The power of the pencil

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Sian Townsend, Intercom's Director of Research, on the power of sketching to reveal people's mental model of your product.

Software

The Power of The Pencil
How Sketch Research can help
you get inside the minds of your users

Sketches can help us deconstruct
what’s in someone’s head

Psychologists have been using
sketches for research for years

How does this relate to digital
product design?

Maps &
places
People &
Relationships
Time &
Sequences
Complex
Systems
Sketch research can help you understand your
users’ mental models of…

Case Study #1
Google Local Mobile Search

Sketch Research Takeaways
#1
Sketching is a
powerful way to
do product
research
#2
Use it to
understand users’
mental models of
people, space,
time, and
complex systems
Competitive
advantage
#3 #4
Go and try it!

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