The league of most creative packaging design companies to know 2019

www.insightssuccess.com
May 2019
Editor’s Choice
3 Remarkable
Innovation in the Field
of Printing Business
DEPOT CREATIVE
Delivering Inﬂuential Packaging Design for Brands
The League
of Most
Design Companies
to Know 2019
Creative
Packaging
Vol.5 | Issue-3
Changing the Status Quo
Disruptive Technology
and Changing Trends
Inﬂuencing Business
Angela Spindler
Principal Founder
& Creative Director

eople are encircled with visuals. They always tend to experience the things that fascinate their eyes. The most
Penchanting visuals capture the attention of people and lure their minds.
When number of options for a single product is put forward in front of consumers, they end up buying the one which looks
more attractive and give them a fancy and upmarket feel. Even if that is an unknown product with a captivating look, people
would want to try that. This is how the design of a product’s packaging enhances its appearance and plays a vital role in
seeking the attention of people.
The most attractive looking product catches the eye of a customer. It somehow impacts the buyer’s decision. Even a product
of high quality may fail to attract customer, if its packaging is not impressive. Thus, it won’t be unfair to say that the design
and attractiveness of packaging of a product ultimately impacts on its sales.
Packaging is considered as one of the product’s marketing strategy that adds value to its appearance, as it is last thing
customers consider before making their buying decision. Packaging of a product when done creatively; it effectively conveys
the brand message. For brands, design is not just an exterior of a product’s packaging; it is a medium to build connection with
targeted audience, it reflect the brand’s personality, and make brands stand out from the competition.
Secondly, packaging does not only involve creatively covering products, it also involves communicating all the relevant
information, whichever the consumer wants to know about the product. From the color of packaging to its shape, the material
used, the prices involved, everything is considered wisely. Taking above factors into consideration, many companies are
delivering influential packaging solutions. In order to emphasize the creative approaches of those businesses, Insights
Success has compiled its list of “The League of Most Creative Packaging Design Companies to Know 2019”.
A Smart Way to Seek Attention of
Customers
E

An independent, Sydney based, packaging design agency, Depot Creative features as our cover story. Its specialized team
uses their wealth of experience and industry knowledge to deliver cut through solutions and tell unique brand stories. The
company has been working with some top brands that resonate with them as consumers in the categories of gourmet food,
beverage, alcohol, skincare, fragrance, confectionery, and health and lifestyle products. Equipped with a dynamic team of
free range thinkers, problem solvers, craftsmen and perfectionists, Depot has made a mark in the markets. As designers, they
are part innovator, part psychologist and part marketeer.
This edition also features Art Fresh Inc., a leading innovator in branding, marketing and in the graphic design ﬁeld which
creates and develops brands; Caava Design, a multi-disciplinary graphic design company based out of San Diego which
TM
enables its clients to communicate their unique vision through art and form; Hotshop , an independent branding and design
agency that places the brand and the consumer in a collaborative process in order to recreate proximity through a sincere and
true methodology; Navarra.is, a visual communications practice operating within the ﬁelds of brand strategy, digital
solutions, editorial design, spatial design, packaging, motion design, and marketing.
Also, make sure to go through the articles written by our in house editorial team and CXO standpoints of some of the leading
industry experts to have a brief taste of the sector.
Happy reading!
It is design through which businesses can
speak and connect to their customers.“ “
Hitesh Dhamani

Articles
Maestro’s Insights
The Revolution of our
Roads Driving the UK to
zero carbon transportation
Depot Creative
Delivering Inuential
Packaging Design
for Brands
Cover Story
Editor’s Choice
3 Remarkable
Innovation in the Field
of Printing Business
Changing the
Status Quo
and Changing Trends
Inuencing Business
20
42
08
Maestro’s Perspective
Choosing the Right Translator
for Internationalization
26
36

Art fresh
Optimizing Brand
Efciency
Caava Design
Bringing Brand, Interactive,
and Packaging Experiences
to Life
Navarra.is
Enhancing Visual
Communication
of Enterprises
Break Design
Offering Exemplary Branding
and Packaging solutions
CONTENTS
40
30
18
24
34

sales@insightssuccess.com
May, 2019
Editor-in-Chief
Co-designerSenior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Pooja M. Bansal
Managing Editor
Anish Miller
Executive Editor
Hitesh Dhamani
Assistant Editors
Jenny Fernandes
Kaustav Roy
Visualizer
David King
Art & Design Director
Amol Kamble
Associate Designer
Kushagra Gupta
Passi D. Peter Collins
John Matthew
Sales Executives
David, Kevin, Mark, Avinash
Business Development Executives
Steve, Joe, Alan, AnupJacob Smile
Aditya Marry D'Souza
SME-SMO Executive
Prashant Chevale Patrick James
Circulation Manager
Robert Brown Stella Andrew David Stokes
Asha Bange
Co-designer
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Creative
Delivering Influential Packaging
Design for Brands
‘‘‘‘We believe that informative, inspiring,
influential design is the artful combination
of technology, craft, and creative spirit –
and it is this that makes Depot different.
‘‘‘‘
Angela Spindler
Principal Founder & Creative Director
Cover Story

Today’s dynamic marketplace,
social media connectivity and
ever increasing competition is
driving companies to distinguish
themselves more clearly and more
visually to capture and engage
consumers both on and off-line. With
packaging as the living embodiment of
the brand’s personality and values, it’s
critical it mirrors the consumer’s
perception of the brand and delivers its
promise. Not only does the packaging
need to communicate the basic
consumer needs it also has to feed their
lifestyle aspirations. Understanding the
various and diverse roles of packaging
is in itself the catalyst for the
development of new ideas for Depot
Creative. The studio leverages design
as an effective business tool, using its
subliminal impact to deliver its clients
influential packaging solutions.
Harnessing a Focused Skill Set
Depot Creative is an independent,
Sydney based, packaging design
studio. Its specialized team uses their
wealth of experience and industry
knowledge to deliver cut through
solutions and tell unique brand stories.
Depot has been working with some top
brands that resonate with them as
consumers in the categories of
gourmet food, beverage, alcohol,
skincare, fragrance,
confectionery, and health
and lifestyle products.
Equipped with a
dynamic team of free-
range thinkers,
problem solvers,
craftsmen and
perfectionists, Depot has made a mark
in the markets. As designers, they are
part innovator, part psychologist and
part marketeer. Depot believes that the
most valuable packaging designer is
the one, who is able to create solutions
based on understanding the subtle
alchemy of these disciplines. With the
diverse range of projects that come
through the studio, it hand-picks teams
tailored to meet specific project needs.
With that, they collaborate with the
best talent around, whether it is
structural engineers, 3D rendering
artists, or even glassblowers. This
diversity keeps the studio ‘crisper’
fresh and enables it to deliver results
driven solutions for its clients.
At the Helm
Meet Angela Spindler, the Principal
Founder and Creative Director of
Depot Creative. She has 35 years
design business experience and has
notched up over 50,000 hours of
design across four countries. She has
‘‘‘‘Packaging design
studio that believes
the strongest brands
are powered by great
design.
‘‘‘‘

