firm headed by Elon Musk, is anti-ordinary. Its compelling marketplace has become a one-stop destination for potential buyers where they can interact about product specifications. They also have video testimonials that far outperform in the sales-dominated industry. There is no ambiguity that Musk, by far, has been a pillar of inspiration for budding entrepreneurs and investors because of his prolific and optimistic approach towards life All these traits possessed by Musk, in some manner or the other, coincide with most of your habits. The only thing that stands as a potential barrier between these two is identifying your strengths and working on them on a continual basis. Go on, apply these traits into your daily life, and you may become the next big CEO the world is in need of today! Imparting Wisdom www.insightssuccess.com 2019| 39July
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  • 44. Expertise Leader in the Digital World Srinivas Kilambi Srinivas Kilambi CEO & Chairman Leaders today need to understand and utilize the algorithmic power of AI that supports machine learning and deep learning. Successful business leaders have a keen understanding and the ability to see the market forces affecting their industry. And, leaders who understand what AI is capable of & other emerging developments are more successful. One such leader, leading by example is Srinivas Kilambi, the Founder and CEO at Keydabra Inc. He has specialties in machine learning, biotechnology, nanotechnology, digital user experience, bio-refineries, biomass, solar, and clean water. He was a Former CEO at Verdecem, Renmaix, Dilato Inc., and Reliance Bio-Refinery Industries Ltd. Below is his story, Srinivas holds the Educational Qualification of B.Tech: Chemical Engineering from IIT Madras, CFA from ICFAI, MS: Environmental Engineering from Clarkson University and PhD: Chemical Engineering at the University of Tenessee- Knoxville. He started his journey with a startup project in 1989, where he was the founder of India’s first biochemical company, Chemopol Complex India Pvt. Ltd. He was awarded the state’s Chase Excellence in your profession as success always follows excellence “ “ www.insightssuccess.com42 |July 2019
  • 45. best entrepreneur for this project. The project involved the separation and recovery of biopolymers from the shells of crabs and prawns. His second startup started in 1996, where two of his PhD patents converted into a viable technology. Its focus was to separate and recover heavy metals from wastewater using liquid membranes. The company had its IPO (NASDAQ: CXOT) in 1997 and even had a “green shoe”. He was the Founder of Dilato Inc in 2000, which was his career’s third startup. Dilato Inc was into an expert system for design and engineering companies and was later acquired by an Indian Company. He was also the founder of Sriya Innovations, his fourth startup in 2007. The company could convert biomass to sugars in seconds while competing technologies took five days. His technology received over $100 M in VC funding from Kleiner Perkins, BASF, Bill Gates and others. It was in 2011, where he started his fifth company Verdecem Inc. Verdecem’s technology could make cement without a kiln at 1200 C lower starting temperatures and with over 33% savings in energy and GHG emissions. The organization received VC funding from Kleiner and from the world’s largest cement company. His current startup is Keydabra, which focuses on using AI & ML to enhance digital user engagement and conversions. In between, 2003-07, he was the CEO of Tatas and Reliance Industries “Renewable Energy Businesses”. Impressive Achievements Srinivas is a visionary strategist entrepreneur with a passion to accomplish things. Being a trustworthy, creative, and well connected he has certified with many honors and awards in his career. In 2011 he won North American Green Technology Innovation Award. He was an Innovation Finalist in 2010 at World Economic ForumPioneer Technology. TiE (The IndUS Entrepreneurs) Winner in 2009, and 2010 TiE Global Profile, GA (Greater Atlanta) Top 5 Innovation Award & Most Breakthrough Technology Award and many more. He also has some patents in his name like Green Fertilizers, Solvo-Thermal Hydroloxis of Xylose, Modified Supported Liquid Membranes, Supported Liquid Membranes, and Green Building Material. Self-Diversifying Organization’s Offerings “The most important step is to understand and appreciate your target audience/markets needs and aspirations,” says Srinivas. Once, you have done that then you can have a Go to Market strategy which can not only meet but also exceed those needs and aspirations. A Great idea is only 20%; efficient and successful execution of the idea is 80% towards final/desired goal/s. According to Srinivas, the best way to diversify your organization’s offering is to invest in technology heavily and especially in futuristic technologies like AI. Recognizing Technological Trends Be ready to change and innovate 24x7. Most leaders refuse to change even when they know that the only thing that will remain constant is the necessity to change and innovate to succeed. There should be a constant desire to learn new technologies and stay ahead of the curve/peers. Invest your time heavily in AI/ML/Blockchain and other advanced technologies. His immediate goal is to get Keydabra to a short term $10 Million revenue and $100 Million valuation in 3 years. Leaders’ Role in Assistance The leader should “lead by example”, should be passionate, committed, innovative and industrious. The leader should earn respect rather than command respect. A Leader should follow and achieve excellence in the chosen field/profession, says Srinivas. Key Attributes Sustaining Competition The CEO says, know, understand, respect, learn, and never underestimate your competition is the key mantra to beating your competition. “Always be ahead of the learning and technology curve. 