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Small Business Success in the Cloud

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‘Small Business Success in the Cloud,’ describes the impact of cloud technology as it is progressively adapted by more and more small businesses – moving from an initial focus on efficiency gains, to the emergence of new models of business, through broad-based saturation across business and society.

The report is the first in a new ‘Dispatches from the New Economy’ research series, a comprehensive research project exploring the ways economic, technology and social shifts will shape the future of small business success. The series builds on a ten year partnership between Emergent Research and Intuit tracking trends in small business.

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Small Business Success in the Cloud

  1. 1. Dispatches from the New Economy Intuit’s Future of Small Business: #SMBecosystem
  2. 2. Small Business Success in the Cloud STEVE KING, Partner, Emergent Research #SMBecosystem TERRY HICKS, Vice President and General Manager, QuickBooks Online Ecosystem, Intuit JOSHUA REEVES, CEO & Co-Founder, ZenPayroll
  3. 3. We are going through a disruptive shift… …and watching a new economy emerge #SMBecosystem
  4. 4. Dispatches from the New Economy: Small Business Success in the Cloud Authored by Steve King and Carolyn Ockels, Emergent Research Methodology: Mix of research and forecast methods Builds on 10 years of forecast research with Intuit First installment released today; more to come #SMBecosystem Emergent Research
  5. 5. Major forces are converging Socioeconomics Customer needs Technology + infrastructure Platforms + ecosystems #SMBecosystem
  6. 6. Socioeconomics Technology •  Cheaper, easier •  Marketing reach •  Advanced capabilities Support infrastructure •  The Cloud •  Variable cost services •  Coworking •  Financial services •  New funding sources •  Education (on & offline) •  Govt. programs, ACA Businesses •  Partnering •  Outsourcing •  Contingent Workers •  Supply Chain Expansion Consumers •  Local •  Unique/customized •  Services •  Experiences Economic •  Lack of jobs •  Reduced job attractiveness •  Job Polarization •  Economic uncertainty Social •  Work/Life Flexibility •  Passion, Meaning •  Autonomy, Control Market & Labor Platforms •  Etsy, Ebay, Etc. •  oLance, TaskRabbit, Mturk, etc. •  New talent agents •  Airbnb, other sharing, etc. Ecosystems •  Apple •  Schwab •  Google •  Intuit, etc. Networks •  Online •  Meet-ups •  Business partnering •  Accelerator programs (e.g. Google Ventures) Demographic •  Aging Boomers •  Millennials •  Women •  Minorities Forces Driving the New Small Business Economy Customer needs Technology + infrastructure Platforms + ecosystems New Small Business Forms, Organizational Structures & Ways of Doing Business #SMBecosystem
  7. 7. #SMBecosystem Implications: Touches everyone New models for businesses both big and small Completely new forms of small businesses emerging
  8. 8. The cloud is redefining the small business playing field #SMBecosystem
  9. 9. 2000’s 2010’s 2020’s Business & Societal Transformation 2030’s & Beyond Cloud Computing: A Transformative Technology GENERATION 3: Transformative Impacts on Business and Society GENERATION 2: New forms, structures & ways of doing business GENERATION 1: Efficiency gains #SMBecosystem
  10. 10. The Cloud Democratizes IT Implications for Small Business: Cheaper and easier to start and scale a business Variable instead of fixed costs Greatly enhanced customer acquisition, service and support Access to technology and capabilities once only available to large organizations Enables platforms, networks and ecosystems #SMBecosystem
  11. 11. Faces of the New Economy #SMBecosystem
  12. 12. •  Plug in to services platforms and products provided by other firms •  Enabling niche small businesses, the sharing economy, and peer-to-peer commerce •  Creating business models based on ecosystems and networks EXAMPLES •  DemandForce •  Contingent workers, partnering and outsourcing •  Growth of side gigs #SMBecosystem
  13. 13. •  Emperors of his/her own personal empire •  Brings together multiple income streams to create a career •  Various activities may or may not leverage each other EXAMPLES •  Freelancers •  Millennials •  Baby Boomers #SMBecosystem
  14. 14. •  Individuals and small businesses leveraging shared talent to form teams •  Focus on flexibility and agility •  Teams form up and down as needed EXAMPLES •  Pooling of resources in co-working and other shared workspaces •  Agents using platforms like Elance and MBO Partners to form work teams #SMBecosystem
  15. 15. •  Small businesses and individuals who compete head-to-head with larger firms •  Leverage technology and platforms to attack markets once only served by large corporations •  Happening in almost all industries EXAMPLES •  80 to 100 VC backed Pharma or Biotech companies will be created this year; hundreds more will start without VC funding •  Craft brewers; artisan bike manufacturers; specialty clothing companies; etc. •  Kiosk investment banks #SMBecosystem
  16. 16. The Future of Small Business is in the Cloud 37% 78% 20202014 By 2020, 78% of small businesses will be fully adapted to the cloud, up from 37% in 2014 #SMBecosystem
  17. 17. For more information, contact: #SMBecosystem Steve Sharpe Intuit, Inc. 650-244-2362 Stephen_Sharpe@intuit.com Jen Garcia Access Communications 415-844-6244 jgarcia@accesspr.com Stay tuned for Intuit’s next Dispatch from the New Economy Intuit’s Future of Small Business

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