squeezed in a Master’s Degree in
Design, guest lectured at design
school’s both in Australia and Europe
and is currently a member of the
International Jury for A’Design
Awards, Italy. She regularly contributes
to publications such as Dieline,
Packaging World, PKN Australia, and
has had her work published in a
number of prominent design books.
She likes to have her work put to the
test and measured by leading design
experts from around the world. She has
scooped a number of industry awards
including, Pentaward, Dieline Award,
German Design Award and A’Design
Awards. Angela states, “With awards, I
think it is important to say that we
enter them to have our work assessed
by design experts in the field. The
awards aren’t just ‘nice to have’ but
acknowledge the best in design
thinking and implementation and
demonstrate the value of well-
developed brand packaging.”
Angela believes it is always good to be
pitched against the best in the industry
to ensure that the studio’s thinking and
execution is delivering value not only
for clients but also peers. It’s important
to contribute to good design as well as
be able to use it as an effective
business tool.
When asked what has shaped or
influenced Depot, Angela believes
there have been many experiences
‘‘‘‘We shape the way people interact,
engage and experience products
through innovative form and packaging
design.
‘‘‘‘

throughout her career that have helped
forge the studio’s direction. For
example, having worked in several di-
fferent continents, being exposed to di-
fferent cultures, and having worked in
languages other than her own have
taught her the critical value of ‘visual
language’. How to take visual assets
and turn them into visual equities. How
to target, reach and engage with
immediacy and clarity. “Design is
everywhere and we make decisions
and choices through visual
communication.”
Thriving with the Competition
Depot is aware of competition and
believes that the new players will
always come on board, equally some
will drop off. The studio does not
profess to be all things to all people. It
has a select set of skills which it
applies to a niche group of categories.
It is not afraid to challenge and as
Angela states “We thrive on
challenges.” She goes on to say “When
it comes to brands, we believe there are
two choices; risk the unusual or settle
for the ordinary.” The studio
selectively seeks to connect with those
who share its philosophy that the
biggest risk is no risk at all. This is
particularly pertinent today, with
increased competition and brands all
vying for consumers’ attention. In
addition, Angela believes that as an
independent studio, Depot is not tied to
a single process or method of working.
Its infrastructure is such that it is able
to be flexible and nimble, adapting to
change quickly, with the added
advantage of a wealth of experience.
Moreover, this experience allows the
company to walk start-up businesses
through the process of bringing a
product to market or to working with
multinationals that have their own
unique sets of criteria, whether it is
working with the R&D team or liaising
with their offshore printer, for example.
When it comes to design Depot is
always looking for solutions that have
reason and meaning. It doesn’t use
creativity just to make something look
pretty. Firstly, there is a need that
requires satisfying and with that it
applies rigour to its thinking to deliver
solutions that are clear, original,
engaging and ultimately will be
successful.
As designers, we are always looking to
create the next new paradigm which
leads to challenges but also the
opportunities. Regardless of how
consumer behavior changes or how we

‘‘‘
‘‘‘Angela is part of a rare breed of designers
who have the emotional faculties to
genuinely empathize with the essence of a
brand.
‘‘
— Anoop Sam Mohan
CEO, Bare Cosmetics Inc
Testimonials from Depot Creative’s Clients
‘‘Angela was very committed to our project
and the results of the redesign were both
immediate and impressive. Within the first
6 months of launching the revised
branding and packaging design we
saw an increase in our revenue of
30%.
‘‘
— Jessica Ma
Marketing Director, Sisidyll
‘‘Knowledge of
branding on a global
basis, along with project
management reliability,
and excellent communication
made building our brand a great
experience.
‘‘
— Jeff Brinkhoff
CEO, Waterfox Foods Inc.
‘‘Angela was a delight to work with and
really got the concept from the beginning
of the project. She made it special and
simple all at once which was exactly what I
was after. I found she put all of her creative
energy into making a beautiful brand for
Recreation and I was really happy with the
branding and logo we landed on. I’m very
proud of our packaging.
‘‘
— Nedahl Stelio
Founder, Recreation Beauty

enter the minds of the next generation, each branded product will face the exact
same challenge it always has, how to sell and how to secure a group of adoring
followers. This is when as Angela states, “We look to create the unexpected, the
different, a surprise even. You don’t get noticed by being the same, you get
noticed by being different.” It’s a difference that appeals to those who see
themselves as different and therein lies the ‘culting of brands’ as Douglas Atkin
describes it. Depot strives to find that difference and express it in the most
creative and potent way possible. A sharp engaging message has the ability to cut
in to the mind and the potential to make a lasting impression.
Embracing the Future
Depot thinks that the future of packaging design obviously needs to meet the
consumer’s quest for sustainability; to reduce, to reuse, and recycle. As
packaging designers, “We not only have a responsibility to inform and advise our
clients of more sustainable ways to package goods. But also, to make it clear
through better language and iconography to the end user on ‘how to’ recycle or
‘how much’ can be recycled.” As a studio, Depot is expecting to implement AI
and VR to bring packaging more to life, and help users to enjoy the experience of
‘living packaging’. It believes there will be significant growth in the sectors of
health and wellbeing as we work towards more sustainable food sources. It sees
no end to the wave of entrepreneurs creating product which will further evolve
the digital space and how consumers engage with packaging on line. Angela
looks forward to the studio continuing on a journey of exploration and discovery.
‘‘‘‘
‘‘‘‘
Depot is a dynamic
team of creative
thinkers, problem
solvers, craftsmen
and perfectionists
who, when mixed,
create brands that
engage, seduce
and leave
consumers wanting
more.

