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World's 10 Best AR/VR Solution Providers, 2020
1. Vol 03 | Issue 05| 2020
World's
Solution Providers,
2020
AR/VR
Best
Advancing
Augmented
and Virtual
Reality in
Businesses
through Science,
Art and Experience
FEATURING
KEN EHRHART
FOUNDER
& CEO
2.
3.
4. An Upcoming Advancement
he concept of virtual reality is getting more
Tfascinating than we could ever think. Do you
remember the game ‘Pokémon GO’? That’s
the game which had familiarized us to Virtual reality
(VR) than anything before. Most of the people’s first
experience with AR/VR is through gaming and
entertainment. But today, the arena of these
technologies is not limited to gaming and
entertainment as automotive, healthcare, sports,
marketing, and manufacturing are leading industries
which are adopting AR/ VR as a new innovative way
to achieve success.
Today, the biggest challenges with VR are
encumbering headsets and display units. It requires
powerful hardware device and equipment to generate
the graphics. However, with development in the
technology VR headsets and hardware devices are
getting smaller and easier to contain. Facebook’s
Oculus headset is a fresh example which will be
available as the self-contained Oculus Quest version.
AR/VR has gained record growth in 2019. Now, there
is a collective form of these technologies which is
called XR or extended reality. This is a term referring
combination of all real-and-virtual environments. It
comprises human-machine interactions generated by
computer technology and wearable and also includes
augmented reality (AR), mixed reality (MR) and
Desk
Editor’s
5. virtual reality (VR). XR shows the ability to offer
even greater immersion and realism, and going to
strengthen its presence in the digital world and make
further inroads during 2020.
Insights Success is bringing some exceptional AR/VR
solution providers which are exemplifying user
experience through multi folded advance AR/VR
technologies. These are the companies that are making
a perfect blend of technology, innovation and
creativity and helping their users to step in the world
of digital advancement. Insights Success in its
upcoming edition “World’s 10 Best AR/VR Solution
Providers, 2020” is applauding these companies and
enlisted top of them which have created a milestone
with their success.
The cover features Paracosma, a company that vision
to make Augmented and Virtual Realities better than
Reality. The company offers AR and VR application
development and 3D content creation including both
photo-realistic modelling and 360 media production.
Paracosma applications include: VR training for Oil &
Gas handling to prevent spills and fires; VR surgery
simulation to improve outcomes and save lives; AR
machine maintenance to increase efficiency and
reduce down time; video holograms for executive
management training to pass along company culture
and best practices; VR and AR games for brain fitness
to maintain health and wellness; digital twins of
facilities to visualize IoT data; 3D modeling to replace
studio photography saving costs; AR imaging for
testing features in product development;
teleconferencing displaying live 3D point-cloud video
avatars in virtual environments; consumer facing AR
& VR for marketing and entertainment; and many
more.
Also, while flipping the pages, don’t forget to go
through the articles and CXOs written by our in-house
editorial team and industry experts respectively.
It is true form of
advancement, where
we can experience
two different worlds
Rohit Chaturvedi
7. 26
30
32
Digital Artow
Enhancing Visual Experience
through Multiple Realities
CleverBooks
An Incredible Way to
make Study come Alive
Snaappy
Making Visual Communication
More Approachable
36
38
42
You-VR
A Worldwide VR Multiplayer
Solution Provider
VR VISION INC
Delivering Unparalleled
Virtual World Experience
Augview
Helping Organizations
to be Agile
11. Paracosma
Inc
Advancing Augmented and Virtual Reality in
Businesses through Science, Art
and Experience
COVERSTORY
“
“Paracosma's success derives from the success of
our employees and our customers. As an outsourced
service provider our goal is delivering the highest
quality expertise in the most efficient way."
12. Augmented reality and Virtual reality
are two examples of modern
a d v a n c e m e n t s w h i c h h a v e
revolutionized visual communication. Be it
education, communication, healthcare,
defence or any other industry all are disrupted
by AR and VR to some extent. Despite the
wide-ranging expansion of the technology
there is still a broad gap ofAR/VR expertise in
the business arena where organizations are
looking for implementation solutions. By
considering this as an opportunity and
focused on outsourced AR/VR Application
Development and 3D Content Creation,
Paracosma’s first goal is making augmented
andvirtualrealityasgoodasreality.
Below are highlights of the interview
conducted between Insights Success and
Paracosma:
What ledtotheinceptionofthecompany?
In 2016, when Paracosma was founded,
Virtual Reality (VR) was just launching to
consumers with the release of the HTC Vive
and the Oculus Rift VR headsets. Although
VR had existed for decades as a concept there
were no mature companies offering VR
development and very few engineers with VR
experience. So, enterprises that wanted to
explore the technology could not hire VR
developers. We decided to solve the problem
by building a talented team ofVR experts who
could provide services for hire to companies
unabletobuildin-houseteams.
This further enabled VR’s growth by allowing
enterprises to start small with a low-cost proof
of concept (POC) without the need to commit
to investing in hiring new engineers or
training existing ones. Once they saw the ROI
(return on investment) from the POC, our
clients could easily justify expansion to an
MVP (minimum viable product) or full
deploymentofaVR solution.
This approach proved to be to be a perfect fit
for the nascent VR market.And, we were able
to repeat it with the birth of consumer
AugmentedRealitywiththelaunchof
13. Apple’s ARKit and Google's ARCore in 2017. We now have numerous ongoing
month-to-month client relationships and many multi-year repeat engagements and
secondphaseprojectswithcustomersforbothVR andAR.
Describe your company and its cutting-edge Virtual Reality services which
address alltheneeds ofyourcustomers.
Paracosma offers AR and VR application development and 3D content creation
includingbothphoto-realisticmodelingand360mediaproduction.
Paracosma applications include: VR training for Oil & Gas handling to prevent
spills and fires; VR surgery simulation to improve outcomes and save lives; AR
machine maintenance to increase efficiency and reduce down time; video
holograms for executive management training to pass along company culture and
best practices; VR andAR games for brain fitness to maintain health and wellness;
digital twins of facilities to visualize IoT data; 3D modeling to replace studio
photography saving costs;AR imaging for testing features in product development;
teleconferencing displaying live 3D point-cloud video avatars in virtual
environments; consumer facing AR & VR for marketing and entertainment; and
manymore.
Could you throw somelighton yourmission and visionstatement?
Paracosma’s mission and vision statement reads: Making Augmented and Virtual
Reality as good as Reality is not enough. Our Vision is to make Augmented and
Virtual Realities better than Reality. Our Mission is to make Reality better through
AugmentedandVirtualReality
The first part MakingAR & VR as good
as reality is a business goal based on the
guiding principle of the “Turing Test”
applied to Augmented and Virtual
Reality: our goal is the ability to create
digital affects and worlds that are
ultimately indistinguishable from real
worldexperiences.
Secondly, we strive to do things with
AR & VR that are impossible in real
life, for example training in hazardous
environments or visiting remote or
completely make-believe fantasy
worlds.
"The advance of AR & VR
technology is a reflection
of the broader trend from
2D to 3D across all
aspects of technology.
The shift to 3D enables
everything from autonomous
driving to deep fakes".
14. Finally, everything we do is filtered through the goal of using
AR & VR to improve the real world, hence Paracosma’s
cofounding of theVR for Good Conference and other positive
socialinitiatives.
How are your VR services unique from the other
companies’offerings?