24X7 innovation is the key and should be adopted wholeheartedly,” says leader. About Keydabra Machine Learning/Deep Learning is the real buzz in the Information Technology world right now. Founded in 2019, a privately held company, Keydabra unlocks opportunity in the field of Information Technology and Services. It is headquartered in Atlanta, GA. The company uses advanced proprietary machine/deep learning algorithms to automate and improve digital, social, & mobile apps user engagement and optimize online conversions. Keydabra’s data scientists are developing technology to build better digital platforms. www.insightssuccess.com 2019| 43July
  • 46. A Decisive Leader in Financial Services Industry Paul FordPaul FordPaul Ford Agood leader has the right personality, the right set of skills, knowledge, and an understanding for the industry concerns. Leaders develop vision, inspires other people, and ultimately provide strategy in business success. They rise to the challenges of the global crisis with a good combination of teamwork, power, and appropriate style of leadership. The reason behind the failure of banks to meet the requirements of the global financial crisis was blamed on poor leadership. During such a situation, a visionary leader looks for the best people available for his/her team, set priorities, and start to deal with the most important crisis issues as they occur quickly. With over 25 years of experience in Operational and Financial services, Paul Ford, the Founder and CEO of Acin, is on a journey to take the company to its utmost stature. He completed his academic studies, BSc. in Business Administration at the University of Bath. Prior to creating Acin in 2016, Paul founded Anchura Partners in 2010 and grew it to be a highly successful consulting business. Previously, he was the Chief Operating Officer of the ultra-high net worth business at Barclays Wealth and held various C-level positions at Credit Suisse in Europe, Middle-East and Africa. Financial Crisis Leader Financial institutions operate in a dynamic environment and competitive conditions. A lot has been already been written about the causes of the global financial crisis, about the CEO’s and CFO’s ineffective supervision and control in financial institutions. The problem the company resolves can be resumed by reference to the fact that financial institutions have reached a critical point. As the financial institutions have reached a critical point post the financial crisis in 2008, the banks have spent billions in building systems and hiring staff to demonstrate that they are in control of the operational risks within their business. With over 25 years of experience in financial services, Paul’s leadership builds a culture that is honest about the company’s present situation, where everyone is encouraged to use their brains to generate the best ideas. His team addresses issues within operational risk which pose a threat to the health of banks. Lessons Learned through Experiences Finance involves many types of risks market, interest rate, credit, liquidity, financial, and operational. Keeping an eye on the ball of operational risk is the most basic of all lessons Paul has underlined. Paul says, “As an engineer by training, I was always uncomfortable administering to the symptoms of operational risk, I have been determined to find the ’cure’ – in Acin we have that answer”. Prior to entering corporate life, he enjoyed a successful military career with the British Army; Mr. Ford was a Captain in the Royal Engineers. This engineering background has continued to shape throughout his career and how he thinks about challenges, approaches, and solutions. Organizational Management Acin’s highly advanced system of risk identification, management, and mitigation enable connected firms to achieve the highest degrees of protection at an industry level. The Networked Defence Model is a next- generation risk management platform. The company has developed a transformation approach and methodology for operational risk management. Paul’s core challenge for Acin is to combine technology, data standards, and content to measure, manage & mitigate operational risk – this relies on Acin’s comprehensive data standards platform. Strategizing the Market Competition Acin works and is in production with major client banks in the USA, across Europe and in Asian firms, serving a market size of £1.6bn per annum revenue opportunity. In the longer- term, Paul aims to help firms reduce www.insightssuccess.com44 |July 2019