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Optimizing Brand Efficiency
In an interview with Insights
Success, Elena Herweyer, the
Founder, CEO and Creative
Director of Art Fresh, broadly
discusses on the company’s core
competencies and the services it offers.
Below are the highlights of the
interview conducted between Elena
and Insights Success:
Give a brief overview of Art Fresh,
its uniqueness, and its vision.
Art Fresh Inc. is a leading innovator in
branding, marketing and in the graphic
design field. We create and develop
brands. We are a multi award-winning
team of exceptionally creative
professionals specializing in graphic
design, web, marketing and
copywriting.
Through effective marketing strategies
and outstanding designs based on our
team’s 100+ years of experience
working with large international
corporations that include Kimberly
Clark Worldwide, L’Oreal, Kraft
Foods, Procter & Gamble, Giorgio
Armani, Gillette, Mercedes Benz,
Samsung and small to medium sized
businesses, government institutions,
and non-profit organizations in the
American and European markets, we
provide custom made comprehensive
marketing solutions and premium
quality graphic design services for
brand development and website design
consistent with our clients’ visions and
goals.
Describe Art Fresh’s cutting-edge
packaging design services which
address all the needs of your
customers?
We provide award-winning creative
design services with a focus on
packaging and label design to help
businesses capture a strong position in
the market. Our approach includes the
development of comprehensive visual
systems of brand communication.
Uniqueness, symbolism, functionality,
simplicity and integrity are keys of
great packaging design nowadays. To
improve the consumer’s relationship
with packaging, our strategy is to
create packaging design that will meet
the needs of each individual consumer
in every way possible.
Here, personalization is key. We create
a complete recognizable and modern
visual style to represent the client’s
product as a special gift and help it
stand out among the competitors.
Presentation of a brand, its marketing
positioning and the idea are carried out
in one, easy-to-remember, up-to-date
visual concept for optimal
identification of the product. We strive
to develop a graphic design solution
that will help easily recognize a brand,
whether looking at the packaging
design of the product or any other
advertising materials.
We aim at simplicity of graphic
language and original communication
of the brand by visual means in order
to achieve instant brand recognition in
a highly competitive marketplace.
Functionality combined with an
outstanding creative visual idea forms
the basis for effective packaging
design. Packaging is the “sales person”
for the product and is most often the
first touch point with the consumer. We
focus on developing a unique and
modern graphic design concept that
allows the product to stand out in the
market.
What are the challenges faced while
providing packaging design services
and how is Art Fresh serving to
tackle them?
On a crowded retail shelf, it is
challenging to have an own “voice” for
the product. The product has a better
chance of being noticed if there is
something unique, fresh and attractive
about its packaging — a brand identity
design will talk about the quality of the
product. When it comes to a choice
between two similar products from
different companies, the customer will
choose the product which appeals
aesthetically and emotionally to
him/her. Most purchasing decisions are
made at the point of sale especially
when it is an impulse buy. Knowing
this, we focus on creating a unique
positioning of the product that will
result from an innovative package with
professional brand identity design that
gives the product an edge.
When we work on packaging we want
to create an emotional impact on the
May 2019|18

As our graphic design
portfolio demonstrates,
we believe that great
ideas cannot happen
without passion,
intelligence,and
personal commitment.
‘‘
‘‘
end consumer and represent the benefits of the client’s
product in the most convenient way as the functionality of
packaging is a priority. A professionally packaged product
is like a gift: it conveys that the customer is purchasing a
top-quality product that has been carefully crafted from
start to finish and provides value.
What according to you could be the potential future of
packaging design industry and how does Art Fresh
envision sustaining its competency?
We live in a new economic era and high-speed changes in
the market from new technologies bring new ideas and
opportunities which open new fantastic horizons and affect
all businesses. The industrial design quickly assimilates
new trends and technologies to transform packaging design.
In the future, we may see new materials and completely
new product packaging solutions that we have never seen
before, including sustainable packaging, active and
intelligent packaging, nanotechnology, and 3D-printed
packaging that will require fresh creative ideas and new
visions of communication from designers.
I foresee that the future packaging design will be developed
intensively to inspire and complement new Internet
technologies. The focus will move to eco-packaging
solutions and the traditional packaging such as plastic will
give up their leading position to new “eco-friendly
solutions.” I see a real future in second life packaging. With
innovative packaging design becoming so fast paced today,
we enjoy keeping up to date with the latest packaging
design trends and innovations.
About the Leader
The versatile experience Elena received during her work
with international and local clients, along with her longtime
focus on brand development services, led Elena to found
Art Fresh Creative Studio in 2011, soon after she moved to
Canada from Kyiv, Ukraine.
Elena is a professional artist with a Master’s Degree in Fine
Arts and Graphic Design. Her paintings are held in the
private art collections of Ukraine, Canada, Poland and
Germany. Since 1999, Elena has been a member of the
National Artists’ Union of Ukraine. Several of Elena’s
graphic design and advertising works have earned awards at
the Annual International Festival of Advertising in Europe
and USA. Recent awards include a Best of Show and Silver
at the Summit Creative Awards, 2018 (SIA, USA). In 2018,
Elena was invited to be a member of the A’Award jury at A’
Design Award & Competition. A’ Design Award is a
prestigious design competition that takes place annually in
Italy to recognize a quality and perfection in design
and innovations.
May 2019| 19
Elena Herweyer
Founder,CEO & Creative Director

Printing
33Innovations
in the Field of
Printing
Business
In the year 1450, when Blacksmith Johannes Gutenberg
ﬁrst introduced a movable type press in the German
city of Mainz, a printing revolution had got erupted.
This invention encouraged more people to proliferate and
distribute their creative/informative ideas though printed
texts. Sooner, plethora of work related to literature,
religious scriptures, scientiﬁc papers, ontological treaties,
law texts among other started publishing out in the
European region which later got adopted globally at large
scale and helped individuals and others to promote/sell their
ideas.
This printing revolution still considered as one of the most
important event in the history of printing and for the
humankind as a whole. With the passage of time many
other inventions have been taken places that have boosted
the printing business at large.
Here we have enlisted some of the recent
developments that are worth mentioning, and
which are also considered as a turning point
for the arena of printing business.
May 2019|19