Because of Paracosma’s large and growing team of 45 artists
and 30 engineers and developers, we have skills and
experience across a broad range ofAR &VR and can maintain
innovative R&D in many areas. This allows us to be a “one
stop shop” for clients looking for help with their projects.This
is in contrast with many smallerAR & VR companies that are
resourceconstrainedorlimitedtoanarrowfocus.
Give a detailed description of the featured person’s
influenceoverthecompany and theindustry.
As someone studying technology treads for some 24 years,
with 20 years’ experience building companies as a venture
capitalist, and with more than 10 years’ experience in
international market entry for tech companies; I am focused
on building a sustainable global company, with a long-term
focus on the future. This is based on my belief that we are
entering a new phase of technology advancement. Where
previously we transitioned from text-based computing to
media rich html websites and from voice communications to
video, we are now witnessing the transition from 2D to 3D.
This goes well beyond consumer AR&VR to impact all
aspectsoflifefromautonomousdrivingtodeepfakes.
Describe in detail about the work culture and the values
that driveyourcompany.
We believe that brilliant and creative people are born into
every country and culture. Unfortunately, the potential of
those superstars is often missed through a lack of opportunity.
We have been able to assemble a world-class team in
Kathmandu and provide them opportunities they might not
otherwise have in Nepal. This directly benefits our clients by
delivering passionate, best-in-class teams to solve their
requirements at a fraction of the cost of US-based
alternatives.
How is VR technology disrupting the entertainment and
gamingindustry?
Of course, there has been massive innovation in VR gaming
itself, but some of the most exciting trends are less well
known. For example, in the past movie production began with
traditional filming, then it might have added a digital element
for special effects, then later created marketing materials
based on the film, possibly publishing a video game
developed entirely independently from the original
production. Now, production companies are starting by
creating 3D digital sets and entire environments inside VR in
3D game engines. The real-world actors are then added
through green-screen techniques effectively reversing the
prior process. Finally, since the entire process from beginning
to end was created in a game engine, marketing pieces and
video game entertainment can flow seamlessly from the
original production. We saw this for example with the Disney
remake of the Lion King, which was effectively 'filmed' in
VR.
What technologies are you leveraging to make your
servicesresourceful?
Our greatest asset is our people. Not just the quality and skills
of the team, but the number of experts. This enables us to be
generous in adopting new technologies as soon as they are
available. Because of our low costs we can stand up a team or
an R&D project even when we don’t yet have a client in mind.
Thus, we are able to stay current with the fast advance of AR
& VR across virtually every platform and device as they are
developedandofferedcommercially.
What are your company’s future aspirations? What
strategiesareyou undertaking toachievethose goals?
Through delivery of positive results for our clients, we have
cultivated a pattern of increasing numbers of repeat projects
and multi-phase engagements and increasingly ongoing
month-by-month and year-by-year partnerships with our
customers. As a result, we entered 2020 with more than 50%
of our clients and projects being repeat/ongoing
relationships. This is helping us scale our business from what
was previously more custom project-based delivery to a focus
onlonger-termplatformsandproductsthatarebeingdevelop
“
“The biggest obstacle to the adoption of AR &
VR is the difficulty and cost of implementing
and accessing the technology. Our goal is to
make it easy and inexpensive, and thus
pervasive."
15. in partnership with our clients.
Ultimately, this lowers costs for us
and them while increasing quality
resulting in a positive feedback loop
thatacceleratesourgrowth.
Client’s Statements
“They do amazing work and the
resultsarebreathtaking”
“Having Paracosma’s ability to
create stunning looking 3D resources
with minimal turnaround time vastly
increases our ability to deliver our
product”
-John Burton, CEOof UrsaLeo.
Solution Providers, 2020
World’s 10 Best
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17.
18. Artivive
Bringing Art to Life
Sergiu Ardelean
Co-founder & CEO
rtists always look for new ways to differentiate
Athemselves and their work from others in order to
communicate with viewers. To address these
needs, Artivive was founded by Codin Popescu and Sergiu
Ardelean in January 2017 in Vienna, Austria. Thanks to
Artivive, now haptic artwork can be augmented with digital
augmented reality in just a few steps. This opens up a
variety of potential design options choosing from a huge
palette of media and gives artists a completely new way of
expressing themselves.
AR, a New Art Form
Artivive’s Co-founder and CEO, Sergiu Ardelean thinks
augmented reality is a new art form where a new kind of
narrative is born – similar to photography and film a bit
more than a century ago. Artists can take visitors on a
journey in time and explain what lies behind, enhance the
art with illustrations or show how the artworks were made.
For museums, galleries and other institutions, Artivive
offers a new and innovative way for the audience to interact
with the exhibits.
Augmented Reality Evangelist
Sergiu Ardelean worked for more than a decade in
advertising and marketing where he had the opportunity to
implement the first augmented reality campaigns worldwide
for numerous brands. This experience helped him
understand the augmented reality space and its power.
Being a creative person, he saw the potential of this
technology in the art sector which eventually gave Artivive
the motivation to start this project.
Linking Analog with Digital
Art Artivive is the platform where artists build the future of
analog and digital art. Its vision is to change how art is
www.insightssuccess.com
16 | March 2020
19. created and consumed and build the community around
augmented reality art. At first, Artivive created an easy-to
use augmented reality tool that allows artists to create new
dimensions of art by linking analog with digital art. The
digital layer opens the doors to a whole new world of
creative possibilities.
Revolutionizing the Art Market
After years working for an augmented reality advertising
agency, Sergiu decided to take a trip around the world and
then he organized a photo exhibition about it instead to
have the usual slideshow with friends. One of them asked
him: “ok, where do I download the app? You work with
augmented reality all the time, there has to be something
behind it.” This was the beginning of the Artivive project.
Artivive was born out of the idea to digitally revolutionize
the art market and changing the way art is experienced. Its
aim was giving artists, museums and galleries the
opportunity to add a narrative component to works of art
and for viewers to have a more interactive experience with
the artwork.
Mirroring User Experience
Artivive thinks that the biggest challenge while providing
AR solutions would be to find a way in delivering a tool for
people who are not so technically adverse. Sergiu thinks
Artivive has to understand its users and their mindset and
mirror it in its user experience it is building.
Easy-to-use Tools
To create in augmented reality, artists have to build an
isolated solution that requires technical skills and invest a
lot of time and money. According to the organization, few
of the existing solutions offered by its competitors are
difficult to use and have less usability and UX. The tools
offered by Artivive are easy-to-use and have more usability.
The creative tool Bridge by Artivive is intuitively designed
and the visualization tool Artivive app for art lovers is also
very easy to use. More than 7000 artists worldwide use
Artivive’s tool for their artistic work. Artivive has already
extended numerous exhibitions in cultural spaces. Artivive
offers a unique open AR platform and an app with tailor-
made features for creatives and artists. Its approach is to let
the artists create the narrative and the art. It distinguishes
itself from other AR providers by focusing on artists,
creative people, museums and galleries. Creatives and
museums can register for an account on artivive.com.
Exciting Future
Artivive is looking forward to an exciting 2019 and wants
to continue to establish augmented reality in the art world.
It will keep building a constant dialog with its users in order
to gradually extend and adapt the features of its tool to their
specific needs.
Client Feedback
“We have been creating digital art for over three decades.