  • 47. Paul Ford Chief Executive Ofcer Resilience, Decisiveness and Perseverance-the most important attributes. the amount of operational risk capital needed, and to replicate this across the industry. Acin’s ultimate goal is to help financial institutions reduce their operational risks so that they can be held to an industry standard and demonstrate to regulators that they are in control of their business. Acin has also been recognized as one of the most innovative Regtech companies in 2019. Achieving Success through Data Standards Data is exploding, and more and more unstructured data is generated – some of it useful, some of it a distraction. Data evolves all the time, so the company is constantly engaged. As the world’s leading company in risk and control data standards, benchmarking and controls data analysis, Acin enables firms to demonstrate that they are “in control” and provide greater assurance across the industry. The comprehensive data standards platform helps firms to simplify and mitigate operational risk. About Acin Founded in 2010, Acin is the world-leading risk and control data standards, benchmarking and controls data analysis company. With offices in London and New York, the organization’s clients include some of the world’s largest financial institutions. It is specialized in risk and controls, regulatory programs, governance, control frameworks, and data standards, etc. The industry enables financial institutions to access standardized controls data seamlessly, allowing agile data-driven risk management and decision- making. It relies on a centralized database of control designs smart-mapped to the risks faced by each individual business or function within the organization. Acin sets the standard for the industry, unlocking the full value of controls data for its clients. What sets Acin apart is its centralised database of control designs smart-mapped to the risks faced by the individual business or function within a financial institution. Data is standardised, available, and reliable – at an industry level. More radical still, is Acin’s ability to connect firms together to create the industry’s first risk and control defence network. With a dataset of risks and controls that is more comprehensive than that of any one institution and continuously updated via the network, this significantly strengthens each firm’s existing “three lines of defence”. www.insightssuccess.com 2019| 45July
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  • 50. Using Technology Innova on as a Tool for Business Transforma on Hriday Ravindranath In an interview with Insights Success, Hriday Ravindranath, the chief technology and informa on officer of BT’s Global unit, shares his insights on his entrepreneurial journey and global experience in complex IT transforma on, strategy, global sourcing, OSS/BSS implementa on and business improvement. Hriday has also been recognized as one of the youngest Global CTIOs in the industry. Below are the highlights of an interview: Can you please elaborate on your journey to becoming a business leader? I have an MSc in Ar ficial Intelligence from the University of Edinburgh and also an MSc in Major Programs from Oxford University. I have more than a decade of global experience in the telecommunica ons sector, specializing in complex IT technology to lead change and digital transforma on. Prior to my current role, I held various senior posi ons in the CTIO team growing organically over the years. BT is a great place to work with plenty of opportuni es to learn and grow. How do you diversify your organiza on’s offerings to appeal to your target audience? It is the role of the CTIO to help organiza ons navigate through unprecedented digital transforma on. This is the role I am playing for BT’s Global unit, where we are re- structuring the business from the ground up by crea ng brand new business models focused on growth products. Simultaneously, we are consolida ng current systems, reducing complexity and swea ng exis ng assets. The reason CTIOs are best posi oned to do this is because we can iden fy risks to the current business and spot market trends that could disrupt our industry and markets by exploi ng technology advancements such as cloud and so ware defined networking. The principles that underpin these outcomes are: Ÿ Focus on experiences and moments in the customer journey that truly ma er to them. Ÿ Ensure all IT/Business transforma on programs are underpinning these digital experiences. For us, these are: Ÿ Human centered on-demand services that are personalized and simple to use for customers Ÿ Highly automated closed loop remedia on Ÿ Commercial flexibility (e.g. pay-as- you-use models) Ÿ Digital business models Ÿ Easy integra on in partners’ ecosystems enabling extended enterprise business models Ÿ Ability to quickly leverage innova on from the broader ecosystem, enabling speed Ÿ Significantly lower cash requirements reducing the cost of IT and enabling more rapid innova on Ÿ Flexible IT model where cost scales with the volume of users or business Ÿ Digital opera ng models Ÿ Enabling intelligent workflows Ÿ Enabling data-driven decision data and differen a on through data and insights Ÿ Enabling internal process simplifica on and re-use of assets, pla orms and opera ons Ÿ Leveraging our best of breed solu ons and transforming for the Digital Age What a ributes are required to sustain a cu ng-edge against compe on? Ÿ A Digital Na ve business Ÿ Failing fast and being agile Ÿ Laser focus on the end customer Ÿ Crea ng a learning culture How do you strategize your game plans to tackle the compe on in the market? Ÿ Focus on business needs, not technology, and understand how technology is evolving www.insightssuccess.com48 |July 2019
