Developer Track presentation from QuickBooks Connect San Jose (Nov 2017). Want to build an awesome SaaS app that small businesses and accountants will use and recommend? This session will provide unique insights from Intuit's customer data to help you understand customer pain points that you can solve with your app. We will walk through the components of the end-to-end customer experience with a QuickBooks app integration to reveal key insights that every app developer should consider.

1. Lori Fraleigh, Director, Intuit Developer Group, @lorifraleigh
Emily Silberstein, Group Manager, Intuit Developer Group,
@ersilberstein
Anatomy of
a quality app
#QBConnect | WiFi: QBConnect Password not required

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Today’s speakers
Lori Fraleigh
Director,
Developer
Success
@lorifraleigh
Emily
Silberstein
Group Product
Manager, Apps
@ersilberstein

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Global small business opportunity
Listen to your customers
Optimize your app card
Engage throughout the experience
Agenda

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Where are our customers?

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DESIGNSEMPATHYINSIGHTS
PROTOYPE
FEEDBACK
3x
How we got here
Getting to know our SMBs better

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Project
Manufacturing
Retail
Schedule
Membership
Source: Intuit, 2016
Market opportunity by business type

7. Listen to your
customers

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Uservoice

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Get feedback early

10. Optimize Your
App Card

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Tip 1: Add videos and/or images

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Pretty pictures alone don’t convert customers
Augment screenshots with key benefits
Tip 2: Use PowerPoint styled images

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What benefit does the app provide
the user?
How does the app work with
QuickBooks?
Use less text.
Use HTML tags and bold font.
Tip 3: Update to the new app card format

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2/3rds of SMBs prefer apps without a monthly subscription fee
• Do you have a free / freemium tier that passes the “sniff test”?
• Do you have volume-based pricing versus set monthly fee?
• Do you have special pricing for accountants?
Tip 4: Get creative with pricing

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Tip 5: Keep your pricing up to date

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Tip 6: Ask for reviews
http://intuit.me/ask4review

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Tip 7: Get notified about new reviews
http://intuit.me/notify4review

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Tip 8: Respond to reviews

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Tip 9: Make your description customer-focused

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Tip 10: Get ready for the QBOA apps tab
http://intuit.me/apps4qboa

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Required for the QBOA apps tab
Streamlined user experience
Intuit Single Sign-On

22. Engage Throughout
the Experience

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Hubdoc gets customers to upload a document quickly
Accelerate time to first benefit
Once the customer realizes the value of the app, they are much more likely to use and retain it

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Method:CRM has simple steps to get started, just for
QuickBooks customers
Customized set up flows for QuickBooks customers

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Demos and webinars: invest to ensure conversion

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Understand what helps your app stand out
By the numbers
• Thousands of connections seeing value in your applicationConnections
• Prioritized for growth greater than or equal to QBOGrowth rate
• Combination of last year and all timeApp star rating
• The connection rate > disconnect rateReplacement rate
• Best attempt at calculation of error rate that developer controlsAPI error
• Conversion of app card visitors who initiate connectConversion rate

27. The QuickBooks Connect 2017 Conference App
The QuickBooks Community
qbcommunity.com
Sign in with your QuickBooks login
Access the presentations &
continue the conversation

28. Questions?