With Artivivie, we recently found a perfect tool to add
another dimension to our work” (Station Rose, digital
artists) “As a painter and experimental video artist, I found
Artivive the perfect tool where my analog and digital work
are blending”–(Maria Chalela-Puccini, Visual Artist) “It’s
amazing how easy it works”–(Stella Rollig, Director of
Belvedere Museum Vienna) “Artivive will replace the audio
guides”–(PRof.Dr. Klaus Albrecht Schroeder, Director of
Albertina Vienna).
Artivive is the platform where
artists create the future of
analog and digital art. Our
vision is to change how art is
created and consumed and
build the community around
augmented reality art.
www.insightssuccess.com March 2020 | 17
20. AUGMENTes
Changing the Way We Shop
Sundar Moorthi
CEO & Founder
ith the advent of the World Wide Web, our
Wbeloved planet Earth is changing at a rapid
pace. The retail industry is not been left
untouched by these changes. Thus, companies need to stand
out from the competition, engage better, and create
experiences their customers love. To help companies
achieve this and with the mission to increase its customers’
revenue and decrease their costs by providing customized
digital shopping solutions with a complete managed
service, AUGMENTes was born.
The organization provides cutting edge digital consumer
experiences that help retailers and brands to increase their
online and in-store sales using Augmented Reality, mobile
applications and Omni-Channel Shopping platforms.
AUGMENTes’ solutions attract and engage consumers
across digital and physical environments utilizing cutting
edge features including AR viewing and try on, 3D
viewing, interactive digital catalogs, product customization,
beacons, geo-fencing, push notifications, and more to entice
purchases.
When the Focus is on Experiential Shopping
AUGMENTes has developed solutions that allow
consumers to shop for and then try the product on
themselves or in their own environment. Decorating entire
rooms with virtual furniture and home décor items,
recording their AR experience on video, sharing it with
others and seamlessly placing orders, are just a few
examples of what AUGMENTes’ AR solutions can do in
the retail industry.
Experiential shopping has become one of the new focus
points of the retail industry and the capabilities that
AUGMENTes provides to its retail customers enables them
to attract and engage consumers like never before.
The Veteran Leader
As the CEO and Founder of the organization Mr. Sundar
Moorthi has influenced it more than anyone else. Being a
technologist, Mr. Moorthi has always kept track of new
technologies and developments and evolutions in existing
tech, ensuring the company's offerings always remain
cutting edge.
Mr. Moorthi uses his knowledge of technology and what is
possible to come up with functionalities that would make
the end users’ life easier by providing a convenient and
seamless experience. As he says, “Make sure you
understand the problem you are solving and how your
technology is valuable to your customer.”
Inception Story
While developing and implementing advanced business
www.insightssuccess.com
18 | March 2020
21. solutions for various major players across different
industries, Mr Moorthi saw how the retail industry was
lagging behind in terms of technology. After witnessing
how unprepared retailers are to meet the consumer demands
and expectations, he decided to apply his experience and try
to help retailers to offer consumers the experience they
deserve.
One of the key approaches that AUGMENTes uses when
advancing its AR solutions is to think like the end user. As
an organization, AUGMENTes always thinks, what
functionality would a customer want to make their shopping
experience more pleasant and convenient? This approach is
then used as a guideline while designing and developing
new features.
When Tough Gets Going
According to AUGMENTes, developing and creating
commercial AR has multiple challenges, one of which is
creation of 3D assets. The majority of retailers do not have
3D models of their products. So, a major concern when
discussing an AR solution is how they are going to get the
necessary 3D models.
A common question encountered by the organization
revolves around the 3D model creation process. Without
any previous knowledge, most people assume that some
sort of scanner is required to scan the actual product in
order to generate a 3D model. This causes further concern
with retailers that offer larger products, such as furniture.
Fortunately, AUGMENTes has ways to generate 3D models
from as little as images of the product (one from each side),
relevant dimensions and digital material samples.
Standing Tall Amongst the Crowd
In order to overcome the competition in the market,
AUGMENTes prefers to focus on what sets it apart and
tries to craft its message to best highlight that. While the
organization offers feature rich solutions that provide the
best possible customer experience, it strives to be a
longterm partner with its clients in order to become an
extension of their team, making them feel comfortable and
surprising them with unmatched performance.
Additionally, AUGMENTes tries to stay ahead by keeping
track of market conditions, trends and future technologies.
This allows the company to formulate a roadmap for
product innovation that utilize the latest technological
breakthroughs and aligns well with future customer needs.
The organization’s growth plan includes expanding its
customer base from the jewelry and furniture verticals into
many other B2B and B2C verticals as the AR technology
becomes more in demand and adoption quickly increases.
Additionally, AUGMENTes hopes to expand into new
geographic markets as its solutions would be beneficial to
companies across the world. In the mean while
AUGMENTes continues to push the envelope on what is
technologically possible to improve consumer’s digital
experiences and help make lives easier.
Client’s Feedback
“The product works! The Support is fantastic! The prices
are reasonable for the product we received. It’s just
comfortable working with these guys!” – Mark Morgan,
Marketing Director of Riddle’s Jewelry. “It was so easy to
work with them! The team went above and beyond to exceed
all of our expectations! We are really excited about our
future with AUGMENTes!”– Frances Gadbois, President &
CEO of Gadbois Jewelry.
We unlock the remarkable
power of the digital consumer
experience to promote
convenient shopping and build
your brand across every
channel and every device
around the world.
www.insightssuccess.com March 2020 | 19
22.
23.
24. hat do we call an area that is not limited to a
Wsingle planet and has no physical boundaries?
We call it the era of the emerging space resource
industry. As humans, we became a spacefaring species 60
years ago when Russia launched Sputnik, the world’s first
artificial satellite. We are the only species to achieve this
milestone in the 4.5 billion year history of the earth. Later,
the space industry began to develop after World War II, as
rockets and satellites later found civilian purpose.
Today, companies around the world are in transportation,
energy sector, construction, hospitality, real estate, etc. and
they are looking for their next growth opportunity. Space is
quickly becoming a place where the industries that power
our global economy have started conducting business.
Future developments in the space industries include space
tourism, satellite manufacturing, and the launch industry. In
recent years, however, private spaceflight is becoming
reality in the space industry.
Of course, these private companies also compete against
each other and it could be argued that a new space race has
begun. But while with an element of competition, the
success of the past decades shows that is possible to
collaborate in space. For example, NASA a major
government agency has relied on privately operated launch
services like SpaxeX for its satellite launches. The original
space race began from the ideas and skills of visionary
theoretical engineers like Robert. H. Goddard, Wernher von
Braun, and Konstantin E. Tsiolkovsky, etc. Today, space
endeavors are propelled by a new generation of
entrepreneurs including Elon Musk, Jeff Bezos, and Robert
Branson. There are some more major players and
innovative companies with the vision of space exploration
and are as follows:
SpaceX- SpaceX was founded in 2002 and has reached
worldwide popularity with their historic milestones in space
exploration. It is already the world’s most high-profile
commercial spacecraft company. The aim of SpaceX is to
revolutionize the space technology, with the goal of
enabling people to live on other planets. Its success has
been worth appreciating. Falcon 9 launch vehicle and
Dragon Spacecraft are some of its milestones. Dragon
Spacecraft has helped with regular resupply missions for
NASA space stations.
