50 Niche Apps in 50 Minutes
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Event: Scaling New Heights 2017 Speaker: David Leary Title: 50 Niche Apps in 50 Minutes Description: In this classroom style session, you will learn the importance of picking a niche, including examples of successful niche accountant practices. In class exercises will help you pick your niche, discover niche apps that help you best serve your niche clients, open communication channels with niche app developers, and discover marketing channels you can use to target your niche client base. NOTE: Video of presentation can be found here: https://www.youtube.com/watch?v=TsMUsLXcsGQ
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50 Niche Apps in 50 Minutes
- 1. David Leary Intuit Small Business Ecosystem Evangelist June 6th 2017 50 Niche Apps in 50 Minutes
- 2. 2#SNH17 | @DavidLeary • Almost 21 years at Intuit • Support | Training | Quality Assurance | Product Development | Marketing | Product Management | Project Management | Customer Advocate | Developer Relations • “Awesome Add On” - ViewMyPaycheck Co-Founder • 2014 CPA Practice Advisor “40 under 40” • 2015 Accounting Today “One to Watch” DAVID LEARY INTUIT SMALL BUSINESS ECOSYSTEM EVANGELIST Tucson, Arizona DavidLeary.com @DavidLeary David_Leary@intuit.com
- 3. Things that scare me and should scare you too Things that are awesome and not scary Why niche Classroom exercise Agenda – 50 Niche Apps in 50 Minutes
- 5. Things that scare me and should scare you too
- 11. Things that are awesome and not scary
- 12. 13#SNH17 | @DavidLeary QuickBooks Online Growth http://investors.intuit.com/financial-information/fact-sheet/default.aspx 2,200,000 subscribers
- 14. Why niche?
- 15. 16#SNH17 | @DavidLeary Niche Enables Everything cloud niche
- 16. 17#SNH17 | @DavidLeary Could Enabled a #NicheAppsRevolution poologics.com paintestimating.com hvacbusinesssolutions.com pandelljobutrax.com servicecore.com arborgold.com pool service painting service hvac service oil field/pump service septic service tree service
- 17. 18#SNH17 | @DavidLeary Niche Enables Everything cloud niche industry knowledge learn less apps
- 18. 19#SNH17 | @DavidLeary Example 1 Niche Enables You to Learn Less Apps tutorpanel.com tutorfirst.com tutorware.com tutorcruncher.com
- 19. 20#SNH17 | @DavidLeary Example 2 Niche Enables You to Learn Less Apps acusimple.com
- 20. 21#SNH17 | @DavidLeary Example 3 Niche Enables You to Learn Less Apps bakingit.com
- 21. 22#SNH17 | @DavidLeary Niche Enables Everything cloud niche industry knowledge understand costs fixed rate pricing scale processes learn less apps
- 22. 23#SNH17 | @DavidLeary Example 1 Niche Enables Fixed Rate Pricing http://bookkeepingforpainters.com/pricing/
- 23. 24#SNH17 | @DavidLeary Example 2 Niche Enables Fixed Rate Pricing https://petpartneredbooks.com/services/
- 24. 25#SNH17 | @DavidLeary Niche Enables Everything cloud niche industry knowledge understand costs fixed rate pricing scale processes learn less apps industry expertise
- 25. 26#SNH17 | @DavidLeary Example Niche Enables Industry Expertise beerrunsoftware.com ekosbrewmaster.com brewninja.net brewhousesolutions.com vicinitybrew.com
- 26. 27#SNH17 | @DavidLeary Niche Enables Everything cloud niche industry knowledge understand costs fixed rate pricing marketing to a niche scale processes learn less apps industry expertise
- 27. 28#SNH17 | @DavidLeary Example 1 Niche Enables Marketing to a Niche
- 28. 29#SNH17 | @DavidLeary Example 1 Niche Enables Marketing to a Niche
- 29. 30#SNH17 | @DavidLeary Example 2 Niche Enables Marketing to a Niche http://catchingclouds.net VS
- 30. 31#SNH17 | @DavidLeary Example 3 Niche Enables Marketing to a Niche http://dentistmetrics.com/
- 31. 32#SNH17 | @DavidLeary Example 4 Niche Enables Marketing to a Niche
- 32. 33#SNH17 | @DavidLeary Niche Enables Everything cloud niche industry knowledge understand costs fixed rate pricing marketing to a niche understanding value created more niche clients value billing unlimited revenue scale processes learn less apps industry expertise