environment friendly. In this technology, the ink is not
made of plastic and other damaging petroleum or fossil
fuels; instead 'water' here is act as the main solvent and thus
makes it an environment friendly printing technology.
Moreover, what are making this technology scalable and
popular are its other fascinating features famously includes
its fine print quality and affordability over the other
prevailing printing technologies.
Its solvents decrease the time and heat necessary to absorb
the ink film on fabric and instead of just spreading on the
outer layer of the fabric, its ink flow deep into the fabric
and create a much better look and ultimately a much better
end-user experience. Further, water based inks are thinner
and you can actually print with higher precision to give a
good texture as compared to thicker inks like plastisol.
Moreover, the increased softness and flexibility of water-
based prints have the potential to win customers heart every
time when they touch a fabric printed using this technology.
Many leading organization are considering this technology
over plastisol and it is just the matter of time before this
technology becomes an industry standard in the printing
business.
Conductive Ink:
Invention of conductive ink is one the greatest milestones in
the business of printing and it has the potential to change
thefuture of printing business as well.
What's unique in this technology is its 'ink' which contains
conductive materials like silver nanoparticles or conductive
polymers which gives them the ability to conduct
electricity. This conductive (Silver) ink has multiple uses
today including printing RFID tags as used in modern
transit tickets, they can be used to improvise or repair
circuits on printed circuit boards as well. Although, this
technology is in early stage and its mainstream adoption
may probably takes several years but it is a promising
technique which can be effectively used in many different
applications including the creation of interactive posters,
billboards, and other advertising materials.
Interestingly, this technology also holds promise to play
sound just by touching a paper or connect you to your
phone app just by interacting with a poster on the wall that
is linked to the app. Moreover, it has the same capacitive
sensing technology that is present in modern day electronic
devices like tablets, smartphones among others.
Nano Printing:
3D printing has witnessed many remarkable breakthroughs
in recent years, Nano printing is one such innovation. Due
to this cutting-edge printing technology it is now possible to
print and integrate tiny components directly on to the
integrated circuits include micro-lenses onto photonic
circuits and deformable structures on MEMS actuators.
Interestingly, what was a dream some decades ago has
become a reality with this technology as it is now possible
to print microscopic objects with complex geometry and
sizes of nanometres to several millimetres. Such things can
be printed on a single printing step and that too on a scale
which was not possible before. Such innovative change of
on-printing brings new perspectives for developing nano
and microscopic 3D component in a hassle free manner.
Moreover, its application has significance in many vital
areas including Artificial Organs, Tissue Engineering, Stem
cell-based Regenerative Medicine and Therapy, Fabrication
of Nano Scale Devices among other. Customers also reap
huge benefit by utilizing this technology as it provides great
precision, stability, and support 3D custom design at large
scale.
How this Technology Works?
In this printing technology, Nanoscribe's Photonic
Professional GT system uses the technique of two-photon
polymerization. In this process a laser gets expose to a
photosensitive resin by a high-numerical aperture objective
that too in a controlled trajectory following CAD design.
The interesting thing here is that the material gets solidified
only in the laser focused spot and thus allows printing the
exact 3D structure with submicron features. Such
advancements have expanded the use of this technique for
printing pre-manufactured circuits and opens new ways for
executing on-chip printing as well. Nanotechnology for
printing – is truly innovative as it alters materials at the
atomic and molecular level.
Water-based Printing
Many printing technologies use inks made from harmful
chemical substances which creates negative impact on the
printer, wearer and the environment at large. Usage of harsh
chemicals and toxic waste also always keep various
regulatory agencies on vigil. Therefore, there was a dire
need of a technique which can do a fine printing by
minimizing the bad effects on environment at large. The
birth of water-based printing fulfilled that need.
The innovation of water-based printing has started a new
era in printing space which is hugely considered as
May 2019| 21
Editor’s Choice

Offering Exemplary Branding and
Packaging solutions
Break Design is the historic Italian agency designing great brands
all over the world, since 1978.
‘‘ ‘‘
Giorgio Garvaglia
Brand Consultant
Break Design
May 2019|24

Green number plates for electric
vehicles. Zero Emissions Zone
trials. Grants for any employer
installing EV charge points. Ideas and
initiatives for boosting the adoption of
electric vehicles (EVs) have
accelerated recently, in an effort to
make electric vehicles the norm rather
than the exception on UK roads.
In September, Theresa May announced
further support for the industry at the
very first Zero Emission Vehicle
Summit, outlining a plan to ensure
Britain “leads from the front” in the
widespread adoption of electric
vehicles, committing £106m in funding
for research and development into EV
technology. She also elaborated on the
2040 target to make all manufactured
cars emission-free, saying that this
should be reflected in all cars on the
road just ten years later.
Government backing
This government’s commitment to
electric vehicles is being matched by
an increase in interest from drivers, as
the perceived hurdles - including the
initial cost of switching to an electric
car, and the mile range compared to
traditional petrol and diesel cars - are
being cleared. Last month EVs
accounted for one in every 12 new cars
purchased in the UK.
That’s been attributed to a number of
factors, including the availability of a
range of cars that do at least 150 miles
on a single charge, EV drivers are
reducing their fuel spend by 90%, and
Fiona Howarth, CEO of Octopus Electric Vehicles,
Biography
Fiona leads the Octopus Electric Vehicle business - a
start-up from Octopus Energy. With a passion for
renewable energy, fantastic cars and using tech to create
great customer experiences, this is absolutely Fiona’s
dream job!
Having studied Engineering at Oxford University, she
spent her early career at Dyson and BMW - developing
efficient motors and hydrogen powered cars. She then
went on to work with major energy companies and
government while at Bain & Company, before joining
British Connected Homes start up AlertMe. A move to
British Gas, saw her take Hive, by British Gas, from a tech
pilot to a household name that today has more than one
million customers.
“Octopus EV is offering the electric vehicle equivalent of
Sweden’s famous baby box,” says Octopus Electric
Vehicles CEO Fiona Howarth
About the Author
The Revolution of our Roads
Driving the UK to zero carbon transportation
May 2019|26
Maestro’s Insights