Blue Origin- It was founded in 2000 by Jeff Bezos, the
technological retail entrepreneur and CEO of Amazon, aims
to launch people in space. It is fully reusable, vertical
takeoff vertical landing (VVTL) space vehicle. Though its
goal is different from that of SpaceX, it targets the Space
tourism industry. It is focusing on commercially available,
suborbital human spaceflight and has developed a vertical
launch vehicle (new shepherd) for it. New shepherd is
named after the Mercury astronaut Alan Shepherd, the first
Innovative
Companies
in the Space Industry
www.insightssuccess.com
22 | March 2020
25. American Astronaut to go in Space. It is designed to take
astronauts and research payloads past the Karman line, the
internationally recognized boundary of space.
Boeing- Boeing is the world’s largest aerospace company
and leading manufacturer in space and security systems.
Throughout the last 50 years, Boeing has been integral in
every major endeavor to escape earth’s gravity. The satellite
industry has made the headlines since the launch of its first
Mercury capsule to the current ISS (International Space
Station).
NASA’s Space Launch System (SLS) is the most powerful
rocket ever built. Boeing is the prime contractor for the SLS
design development, test, and production of the launch
vehicle. SLS is the world’s only super heavy rocket capable
of transporting astronauts to deep space. NASA is setting its
eyes on the exploration of Mars with the help of Boeing
technology. Boeing has successfully launched all of
NASA’s Mars probes and rovers aboard Delta 11 launch
vehicles. Recently Boeing engineer designed a spacesuit to
protect astronauts from dust, radiation and other hazards
when exploring the surface of moon and mars.
Sierra Nevada Corporation- Selected by NASA, SNC’s
Dream Chaser spacecraft is a multi-mission space utility
vehicle. It used for transporting crew and cargo to LEO
(Low Earth Orbit) destinations such as ISS (International
Space Station). The system is designed to deliver up to
5,500 kg of pressurized and unpressurized cargo to the
space station under the CRS (Commercial Resupply
Service)-2 contract. It will carry supplies like food, water,
& science experiments and returns to earth with a gentle
runway landing. The spacecraft is selected by NASA to
provide a minimum of 6 cargo missions to and from the
space station by 2021. Sierra Nevada Corporation is making
solid progress and likely to stay a key player in the private
space company.
Northrop Grumman Corporation- NGC is a leader in
science and exploration in space for more than 60 years.
Thiokol Chemical Company, now part of NGC developed
the world’s first reusable space shuttle program in the late
1970s.
Contribution to NASA: July 20, 1969, was a historic day
when the world watched, astronaut Neil Armstrong took
mankind’s first steps on the moon. The success of NASA’s
Apollo 11 mission is still remembered and celebrated.
Several heritage companies of NGC are recognized for the
vital role they played in the achievement of the Apollo 11
mission. NGC designed, assembled, integrated and tested
the Lunar Module (LM) of the Apollo program.
NASA’s Northrop Grumman built Chandra X-ray
Observatory and it continues to produce data that enables
astronomers to make extraordinary discoveries. Launched
in 1999, Chandra has found evidence for a significant new
class of supernova. It has also uncovered evidence of a
powerful outburst from the giant black hole at the Milky
Way’s center.
NASA has a long tradition of utilizing Northrop
Grumman’s spacecraft, including the Spirit and Opportunity
rovers that landed on Mars in 2004. The rovers will help
guide the Mars as it investigates the viability of microbial
life on the planet now or in the past.
NASA’s James Webb Space Telescope will play an
important role in studying planetary systems. NGC is the
prime contractor for building the dreams of Webb
technology. The telescope will be sensitive to infrared light
which will enable it to understand an era of the universe
just a few million years after the Big Bang.
Made in Space- MIS is the space-based manufacturing
company, dedicated to making of reliable Additive
manufacturing equipment and fiber optics (MIS Fiber) for
Space. Additive manufacturing is also known as 3D
Printing and is transforming the industry. It can
manufacture larger and more complex objects faster, with
finer precision and with multiple aerospace grade materials.
MIS Fiber Optics, on the other hand, is produced without
crystals that affect signal loss. Later, these crystals provide
superior data transmission capabilities, high-speed internet
as well as enhancing technologies in space.
Virgin Galactic- Virgin Galactic is a spaceflight company
founded in 2004 by British entrepreneur Sir Richard
Branson. It is developing commercial space crafts and aims
to provide suborbital spaceflights to space tourists. VG uses
a larger, four-engine jet plane that carries passengers into
space. It is similar in design to a private plane. These
private space firms seem to have different interests in the
space race, but actually, these companies share the same
goals.
Looking at the future, there will be a need for laws,
regulation, and controlling authority to govern space
exploration. It will be necessary to have firm and well-
understood protocols in the event space crashing, while
there are serious issues around the safety of astronauts as
well. At the moment, the UN’s Outer Space Affairs is
responsible for promoting international cooperation in the
peaceful uses of outer space. Perhaps, the entry of the
private sector into space exploration will contribute to the
growth of the economy as valuable targets for investment.
However, it will be interesting to see how healthy
competition opens up in the development of the Space Era
for Citizens.
Infrastructure Transforma on
www.insightssuccess.com March 2020 | 23
26. ugmented Reality (AR) and Virtual Reality (VR)
Ahave been the hot topics among tech developers for
several years. During that time, consumers living in
the digital world have made the journey from two
dimensions to three-dimensional realism. At present, there
are frequent demonstrations of AR in our daily lives. It is
both surprising and exciting to witness what engineers and
designers are capable of doing with this technology. A
group of creative designers at Augmently, Inc. are
transforming the virtual world and taking it to an entirely
new level.
Reforming the ‘Immersive’ World
Transformations in the world of AR and VR have changed
our outlook on the future. Augmently is one such change
agent which has opened the gates to this brave new virtual
world. Known as “the Augmented Realism Agency,”
Augmently has thrived for the last three and-a-half years by
delivering quality creative and successful implementation
of the augmented reality experience for its customers and
their brands.
In particular, Augmently has developed a patented
augmented reality technology that allows mobile device
users to virtually place and set at any angle a celebrity,
character or product in a 360°environment of their choice. It
seamlessly delivers matching lighting, color, and focus to
make the finished image or product look strikingly real.
While offering a quixotic experience and introducing
customers to a new and advanced virtual world, Augmently
has built custom campaigns for companies that not only
deliver strong ROI, but most importantly, drive truly
memorable brand engagement.
The Innovator CEO
The man behind the company is Ziggy Kormandel. Having
founded Augmently, Ziggy also currently serves as its CEO.
He began his career in visual entertainment as an art
director during the “dotcom boom,” and is considered an
expert in brand marketing.
Prior to establishing Augmently, Ziggy was the Founder
and CEO of 3DX, where he leveraged 18 years of
experience to assemble a dream team of 3D experts.
Inspired by the Kim Kardashian app when it reportedly was
generating $800k daily, Ziggy found an opportunity to take
fan-driven mobile apps and personalizing them in ways that
were never before imaginable. Leveraging the power and
largely untapped capabilities of augmented reality, Ziggy
then proposed a platform that would put lifelike video
renderings of the world’s foremost celebrities in a fan’s
living room or a company’s retail location.
Incomparable Advocacy
Another defining feature of the company is Augmently’s
dedication to solving any AR-related tech and creative
Augmently, Inc.
Delivering The Exceptional
AR Experience
Ziggy Kormandel
CEO & Founder
www.insightssuccess.com
24 | March 2020
27. challenge. According to Ziggy: “We’re a diverse team that
boasts twenty-five years of technology, branding, and
marketing experience. Our core strength is a unique ability
to solve problems that most AR companies can’t.”