- 33. 34#SNH17 | @DavidLeary Niche Enables Everything cloud niche industry knowledge understand costs fixed rate pricing marketing to a niche understanding value created more niche clients value billing unlimited revenue scale processes learn less apps new opportunities reputation as best industry expertise
- 34. 35#SNH17 | @DavidLeary Example 1 Niche Enables New Opportunities http://ekosbrewmaster.com/cbc/
- 35. 36#SNH17 | @DavidLeary Example 2 Niche Enables New Opportunities http://builtbybluewing.com/
- 36. 37#SNH17 | @DavidLeary Example 3 Niche Enables New Opportunities https://www.chargify.com/
- 37. 38#SNH17 | @DavidLeary Example 4 Niche Enables New Opportunities
- 38. 39#SNH17 | @DavidLeary Niche Enables Everything cloud niche industry knowledge understand costs fixed rate pricing marketing to a niche understanding value created more niche clients value billing unlimited revenue scale processes learn less apps new opportunities reputation as best industry expertise each one enables the next one
- 40. 41#SNH17 | @DavidLeary I, _______________________ am a/an ____________________________ who is an expert in ___________________________________________ I’m going to use ______________, ________________, _____________ To help my _________________________________ clients grow. I am going to get more niche clients by __________________________, Niche Declaration <enter name> <enter accountant/bookkeeper/advisor> <enter niche> <enter niche app 1> <enter niche app 2> <enter niche app 3> <enter niche>
- 41. 42#SNH17 | @DavidLeary I, _______________________ am a/an ____________________________ who is an expert in ___________________________________________ Niche Declaration <enter name> <enter accountant/bookkeeper/advisor> <enter niche>
- 42. 43#SNH17 | @DavidLeary Resources QBO list of industries = NAICS NAICS codes: PDF link on main page https://www.census.gov/eos/www/naics/ Census data: https://www.census.gov/programs-surveys/economic-census/data/tables.2012.html.html This creative commons book https://2012books.lardbucket.org/books/an-introduction-to-business-v2.0/s09-03-what-industries-are- small-busi.html This on deeper construction niche: http://www.cpwr.com/sites/default/files/publications/5th%20Edition%20Chart%20Book%20Final.pdf This SBA page: https://www.sba.gov/starting-business/how-start-business/business-data-statistics/statistics-specific- industries
- 43. 44#SNH17 | @DavidLeary I, _______________________ am a/an ____________________________ who is an expert in ___________________________________________ I’m going to use ______________, ________________, _____________ Niche Declaration <enter name> <enter accountant/bookkeeper/advisor> <enter niche> <enter niche app 1> <enter niche app 2> <enter niche app 3>
- 44. 45#SNH17 | @DavidLeary Search Box View All Apps > Sort By > Name, New, Top Rated Browse By Category Browse By Business Type App Recommendation Engine How To Find Apps Apps.com and QuickBooks Online Apps tab Only in QuickBooks Online
- 45. 46#SNH17 | @DavidLeary How To Find Apps Google Search
- 46. 47#SNH17 | @DavidLeary I, _______________________ am a/an ____________________________ who is an expert in ___________________________________________ I’m going to use ______________, ________________, _____________ To help my _________________________________ clients grow. I am going to get more niche clients by __________________________, Niche Declaration <enter name> <enter accountant/bookkeeper/advisor> <enter niche> <enter niche app 1> <enter niche app 2> <enter niche app 3> <enter niche>
- 47. 48#SNH17 | @DavidLeary I, _______________________ am a/an ____________________________ who is an expert in ___________________________________________ I’m going to use ______________, ________________, _____________ To help my _________________________________ clients grow. I am going to get more niche clients by __________________________, Niche Declaration <enter name> <enter accountant/bookkeeper/advisor> <enter niche> <enter niche app 1> <enter niche app 2> <enter niche app 3> <enter niche>