with an increase in the number and
visibility of charge points and a
decrease in the cost of the electric
vehicles themselves.
There’s also been better proof of the
environmental impact of EVs, such as
a recent European Climate Foundation-
commissioned report which found that
EVs emit half the CO2 emissions of a
petrol or diesel car through the course
of their lifetime, and the overall effect
has now been shown to be positive.
A new breed of EV
One company is on a mission to help
drive the adoption of electric vehicles.
Octopus Electric Vehicles is pioneering
an ‘EV bundle’ which will give drivers
everything they need to make the
switch, for one monthly price. The
innovation has come from energy
supplier Octopus Energy, which is
driven by a mission ‘to make buying
energy as easy as buying cornflakes’.
Similarly, the team at Octopus EV
wants to help to make the switch to EV
as easy as possible, for as many people
as possible.
CEO of Octopus Electric Vehicles,
Fiona Howarth says: “For us, the EV
journey begins long before we start
talking about leasing options and
charge point installation. There’s a big
education job to do - many people still
believe that they’ll need to stop every
few miles to recharge and that the
range of models is limited. Our Drive
Day roadshow has proved enormously
popular, touring the country and letting
people come and see the cars for
themselves, as well as question EV
experts about exactly how it all works”
These events have not only
demonstrated the massive leap forward
that the industry has taken in the past
few years, but also provided people
with a chance to test drive the latest
models. From the sporty BMW i3 to
the family friendly Nissan LEAF, the
cars have been carefully selected as the
best EVs on the market, with each
offering at least 150 miles of driving
per charge.
Continues Howarth: “We’ve found that
people are often surprised at what an
electric car can do. I think there’s a
general misconception that the
technology and the pricing has stayed
largely the same since EVs came to
market a few years ago, whereas in fact
today’s electric car is almost
unrecognisable from its older
incarnation, and a hell of a lot cheaper.
Battery costs came down 80% in six
years – unlocking a better range of
electric vehicles at a fraction of the
cost.”
All-in-one EV solution
After education, the challenge has been
how to best help customers with the
changes needed to go electric. Here,
Octopus Electric Vehicles is pioneering
adoption with their ‘EV bundle’.
“We’re offering the electric vehicle
equivalent of Sweden’s famous baby
box, giving the driver everything they
need to make the switch” says Howarth
“and unlike babies, our vehicles come
with instructions!”
Fiona Howarth
CEO
Octopus Electric Vehicles
May 2019| 27

As well as the monthly lease of an electric vehicle, Octopus EV organises the
installation of a home charge point and smart meter. The monthly lease cost can
also include insurance, service and maintenance, as well as help and support for
the duration of the contract.
There’s even a bespoke electricity tariff, designed specifically with EV drivers
in mind. Dubbed Octopus Go, it offers renewable electricity at just 5p/kWh
between the hours of 12.30 am and 4.30 am, allowing people to charge their
cars for just a fraction of the daytime cost for 70% less than a standard variable
tariff from a Big 6 supplier.
Octopus EV has also partnered with myenergi, to offer the innovative Zappi
charge point, which automates charging to take advantage of these prices.
Octopus can arrange the installation of
the Zappi via trusted installers that can
help unlock the £500 home charge
point grant from the government.
This world-first tariff is possible thanks
to Octopus EV’s relationship with
Octopus Energy. The supplier is
already taking advantage of the
potential of smart meters with the
Agile Octopus tariff, which lets
customers see the fluctuations in
wholesale energy prices and adjust
their usage accordingly. It’s just the
beginning of how the company intends
to use smart meter technology, which
allows them to measure and record
electricity usage in real-time and offer
cheaper electricity when demand on
the grid is low.
Fiona Howarth believes this will be a
landmark year for electric vehicle
adoption in the UK. “Tesla has
revolutionised the market and now all
other vehicle manufacturers are rapidly
bringing their EVs to the market. Think
of the switch from analogue phones to
smart phones - we’re in a similar
transitory phase. If the Government
can deliver on their EV plans, and we
think they can, the carpark of
tomorrow is going to look very
different to the gas-guzzling lot
of today.”
About Powerloop
How Vehicle-to-Grid is changing the game
Electric vehicles have been criticised for placing more demand
on an already overloaded grid. But a consortium of industry
experts is hoping that electric vehicles could be the solution to
the grid’s capacity issues, rather than a problem. Led by Octopus
EV and Octopus Energy, the consortium has won over £3m of
funding from Innovate UK (backed by government departments
DfT and BEIS) to test the viability of vehicle-to-grid charging on
UK roads.
The Powerloop project offers EV drivers the chance to help
balance demand by supplying the grid with power from their car
batteries during the peak hours of 4-7pm, before recharging in
the early hours of the morning while demand is lowest. In return
for plugging in their cars 12 times a month to supply charge
during the evening, Powerloop drivers will get money off their
monthly leasing cost.
May 2019|28

Cody Small
Creative Director
Caava Design
May 2019|30

When it comes to
communicating any brand
message, design becomes
the most valuable medium for
businesses to reach out to their target
audience. Design is the fundamental
tool for helping people connect and
communicate effectively, believes
Caava Design, a multi-disciplinary
graphic design company based out of
San Diego. Caava Design enables their
clients to communicate their unique
vision through art and form. The
company believes that a combination
of asking the right questions, strategic
thinking, and simple, functional design
enables brands to effectively tell their
visual story.
For Caava, design is more than just
making things look great. The team at
Caava Design is passionate about
taking concepts, ideas, and emotion
and translating them into memorable
and captivating visual experiences that
deliver a return on investment.
The company’s name is derived from
the Finnish word, kaava, sole meaning:
formula or pattern. Their formula for
compelling design is rooted in what
they believe, enjoying the journey and
always seeking to cultivate and grow.
Bespoke and Holistic Solutions
Caava approaches every client as if
they know nothing about them, and
they never make assumptions about
what they think they need. Through a
series of hands-on workshops, asking
lot of questions, and analyzing
marketplace competitors, the company
develops a bespoke, holistic solution
for their customers that blends logic,
art, and purpose that will differentiate
and sustain them. Their wide range of
services includes brand development,
building complex backend systems,
and package designing.
Exemplifying Creative Leadership
C Creativeaava Design is led by their
Director Cody Small, . When it comes
to design, Cody believes that form
follows function. Every element used
to compose a final product must have a
purpose. If one can’t argue the reason
for any particular piece of a design,
then it needs to be removed. He has
built a small, talented, agile, and
powerful team that allows Caava
Design to be incredibly efficient and
effective in their work. He believes in
hiring people that are driven, and not
only talented, but are experienced in
running their own freelance businesses
so that they are able to understand the
components of running a business and
the value of wearing multiple hats.
As for the work and the industry, Cody
believes that creating great work and
things of value begets more work.
People and businesses are attracted to
passion. By looking at Caava’s work,
anyone can see that the company loves
what they do and take great pride and
painstaking detail in creating beautiful,
functional things. These things lead to
allowing new opportunity and
prosperity in people’s lives - be it the
client or consumer. Caava’s
competition isn’t with others in the
industry; it is with yesterday Caava’s
achievements. It is always a goal for
the company to be better than their
former selves on each project.
A Team of Tinkerers and Inventors
Caava’s solutions are never “one size
fits all”. The company finds the
greatest need and greatest weakness
and turns that into opportunity. They
are not a high-volume production
house. Every project receives a
massive amount of attention, care, and
obsession. They don’t stop thinking
about a project as soon as 5 o’clock
rolls around. People at Caava are
tinkerers and inventors and each
challenge or puzzle that presents itself
becomes a fun game to solve for them.
This yields measurable results for their
clients, which is the bottom line goal
for every project.
Creativity Can Solve Anything
According to Caava Design, typically,
budget or material limitations are the
growing challenges a company would
face while providing packaging design
services. A client always needs to be
practical and smart when it comes to
cost-per-unit. Anyone can create a
beautiful package that is expensive to
produce. The magic happens when one
is able to create a package that is cheap
to produce, but looks expensive and
high-end. That’s the challenge Caava
loves and have become quite seasoned
in executing. They work hand-in-hand
with the right production vendors,
being present through the entire
process from concept to physical
completion. By using creativity and
experience, they are able to work
within their client’s production budgets
to achieve the greatest return on
investment possible. In addition,
through market testing and feedback,
they continually analyze how to make
a product better and cheaper to
produce.
In the opinion of Caava, the future of
design industry is full of opportunities,
as it will enable the company to invent
new things, solve complex problems,
and live out their belief, “creativity can
solve anything”.
May 2019| 31

