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How to easily track advertising phone response www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
"It’s incumbent on every marketing executive to ensure advertising budget is not wasted on campaigns that aren’t cost effective." www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
It’s very easy to set up several advertising campaigns and not realise that the results from one might completely dwarf another. www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
This puts every advertiser in danger of literally throwing money away simply because response is not accurately monitored. www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
Now, in these difficult economic times, it’s even more important to ensure that every advertising pound is invested only where it can reap the very best response. www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
Of course, the only way to measure the effectiveness of campaigns is to record the source of every enquiry. www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
However, if you invite telephone responses, you are reliant on those answering enquiries to remember to ask callers where they saw your number. www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
And even then, you may be thwarted by callers who can’t quite remember and say they saw it on the Internet or in a magazine without being specific about which site or which magazine. www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
If you place ads in print media or on web sites that invite a phone response and if what I’ve said strikes a cord, I’d like to show you... www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
... a very simple way to easily track which advertising campaigns bring you profit and which do not. www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
Basically, all you need to do is place a different phone number in each advert and count the number of calls each one receives. www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
But that doesn’t necessarily permit you to measure quality. So... www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
Suppose every time your phone rang you heard something like: “ You have a call from your ad in The Sunday Times, press any key to accept ” or... www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
“ You have a call from your Google advert, press any key to accept ” Now you can easily track the source of the call before pressing a key to be connected to the caller. www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
Sounds simple enough but how can you put this into practice? Well actually it’s very quick and very easy...  www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
Just go to www.Adcall.com/Switchboard to get a free 0844 phone number right away.  www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
Once you’ve created your account you can get a second 0844 number also at no cost. With two numbers you'll be able to start tracking two ad campaigns. www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses Numbers in excess of two rent for £3/month or get 10 numbers for £20/mth, plus VAT.
You’ll be able to quickly set up each of your new 0844 numbers via a simple web dashboard using the following options: www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
Redirects Route calls to up to five UK 01 or 02 landline numbers. www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses (Calls can optionally be routed to 07 mobile numbers at a cost of 13p per minute)
Introduction Select the greeting heard by the caller when the call is answered or optionally record your own. www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
Description A description for each number. This might be the publication where your advertisement will appear. www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
Call Screening The call recipient can optionally be advised the source of the call. We call this The Whisper: “ You have a call from The Sunday Times. Please press star to accept ” (Calls can also optionally be routed to 07 mobile numbers at a cost of 13p per minute)  www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
Switchboard Open/Close Times Set the hours during which calls are routed to a call recipient as per  Redirects  above or directed to  Voicemail www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
Announce Position Optionally announces the callers queue position. www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
Music on Hold Optionally turn on and select the style of music callers hear whilst in call queue.  www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
Missed Call Email Alerts When a caller hangs up without leaving a message, an email can optionally be sent containing the caller’s number plus date and time of call.  www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
Missed Call SMS (text message) Alerts The system can optionally be set to send missed call alerts by SMS text message to a mobile phone. (This feature requires the purchase of SMS credits at 10p each) www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
Voicemail Optionally choose to have voicemail messages sent via e-mail as voice attachments. www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
Advertising Campaign Once you've set up your numbers, you can create an Advertising Campaign that will tracks calls like this... www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses
Advertising Campaign - Summary Report www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses Run reports for any period Compare adverts See how many calls were answered
Another Campaign Report shows the number of calls: www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses ,[object Object],[object Object],[object Object],[object Object],[object Object]
You can also see for each advert (in seconds): www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses ,[object Object],[object Object],[object Object],[object Object]
Start Tracking Your Adverts Today: Just go to  www.Adcall.com/Switchboard to get two free 0844 phone numbers right away.  You can rent additional number for £3/month or get 10 numbers for £20/month, plus VAT. www.adcall.com/switchboard Free 0844 Switchboard * *   First two 0844 numbers free to UK businesses Calls to 0844 numbers cost 5p per minute. Please note that 0844 numbers cannot be called from outside the UK.

