Innovation does not look like Newton and his apple. It looks more like Van Braun and his rockets. Innovation is a continuous process of trial and error. Failing and failing fast is the message. Learn about how to install an innovation culture in your company

1. Innovation: it’s about the rocket,
not the apple
Joke Dehond, CEO

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35 employees
5 milion turnover
Innovative from day 1
Own software that helps
organizations worldwide
create, deliver and manage
customer communications

3. Why is innovation
important to us?
• Challenger
• Underdog
• Only way to
distinguish
ourselves

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Innovation:
What people
think
it looks like

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… and what it
really
looks like

6. It all starts with the team ….

7. Belbin
A mix of
different types
of people
with an open
mindset is
necessary

8. Involve stakeholders
• Talk to the (future)
customer
• “Inner Circle”
• Roadmap sharing
• Feature requests

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10. The hardest
decisions are what
to leave out,
not what to put in

11. Innovation also
requires
a process

12. At Inventive Designers:
• 6 IWT O&O Projects
• 5 accepted, 2 additional
projects for protection
of IP
• 1 not accept
• In the process of two
international patent
applications

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Be relevant
No one is looking
for innovation

14. If it’s not
working out:
Kill your darlings

16. More info? Contact me:
joke.dehond@inventivegroup.com
10 July 2014
www.inventivedesigners.com