  • 51. Hriday Ravindranath CTIO, BT Global Ÿ Exploit emerging technologies rapidly to stay ahead Ÿ Relentlessly challenge the status quo Ÿ Taking calculated risks Ÿ Crea ng a rich partner ecosystem Ÿ Bring in, keep and nurture talent What roadblocks or challenges are faced by leaders in a corporate business? What is your advice to overcome them? Ÿ Trust, transparency and leading by example are key to building confidence within a team. Ÿ Finding the right talent in a demanding ecosystem: Inves ng the right amount of effort (i.e. iden fying talent), me (i.e. communica on) and resources (i.e. compe ve packages and latest tools to enable recruitment, development and reten on) Ÿ Adop ng change into business: It is important to communicate well and frequently to the team on the purpose of change to ensure the team is aligned with the overall vision. It is also important to provide them with the right tools and opportuni es for training and upskilling to enable a smooth transi on. Ÿ Accountability and workforce empowerment: Ensure that employees are empowered to make decisions on the spot to meet customer needs and beat the compe on. If they have to wait for a blessing from above, by the me they get the answer, the customer will have moved on and the problem will have changed. Ÿ No upward feedback: There is a need to create a culture of transparency and prac ce constant feedback to ensure con nuous improvement. Ÿ Culture issues, especially with global teams dispersed across various geographical loca ons. We need be empathe c and learn from differing cultural values. Ÿ Difficult People: There will always be people on your team, in your organiza on, and in your working life who are difficult to work with. We need to adopt different styles of working to ensure cohesive collabora on. How do you upgrade yourself with vola le technological trends to boost your personal growth? Ÿ Take a top-down and bo om-up approach to stay ahead. Ÿ Always set aside me to learn. “Change is the end result of all true learning.” No ma er what type of learning, whether if it’s through a webcast or on the job prac cal experience, it is important to consistently invest in me for learning. Ÿ Peer to Peer networking, open discussions for brainstorming, learning and understanding the latest technological trends. Ÿ Stay current and read the latest research reports. There is no shortage of digital resources to help you iden fy new technologies in the market. Ÿ Know what is trending in the open-source community. Aim high, be bold and enjoy the journey! “ “ Ÿ Follow the latest tech news and stay connected with inspira onal leaders. Ÿ Apply relevant learning into business prac ces, such as adop ng the right technology to propel the business forward. What will be your future endeavors and where do you see yourself in the near future? My future endeavors include con nuing to transform our business to support the future needs of our global customers as they evolve their digital transforma on strategies. To con nue to create versa le, fresh and energe c leaders who will become digital champions and change agents. They will be key in disrup ng our complex and evolving organiza on. In the future, I look forward to working with agile and incredibly diverse teams that are fully engaged in con nuous learning. The skills we will require in 3 to 5 years from now will be drama cally different from our requirements today. www.insightssuccess.com 2019| 49July
  • 52. LaboratoryManagement SystemInformation Laboratory InformationManagement System Role of in Manufacturing Sectors Even if an organization offers an outstanding series of creative products, it has to ensure that the quality is up to the mark. Being compassionate about quality management is quite essential for a business venture to become a promising manufacturer. Thus, quality is more likely to be a necessity rather than a want. It do plays a salient role in supply chain that has strengthened manufacturer’s belief of implicating information systems especially in laboratories for quality inspections on finished products and goods. Similar to Enterprise Resource Planning (ERP), Laboratory Information Management System (LIMS) has brought a disruptive change in traditional methods of supply-chain management. This technology acts as a reporting tool which allows researchers to input and store crucial data regarding the sample, such as schedule records, test-sample tracks, and also sample’s materialistic properties. Thus, it is quite obligatory for an organization to implement an adequate information system in an attempt to overrule all quality-related issues. Also, it often utilizes barcode generation for scanning in-process goods as well as finished products in an attempt to consume less time. Outlook on LIMS Utilizing to its full-potential LIMS operations customarily depend on the manufacturer and its requirements. Yet, there is a standard protocol on which the system mostly relies. It is deliberately designed to monitor and function on the various aspects of product quality management i.e. sample management. It handles the detailed records of each sample, and maintains accuracy in reducing the possibilities of the information getting mixed up in labs. LIMS maintains the record of each and every unit, from a supplier to the researcher handling that sample. With such systems, the information tracking gets quite easier and could be fully automated, reducing the need for laboratory administration. Implementing LIMS for workflow management aids a manufacturer to streamline the decision making process in the laboratory. The self-oriented system can automatically assign scientists regarding their tasks and even suggests the type of instruments required as per stated in the standard experiment module. Once the testing is completed, the system identifies and supplies www.insightssuccess.com50 |July 2019