Augmently provides AR technology and campaign
expertise for global brands who are looking to stand out
from the competition. Its patented technology uses real
video and photo images to create hyper realistic AR
experiences for clients and partners rather than relying on
traditional 3D computer generated objects. The technology
created by the team of elite designers at Augmently is also
enabled with video-on-video recording features that allow
users to walk into their mobile device frame and record
real-time video or upload a previously taken photo from
any angle. Users can also add a celebrity, character or
object to their scene and share it with their peers online and
via social media. A recent trailblazing service provided by
Augmently allows customers to present 3D models in AR
that have an endless number of polygons. Augmently has
developed the patented software which allows for 3D
cinematic models (with hundreds of millions of polygons),
to be used on AR for mobile phones.
Having a team with robust experience is the biggest
advantage of Augmently. The company is not only a service
provider, but a creative agency that creates winning
campaigns for global brands. Augmently takes pride in
supporting its clients with unique, engaging campaigns that
drive sales, increase ROI, produce shareable content and
help them stand out above the noise. Ziggy adds, “When
done right, AR can be one of the single most powerful
marketing tools wielded by any brand large or small.”
Overstepping Competitors
Augmently is proud to have partnered with ISBX as its
development partner with its stellar team of over 50 expert
developers. As Southern California's leading mobile app
developer, ISBX has done hundreds of successful apps for
brands ranging from Nike and Sony to Lexus and Red Bull.
Most recently, Augmently has entered the healthcare sector
in a partnership with stayhealthy.com, a leading healthcare
lifestyle, engagement, and technology business. Already
collaborating with global celebrities to launch unique AR
consumer products and hardware/software devices,
Augmently is continuing to innovate the kind of patented
solutions that distinguish the company in the crowded AR
marketplace. Ziggy speaks to this ongoing commitment:
“Augmently’s mission is to provide the best and most
realistic AR experiences possible with the devices of
yesterday, today and the future”.
We are a team of creative
designers and engineers
boasting over twenty-five
years of technology,
branding, and marketing
experience while our core
strength is ability to solve
problems that most AR
companies can’t.
www.insightssuccess.com March 2020 | 25
28. Augview
Helping Organizations to be Agile
Mike Bundock
Director & Founder
orn due to the large shift in the IT market, Augview
BLimited is an augmented reality software
development company specializing in the
visualization of asset data. The leaders of the organization
realized that there were a growing number of businesses
who were looking for smart mobile solutions that can make
their workforce more productive using the hardware and
technology that they had already adopted. The organization
provides utility and telecommunications companies with
augmented reality capabilities – equipping field service
personnel with cutting edge functionality which provides
direct business benefits.
Delivering Ground Breaking AR solutions
When it comes to solutions, Augview delivers two
fundamental AR solutions. The dynamic 3D asset models
created in Augview gives field staff in the utility and
construction market the ability to view otherwise
“invisible” networks. This enables them to locate the assets
to be worked on quickly and then carry out installation and
maintenance work while reducing collateral damage and
rework.
The second solution is that of more efficient and effective
asset data management. Field workers can use the data
capture, editing and updating features to refresh the asset
database with more accurate information in real time.
The Visionary Leader
Mike Bundock, the Director and Founder of Augview is
one of the leading experts in GIS. He has previous
experience with multiple start-ups and GIS product
development, including Smallworld Systems, which he
initially helped to launch in the UK and Australia, before a
successful Nasdaq IPO. Previously, he helped establish
eMap and then its acquisition of Terralink from New
Zealand government
www.insightssuccess.com
26 | March 2020
29. Mike has been the visionary, driver and lead technologist of
Augview throughout the life of the Company, accurately
predicting the timing of the arrival of complementary
technologies along the way, such as Apple AR glasses next
year.
When the Motto is Helping Others
Watching subcontractors in hard hats and hi-visibility
jackets staring at maps and bits of paper, scratching their
heads trying to work out where they were standing and
where to dig was the source of inspiration for Mike. From
his GIS background and fascination with AR, he knew he
could put a solution together to solve the problem that field
operatives were facing. This is how Augview was born.
Three approaches have been critical in order to increase
Augview’s attractiveness to the market;
Ÿ Augview is not aligned to just one brand of GIS
database. It has been designed to access data from all
the main proprietary GIS databases as well as any OGC
compliant server.
Ÿ Augview’s app operates on both iOS and Android
devices.
Ÿ The company leverages surface tracking technology
which allows it to function with sufficient accuracy
when the GPS signal is lost or unreliable.
Unhindered Operation is the Utmost Priority
According to the company, the first challenge was the
waiting game; mainly waiting for the hardware capability to
catch up with the Augview software. Until recently,
smartphones and tablets lacked reliable GPS to allow
operating precisely. The addition of equipment like a
Trimble antennae was necessary to provide sufficient
accuracy. With the latest round of devices released by Apple
and Samsung, this will be increasingly no longer the case
and soon Augview can operate completely unhindered.
Now, the main challenge is moving prospective customers
from the trial stage to regular on-going use. This is being
addressed by a more professional sales and marketing
approach. This involves closer hand-holding and follow-up
with customers through the demonstration and trial stages.
Augview believes, this is still a fledging market and
competitive products have started surfacing just recently
Augview’s flexibility vis a vis database access and
operating device is what currently gives the company its
point of difference. Its first mover advantage is currently
keeping it ahead of the competition.
What Lies Ahead
According to Augview, the single biggest event which will
encourage mass adoption of AR in the industry will be the
launch of user-friendly augmented reality goggles. These
devices will allow the users to experience applications like
Augview with their hands free and it will eventually
eliminate the need for smart phones and tablets. Augview
technology has already been configured with these devices
in mind and the company anticipates that appropriate
devices will be available in the market by 2020.
AUGVIEW, making the
invisible – VISIBLE.
www.insightssuccess.com March 2020 | 27
30.
31.
32. n the era of rapid digital advancement, schools are now
Istruggling to maintain relevancy in their classes.
Thanks to the rapid changes in the job market. Schools
are obliged to innovate in order to sustain their
development by building a strong ICT infrastructure to
st-
accommodate 21 century learning demands for students.
However, it is not enough to simply add technology to
existing teaching methods.
Technology must be used strategically to benefit students
with quality digital content with strong academic relevance
in order to provide effective learning. Thanks to the smart
way of CleverBooks STEM subjects, which help to
develop 21st-century skills and to teach kids how to think
instead of what to think.
An interview conducted between Insights Success and
Darya Yegorina bridges the gap between natives and
digital immigrants. Below are the highlights of the
interview:
What led to the inception of the CleverBooks?
CleverBooks was created by Darya Yegorina and Inna
Armstrong. Both founders are moms, and they have noticed
that their kids were not happy with the teaching & learning
at schools because of the lack of technology. How can a kid
be excited about learning if the school keeps on teaching
the same way as it was 20, 30 years ago? Kids need to adapt
to the technological world and have innovative solutions at
the primary stage to boost their creativity and develop
digital skills for future jobs. At this moment, CleverBooks
was born, to serve the gap between digital natives and
digital immigrants.
Describe your company and its cutting-edge VR/AR
services which address all the needs of your customers.
CleverBooks provides STEM-oriented global curriculum-
based teaching and learning solutions for primary
education.
Empowering Kids Learning in the acquisition of necessary
for the 21st Century skills by utilizing the most innovative
AR technology tools is our main goal.
