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Using the Internet to Reach Out to Young People Elaine Geraghty CEO
 
ReachOut.com Story
Young people in Ireland and the Internet ,[object Object],[object Object],[object Object],[object Object],Why ReachOut.com?
Why According to the Central Statistics Office (CS0), there were 527 recorded deaths by suicide in Ireland in 2009, up from 424 the previous year.  The main increase in suicides was amongst the 25 to 44 age group.  * 6 out of 10 young people in Ireland would not seek help from a mental health professional if they had problems,  ** 8 1% said they would, or already do, go online to get mental health information.  *** *  CSO ‘Vital Statistics, 4 th  Quarter and Yearly Summary 2009’ (Published June 2010) **  Unpublished Data from Headstrong’s ‘My World’ survey 2009  *** Internet use and seeking health information online in Ireland: demographic characteristics of users and non users, Health Research Board Series 4, 2008
Younger demographic 18-34 are biggest users with over 90% online
What are Irish people doing online??
 
Internet and young people
[object Object],[object Object],[object Object]
ReachOut.com theory of change Improve the mental health and wellbeing of young people / reduce suicidal behaviour Activities Goals Outcomes Facilitate help-seeking and help-getting Increase mental health literacy Quality mental health information Increase resilience and foster peer support
Community ,[object Object],[object Object]
 
 
 
 
 
 
Facebook as a communication tool
 
A few numbers… 3000 weekly visits to ReachOut.com 3, 500 facebook fans @ September 2011 678  Twitter follows  80 Youth Advisors 11 Youth Ambassadors
Community Partnerships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Kings of Concrete 2010 - July
A few numbers…  3 Celebrity Ambassadors Maser, Dublin graffiti artist Bernard Brogan, GAA star   Laura Whitmore  MTV presenter
What’s on ReachOut.com:
[object Object]
“… ..On another note, I wanted to give you some personal feedback on the new website.  My brother in law became very depressed late last night.  He told his estranged wife to say goodbye to their son for him and she, suspecting he meant to harm himself, got in touch with my husband.  We looked up ReachOut.com and followed the advice on how to talk to someone in that position and managed to persuade him to come to A&E and to get help.  He's now on anti-depressants and recovering and we were very grateful to have such an excellent resource to turn to at a difficult time so please do continue to keep up the good work”. September 2011
 
 
Learning to reach out: Young people, mental health literacy and the Internet ,[object Object],[object Object],[object Object]
Internet and mental health: Types of online supports ,[object Object],Information-based resources Online therapy
Focus group quotes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mental health literacy – by gender Strong evidence of gender differences (p = 0.04)
Recognition of problems There was strong evidence of recognition variance (p = >0.001)
User-profile survey ,[object Object],[object Object],[object Object]
User-profile survey - gender This compares favourably with the Australian ReachOut.com which attracts a high proportion of females (76%)
Rate your understanding of: 65% have (v.)good / excellent understanding of how to help a friend
How likely are you to look for help from the following to get through a tough time?  Help-seeking preferences
Previous help-seeking behaviour   Have you ever spoken with any of the following to get help through a tough time? 41% of those who had seen a health professional were unlikely / very unlikely to seek help from a professional again
Psychological distress  –  among visitors to ReachOut.com Based on Ronald Kessler’s scale known as the ‘K-10’,  n = 137 Nearly 2/3 of respondents scored moderate or severe on the K-10
Stigma -  attitudes  to mental health?
Views about ReachOut.com
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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940 elaine geraghty

