Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
How Win Loss Analysis Captures and Keeps New Business
1. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
How Win-Loss Analysis
Captures and Keeps
New Business
A Complimentary Webinar from Aurora WDC
12:00 Noon Eastern /// Wednesday 11 May 2016
~ featuring ~
Ellen Naylor Dr. Craig Fleisher
2. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
Ellen Naylor
Ellen Naylor is one of America’s pioneers in competitive intelligence (CI) and Win/Loss analysis. She initiated Bell
Atlantic’s (Verizon) competitive intelligence operation for enterprise marketing in 1985. Her passion for Win/Loss
analysis stems from her extensive sales experience.
Ellen formed The Business Intelligence Source, a CI consultancy in 1993. Her clients range from small businesses
to the Fortune 500. She has given hundreds of competitive intelligence presentations, workshops and webinars at
conferences and universities globally, and is widely quoted in numerous business publications. Her book,
Win/Loss Analysis: How to Capture and Keep the Business You Want, is now available. Ellen has contributed most
notably to the Strategic and Competitive Intelligence Professionals (SCIP), as a board member, chapter chair,
author and frequent speaker. SCIP recognized her with the Catalyst and Fellow awards. Ellen earned her BA from
the University of Notre Dame, and her MBA at the Darden Graduate School of Business. She was born and raised
in Yokohama, Japan where she still has strong ties, and lives in Denver, Colorado.
Email: Ellen@theBISource.com
The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and
other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora WDC
at http://AuroraWDC.com.
3. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
α Use the Questions pane on your GoToWebinar control
panel and all questions will be answered in the second
half of the hour.
α You are welcome to tweet any comments on Twitter
where we are monitoring the hashtag #IntelCollab or
eavesdrop via http://tweetchat.com/room/IntelCollab
α Slides will be available after the webinar for embedding
and sharing via http://slideshare.net/IntelCollab
α To view the recording and download the PPT file, please
register for a trial membership at http://IntelCollab.com
Questions, Commentary & Content
31. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
Powered by
Thank you!
Now how about a little Q&A?
Email: Ellen@theBISource.com
Phone: 720-480-9499
Twitter: @ellennaylor
The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and
other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora WDC
at http://AuroraWDC.com. See you next time!