Connecting people and strategy is vital for engagement and successful transformation. Leah Fisher from ON-Brand Partners provides a perspective on how to achieve this connection.

2. From Kotter and Cohen…

3. From McKinsey & Co…

4. Shaping
conversations
Changing
mindsets
Aligning
behaviours
ON-BRAND
STORIES
Getting started

5. Vision and Goals
Strategies
Tasks
Measurements
Actions
LOGICAL
CONNECTION
Promise
Experience
Behaviours
Stories
Conversations
ON-BRAND
CONNECTION
Meaningful purpose
Shared Values
Attitudes
Encouragement
Walk the talk
EMOTIONAL
CONNECTION
COMPLIANCE ENGAGEMENT COMMITMENT
HOW WILL WE
DO IT?
HOW ARE
WE DOING?
WHAT’S
MY ROLE?
ARE WE
SERIOUS?
WHAT ARE WE
AIMING FOR?
Business Connection Model

6. Where’s our time and focus?

7. Optimising transformation success
 Drive the change from inside the business (embed mostly within BAU).
 Engage everyone in a collaborative way throughout the change process.
 Explicitly identify the underlying mindsets required for success.
 Focus on successes (strengths and achievements) during the change, at least as much as
focusing on the problems.
 Build management capability during the change. This has proved to be particularly
important in sustaining the change.
Source: McKinsey & Co. What successful transformations share, 2010
These principles directly relate to people, leadership and
culture

8. Want to know how connected you are?