We have a range of products for teaching and learning
empowered by Augmented Reality. All products are
STEM.org certified and global curriculum guidelines based.
The products aim to develop and enhance interest &
curiosity levels in STEM, create the base for developing
21st-century skills, and focusing on personalized learning
through kinetic, audial, and visual educational approaches.
Could you throw some light on your mission and vision
statement?
CleverBooks’ Mission
CleverBooks delivers the most innovative educative
Clever Books
An Incredible Way to
make Study come Alive
Darya Yegorina
Founder & CEO
CleverBooks
www.insightssuccess.com
30 | March 2020
33. products based on Augmented Reality technology and
traditional education aids for kids around the world. We
strive to empower a new generation of progressive and
creative children by delivering the most innovative
solutions at the most affordable prices because everyone has
the right to access technology for efficient and progressive
education. By doing this, we drive the digital revolution in
every classroom around the world. We are defining
standards for using Augmented Reality in the education
sector and the future of education.
CleverBooks’ Vision
We believe that we are in this world to make great products
with a focus on innovation. We believe that our solutions
are here to change the way kids are educated today. The
solutions should be simple and not complicated. We say no
to the application of Augmented Reality to hundreds of
industries because we believe that all the products we make
are to have one single purpose – to change the education
landscape. This is truly important and meaningful for us.
We strive for excellence and high quality because kids
deserve to have the best. These values are embedded in
every single product we make and come from our hearts.
How does your AR/VR services unique from the other
companies’ offerings?
CleverBooks sets the standards in Augmented Reality to
help kids improve test-score by up to 33% and increases
retention rate by up to 100% with the latest STEM-oriented
Augmented Reality (AR) technology that supports students'
individual learning styles. Our products made with high-
quality curriculum-based content created by educators with
different curriculum experiences. We make the products that
we use ourselves and put our hearts and soul in them.
Give a detailed description of the featured person’s
influence over the company and the industry.
Darya Yegorina is a top influential global speaker (rated by
Thinkers 360 multiple times) on the topic of AR in
Education, the winner of Digital Female Leaders Award in
the category of Entrepreneurship in 2018, named as
Innovator by Irish Times in 2018, awarded Young Irish
Entrepreneur in 2016, Women in IT 2019, Young European
Leader in 2020 (#EYL40), featured in Inc.com, Forbes,
CBS, and other global media as a promoter and facilitator
of education technology for the best future of the kids in the
world.
How is AR/VR technology disrupting the education
industry
AR is making a big difference in the education sector. As
visual technology, it has a massive power to make
education interesting, though-provoking, and personalized
when applied correctly to suitable subjects & school grades.
What technologies are you leveraging to make your
services resourceful?
Our company is working with Augmented Reality
technology. It has a big spectrum of application and our
main focus is to fully apply, integrate, and make it
resourceful for the educational sector. The reason for this is
the ease of use and integration in teaching and learning
processes at any school and any country regardless of the
technical level of teaching staff.
What are your company’s future aspirations? What
strategies are you undertaking to achieve those goals?
We change the way the educational content is delivered and
the way the education is personalized through seeing,
doing, using imagination, enabling students and teachers to
merge the realities right in the classroom or at home.
CleverBooks aims to set standards for using Augmented
Reality in the educational sector by leading bypass
disruption.
We help students to
See, Hear and Touch
the Knowledge.
Solution Providers, 2020
World’s 10 Best
www.insightssuccess.com March 2020 | 31
34. Modern technology has been going through
disruptive changes over the years. Adaptive
augmented reality mixed in virtual reality can
help to create a number of prototypes that allow you to have
a clear vision of your project. Nowadays, you can search for
any animal over the internet and can have a 3D rendered
model of that animal right in your living room interacting
with you through your smartphones.
Augmented reality and virtual reality are on the verge of
emerging as mainstream technologies that will sustain an
enduring impact. Digital Artflow, a company that develops
creative prototype with these immersive technologies,
provides a more direct experience by enabling to walk, fly
and interact with their prototypes, either in an AR or VR
environment.
Below are the highlights of the interview conducted
between Digital Artflow and Insights Success:
What led to the inception of the company?
Initially, we started as a small group of freelancers and
started with various web development projects. Later, we
started developing visual applications for sales and
customer engagement. We expanded our portfolio and
began to specialize in 2D and 3D applications, slowly
building a path towards product and service simulation
applications, like visual product configurators, floor
planning solutions and integration with various
standardized platforms. In 2009, we decided to start the
company and then later offering development services for
VR/AR applications.
Describe your company and its cutting-edge VR/AR
services which address all the needs of your customers.
Currently, Digital Artflow has a few pre-built software
solutions like Simplio3D (online product configurator) and
InnoPlanner (floor planning system) that support both VR
and AR to meet client necessities. Initially, we started
utilizing Virtual Reality technology when customers
requested an extension to their already implemented 3D
product configurators using our prebuilt solutions.
Customers wanted to offer their potential customers an
immersive product experience using VR headsets.
Therefore, most of our VR services are found in the
development of ways to enable web applications to support
VR when needed directly from an internet browser without
the need for native apps. We also work with AR terminals,
where we offer the possibility of web applications to track
3D products in real space, like furniture, jewelry, and
clothing. In the last 2 years, we started to develop native
applications for Virtual Reality using Unity for a few
customers.
Could you throw some light on your mission and vision
statement?
Digital Artflow continues offering a compelling visual
application for all industries and based on our experience
we want to offer the best solutions using cutting-edge
technology. We aim to transform the CPQ industry by
Digital Artow
Enhancing Visual Experience
through Multiple Realities
Dan Stefan
Co-founder
Digital Artflow
www.insightssuccess.com
32 | March 2020
35. introducing and integrating VR/AR technology with the
known ERP/eCommerce platforms. Simultaneously, we
want to preserve and grow our team values, culture, and
ethics. These are the key to consolidate long-term healthy
and productive relationships both internally and externally
reflecting the universal trustworthy level of our agency.
How does your AR/VR services unique from the other
companies’ offerings?
We are one of the few agencies focusing on WebVR and we
connect VR/AR with several e-commerce platforms and we
intend to further integrate the technology with other
e-commerce platforms, web applications, and ERP systems.
Give a detailed description of the featured person’s
influence over the company and the industry.
Dan Stefan is primarily responsible for having the entire
team under one umbrella, and the umbrella is Digital
Artflow. He knows how to motivate and establish some
general directions when it comes to community, innovation,
and expertise within the agency. Last but not least, he
knows how to convey his enthusiasm to others, which helps
him a lot to stay connected with his team.
How is AR/VR technology disrupting the entertainment
and gaming industry?
We are not focused on developing AR/VR for the
entertainment and gaming industry, but we have witnessed
a steady growth of applications using AR/VR technology in
the last 2–3 years. In general, AR/VR is beginning to
disrupt all major industries, and Digital Artflow is happy to
be in this technological wave.
What technologies are you leveraging to make your
services resourceful?
We are using programming languages and frameworks for
web development like PHP, JavaScript, three.js, pixi.js,
React, HTML/CSS, SQL and for the development of
VR/AR applications we use: WebVR, AR.js, and Unity.
What are your company’s future aspirations? What
strategies are you undertaking to achieve those goals?
At Digital Artflow, we want to offer not only quality
services and products but also an excellent experience
between the client and the team. We want to keep the
passion and enthusiasm within the team to innovate and
create fun and wow services for our customers. To achieve
this easily, we have built our own culture after which we
work to reach our goals.
