3. Intros/The Rules (5 mins) How it works… (10 mins) Discovery (15 mins: 2 x 7.5 mins each) Create (15 mins each) Present/Discuss (10 mins) Fin (5 mins) Agenda
6. Todayis not about being big and corporate and scary – but hopefully taking some lessons from a small, simple exercise that can be applied to those big and corporate and scary projects we all work on.
7. How it works House Rules – you can’t say: “I’m not creative.” “I can’t draw.” “I’m not really an ideas person.” Swear words: Code, Database, Acronyms, HTML/CSS, JavaScript, XML, jQuery (meet Mr swear jar) Good news: No budget restrictions, no project managers, absolutely NO Gantt Charts No bad ideas Quick intros: what’s your day job?
15. 7.5 minutes each – Everything your audience (e.g. your partner) wants, needs and expects to find on or via: www.jaguars.com TIP 1: NOTES – Make lots and lots of notes. TIP 2: FOCUS – What are the most important things? Discovery
16. After 15 minutes (7.5 each): Tear yourself away from your partner…
18. AT LEAST: Create Homepage A Site Map (so 90s) … Okay, some sort of plan/shape! A Content Page Other stuff/Other ideas > It’s online … remember, www.jaguars.com doesn’t just exist in one place anymore… You can ask them questions … get up, talk to them.
23. Show & Tell (we’ll try and get through as many as possible). Good ones. What was hard? What was easy? What would you do differently? Did you learn anything? Present/Discuss…
25. #1: EMPATHY. #2: Your website is NEVER finished. #3: All websites are about the same thing: PEOPLE. #4: Always ask: “WHO is on the other side of the screen right now?” Remember
27. FLIPPANT: A website that encourages the use of non-digital media. SERIOUS: A website that encourages New Zealanders of all ages to drink less alcohol.