  • 53. the sample for the further process. Besides, many LIMS automatically cover ups various processes such as maintenance, inventory management and reporting. It is often useful for the instruments like centrifuges which generally face countless wear and tear, leading to variations in the readings. Such variations not only affect data analysis auditing but also, disrupt the calibration of the instruments. The use of LIMS system might vary from one organization to another, as the requirement of most of the industries is quite different. Industry Lessons www.insightssuccess.com 2019| 51July
  • 54. Equipment Calibration and Maintenance No industry can afford a failure in the quality checks. Thus, many organizations spend loads of monetary assets over the laboratory maintenance and instruments calibration. With the LIMS system, an organization can surpass over unnecessary damages and monetary-cuts in laboratory. Apart from that, LIMS system must include maintenance records of the instruments used in testing, in an attempt to perform orderly preventive maintenance. Due to the regular utilization, some instruments starts to show distortion that further affect the tests results. In case of depth micrometer, the instruction follows that it may require calibration every month or after every 50 uses. A manufacturer can improvise LIMS system, by including additional calibration instruction sheet which can be utilized by maintenance department thereafter. Brief on Functions commonly found in LIMS Reporting: Irrespective of any category, every sector requires a prompt method to process out the reports. Report helps organizations to analyze data and make further decisions based on it. From the ‘most used instruments’ to ‘lab-processing time’, it include all the required information flow from one unit to other. Through implementing LIMS, organizations take a follow up and process audit trails of received information from such units. Yet, the level of difficulty varies with reports, as some may require higher custom coding to run while other export on Adobe PDF and MS- Word. EMR/EHR: Electronic Health Records is separate software, but some LIMSs includes EHR feature built-in mostly including patient reception queries and billing processes. Organizations mainly prefer on utilizing an all-encompassing system instead of software with singular capability. Integrating LIMS with such functions facilitate clinics with huge benefits while monitoring and maintaining a laboratory. It manages every bit of aspects such as data tracking over time, continuity in healthcare, reduced costs, gamut information, technology of prescriptions and result orientation. Workflow Management: Automate workflows have often become a trail in businesses due to its ability to maintain a steady flow between various processes without any extra human efforts. Instead of focusing more on reducing work, it saves time taken for tasking complicated tasks. Hiring or Installing LIMS aids one to codify existing methods and procedures and could delegate the decision-making to the software. Say, if installed, it can take over on assigning jobs to scientists and can also pick out instruments, as per requirement. It only requires a strong command structure through which LIMS can operate much deliberately. ERP: Enterprise Resource Planning software attains potential to manage inventory and like EHR, it is also self-processing software. Collaboration or say, integrating ERP into LIMSs is more favorable due to its high allowance in monitoring alerts over low-supplies, auto-calculation of storage capacity and location management. Through implementing LIMSs, one can surpass issues related to data transcription errors, turnaround time, WIP status, and statistical analysis and COA generation. Aftermath of LIMS-integration in laboratories has been witnessed to be more efficient and been claimed as a reliable system by various manufacturers. Though the digital transformation has never failed to surprise the markets with its potential to bring out disruption, its many fruitful benefits are yet to be explored. One of such—mobile-friendly LIMS, is predicted to shift the traditional laboratories by delivering more compact experience to the manufacturers which sooner or later going to be trail among the lab-owners and manufacturers. Currently, it is focusing on improving environmental, petrochemical, health-care, bio-technology companies and R&D institutes. www.insightssuccess.com52 |July 2019