Testimonials
“They hold a deep understanding of all the latest trends
and technology available to produce a cutting-edge
product. Most importantly, they are patient, flexible and
open to suggestions.”- Brian Berman, CEO, Expo90.
“I feel the need to share how pleased I was with their
services, from the easy communication we had about my
project, to the promptitude and the accuracy of the work.
Besides that, I was very surprised by the fact that we
covered not only design angles but marketing ideas too. I
feel satisfied with the final product that we, together, came
up with.”- Don Tregartha, Creative Director, The
Communications Agency
We use agile project
management
methodology for our
workflow.
Solution Providers, 2020
World’s 10 Best
www.insightssuccess.com March 2020 | 33
36.
37.
38. cience has narrowed the line between reality and
Svirtual.” AR and VR two leading agile technologies
are an excellent example for this statement which are
transforming view of digital world as we have never
imagined before. Using VR gadgets as a bridge between
reality and virtual world consumer's experience has
increased exceptionally, on the other side AR is merging
reality and virtual world and opening new dimensions in
research, education, gaming, social media and various other
sectors. Making AR a new way of communication and
sharing emotions, Snaappy, an Augmented Reality
company, creating 3D animated characters which help to
express emotions when words are not enough.
Below are highlights of the interview conducted between
Insights Success and Snaappy:
What led to the inception of the Snaappy?
Snaappy was founded about 4 years ago as a totally
different company than it is today. We started as a
messenger for younger audience with many sophisticated
visual and artificial intelligence features. Although, we had
experienced an organic user growth, it didn't quite meat our
initial expectations. Two years ago, we decided to use our
3D visual characters and broader our vision to a full blonde
social network based on proprietary Augmented Reality
technology.
Describe your company and its cutting-edge VR/AR
services which address all the needs of your customers.
Our company is B2C AR first, which means we are
providing tools to end consumers so they could create, and
share unique AR content such as videos, messages,
location-based content etc. These days we are launching our
first B2B AR services, allowing brands to take advantage of
our AR content creation tools to launch innovative AR
marketing video campaigns on different social platforms
created by their own audience and their own 3D AR assets.
The first few marketing campaigns will be launched in
China in a few weeks.
Could you throw some light on your mission and vision
statement?
Our vision is to build an eco-system of consumer products
based on AR technology. We have started our journey with
an AR social network at first and gradually we are adding
more products. Now we are working on our second product
as well which is a full AR game that is connected to the
social platform. We hope that within a few years we could
lead the AR landscape for social, entertainment and gaming,
whether it is on mobile or on wearables.
How does your AR/VR services unique from the other
companies’ offerings?
Our AR services are very different in vision and tech than
any other AR services currently provided. I would like to
focus on just 2 main points which I think are the most
relevant ones:
AR angle – we are building AR features based on a SLAM
engine which are being used only through the back camera.
Most of the famous, successful services that are decorating
Snaappy
Making Visual Communication
More Approachable
Gal Shvebish
Co-founder
& CEO
www.insightssuccess.com
36 | March 2020
39. themselves as AR (like Snapchat, Facebook, Instagram etc.)
are built on face detection technologies which are utilizing
the front camera. If one should look ahead to the near
future, one would see that mobile AR is only a temporary
phase towards the real wearable AR vison.
We take AR very seriously and we try to look at it as a
serious content creation tool and not merely a gimmick.
When we analyzed the worldwide AR market, we found
that most companies are investing their resources in
creating a small amount of astonishing AR experiences that
users might adore in a first glance but will never repeat it
twice. We are looking at it from a totally different angle, we
prefer to have far more AR experiences (we have more than
60M at the moment and counting) so every user who will
launch our app could use it to tell their own story using the
AR props they need and not tell the story that our product
engineers want them to tell like on any other AR platform
out there. In that case users understand they have much
more freedom in Snaappy than on any other AR competitor
(even at small quality cost).
Give a detailed description of the featured person’s
influence over the company and the industry.
As Snaappy’s CEO, Gal is leading the vision, product,
business development and marketing efforts. Gal is highly
involved with the day to day activities, creating the AR
philosophy and making sure the company will align with it.
Furthermore, Gal is an experienced AR speaker, mobile
speaker as well as an opinion leader who is lecturing all
over the globe in front of different audiences about the
present and future of AR.
What technologies are you leveraging to make your
services resourceful?
We are working with many different technologies. The main
ones are AR, AI, location and 5G. Most of the tech is being
developed in house, except of the 5G that is being
developed alongside selected telecom partners.
What are your company’s future aspirations? What
strategies are you undertaking to achieve those goals?
We want to become a world leader in the consumer AR
space within a few years, specifically in the AR software
apace (social, entertainment and gaming). Our strategy is to
enhance short videos creation process to introduce AR use
cases, benefits and best practices to the mass consumer
market.
"we created over 60M AR
experiences, so every user
can find what they need to
capture their precious
moments”
Solution Providers, 2020
World’s 10 Best
www.insightssuccess.com March 2020 | 37
40. Virtual Reality & Augmented Reality go hand in
hand to achieve something that has never been
accomplished before. The experience of VR/AR
technology is exhilarating. Many applications in this field
are yet to be explored, as you can have access to these
technologies right in your hand in your smartphone and
there are several creative things that you can do with it.
VR Vision Inc is one of the leading companies in VR/AR
technologies to provide solutions for your business to
empower and persuade it to the forefront of immersive
technology.
Lorne Fade, Co-founder and COO of VR Vision Inc
oversees aspects of VR Vision’s application development,
event activation, hardware deployment, and 360
videography. He is responsible for guiding the company’s
general direction and strategic priorities by utilizing his
digital marketing background to drive business
development forward. As well as driving sales for VR
Vision through creative marketing campaigns and targeted
advertising methods.
Below are the highlights of the interview conducted
between Insights Success and VR Vision Inc:
What led to the inception of the VR Vision?
I had been running a digital marketing agency for almost 10
years and was tired of the industry, plus I saw many
competitors popping up and, scaling the business was
becoming increasingly more and more difficult. This led me
to shop around for various buyers before exiting and having
my customer base acquired by another larger digital agency
here in Toronto. At this point, I took some time to travel and
do some soul searching which led me to look into AI and
immersive technology. One of my lifelong friends was
unhappy in his enterprise sales role, and I had the marketing
background, so we decided to put our heads together and
start VR Vision as it seemed like an industry poised to take
off and have long-term growth.
Describe your company and its cutting-edge VR/AR
services which address all the needs of your customers.
VR Vision is an XR (Extended Reality) company that
provides immersive technology solutions for business. We
provide a virtual reality, augmented reality, 3D 360 video,
web, and mobile application development for enterprise
groups. We provide a full-service solution to help brands
adopt technology and make it a full turnkey solution for
adopting the technology.
Could you throw some light on your mission and vision
statement?
Here at VR Vision, we aim to help brands adopt VR/AR
technology and use it to empower and bolster their business
outcomes. We are aiming to disrupt a variety of markets by
providing safer and, more scalable training solutions using
the power of VR/AR technology.
VR VISION INC
Delivering Unparalleled Virtual
World Experience
Lorne Fade
COO & Co-founder
www.insightssuccess.com
38 | March 2020
41. How does your AR/VR services unique from the other
companies’ offerings?