It is brand design and message that interacts with
customers and attracts them. It has become
important for brands to maintain their traditional
brand image while staying at the cutting-edge. A
TM
creative brand agency, Hotshop believes that
brands are facing a difficult period to convince and
hold back consumers. The level of trust has
dramatically fallen and marketing rules have strongly
mutated. The brand proof has taken over the brand
promise, and marketing experimentation and iteration
have replaced traditional marketing studies. Hence, it
is time to reconnect the brand to the ground, to the
nature of the product, to the companies’ roots and to
the consumers’ life.
HOTSHOP™ is an independent branding and design
agency, founded in 1981 by Raymond Redon. The
agency mainly collaborates with FMCG brands in the
food and non-food sectors. HOTSHOP™ has a
turnover of more than 5 million euros and employs
more than 50 people. The agency is present in Italy
since 2007. Its capacities comprises Naming,
Strategy, Identity, Packaging, Structural design,
Experience design, Digital and social communication,
Brand content
TM
Hotshop places the brand and the consumer in a
collaborative process in order to recreate proximity
through a sincere and true methodology. Its approach
is mainly based on a design doing culture to which it
calls grounded branding and design.
A Novel Approach
TM
Hotshop’s approach follows a fluid and progressive
path, perpetually in active contact with the field. It
involves all the actors including marketing team,
consumers, experts, R&D, etc. of the project in co-
construction mode so that all the insights guide,
inspire and nourish the project. It is a question of
creating a dynamic chain able to keep the reflection
and the active creativity to worsen each confrontation
ground through a systematic concretization of the
solutions.
Exemplifying Proficiency
TM
Hotshop is led by industry veterans and
professionals. One member of its core team is its Vice
President, Laurent Collangettes. Combining
marketing and design has always been Laurent’s goal.
Enabling Businesses
Recreate Proximity
TM
Hotshop
Laurent Collangettes
Vice President
May 2019|34

He believes that the brand identity is a
powerful and emotional reflection of
the brand idea. Building together these
both aspects is the best opportunity to
engage consumers on a true
relationship. From Added Value to
Lonsdale and now Hotshop™, Laurent
has accompanied many brand creation
and recreation for clients such as Coca-
Cola, Danone, Heineken, Henkel,
Mars, Mondélez, Nestlé, and Unilever.
Key Principles
Hotshop™ is dedicated to companies
and brands going through a deep and
important transformation to regain
proximity with their consumers. In
order to meet this goal, Hotshop™
works with 5 principles, which
includes a collaborative process with
its customers and their consumers, a
true and compelling brand idea, a
crafted and tailored design, a
multimedia brand identity and content
management, and a short time-to-
market capacity.
Being Customer Centric
According to Hotshop™, consumers,
and especially the millennials, have
become marketing, communication and
design experts. They can decrypt in a
second an image and a message, accept
it or reject it. A brand has to now prove
its purpose and do it in a sincere way.
In this context, visual and verbal
branding are more than ever managed
together to assert the right compelling
truths. Taking this into consideration,
the company has designed its process
to experiment and adjust its work with
consumers at each stage.
Secondly, in the opinion of Hotshop™,
packaging is no longer FMCG brands’
major identity and communication
medium in a phygital world.
Understanding consumers’
expectations at each touch points and
delivering the right experience and/or
message to captivate all their attention
is the new challenge. Hotshop™
provides 4 disciplines to meet this goal
of consumers, which includes Brand
strategy and brand content, Brand
identity and packaging, Structural and
experience design, and Digital and
social network communication.
Testimonials from the Clients
“Hotshop™ is a great partner for
strategic thinking and design creation.
Hotshop™ has demonstrated its agility
and creativity during the launch of
Avril Filières d’Élevages. Nice
deliveries with, impactful films and
brochures.” - Marie Grimaldi Groupe
Avril
“The work Hosthop™ delivers is
always very creative and straight.” -
Gilles Nouailhetas Cadum
“Hotshop™ has a very clear
understanding of our issues and always
respond with a high level of passion
and engagement. The creativity is very
diverse with a strong realistic
sensitivity.” - Richard Le-Moult
Pernod Ricard
“The senior mangament is involved
from the very beginning of the project
until the artwork delivery. It is very
important to conduct the project in a
fluid and efficient way.” - Augustin de
VULPIAN Intermarché
Hotshop™ is a
branding & design
agency dedicated to
brands going
through important
transformation that
need to assert it
through a sincere
branding strategy
and design
territory.
““
““
May 2019| 35

In the 21st century, the main focus has been making the
world more connected, and entrepreneurs are no
exception. All entrepreneurs aim at increasing their
customer base, and going international is one way to do it.
To achieve this, the business world opted to merge with the
technological sphere to ensure the physical boundaries from
state to state are not a barrier to the exchange of goods and
services. The biggest barrier to business over the years has
been language. Most entrepreneurs use English on their
websites, which is a huge drawback especially to the native
language speaking clients. Changing the world can be an
impossible task to take up, instead the business world took
an adaptive approach through internationalization.
Internationalization is the process whereby the producers
strategize on products that are acceptable and appealing to
people in as many countries as possible. In case the
producers have a website, they design it in such a way that
people speaking diﬀerent languages can translate the
content on the site to their own language. Transactions done
in one’s native language are as personal as it gets. This trail
of logic has been backed by studies that show 55% of
clients have a preference of online shopping in their local
dialect. Using their native language makes the process
easier and the producer/seller becomes more trustworthy.
That’s a good indication which lets us know that
localization helps with business growth, but there’s more to
it. Investing on an Enterprise Resource Planning (ERP)
system that has the option of localizing language is of
beneﬁt to both the entrepreneur and the customers
considering that 56% of clients confess to value the use of
their local languages more than the price of the product
itself!
Coming to translations on the website, all the critical
contents and documentation should be translated. To get the
most accurate and honest translations one has to vet the
CHOOSING the
RIGHT TRANSLATOR
for INTERNATIONALIZATION
Rilind Elezaj
Digital Marketing
Specialist
Maestro’s Perspective
May 2019|36