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  • 56. A Disruptive Leader for a Good Cause Daphna Nissenbaum In an interview with Insights Success, Daphna Nissenbaum, ® CEO and Co-Founder of TIPA , elaborates on her impeccable approach on giving back to society through innovative technology. Today, the world is in need of avid leaders who take initiative in offering services to create a better society to live in, and Daphna is a perfect example. Insights Success understands the potential of such leaders and is honored to feature her in its special issue “30 Most Influential Business Leaders in Tech, 2019”. Below are the highlights of the conducted interview: Kindly elaborate on your journey in becoming a business leader During my career, I developed a passion to start a project of my own, something that would really influence the world. The idea sparked from an argument I had with one of my kids about the plastic bottles he would take to school – some days he would return them to be reused, while other days he wouldn’t. I said to him ‘we have to think about what we do with our packages.’ There are so many discussions surrounding the matter of plastic packaging. I thought to myself, ‘the world will need a package that is not based on plastic, one that will break down by itself post-consumption.’I went out jogging and challenged myself to work out a solution, thinking the idea is somewhere right in front of me. The right things usually happen to be intuitive and natural. The resulting vision was to develop a package that acts just like organic material, like an orange peel, a package that disappears by its own natural composition. During this nascent stage of the company, I understood two things immediately. First, that flexible packaging is the primary pollution culprit today and therefore our energy should be directed towards this market. Second, that pursuing such an endeavor will not be easy; it will take time, effort and money to develop a solution. ® Our goal at TIPA has always been to develop fully compostable packaging. Along the way, there were people trying to persuade us to compromise and to make partially compostable, or recyclable products. But even though there was a risk of losing the company, we stuck to our core idea and weren’t swayed by where the industry was trying to push us. Apart from developing a new technology, the building of a company is a major task. A key success factor in building a company is to hire the right people. Having an idea is a small step, working on it and sticking to it is important too, but hiring the right people is essential to growth. It is important to understand that you cannot do it alone, and to find the right people to partner with. How do you diversify your organization’s offerings to appeal to the target audience? From day one, the basis for the technology, as well as the business, operational and sales models were to change the market. It would have been much easier to develop specific applications and to focus on selling them to target audiences, but our goal was not to target specific areas but rather to create a technology that could be utilized by everyone for every application, and in this way, to become a market leader and to change the market paradigm around our solution. Our films and laminates serve as building blocks for a solution, meeting every area in the market. The goal is to be as transparent as can be to the existing industry and to provide a solution that is intuitive and seamless to adopt. We designed our products to emulate conventional plastic with formulas that mimic polyethylene and polypropylene, the two most used materials in flexible packaging. Thus, we can easily replace www.insightssuccess.com54 |July 2019
  • 57. what exists in the market, and offer a clean alternative. ® TIPA solutions are built to fit conventional plastic machinery and existing supply chains, making the switch to compostable flexible packaging easier than ever. ® A key concept in TIPA is to manufacture globally by partnering with plants that exist all over the world, thereby reducing carbon footprint as well as unifying what may be referred to as a fragmented community of manufacturers. By understanding the concerns of the stakeholders in the market, we help to galvanize the market by focusing on areas that require solutions. What attributes are required to sustain in the cutting- edge competition? Key success factors are to stick to your mission even if it’s not easy, and at the same time to be ready to change course if you see that something is not working. As a small company, we act as a speed boat, going steadily in one direction but we must be ready to change course without hesitation if necessary, all the while sticking to our core truth. Another key attribute to succeed in business is to understand that everything is about teamwork and to put energy into building a strong and cooperative team. I make sure that the people I work tightly with are experts who understand their field much better than I do, and I give them the freedom to operate. The people who work with me are my partners. Listening and being open to their criticism and suggestions at any given moment is critical. Once you create an environment where people are free to express what they think, even though at times there will be disagreements, you have built an engine for growth. What will be your future endeavors and where do you see yourself in the near future? The company will continue growing as a market leader in the space of compostable solutions, remaining at the ® forefront of change with cutting-edge technology. TIPA will continue to penetrate the market, collaborating with companies from all over the world using our products and applications, changing the future of flexible plastic packaging by replacing it with fully compostable solutions. I will continue leading this company, helping it reach new heights and driving an impactful change in the market. Daphna Nissenbaum CEO & Co-Founder “ My vision is for packaging to be treated like organic waste. “ www.insightssuccess.com 2019| 55July
