Millennials at 80 million strong represent biggest age grouping in American history. Redefine how you market to your business customers.

1. Intel Confidential — Do Not Forward
Redefining How You
Market To Your
Business Customers
http://www.erictownsendblog.com/
http://www.linkedin.com/in/ericdtownsend
https://twitter.com/Eric_D_Townsend
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2. Stop Looking at Your Calendar and Look at Your Watch
2
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Source: : Adoption of New Technology since 1900

3. Follow The Rules vs. Rewrite the Rules
3
New Audience- Millennials
• 80 million strong- biggest age
grouping in American history*
• 27% are self employed*
• 45% want to be asked to provide
feedback*
BP(Best Practice)
• Embrace your new customers
differently
* Other names and brands may be claimed as the property of others.

4. Just Do It vs. Just Google It
4
New Media- Social Channels
• Use at least 4 different
sources of information*
• Life Tracking: Collect,
categorize and diagram
personal statistics*
• Digital Exhaust Is Growing
BP(Best Practice)
• Increase your digital
franchise locations
* Other names and brands may be claimed as the property of others.

5. Information Marketing vs. Real Time Marketing
5
New Tools- Digital Assets
• Digital Content
• Sharable Assets
• Relevant in the Purchase
Process
BP(Best Practice)
• Increase your sharable digital
assets
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6. The Best Way To Predict The Future is to Invent It*
6
Your Opportunities
• New Audiences
• New Media
• New Tools
• Additional Marketing
Assets & Information
Available at:
http://b2btools.intel.com
* Other names and brands may be claimed as the property of others.

7. Intel Confidential — Do Not Forward

8. Important Product and Legal Information
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*Other names and brands may be claimed as the property of others
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