1. How Knowledge Management at
The Rockefeller Foundation Drives
C-Suite Decision Making
A Complimentary Webinar from Aurora WDC
12:00 Noon Eastern /// Wednesday 20 November 2013
~ featuring ~
Scott Leeb
The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Derek Johnson
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2. Scott Leeb has over 25 years of experience in intelligence, political risk, crisis
management, public and corporate strategy, communications and media
research. Previously, he was Senior Director, Intelligence in Motorola’s
Corporate Strategy Office where he was responsible for worldwide
intelligence processes, competitive analysis and collection. Prior to joining
Motorola, he worked for the U.S. Government for eight years where he was
involved in all facets of information collection and political analysis.
Joe is a past President of SCIP’s Board of Directors, a SCIP Fellow (2006), and
in 2013 was presented the association’s highest honor – the Meritorious
Award. He has a BA in Political Science, and Communications and Theater
Arts from the University of Iowa, and a Masters of Arts degree from Iowa in
Communications.
Scott Leeb
Email: SLeeb@rockfound.org
The Intelligence Collaborative is the online learning and networking
community powered by Aurora WDC, our clients, partners and other friends
and dedicated to exploring how to apply intelligence methods to solve realworld business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn
more about Aurora at http://AuroraWDC.com – see you next time!
The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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3. Questions, Commentary & Content
α
α
α
α
The Intelligence Collaborative
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Use the Questions pane on your
GoToWebinar control panel and all questions
will be answered in the second half of the
hour.
You are welcome to tweet any comments on
Twitter where we are monitoring the
hashtag #IntelCollab or eavesdrop via
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Slides will be available after the webinar for
embedding and sharing via
http://slideshare.net/IntelCollab
To view the recording and download the PPT
file, please register for a trial membership at
http://IntelCollab.com.
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4. The Current State
The Intelligence Collaborative
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5. Treat it as a battle
If you know the enemy and know yourself you
need not fear the results of a hundred battles.
— Sun Tzu, Chinese Military Strategist,
500 B.C.
The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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6. How to Prepare for Battle
• Mind your P’s and Q’s
• Recognize Differences
• Develop a Profile
• Pick and Maintain a Voice
• Be a Salesperson
• Find a Champion
• Provide Insights
The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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7. Mind your P’s and Q’s
The 7 P’s
Proper
Planning and
Preparation
Prevents
Pitifully
Poor
Performance
The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
The 4 Q’s
Quantify and
Qualify
Quality
Quickly
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8. Mind your P’s and Q’s
► Always over deliver……but never overwhelm
► Use appropriate language
► Tie to business results
► Bring concepts to life
► Explore “hot button issues”
► Ensure consistency and alignment
► Remember to BLUFF
The Intelligence Collaborative
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9. Recognize Differences
► Salary
► Lifers
► Live to work
► Pressures on
CEO
The Intelligence Collaborative
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10. Develop a Profile
► Style
► Approach
► How they
communicate
► Education &
Training
► Previous
experience
The Intelligence Collaborative
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11. Pick and Maintain a Voice
I have only made this letter
longer because I have not
had the opportunity to make
it shorter.
— Blaise Pascal, philosopher,
1623-1663
The Intelligence Collaborative
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12. Pick and Maintain a Voice
Be Bold, Be Brief and Be Gone
► Be authoritative
► Be opinionated
► Be balanced
► Be flexible
► ….and Be careful
The Intelligence Collaborative
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13. Be a Salesperson
“I am the world’s worst
salesman, therefore I must
make it easy to buy.”
---F.W. Woolworth
The Intelligence Collaborative
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14. Find A Champion
Next to doing the right thing,
the most important thing is
to let people know you are
doing the right thing.
— Nelson Rockefeller, U.S. Vice-President,
1908-1979
The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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15. Provide Insights
It is all about providing forward-looking, timely,
actionable intelligence that answers the
questions “So what” and “What if”

So what makes this significant?

What if this happens?

So what patterns/trends do we see?

What if this doesn’t happen?

So what are the implications?


So what is their next move?
What if they do what we think
they’ll do?

So what is our next move?

What if they do the opposite?

So what are the lessons learned?

What if these implications
do/do not occur?

So what else do we need to know?

What if we are the “first mover?”

What if we are a “fast responder?”
The Intelligence Collaborative
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16. The End Result
Institutionalized Processes
The Intelligence Collaborative
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17. Thank you! Now how about a
little Q&A?
Email: SLeeb@rockfound.org
Scott Leeb
The Intelligence Collaborative is the online learning and networking
community powered by Aurora WDC, our clients, partners and other friends
and dedicated to exploring how to apply intelligence methods to solve realworld business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn
more about Aurora at http://AuroraWDC.com – see you next time!
The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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