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  • 14. “ You have a call from your Google advert, press any key to accept ” Now you can easily track the source of the call before pressing a key to be connected to the caller. www.adcall.com/switchboard Free 0844 Switchboard * * First two 0844 numbers free to UK businesses
  • 15. Sounds simple enough but how can you put this into practice? Well actually it’s very quick and very easy... www.adcall.com/switchboard Free 0844 Switchboard * * First two 0844 numbers free to UK businesses
  • 16. Just go to www.Adcall.com/Switchboard to get a free 0844 phone number right away. www.adcall.com/switchboard Free 0844 Switchboard * * First two 0844 numbers free to UK businesses
  • 17. Once you’ve created your account you can get a second 0844 number also at no cost. With two numbers you'll be able to start tracking two ad campaigns. www.adcall.com/switchboard Free 0844 Switchboard * * First two 0844 numbers free to UK businesses Numbers in excess of two rent for £3/month or get 10 numbers for £20/mth, plus VAT.
  • 18. You’ll be able to quickly set up each of your new 0844 numbers via a simple web dashboard using the following options: www.adcall.com/switchboard Free 0844 Switchboard * * First two 0844 numbers free to UK businesses
  • 19. Redirects Route calls to up to five UK 01 or 02 landline numbers. www.adcall.com/switchboard Free 0844 Switchboard * * First two 0844 numbers free to UK businesses (Calls can optionally be routed to 07 mobile numbers at a cost of 13p per minute)
  • 20. Introduction Select the greeting heard by the caller when the call is answered or optionally record your own. www.adcall.com/switchboard Free 0844 Switchboard * * First two 0844 numbers free to UK businesses
  • 21. Description A description for each number. This might be the publication where your advertisement will appear. www.adcall.com/switchboard Free 0844 Switchboard * * First two 0844 numbers free to UK businesses
  • 22. Call Screening The call recipient can optionally be advised the source of the call. We call this The Whisper: “ You have a call from The Sunday Times. Please press star to accept ” (Calls can also optionally be routed to 07 mobile numbers at a cost of 13p per minute) www.adcall.com/switchboard Free 0844 Switchboard * * First two 0844 numbers free to UK businesses
  • 23. Switchboard Open/Close Times Set the hours during which calls are routed to a call recipient as per Redirects above or directed to Voicemail www.adcall.com/switchboard Free 0844 Switchboard * * First two 0844 numbers free to UK businesses
  • 24. Announce Position Optionally announces the callers queue position. www.adcall.com/switchboard Free 0844 Switchboard * * First two 0844 numbers free to UK businesses
  • 25. Music on Hold Optionally turn on and select the style of music callers hear whilst in call queue. www.adcall.com/switchboard Free 0844 Switchboard * * First two 0844 numbers free to UK businesses
  • 26. Missed Call Email Alerts When a caller hangs up without leaving a message, an email can optionally be sent containing the caller’s number plus date and time of call. www.adcall.com/switchboard Free 0844 Switchboard * * First two 0844 numbers free to UK businesses
  • 27. Missed Call SMS (text message) Alerts The system can optionally be set to send missed call alerts by SMS text message to a mobile phone. (This feature requires the purchase of SMS credits at 10p each) www.adcall.com/switchboard Free 0844 Switchboard * * First two 0844 numbers free to UK businesses
  • 28. Voicemail Optionally choose to have voicemail messages sent via e-mail as voice attachments. www.adcall.com/switchboard Free 0844 Switchboard * * First two 0844 numbers free to UK businesses
  • 29. Advertising Campaign Once you've set up your numbers, you can create an Advertising Campaign that will tracks calls like this... www.adcall.com/switchboard Free 0844 Switchboard * * First two 0844 numbers free to UK businesses
  • 30. Advertising Campaign - Summary Report www.adcall.com/switchboard Free 0844 Switchboard * * First two 0844 numbers free to UK businesses Run reports for any period Compare adverts See how many calls were answered
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  • 33. Start Tracking Your Adverts Today: Just go to www.Adcall.com/Switchboard to get two free 0844 phone numbers right away. You can rent additional number for £3/month or get 10 numbers for £20/month, plus VAT. www.adcall.com/switchboard Free 0844 Switchboard * * First two 0844 numbers free to UK businesses Calls to 0844 numbers cost 5p per minute. Please note that 0844 numbers cannot be called from outside the UK.