- 48. 49#SNH17 | @DavidLeary I, _______________________ am a/an ____________________________ who is an expert in ___________________________________________ I’m going to use ______________, ________________, _____________ To help my _________________________________ clients grow. I am going to get more niche clients by __________________________, Niche Declaration <enter name> <enter accountant/bookkeeper/advisor> <enter niche> <enter niche app 1> <enter niche app 2> <enter niche app 3> <enter niche> 1) Take a photo of your Niche Declaration 2) Share on #SNH17 app, twitter, facebook and tag @DavidLeary + #SNH17 3) Email to David_Leary@intuit.com
- 49. Thank you
- 50. Bonus materials
- 51. 52#SNH17 | @DavidLeary Apps keep small business owners and their employees out of the accounting software, which is returning to it's natural home, the domain of the accountant/bookkeepers. It's Software as a Service (SaaS). Service is all that matters. Commodity apps will get cheaper in price, niche apps will increase prices. It's not a conversion from desktop, it's an upgrade to a better cloud ecosystem of solutions. Accountants: You can not possibly learn all the apps. Pick a niche and learn the apps needed for that niche. Developers: If you think your app works for every Small Business niche you are wrong. Small Business Owners: If your accountant says you need to be on QuickBooks Desktop, they haven't explored the numerous apps that when added to QuickBooks Online are a way better solution. There is not a list of top apps. There are only smaller lists of possible apps that could be a good fit for a specific small business. There is no app that does everything. The right app today, may not be the right app tomorrow. Using the right app can save time, time is money, justifying the cost of the app. The source of truth will be spread across many apps. 12 Laws of Small Business SaaS Apps
- 52. 53#SNH17 | @DavidLeary By functionBy integration depth How I define apps Apps.com apps Apps that integrate with QBO Apps that don’t integrate with QBO Apps to run your accounting firm Niche apps Apps that fit all your clients
Notas del editor
- Mention that I’ll say accountant, bookkeeper, ProAdvisor … interchangeably during the talk
- Officially this is the definition of niche One part really caught my eye “ecology, the positon or function of an organism in a community of plants and animals.” PAUSE This one hits home with me … I really see all of us as part of something that is bigger and is alive …and we are all trying to find our place in this “ecosystem” … Not only are us as “people” are trying to find our niche, but I could argue that software is trying to do it to
- Consider telling my 40 over 40 predictions?
- In 2014 …I said the following …
- What is scary about this? CLASS: gives observations Why this scares me: No accounting software listed You and the accounting system are no longer part of the conversation 15 years ago example versus today
- What is scary about this? CLASS: gives observations Why this scares me This is what every Pro Advisor profile looks like SmallBiz owners have to muddle through this mess How many of you here have a Pro Advisor page that looks like this? Tell story about me finding a counselor. (how I bypassed the system to find a nice)
- What is scary about this? CLASS: gives observations Why this scares me: 1300 e-commerce SmallBiz but only 1 accountant (BTW it was a Xero accountant) All the SmallBiz are attempting to navigate a show floor w/ 50 apps and piece together solutions/workflows They vast majority are using QuickBooks … I know this because I wore a QB shirt and they kept coming up to me How many new clients could you get if you were there wearing a QB shirt?