  • 1. Using the Internet to Reach Out to Young People Elaine Geraghty CEO
  • 2.  
  • 4.
  • 5. Why According to the Central Statistics Office (CS0), there were 527 recorded deaths by suicide in Ireland in 2009, up from 424 the previous year.  The main increase in suicides was amongst the 25 to 44 age group.  * 6 out of 10 young people in Ireland would not seek help from a mental health professional if they had problems, ** 8 1% said they would, or already do, go online to get mental health information. *** * CSO ‘Vital Statistics, 4 th Quarter and Yearly Summary 2009’ (Published June 2010) ** Unpublished Data from Headstrong’s ‘My World’ survey 2009 *** Internet use and seeking health information online in Ireland: demographic characteristics of users and non users, Health Research Board Series 4, 2008
  • 6. Younger demographic 18-34 are biggest users with over 90% online
  • 7. What are Irish people doing online??
  • 8.  
  • 10.
  • 11. ReachOut.com theory of change Improve the mental health and wellbeing of young people / reduce suicidal behaviour Activities Goals Outcomes Facilitate help-seeking and help-getting Increase mental health literacy Quality mental health information Increase resilience and foster peer support
  • 12.
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19. Facebook as a communication tool
  • 20.  
  • 21. A few numbers… 3000 weekly visits to ReachOut.com 3, 500 facebook fans @ September 2011 678 Twitter follows 80 Youth Advisors 11 Youth Ambassadors
  • 22.
  • 23.  
  • 24.  
  • 25. Kings of Concrete 2010 - July
  • 26. A few numbers… 3 Celebrity Ambassadors Maser, Dublin graffiti artist Bernard Brogan, GAA star Laura Whitmore MTV presenter
  • 28.
  • 29. “… ..On another note, I wanted to give you some personal feedback on the new website.  My brother in law became very depressed late last night.  He told his estranged wife to say goodbye to their son for him and she, suspecting he meant to harm himself, got in touch with my husband.  We looked up ReachOut.com and followed the advice on how to talk to someone in that position and managed to persuade him to come to A&E and to get help.  He's now on anti-depressants and recovering and we were very grateful to have such an excellent resource to turn to at a difficult time so please do continue to keep up the good work”. September 2011
  • 30.  
  • 31.  
  • 32.
  • 33.
  • 34.
  • 35. Mental health literacy – by gender Strong evidence of gender differences (p = 0.04)
  • 36. Recognition of problems There was strong evidence of recognition variance (p = >0.001)
  • 37.
  • 38. User-profile survey - gender This compares favourably with the Australian ReachOut.com which attracts a high proportion of females (76%)
  • 39. Rate your understanding of: 65% have (v.)good / excellent understanding of how to help a friend
  • 40. How likely are you to look for help from the following to get through a tough time? Help-seeking preferences
  • 41. Previous help-seeking behaviour Have you ever spoken with any of the following to get help through a tough time? 41% of those who had seen a health professional were unlikely / very unlikely to seek help from a professional again
  • 42. Psychological distress – among visitors to ReachOut.com Based on Ronald Kessler’s scale known as the ‘K-10’, n = 137 Nearly 2/3 of respondents scored moderate or severe on the K-10
  • 43. Stigma - attitudes to mental health?
  • 45.
  • 46.  
  • 47.

Notas del editor

  1. Who we are: Why it makes sense to introduce a service such as this to Ireland
  2. Internet Usage and seeking health information online in Ireland – HRB Reseach
  3. Red C Survey 2010
  4. Much activity around social aspects –browsing postings, posting messages, online chat and making social plans
  5. Irish teenagers above average at reading, understanding and applying digital texts, including e mails and websites Rank 7 out of 16 OECD states (contrast that to poor performance of Irish students in traditional paper-based literacy tests published by OECD last year)
  6. 23% access the internet using ‘handheld device’ – meaning gaming e.g. Nintendo DS – almost twice the European average. 24% network profile shows incorrect age – higher than UK and the European average of 16%
  7. So we know that young people in Ireland spend time online. We know that they are willing to use the internet for many activities – including getting information around their health/mental health
  8. Communities come in all shapes and sizes these days. There is a distinct community online It is how we communicate with that community that matters
  9. We know what the issues are that matter to young people and how to measure their behaviour Improving mental health literacy – taking the mystery out of mental health
  10. Best way to support a friend as well as yourself
  11. The importance of being able to experience other young people’s experiences. Real experiences and success stories – it is possible to get through a tough time
  12. A number of Ambassadors. Ability rhrough technology to upload Q&A quickly
  13. Different function to the site
  14. So how are we doing ?
  15. Clinical Advisors
  16. Mirrors general type of support Everything from sitting having a cup of tea with someone, a friend all the way through to psyciatrc support