  • 58. Every business requires a marketing person who is comfortable in any business environment. Without that skill, a marketer simply won’t be able to build the necessary relationships for business and its objectives. Sara Brown, a dedicated marketing professional from the US, is a highly skilled communications professional with extensive experience in delivering results in executive, internal and marketing communications, and public relations. Currently, Sara is Vice President of Marketing for MultiTech. She is responsible for brand strategy and product marketing, as well as all global marketing and communications. Sara has more than 20 years of technology marketing experience, with twelve focused on Machine-to-Machine (M2M) communications and the Internet of Things (IoT). In addition to her experience in the technology sector, she also worked as a Senior Copywriter at Ogilvy, a premier advertising agency. Her long resume also includes working for IBM, Wavecom/Sierra Wireless and Telit Wireless Solutions. She has consulted with numerous global technology companies and was recognized as a Woman of IoT in Marketing in 2016. Sara started her career in 1994 as a reporter at Capitol Hill and later in the trade press covering mergers and acquisitions in the broadcast industry. After moving to North Carolina, she switched to public relations and marketing. Communication Solutions for Industrial IoT MultiTech offers a broad portfolio of communications solutions designed to provide the customer with a choice of bearer technology in order to enable the exact right fit for purpose. For 48 years, MultiTech has worked closely with customers to understand individual use cases and customize its offerings to better suit the customer’s needs. MultiTech designs, develops and manufactures data communications equipment for the industrial Internet of Things (IoT). The company’s commitment to quality and service excellence means customers can count on its products and people to address their needs. In addition, the company’s history and dedication to innovation ensures that it stays ahead of the latest technology. Dynamic Attributes of Tech Individuals Curiosity: Sara believes a natural curiosity is critical to succeed in tech. Curiosity about the technology itself. Curiosity about what’s happening in the market. Most importantly, curiosity about how to overcome the “big picture” problems of our world. Creative Problem-Solving: Creative problem solving refers to the process that involves breaking down a problem and generating new ideas to find effective solutions. It is one of the important attribute of any tech individual. Sara explains, “It begins with the belief that even the most challenging problems can and will be solved. From there, the ideal tech individual can draw the stick-to-it-iveness to try and try again until a solution is found.” Business Acumen: Business Acumen is a crucial attribute that helps businesses to build credibility and deal with a "business situation" in a manner that leads to a positive outcome. Sara explains her views about business acumen as, “Real success comes from tailoring technology to address the specific pain points of target customers and getting the word out that their problem has finally been solved.” Lifelong Learning: Engaging with people from other cultures and backgrounds has given Sara an A Keen Marketing Leader Sara Brown www.insightssuccess.com56 |July 2019
  • 59. Sara Brown Vice President, Marketing MultiTech appreciation of different thought processes. More importantly, it is a great way to hone in on those universal human needs, feelings and desires – essentials for any marketer. Having worked across industries and countries, as well as product and service types, Sara has learned that an understanding of those universal drivers is portable. We all respond to a set of motivators, whether selling entertainment, charitable causes or technology. Emerging Tech Enthusiasts Sara also has a word of advice for tech enthusiasts. She says, “echnologies can be learned and mastered, while relationships require tending. I’m not just talking about personal life I’m talking about applying relationship principals to professional connections as well. Looking back, mastering BASIC or BetaMax or POTS, while impressive, isn’t super useful today. Relationships, on the other hand, if well-tended, are likely to outlive technologies and survive your entire career.” Market Leader in designing, manufacturing and providing global data communication solutions. “ “ www.insightssuccess.com 2019| 57July ®
  • 60. Rethinking the Products of Today for a Better Tomorrow Celia Pool Co-Founder DAME www.insightssuccess.com58 |July 2019