translator and ensure they are familiar with the native
language. Investing on the best translation services and
translators will help avoid poor translations which lower the
business’ level of professionalism. Even the marketing and
branding should be localized depending on the culture of
the setting. Some holidays and discounts may simply not
make sense to the locals. With the right local specialist or
translator you will know the kind of marketing and
branding that works for the specific community. The
specialist will come up with the best translation for the
slogan, the best colors and even give tips on the peak and
off-peak seasons of that particular community.
To get the best translations, ensure that you have the best
ERP providers who will make sure the localization details
are well taken care of. To achieve all these, one has to
ensure they have the best language service provider for
their organization. The organization has to consider whether
the translator is a native speaker or not, because it will be
advantageous if they are natives so that they translate
accurately. In case the materials to be translated have a
specific format or subject matter that can only be handled
by professionals in the area, then specialists must be hired.
All translators must provide proof of relevant education or
previously translated work to show they are well acquainted
with the task and most important they must be within the
budget.
Other than the hiring issue, the organization has also to
consider the number of languages the organization needs to
have translated. If the languages are few and the
translations minimal then they can get small language
service providers like freelancers, but in case the languages
are numerous, then it is advisable to use one language
service provider. One service provider is also an easy and
convenient contact person in doing follow ups unlike
dealing with various small service providers. To maintain
the brand, one translator is suitable, as all the documents
will be written in different languages but in one voice
unlike a variety of small service providers who will all be
speaking in their different voices and in different languages,
in which case the aspect of uniformity will be lost. It is
advisable to use one provider who will develop a deep
understanding of the business and can be a long-term
translator for the organization bringing about consistency
and uniformity.
To ensure consistency of the multilingual platform, the
organization has to ensure they choose the right web control
and management solution (WCMS). WCMS enables the
ABOUT THE AUTHOR
Rilind Elezaj is an
experienced a Digital
Marketing Specialist with a
demonstrated history of
working in the marketing and
advertising industry. Rilind
possesses a strong
entrepreneurial mindset and
has devoted his career to
enhancing the sphere of
digital marketing. In his
methodological approach,
Rilind integrates web
development and other
digital marketing solutions to
create hybrid strategies that
bring the best results.
organization to manage international websites and ensure
they have the capacity to modify the content on local sites.
It should also have an automated translation workflow, this
will help reduce time wasted when launching new sites
within the website. The minute new information is posted, it
is translated to all the languages through the service
providers. Pseudo-localization is another aspect to look at.
Language may have a specific font of writing, or direction
of writing. This is sorted out by the pseudo-localization
which presents language in its most original form. A
fallback location should also be put in place to go back to
the original language in case the client speaks a language
that is not available.
All these features have been brought together to ensure the
best localization experience in entrepreneurship wherever
one may be and grow the business sector to the highest
possible heights, internationally.
May 2019| 37

ith the emergence of
Wdigitization, every
business has come to the
online market and so have its
customers. However, unlike
consumers, the road is not that
smooth for the companies. Bygone
are the days when quality of product
and services was the only concern for
enterprises. There has been a rapid
growth in customer awareness, which
has led to a cut throat competition in
the market. Now, the process of
acquiring customers has become vast
and includes numerous aspects
including the quality of the content
and design of the website, digital
strategies and solutions, branding
strategies, product placement, quality
and appearance (both digital and
physical) of the product.
However, these tasks are of higher
complexity and are diﬃcult to
implement especially when you have
a business to run. This has led to the
formation of an industry of solution
providers which would render such
services to companies. Navarra is
one of such providers which are
leading this industry.
Navarra is a Visual Communications
practice founded in 2004 in Berlin.
It is an interdisciplinary team of
creative professionals striving to
improve their living environment
with smart, sustainable design that
elevates the everyday experience,
speaking to the needs of its clients
and users alike and is here to stay.
It is quite an international team,
comprised of creative and
communication professionals from
Milan, Melbourne, St. Petersburg and
New York City, to name just a few.
Navarra’s objective is fairly simple.
It works with a range of clients from
small grassroots startups to large
infrastructure projects to improve the
living environment with smart,
sustainable design.
The company attempts to do this by
looking at diﬀerent economic, social,
and environmental factors. It then
creates a format of sorts to develop
design systems that are informed by;
Goals and challenges; Immediate
environment and Socio-cultural
context. This format often guides
company’s brand strategy, digital
solutions, editorial design, spatial
design, packaging, motion design,
and marketing.
Comprehensive Services
Navarra aspires addressing as many
needs as possible for both its clients
Enhancing Visual
Communication of
Enterprises Bartosz Navarra,
Founder and CEO
May 2019|40

and their customers. As mentioned, it
effectively tries and considers
various different factors before it
starts to develop the packaging. This
includes how the package is used,
where it will be displayed, the
contents of the package, etc. Using
sustainable materials and processes is
of course of paramount importance.
The company also arranges site visits
on typical bases to see where and
how the package will be displayed.
In addition, Navarra considers the
placement in the store. Will it be in
front of the store, with its own stand,
or next to the checkout? This also
gives the company an idea of how
other brands are packaging their
products. What works with their
packaging? What doesn’t work? It’s
a little bit of subjective and objective
information gathering.
Understanding Context
Navarra always tries to bring a wider
context to each and every project for
its clients. This goes back to its
approach where it looks at the socio-
cultural context and the immediate
environment. Sometimes this brings
a new understanding to the project
for the company and its clients. This
is also why Navarra works in an agile
way and tries to include its clients
throughout the process. This is
actually really important to the
company. It doesn’t want to
overwhelm them with multiple
options or narratives. So, it tries and
keeps it as concise and relevant as
possible.
A Sustainable Future
Navarra has high hopes about
packaging industry and that it has a
more sustainable future. It believes,
everyone in the industry is
witnessing a shift in how most
people view packaging and its impact
on the environment, which is a good
sign. But the company still has a lot
of work to do. For the most part, it
believes most of the users would
prefer to buy products with less
plastic, that doesn’t use gimmicky
paper or wrappers whenever
possible.
For Navarra, this shift in thinking is
exciting. It really opens up new
possibilities in how it can make
packaging more personable and
multifunctional. The company hopes
to work with clients that share a
similar outlook on sustainability.
A Leader of Experience
Bartosz Navarra is the Founder
and CEO of Navarra and works for
the cross media branding, design and
communication in the company.
Bartosz founded the company in May
2004, and has been working closely
for and with the company ever since.
In October 2017, He Co-founded and
is working with VAUST Studio.
VAUST can be best described as an
experimental design studio. The
collection derives from a shared
aesthetic vision of a couple of
friends. He has also worked as a
Managing Director at Codete, a
provider of cross-functional teams
for its clients, providing them with
audit, architecture design, and high
quality full-stack development.
Sustainability Factor
One of the challenging factors of
Navarra is that it always works with
as many sustainable materials as
possible. It also prefers to work with
local suppliers. And in order to do so,
the company believes that Berlin is a
perfectly suitable city. There are a lot
of interesting companies there, trying
different things, experimenting, and
working with new materials.
Navarra believes that visual
communication resembles
architecture in such a way that it
contributes greatly to the built
environment. It does so using very
different means. The end, however, is
similar. At the core of the company’s
practice is an intention to improve
the living environment with good,
sustainable design.
Our practice aims
to apply modernist
principles to visual
communication in
a contemporary
context.”
“
May 2019| 41

