B2B buyers and marketers love phone calls because they are immediate and personal, so why aren't more B2B marketers including inbound calls into their marketing strategy? Learn how to bring inbound call intelligence to your marketing dashboard.

1. B2BMarketers:
YourBestProspects
areCalling.
AreYouReady?

2. AsaB2Bmarketer,whichwould
youguessishigherquality?
A.inboundphonelead
B.inboundweblead

3. IfyouguessedA,you’reright.

4. Aphoneconversationbeatsan
onlineengagementanyday.
Why?
#1

5. It’simmediate.
It’spersonal.

6. $
$$
$
It’swheredealsarewon.

7. AndB2B
buyerslike
conversations
too.

8. Infact,
57%
oftechbuyersfinditextremely
importanttobeabletocall
duringtheresearchphase,
Source:Gartner:TechGo-to-Market:AlignMarketingActivities
toTechBuyingCycleActivityStreamsforHighestImpact

9. and
40%
saypersonalcontactisvery
importantduringtheevaluate
andengagesstagesofthe
buyingcycle.
Source:Gartner:TechGo-to-Market:Align
MarketingActivitiestoTechBuyingCycleActivity
StreamsforHighestImpact

10. Soifsalespeople
wantinbound
calls...
andbuyerswant
conversations...

11. Whydon’tmoreB2Bmarketers
includeinboundcallsintheir
marketingstrategy?
?

12. It’stimetochangethisaround.

13. Notconvinced?
Hereare6reasonswhyyou
shouldstarttrackingand
optimizingforinboundcalls.

14. 1.You’reonlytrackingand
nurturingtheonlinepathto
purchase(probablyviaa
marketingautomationtool).

15. 76%
ofleadingSaaScompaniesuse
marketingautomation.
Source:Mintigo,“Stateofthe
MarketingTechnologyIndustry”

16. $
$
2.Yourmarketingbudgetis
growing,andyouhaveto
justifyeverydollar.

17. CMOsbelieveROIonmarketing
spendwillbethe#1method
fordeterminingsuccessby2015.
Source:IBM GlobalCMOStudy

18. 3.Yourhighestqualityleads
comefrom inboundcalls(you
think).
CALLING...

19. Butyouhavenoideawherethey
comefrom orhowtogetmore.
?

20. 4.Yoursalesteam iswasting
timecallingorqualifying
bogusleads.

21. Only25%ofleadsare
legitimateandshouldadvance
tosales.
Source:GleansterResearchvia
http://www.hubspot.com/marketing-statistics

22. 5.Yoursalesrepsneedmore
highqualityleads.

23. Inboundcallsareratedasan
excellentleadsourceby66%
ofSMBs.
Source:BIA/Kesley

24. 6.Youavoidactivelydriving
moreinboundcallsbecause
youcan’ttrackthem.

25. Ofthetop30B2Bbrands
surveyed,only20%displayedaphonenumberon
theirhomepage.
Surveyed30leadingB2B
companiesontheInc.5000list.

26. So,
youwanttodrive
moreinboundcalls,
butnotsurewhere
tostart?

27. Whatifwetold
you...
1)It’spossibleto
getcreditforandgetcreditforand
measurethetrueROI
oftheinboundsales
callsyougenerateas
amarketer.

28. 2)It’spossibleto
optimizeformore
inboundcalls,which
arethehighest
convertingleadtype
intheB2Bpathto
purchase.
CALLING... CALLING...

29. Formoretipsonhowtobringinboundcallintelligence
toyourmarketingdashboard,checkoutthefollowing
articlesonInvoca’sblog:
FormoreinformationonInvoca’s
inboundcallintelligence,visit
www.Invoca.com orcall888-687-9946.