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From Intranets
to the Digital
Workplace
Zürich
30.09.2013
Stephan Schillerwein
stephan@schillerwein.net
www.schillerwein.net
www.intranet-matters.de
@IntranetMatters
How far have we really come so far?

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Profile Stephan Schillerwein
 15+ years of experience in Digital Media and Information
Management, specializing in Intranets, Social Collaboration and
the Digital Workplace
 100+ projects at 50+ organizations of all sectors & sizes
 Formerly Online and Intranet Manager at several large
enterprises and Director of the Intranet Benchmarking Forum
 Business computer scientist – speaks language of “both sides”
 Author, conference speaker, jury member, blogger, …
 Partner of the Worldwide Intranet Challenge Intranet & Digital
Workplace Advisor
Project Focus:
 Vision & Strategy
 Coaching & Enabling
 System evaluation
 Intranet Methodology
 360° Intranet Assessment
 Findability
 Lean specification
 Organisational Concepts
 …

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WHERE DO WE STAND?

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Coca Cola Enterprises
Source: Digital Workplace 24, 2013

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StoraEnso
Source: Intranet Reloaded, 2013

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Tieto
Source: http://www.digitalworkplacegroup.com/2013/05/14/screenshots-tieto-has-most-operational-intranet-youve-ever-seen/

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Barclays
Source: Digital Workplace 24, 2013

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But What about
all the other
Intranets in the
world … ???

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Was der CEO sieht...

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WHY ARE MOST INTRANETS
STILL NOT MORE
ADVANCED?

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Simple reasons, deep impact …
Intranet
Defined, limited scope
Defined responsibility within an
existing structure
Little changes in «way of working»
Little changes to command and
communication chain
Operated within industrial age
paradigms
Digital Workplace
The sky is the limit
Creates a whole new «discipline»
Requires a new way of thinking and
working
Enterprise 2.0 at its best
Transformation into a Digital
Business

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Misconceptions about Digital Workplaces
DigitalWork

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Because our focus used to be on Functionality
Intranet
• Function A
• Function B
• ...
Email
• Function C
• Function D
• ...
Collaboration
• Function E
• Function F
• ...
...
• ...
• ...
• ...

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Questions we never seemed to ask
• «What is the nature of work in a
post-industrial age?»
• «How do we deal with resources
that we have in over-abundance?»
• «What tasks matter most for the
success of our company?»
Picture credits: Long Tail: http://commons.wikimedia.org/wiki/File:Long_tail.svg

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-Place
Digital

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Are we forever stuck with «Simple Intranets»…?
Lufthansa Intranet in year 2000

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We have to stop
putting solutions
first …

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… and start talking
about
business cases!

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THE BUSINESS CASE FOR THE
DIGITAL WORKPLACE

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Dear Mr. CEO …
… we have a 25+%
productivity issue in
information work …
… that affects 60+% of
our employees – and
100% of management …
… especially in the tasks
most that are relevant
for our (future) success
…
… and also affects
employee engagement,
creativity, innovation,
attractiveness for new
hires …
… plus our ability to
execute business
strategy!
Oh, and the competition
hasn’t realized that they
have the same problem
as well, yet …
Note: all statements are made based on research

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The Gap between Goals and Tools
Business
Goals
Tools

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Value Drivers bridge the Gap between Goals
and Tools
Business
Goals
Value
Drivers
Tools

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Case study: making the case using Value Drivers
79%
78%
75%
74%
74%
69%
67%
60%
58%
56%
54%
53%
52%
52%
52%
50%
49%
47%
47%
46%
39%
38%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
02 - AUFFINDBARKEIT VON INFORMATIONEN
07 - WISSENSTAUSCH
12 - PROJEKTARBEIT
01 - VERFÜGBARKEIT INFORMATIONEN
05 - PERSÖNLICHE INFORMATIONSFLÜSSE
14 - PROZESSE
18 - STEUERBARKEIT INTRANET
13 - TRANSPARENZ ÜBER GESCHÄFT
09 - AUFFINDBARKEIT PERSONEN UND EXPERTISE
06 - ZUSAMMENARBEIT
22 - MITARBEITERPRODUKTIVITÄT
08 - KOMMUNIKATIONSMÖGLICHKEITEN
17 - VERBINDUNG INTRANET MIT ANDEREN SYSTEMEN
04 - VERFÜGBARKEIT VON BILDUNGSANGEBOTEN
15 - ENTSCHEIDUNGSFÄHIGKEIT UND -QUALITÄT
10 - INNOVATIONSKRAFT
19 - UNTERNEHMENSKULTUR
11 - MITARBEITERZUFRIEDENHEIT
03 - PAPIER-BASIERTE VORGÄNGE
20 - ARBEITGEBERATTRAKTIVITÄT
16 - INFORMATIONSSICHERHEIT
21 - MARKENBOTSCHAFTERTUM Content Management
Social Collaboration
Projekte
Personal Dashboard
Prozesse

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TO SUM UP …

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From basic Intranets to the Digital Workplace
An Intranet & Digital Workplace Maturity Modell
© Infocentric Research, 2013
• News
• Information library
• Employee self-service
• Simple applications
Providing Information
Focus
Enabling generic
Interaction
Specific Work Support
Techno-
logies
BusinessValue
• Advanced Social
Collaboration
• Advanced integration
& applications
• Strong people profiles
• Advanced and more
specific process
support, e.g project,
innovation and front-
line management
• Enterprise search
• Support any kind of
information
• …
Maturity
Stage 1:
Basic Intranet
Stage 2:
Extended Intranet
• Basic Social Media &
Collaboration
• Generic process
support
• Extended people
profiles
• Enhanced applications
& Integration
• Personalization
Stage 3:
Basic Digital Workplace
Business Transformation
Stages 4 and beyond:
Full Digital Workplace
• Holistic process
support throughout
and beyond the
organization
• “Meta functionality”
(e.g. Social, Collabor-
ation, …) integrated in
all components
• Context and intelligent
filtering
• Near seamless
integration
• Universal Inbox
• Continual reshaping of
the organization
• Change, Culture &
Engagement driver
• …
Industry
average Innnovators
Content
Collaboration
Documents
Portal
Search
Other, specific
Mid-/long-
term Vision

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“If I had an hour to save the
world, I would spend 59 minutes
defining the problem and one
minute finding solutions”
- Albert Einstein

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Thank you !
Taking the next step in Digital Transformation - together
Stephan Schillerwein
stephan@schillerwein.net
www.schillerwein.net
www.intranet-matters.de
@IntranetMatters