and Changing Trends
Inuencing Business
Let us see how trends in technology are changing
businesses.
IOT has begun to change the world around us. It allows the
businesses to access their information virtually, creating a
flexible and global way of accessing data, any place, and
any time. It reduces the cost by maintaining IT system,
rather than purchasing expensive systems and equipment. It
also allows employees to be more flexible in work
practices. Let us see some fields where IOT must be
adapted.
Hospitals and other healthcare facilities are largely paper-
based industry. The pen and paper approach is still followed
largely around the world. Patient’s record sharing is still
done in the traditional way which is time-consuming.
Whereas, real-time monitoring via connected devices can
save lives in an event of a medical emergency. IOT devices
collect and transfer health data and are stores in the cloud.
These data can be shared with a physician or a health firm,
in order to allow them to look at it, regardless of their place,
time or device. Therefore, in an event of an emergency,
patients can contact a doctor who is many kilometers away
with a simple smartphone.
Fleet operators spend a large amount of time, money and
resource in maintaining the safety standards and resource in
maintaining the safety standards and operate at the desired
performance levels. Through various sensors, fleet
companies have access to a vast amount of data. This
information can help the company to make real-time quick
decisions for instant improvements. In fact, these insights
can help in effectively managing the overall supply chain.
Undoubtedly, IOT has set to become the backbone of the
fleet management industry.
Few decades ago, reaching the moon was beyond
imagination. But not today, because technology has
completely changed the world and made it possible.
th
Technological inventions were revolutionized in the 18 and
th
19 century with the steam engine, the telegraph, fiber
optics, typewriter, sewing machine, etc. Later, it changed
the way we communicate on a real-time basis with
telephone, radio, and internet.
Innovations in nanotechnology, biotechnology, and
information technology are already helping to solve
challenges that occur in these sectors. Through the
breakthrough innovations in health services, technology has
been able to improve the lives of poor people in developing
countries.
Manufacturing field is increasingly being automated and
technology driven. Advanced technology and systems such
as automation, nanotechnology, cloud computing, the
Internet of Things, and others are changing the face of
manufacturing to improve business technologies. So, the
adaption of technologies in work will revolutionize the way
it was in the past in the field of manufacturing as well.
Internet of Things
Healthcare
Fleet Management
May 2019|42

75%
75%
75%
In today’s major cities at rush hour, getting
to and from work is a nightmare. Imagine a
world where not only the cars are smart, but
also the street and traffic lights. Public
transportation systems like trains and buses
are connected to individual’s smartphones.
This will help to know the exact time to
leave the houses accordingly. In smart cities,
passengers are already enjoying Wi-Fi and
USB charging stations on public
transportation. Overall, IOT already started
affecting the aspects of our life.
Public Transport Management
Renewable Energy
Will you like earning money on reducing the
use of electricity? Thanks to IOT energy-
saving tools, you can significantly decrease
the numbers in your bills. IOT energy
solutions are sensor-based technology. It
analyses weather and environment
condition, helps automate the management
of wind farms, optimizes maintenance and
thus reduces the cost dramatically. People
(both households and companies) get a
better understanding of their usage habits
and adjusts them accordingly. These system
collects data on electricity consumption in
real-time and helps generate important
insights for environmentalists, researchers,
and conservation strategists. Thus, installing
IOT smart energy device can join the
environmental initiative, cut down on
energy consumption and lessen the
greenhouse effect.
Agriculture
The global population is set to touch 9.6
billion by 2050. So, to feed this much
population, the farming industry must
embrace IOT. Smart farming based on IOT
technology will reduce waste and enhance
productivity. Ranging from the quantity of
fertilizer utilized to the number of journeys
the farm vehicles have made. In IOT based
smart farming a system is built for
monitoring the crop field with the help of
sensors and automating the irrigation
systems. It is highly efficient when
compared with the conventional approach.
Thus, with the population growing rapidly,
the demand can be successfully met, if the
farmers implement agricultural IOT
solutions in a prosperous manner.
Blockchain technology is changing the way we do our day to day
businesses. Companies are starting to work with Blockchain technology
because it gives you privacy along with it is transparent. Let’s see how
blockchain can help to deal with business.
Blockchain Technology
Smart Contracts
Contract is where consent of the parties is involved to agree and interact
with each other. Blockchain technology helps to guarantee the validity of a
transaction through a secure validation mechanism. Industries and
institutions are heavily reliant on contracts, such as insurance, financial
institutions, real estate, construction, entertainment and, law. A smart
contract helps formalize the relationships between people, institutions and
the assets they own. They eliminate the need for trusted third parties and are
self-verifying, self-executing and Tamper resistant.
Blockchain will be an important part of our financial and technological
digital future. It is one of the incredibly creative inventions that technology
has ever seen. So how we use it is up to us, it could indeed transform the
global scenario.
Technology and changing trends in businesses is not something which is
going to happen in the future, it is happening right now. It has already
started affecting a lot of businesses. So businesses have tremendous
opportunity to benefit from such technological advancement. There is no
doubt that technological innovations are largely followed all over the world
and it will revolutionize the businesses.
Changing the Status Quo
May 2019| 43

The league of most creative packaging design companies to know 2019

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