Our services are custom developed with our own
proprietary VR Vision SDK, which is a platform in which
we can place various training modules and allow customers
to access an array of training content in an easy and
scalable manner. More companies offer one-off solutions,
whereas we try to develop a fully encompassing solution
that will last a much longer and allow for future updates
and the ability to add additional modules at later dates.
Give a detailed description of the featured person’s
influence over the company and the industry.
I am an avid technology enthusiast with a strong
background in programming and gaming. This makes me
passionate about the industry as a whole and challenges me
to think outside the box and always be pushing the
innovation envelope so to speak. In my digital marketing
days, I did a lot of content marketing and public speaking
and I have carried that over today where I speak at various
conferences about VR/AR technology adoption and how
brands can use immersive tech in a meaningful way. I am
also a published writer on Forbes, Entrepreneur, Inc,
Techcrunch, and various other technology blogs online.
How is AR/VR technology disrupting the entertainment
and gaming industry?
VR/AR technology is starting to pick up steam and as a
brand new immersive medium, it is allowing gaming and
entertainment to be experienced in ways that just weren't
possible before. Games are now full-body movement
experiences and require work and exercise many times to
be competitive. In terms of entertainment, we have seen
countless examples of AR being used in the media,
including a transparent Tupac performing recently at
Coachella.
What technologies are you leveraging to make your
services resourceful?
We utilize Visual Studio and Unity3D as well as C# for
programming to develop many of the interactions and VR
experiences. In terms of 3D modeling, we use a
combination of Blender3D and Autodesk Maya. For
texture, we use Substance Painter, Substance Designer, and
Quixel Mixer. And lastly, for sculpting software we use
ZBrush. All of these are combined in the game engine of
Unity to bring them all to life in immersive environments.
An alternative to Unity is Unreal Engine, although this is
typically only used for gaming related applications.
What are your company’s future aspirations? What
strategies are you undertaking to achieve those goals?
We are growing rapidly at 200%+ growth year over year.
We are looking to continue to grow and scale the VR Vision
brand and are currently raising VC funding to hire
additional staff and service outstanding contracts. We are
also launching our own SaaS sub-brands, Reality Well (a
healthcare VR application for the retirement home industry)
and WindXR (a wind turbine maintenance and training
application for the renewable sector).
Testimonials
Jason Palmer: VR Vision Inc. went above and beyond.
Internal and external feedback was overwhelmingly
positive. Their team takes scope changes in stride,
delivering work on time and within budget. Their
adaptability and technical expertise supplemented the
potential for continued engagement.
Irina Solovianenko: The product arrived quickly and in time
for an important trade show. VR Vision Inc.’s work has a
few bugs, but the client is overall satisfied with the
program, leading to more work for the team. They lead a
smooth workflow thanks to their top-notch customer service
and project management.
As we continue to capitalize
on the tremendous
technological opportunities
ahead we must always
respect the competitive
advantages that form the
cornerstone of our brand –
our people and our culture.
Solution Providers, 2020
World’s 10 Best
www.insightssuccess.com March 2020 | 39
42.
43.
44. Founded in 2015, You-VR is a solution provider for
the entertainment industry (LBE) and added
multiplayer B2B solutions. Founding the
entertainment brand Vonderland for international content
production is the third major step of You-VR.
B2B XR solutions are thriving very healthy and also the
entertainment out of home solutions. You-VR plans to offer
a system for home XR so that all games and applications
can be played without a hassle, due to our software
SyncReality for auto-adaptive playfields.
Cyril Tuschi with senior level experience in Film
Production and Story development always thrives for
stories bigger than life. This is the reason behind the
contentious addition of AR/VR to the company’s
production tools.
The Inspiration behind the Initiation
Initially, while working on a Film project in Hong Kong,
Cyril saw that all the topics discussed on the conferences he
attended in Europe, were already implemented and scaled
in HK and China. Also, when he experienced full-body
avatar multiplayer VR for the very first time, he understood
that it is crucial to plunge into immersive worlds always
with other people—once you have a companion on this
virtual uncharted territory, the unknown fields become less
unknown, when you have a real person next to you.
After this key experience he made the decision to only
develop social VR multiplayer experiences.
Unique Products and Services
You-VR offers, primarily, multisensory XR for theme parks
and corporate B2B solutions for training and education, be
it multiplayer with wind, heat, vibration, scents and full
body avatars.
For home XR, the company synchronizes the real world
with the virtual. With their product SyncReality, the content
will be placed automatically within its Auto-Adaptive
Playfields and the algorithms will do the placement in an
aesthetical and dramaturgical manner which increases the
quality of the experience.
AI, IOT and 5G will create the metaverse, where a virtual
layer will be placed over the reality. It will be crowd
sourced and steadily expanding.
Off course all topics privacy, “opt-in-as-a-standard” and
health tests will be mandatory to build up a trustful
relationship with the customers.
Best Solutions for Clients
The biggest benefit for the B2B and LBE sector is the
highest multisensory immersion within an affordable and
scalable setup. Another huge advantage for the clients is a
You-VR
A Worldwide VR Multiplayer
Solution Provider
Cyril Tuschi
CEO & Founder
www.insightssuccess.com
42 | March 2020
45. long tradition in storytelling and technology. The company
builds interactive storyworlds, rooted in classical
storytelling.
The XR industry is pretty well accelerating in the fields of
hardware and utilities, but still quite flimsy, if we look at
content and new ways of creating experience spaces.
Exactly that is the strength of You-VR– building creative
bridges between linear content and interconnected
storyworlds. Be it for training, education and onboarding or
commerce and entertainment.
Since You-VR is a company with a holistic approach, it can
offer full service solutions, from technology advice,
ideation and straight forward prototyping, content
production, as well as marketing and servicing of the
finished experiences.
The Future Roadmap
You-VR founded in Berlin an Entertainment Branch under
the brand name VONDERLAND. Within one year the
company established creative satellites in Frankfurt (art &
advertisement), Munich (R&D for auto-adaptive in-car
entertainment), Shanghai (Location Based Entertainment
und Brand Experience Centers) and LA (Content
Development).
The main focus of the company at the moment is to
developing a system and content for “Connected
Entertainment”, which expands entertainment IP or
products, as well as educational content to a broad variety
of interactive Media, as AR apps, projection mapping,
elastic content for synchronized in-vehicle content, multi-
sensory multi-player XR and theme park attractions.
All these media platforms are interconnected via You-VR’s
cloud backbone, so that the user can grow parallel to the
ever-expanding transmedia experience.
One unique own product of You-VR is in development at
the moment, to be integrated into the Vonderland
“Connected Entertainment” System: SyncReality.
There are still many hurdles, to experience VR applications
at home: no space, too much furniture, no haptic feedback.
The new platform and product SyncReality will solve all
these problems. SyncReality will turn every home into a
micro themepark by synchronizing the real world with the
virtual – all obstacles become game objects and all IoT
devices SFX-Elements of the experience.
To prove the power “Connected Entertainment” can have
for the original IP and the current hyper-diversified market,
we are in the middle of pre-production of an international
“Connected Entertainment” usecase, accompanying a film-
premiere of a children’s blockbuster by a US major film
studio.
Also in the pipeline is a second usecase together with our
connected in-car entertainment partner Holoride.
Together with Holoride and Shanghai branch of
Vonderland, You-VR is aiming at a market entry of its
mutual content development projects for in-car
entertainment in China.
We synchronize and
harmonize the real world
with the virtual – and
make sense by doing so!
Solution Providers, 2020
World’s 10 Best
www.insightssuccess.com March 2020 | 43