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01
Introduction to Salesforce as
a CRM
02
Salesforce Administrator
& its Certification
03
Salesforce Developer & its
Certification
04
Career Opportunities for a
Salesforce Admin & Developer
Agenda
05 Salesforce Professionals
Salary
06 Learning Resources

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Introduction to Salesforce as a CRM

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What is CRM?
Customers Data Customers Relationship Employee Management Customer Service
Customer Relationship Management (CRM) is an approach to manage a company’s interaction with current and
potential customer, manage employee & customer’s data, and maintain a decent customer service.

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Types of CRM
Strategic CRM
Operational CRM
Analytical CRM
Collaborative
CRM

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Types of CRM
Strategic CRM
Operational CRM
Analytical CRM
Collaborative
CRM

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Types of CRM
Strategic CRM
Operational CRM
Analytical CRM
Collaborative
CRM

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Types of CRM
Strategic CRM
Operational CRM
Analytical CRM
Collaborative
CRM

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Types of CRM
Strategic CRM
Operational CRM
Analytical CRM
Collaborative
CRM

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Salesforce as a CRM
Customer Service
Analytics
Automation
Application
Development
Commerce
Salesforce is a company that provides CRM (Customer Relationship Management) service.

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Salesforce as a CRM
Customer Service
Analytics
Automation
Application
Development
Commerce
Salesforce is a company that provides CRM (Customer Relationship Management) service.

12. Copyright Intellipaat. All rights reserved.
Salesforce as a CRM
Customer Service
Analytics
Automation
Application
Development
Commerce
Salesforce is a company that provides CRM (Customer Relationship Management) service.

13. Copyright Intellipaat. All rights reserved.
Salesforce as a CRM
Customer Service
Analytics
Automation
Application
Development
Commerce
Salesforce is a company that provides CRM (Customer Relationship Management) service.

14. Copyright Intellipaat. All rights reserved.
Salesforce as a CRM
Customer Service
Analytics
Automation
Application
Development
Commerce
Salesforce is a company that provides CRM (Customer Relationship Management) service.

15. Copyright Intellipaat. All rights reserved.
Salesforce as a CRM
Customer Service
Analytics
Automation
Application
Development
Commerce
Salesforce is a company that provides CRM (Customer Relationship Management) service.

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Who is a Salesforce Administrator?

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Salesforce Administrator
Create new user profile
Monitor access level
Import new leads and contacts
Run duplication tools
Check for updates from Salesforce.com
Manage users, customers, and employees
Tasks of Administrator:
Salesforce administrators are the gatekeepers of their employer's sales and marketing data.

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Skills of a Salesforce Admin

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Skills of Salesforce Admin
Salesforce Admin
Thorough Knowledge of Salesforce Platform
Experience of Real-Time implementation
Knowledge of working of a Businesses
Manage employees using Salesforce
Create and Customize Salesforce App
Certified Candidate
Demands of Industry:

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Salesforce Admin Certification

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Marks Distribution for Administrator
Organizational Setup
User Setup
Security and Access
Standard and Custom Objects
Sales and Marketing Application
Service and Support Applications
Activity Management and Collaboration
Data Management
Analytics—Reports and Dashboards
Workflow/Process Automation
Desktop and Mobile Administration
AppExchange
3%
7%
13%
14%
14%
13%
3%
10%
10%
8%
3%
2%

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Salesforce Admin Certification
Salesforce Administrator
• Managing users data and security
• Maintaining and customizing Sales Cloud and Service Cloud
apps
• Building reports, dashboards, and workflows
Must have thorough
knowledge of:
Passing Percentage: 65% (39/60)
Retake Fees: $100
Time for Completion: 105 Min
No. of Questions: 60 MCQ
Exam Fees: $200

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Who is a Salesforce Developer?

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Who is a Salesforce Developer?
Salesforce Developer
Salesforce Developers are professionals who manage and customize the technical side of an
organization's Salesforce instance.
The task of a Salesforce Developer is to develop the
Salesforce application as per the clients organization
specific requirement.

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Job Role of a Salesforce Developer

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Job Role of a Salesforce Developer
Salesforce Developer
Analyze the users requirement
Design the application as per need
Test and develop the application
Customize the application
Use Visualforce to create UI
Design Salesforce Solutions
Create effective project plans
Job role of a Salesforce Developer:

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Skills of a Salesforce Developer
Salesforce Developer
Data modeling, management, and security
Platform development
Salesforce app customization
Visualforce basics
Search solutions basics
Salesforce object query language
Apex object oriented language
Proficient with HTML and JavaScript
Lightning framework
Skills of a Salesforce Developer:

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Salesforce Developer Certification

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Marks Distribution for Salesforce Developer
Salesforce Fundamentals
Data Modeling and Management
Logic and Process Automation
Testing
User Interface
Debug and Deployment Tools
7%
13%
38%
7%
25%
10%

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Salesforce Developer Certification
Salesforce Developer
• Platform development with proper data modeling, management, and security
• Salesforce application customization using Lightning framework
• Apex programming (Object Oriented Programming), HTML,
and Javascript
Must have thorough
knowledge of:
Passing Percentage: 65% (39/60)
Retake Fees: $100
Time for Completion: 105 Min
No. of Questions: 60 MCQ
Exam Fees: $200

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Career Opportunities & Salary of a
Salesforce Administrator and Developer

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Career Opportunities
Number of Jobs
 According to Forbes, there are 3.3 million jobs expected
in the Salesforce ecosystem by 2022
 According to IDC, it is the number one CRM system that
leads the market, with 19.7% of the total market share
 More than 200K Companies have switched to the Salesforce
 Salesforce job openings grew 50% annually over the last five years
 Over the next five years, 5 million jobs will be created in Salesforce

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Salary
Average Salary
₹750,000 $81,987
 According to Glassdoor, Salesforce Admins &
Developers earn an estimated $22,000 more than web
developers per year
 The average hourly rate amongst freelancers listed with
Salesforce is $85/ hour (As per Freelancermap
freelance rate index September 2020)
 That means a Salesforce experts can earn
around $648 / day.

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Learning Resources

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