- What is scary about this? CLASS: gives observations Why this scares me: Less than 18 months ago this guy was painting houses and now he is stealing your clients This isn’t a 1 off, I can provide other examples …e.g. Salon bookkeeper, construction coach guy Tell Clayton Oates story about Revel POS Your competition no longer looks like competition Mention it costs next to nothing to spin up a bookkeeping practice these days lowest barriers to entry ever
- What is scary about this? CLASS: gives observations Why this scares me: -you can’t learn all the apps (even I can’t do it anymore) -it will be double in 18 months -many may be more important to the day to day operations of a small business than the accounting system
- This is awesome! This is growing at 40%+ a year. This means in a very short 18 months the total global cloud accounting space will be bigger than QB Desktop ever was in it hey day
- This is awesome too Combine the growth of cloud accounting with the profit margins ..and all of you have an exciting future ahead PAUSE If you go niche
- If you aren’t cloud, you are probably still a “zip code” accountant and are handling many niches The cloud enables you to go niche. And it really enabled a #NicheAppRevolution … the desktop software distribution and development cost model didn’t allow niche to exist in the way it does today
- Field Service isn’t really a niche …niches are deeper than that The needs of a plumber and the needs of a tree cutting guy are much different This is just the surface …(I could have made this slide be 50) And this is 6 #NichApps incase we are counting
- Cloud Leads to niche Leads to industry knowledge Leads to learning less apps
- Let’s say Tutoring Business are your niche. …you are the TutorBookkeeper.com You just focus on learning a handful of apps instead of hundreds
- Maybe you want to be the AccupuntureAccountant …you only need to learn 1 app
- Maybe … WeddingCakeCPA is more your thing … 6 more #NicheApps (that gives us 12)
- Cloud Leads to niche Leads to industry knowledge Leads to learning less apps Leads to understanding cost to implement "niche software and accounting stack" Leads to fixed rate pricing because you know how much it costs you to set up the next niche client
- Our Painter guy again He not only has fixed pricing, we also adjusts his price based on annual revenue, be cause he knows exactly what a 600k to 800k a year Paint will require as a client. Even better because he is niche he can have cute names for his plans Primer, Satin, High-Gloss
- Veterinarian Niche
- ANIMATED SLIDE Chris Farmand (ProAdvisor and CPA) … he only needs to learn a small set of apps CLICK But because he is an brewery industry expert … he knows which app s to get clients off of because they may not have the best solution or are on a desktop solution That 17 apps
- Cloud Leads to niche Leads to industry knowledge Leads to learning less apps Leads to understanding cost to implement "niche software and accounting stack" Leads to fixed rate pricing because you know how much it costs you to set up the next niche client Leads to value billing since you know the value you'll bring that niche client Leads to ability to market your practice to a niche Leads you have ability to scale Leads to you sucking A, B, C clients from "desktop/zipcode/general praxfoce accountants Leads to a future in which a small number of accounts are going to have a huge number of clients.
- ANIMATED SLIDE How come Colleen w/ zero reviews is listed ahead of 2600+ other Pro Advisors? CLICK She only lists one thing on her profile! ..also look at her welcome communication. She only wants to hear from Salon Owners
- ANIMATED SLIDE How come Colleen w/ zero reviews is listed ahead of 2600+ other Pro Advisors? CLICK She only lists one thing on her profile! ..also look at her welcome communication. She only wants to hear from Salon Owners
- Put your self in an e-commerce sellers shoes on this one “we speak ecommerce” … first thing you see on their website Compare versus “an e-commerce expert” that Joe Woodard connected me with.
- Jonathan is the master of disguise. You don’t even know he is an accountant. …look at the content he is offering .. And … he even has a podcast just for dentists Chew on this …how many dentists are going to find him before they find you? Dentists are going to find him when they aren’t even looking for an accountant.
- Don’t get me wrong ….#SNH17 is a great conference ..but … how many new clients are going to get? Now how many new clients will you get if you simply wear a QuickBooks shirt at this conference, How many would you get if you were a speaker at this conference?
- App developers themselves paying you to speak to their customers
- You are on the board or an advisor to a #NicheApp
- You create your own app ..that’s app #18
- When you become the best at 1 niche you can move from Being just a bookkeeper to Being an industry player Or a KING
- In summary … all this stuff every conference for the last 3 years has been telling you to do … is so much easier if you go niche.
- Before we jump in we are at 17 apps … and you may have noticed that it isn’t 50 YES ..I could have done all by myself ..but where do I start and where do I end .. Instead … together we are going to smash the 50# niches app s… IMO we can hit 100
- PICK A NICHE
- PICK APPS
- Flip to browser to show
- Market to your Niche
- Sign It
- Share it
- CLICK Don’t Integrate - 10000s of apps (Evernote, Cloze, hoot suite, Netflix) Apps that integrate with QBO - Over 2000 (Clio, ADP) Apps.com Apps - Over 430 (technical, security, and marketing reviewed) CLICK Apps that fit All – Black dress apps (Bill.com, Expensify, Hubdoc) Niche apps – VetBadger, Clio, SaaSphalt Apps to run your accounting firm – (Aero, Karbon, Practice Ignition)