Ketan Kittur, Director of Product Management for Intuit Developer Group, provides a look the tools and resources available for developers who create apps that integrate with QuickBooks Online and solve problems for small business owners. Presentation first given on November 3, 2015, at the QuickBooks Connect Conference in San Jose, CA. Watch the talk here: https://youtu.be/lz2YPMXAiyo

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Product Overview:
Developing Apps on the
QuickBooks Platform
Ketan Kittur
Director Product Management, Intuit Developer Group
WiFi: QBConnect
No password required

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Small Businesses Are at the Tipping Point
Broad-based Cloud Adoption
• Richer experiences & more
opportunities for SMBs & Pro-
Advisors
• Automate complex processes – payments,
shipping, accounting, CRM, personalization
• What used to take months, now
takes minutes
• 30 minutes to setup a store
• Instant insights
37% 78%
2015
Small business adapted to the cloud
2020

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Financial Management
Center of the Small Business Cloud
The average small
business owner is
online for four
hours a day. 65%
Bookkeeping
and
accounting
65%
Generating invoices
and / or
accepting payments
58%
Managing existing
customer
relationships

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Running Your Business more Efficiently
with the QuickBooks Ecosystem
Orders
Invoices
Paid
orders
Ship
Data
New sales
and Orders
Employee
shifts
Payroll
Bills
Insights
Order products Track inventory Sell products Pay employees/Bills Insights

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Making developers successful
Growing Business
Eg. Access to large user base
Discoverability through marketing
channels, Higher retention / sign ups
Awesome Experiences
Eg. Ease of development
Time to market
Developer Benefits to Capitalize on the SMB Opportunity

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Developer Benefits
Deliver Awesome
Experiences
Quickly
Provide Intuit developers with tools and support they need
to deliver awesome SMB experiences, globally.
Keep QBO SDKs up to
date with new features
Make sandbox
available
in non-US markets
Provide support &
build
a community
Keep you in the know
of platform updates
Enable multi-currency
and global tax models
Launch in new markets
and improve
documentation

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Continued Growth and Enhanced Experiences
QBO APIs and product sandboxes are available
in US, UK, CA, AU and IN.
API Explorer enables call against sandbox and let’s you view
the change in real QBO experience with sample data
Docs, Sample Code & SDKs
With every new release of QBO APIs, we promptly update
all the artifacts to deliver the changes to you
Help is just a click away.
Developer support tickets and live community help you
unblock and list on apps.com faster

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Raising the Bar on Developer Engagement
340M API Calls/Month
30K Sandbox issued
15K SDK downloads
Thousands of Developers
Live Community Engagement

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Solving Problems with “Right-for-Me” Apps
Problem: Help me find the right apps quickly!
Goal: Apps.com will help customers like Jack
discover and connect right apps in under a
minute.
The Success of Users
QBO User: Jack Forman
Current singer for Recess Monkey and
on-air radio host for SiriusXM Kid’s
Place Band manager responsible for
finances.
The Success of Apps.com
• In last two years, apps in our app store
grew more than 500% to roughly 300
apps.
• App Store provides a great choice of
solutions to SMBs
• Apps Personalization will help SMBs
easily find and connect apps they use
and discover new “right-for-me” apps

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Developer Benefits
Grow My Business
Developers grow their business with app discovery experiences
that generate qualified leads and higher customer conversions
Creating a Personalized Experience for Every User
• Easily connect apps that SMBs already use
• Intelligent & category-specific searches
• Business-based recommendations
Connect Apps Recommend For Your Business Type

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A Year in the Making…
These product capabilities have enabled us to increase
SMBs connecting to QuickBooks by 5X in last couple of years.
Reimagined DevX
Completely new
developer experience
to address VOD
New App Store
Apps.com & QBO apps
tab in sync
Payments APIs
Beta launch of REST based
QB Payments APIs
Improved Dev Tools
Sandbox, SDKs &
Sample Apps
Global App Store
Ability to offer 3P
Apps in five major
geographies.
Oauth1.0 Samples
Sample in multiple
languages to enable
faster development.
Accounting API
Enhancements
Multi-currency Reporting
enhancements Improved
payroll integration
App Store Personalization
Personalization based on SMB
profile and propensity models
Apps Categories
Addressed top VoC by
categories all the apps
Mobile Optimized App Store
Enable SMBs to connect their
apps to QBO from the device
of their choice.
Payment APIs GA w/ ACH & Wallet
E2E payment developer experience
complemented with world class feature set.
API Docs Enhancements
Faster load times & discovery for huge
QB API docs pages.
GSA powered App Search
Google search enabling
App Discovery in apps.com
& apps tab.
Referral App Listings
Ability to list mobile-
only apps on apps.com
Dev Hub/App Resources
New destinations with focus on driving
Dev & SMB enagement
Global Sandbox
Sandbox (API & Product) for each country
supported by app store
New C2QB Buttons
Brand new buttons to match modern
app experiences
November 2015October 2014

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Product Demo

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Up Next
Lori Fraleigh
Director, Developer Relations
@lorifraleigh

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Panel Discussion
Ben Zittlau
Jobber
@benzittlau
@GetJobber
Matt Gritters
SalesPad
@GrittersMatthe
@7th_Stage
Colin Hewitt
Float
@colinhewitt
@FloatApp
Shaun Clark
InvoiceSherpa
@invoicesherpa

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