Intergen Seminar presented September 2012. Pure content management is no longer enough. Successful web content management systems need to be able to deliver content based on visitor context: Who are they? Why are they visiting? Where do they come from? The future of the web will see “Content + Context” driving user engagement and enabling organisations to achieve their objectives. Well-known as a solution within the enterprise, Microsoft SharePoint is also a content management system which can be used for delivering external-facing websites. This session will look at some of the features of SharePoint that allow it to deliver context-based content and explores how this can add value to your organisation.

1. CREATING
ENGAGING WEB
EXPERIENCES
SHAREPOINT 2013

2. Your presenter
Name Robert Stewart
Title Solution Specialist
 Intergen 5+ years
 Innovation, Strategy and Solutions
 Web Content Management
 SharePoint
 Swim, Bike, Run

3. Engaging Web Experiences
Where is SharePoint heading
Supporting mobile
Personalisation
Discussion and Wrap

4. WHERE IS
SHAREPOINT
HEADING

5. SharePoint Conference Oct 2011

6. Adoption of SharePoint on the Intranet.
80% of Fortune 500
companies use
SharePoint for
Intranet
SharePoint Conference Oct 2011

7. Extending collaboration outside the
firewall.
25% of Fortune 500
companies use
SharePoint for
Internet
SharePoint Conference Oct 2011

8. Enterprise Search
Social
Productivity Mobility
App Store

9. WEB

10. SUPPORTING
MOBILE

11. Mobile is growing
like crazy.

12. PC vs. Smartphone Sales
Source: http://bkaprt.com/mf/4
Creating engaging web experiences

13. “Mobile phones
will overtake PC’s
as the most
common web
access devices
by 2013”
Gartner Research, 2010

14. Smartphones are always
with you
73%
OF PEOPLE SURVEYED
Say they don’t leave
their home without
their device
Google: Our Mobile Planet, May 2012

15. RESPONSIVE
WEB DESIGN

16. “Rather than tailoring
disconnected designs to
each of an ever-
increasing
number of web devices,
we can treat them as
facets of the same
experience”
Ethan Marcotte – A List Apart

17. Responsive Web Design
principles
Desktop Tablet Smartphone
Header Header Header
Sidebar 1
Sidebar 2
Sidebar 1
Content Content Content
Sidebar 2 Sidebar 1
Sidebar 2
Creating engaging web experiences

18. “It’s cheap but degrading
to reuse content and
design across diverging
media forms like…
desktop vs. mobile.
Superior UX requires tight
platform integration.”
Jakob Nielson – May 2012

19. WHAT DOES IT LOOK
LIKE?

21. Mobility

23. HOW?
DESIGN MANAGER
DEVICE CHANNELS

24. Design Manager
Creating engaging web experiences

25. Design Manager: Device Channels
Creating engaging web experiences

26. Design Manager: Upload Design Files
Creating engaging web experiences

27. Design Manager: Create Master Pages
Creating engaging web experiences

28. Design Manager: Apply Design
Creating engaging web experiences

30. PERSONAL-
ISATION

31. Personalisation
86% of websites measured
personalise the user
experience , giving
visitors the option to
sign in or choose
targeted content.
Intergen Engaged Web Report 2012

32. CONTEXT
CONTENT
is king

33. Fabrics
Recycled Polyester 39 g/m²
100% Recycled Polyesterm holgram look, 20D ripstop
face, 39 g/m².
Primaloft® ONE
Material: 100% Polyester, ultrafine microfibre insulation.
Weight: 60 g/m²
Long lasting, fast drying lightweight insulation with
outstanding warmth to weight ratio.
PFOS/PFOA free DWR treated surfaces.
Three way adjustable hood with reinforced peak.
Hip length longer body cut for more core warmth.
Full length micro zipper to save bulk, with chin guard.
Two mid mounted torso pockets with micro zippers to
save bulk.

34. WHAT DOES IT LOOK
LIKE?
TARGETED CONTENT

41. WHAT DOES IT LOOK
LIKE?
POPULAR CONTENT

42. Mobility

43. Mobility

44. HOW?
SEARCH
XRANK
USER PROFILES

56. Summary
Where is SharePoint heading
Supporting mobile
Personalisation

57. Discussion and
Wrap

58. Thank you