How can social media be leveraged to connect experts, cultivate community, and create conversation around science and science education? Invoke was on the case presenting their findings on the "Science of Social Media" at the BC Science Outreach Workshop held at Telus Science World.

1. A Digital
innovation
company
The Science of Social Media
Monday, 17 March, 14

2. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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Invoke
what do we do?
We create, find, and promote the most meaningful
content for consumers of leading brands.
We build, cultivate, and amplify communities
thorugh social media strategies.
Monday, 17 March, 14

3. Your Hosts
Lima Al-Azzeh
Marketing & Community Manager
Word Nerd.
Colin Sharp
Associate Copywriter
Amateur joke-teller.
Monday, 17 March, 14

4. Who’s getting us excited?
David Ng
- @Ng_Dave
- Twitter and multiple blogs
- Highlight personality
- Engaging with hashtags, asking
questions
Neil deGrasse Tyson
- @neiltyson
- Twitter, Twitter, Twitter
- Comments on inaccuracies in
popular culture (Gravity, etc.)
- Solicits and answers questions
Karyn Traphagen
- @kTraphagen
- Twitter and blog
- Great at conversations
- Talks about what is getting her
excited all the time
Monday, 17 March, 14

5. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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Where do I start?
Monday, 17 March, 14

6. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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Why?
image courtesy of Flickr user NASA’s Marshall Space FLight centre
Monday, 17 March, 14

7. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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Why does your organization exist? - Be Ambitious
Why does what you’re doing matter? - Be Inspiring
What is your goal? - Be Descriptive
Why?
Monday, 17 March, 14

8. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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Wh0?
image courtesy of Flickr user fatllama
Monday, 17 March, 14

9. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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Who is your audience? - Focus on interpersonal connections
WHO ARE THEY TALKING TO? - Expand your network
Who else could add value? - Partner with Likeminded allies, Experts, & Organizations
Wh0?
Monday, 17 March, 14

10. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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WHAT?
image courtesy of Flickr user tk-link
Monday, 17 March, 14

11. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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What gets you excited/concerned? - Evoke Emotion
What message do you want your community to spread? - Be Specific
What conversations do you want to ignite? - Be Discerning
What is happening currently? - Be Relevant
WHAT?
Monday, 17 March, 14

12. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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News & Press
Thought Leadership/ Opinion/ Expert Interviews
Open-Ended Questions
“Behind the Scenes”
History & Mysteries
WHAT?
Monday, 17 March, 14

13. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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HOW?
image courtesy of Brookhaven National Laboratory
Monday, 17 March, 14

14. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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Are you more verbal or visual?
Are you more professional vs. personal? Factual vs. Funny?
What are 3-5 adjectives that describe your Communication style?
HOW?
Monday, 17 March, 14

15. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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WHERE?
image courtesy of Flickr user NASA’s Marshall Space FLight centre
Monday, 17 March, 14

16. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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Twitter: Tweet Chat Q&A, curated stories
Vine/Instagram: Utilize video and remember that hashtags are king
Reddit: Like a typical forum, go forth and nerd with a very passionate userbase
Google Hangout: Great way to get people together “virtually”
Storify: Create Interactive stories and notify contributors
WHERE?
Monday, 17 March, 14

17. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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Measurement
image courtesy of Flickr user amphigouriously yrs,
Monday, 17 March, 14

18. Here is the subtitle. Write
something intersting.
T I T L E T E X T
G O E S
H E R E . . .
Y O U C A N D O
U P T O s i x
L I N E S
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These will vary greatly depending on type of content and network
KPI’s: total interest (likes/followers/subscribers), engagement (comments/replies/
shares/mentions), traffic (clicks to blog posts), growth (changes in these metrics)
Analytics Platforms: HootSuite offers link tracking and engagement stats, Sumall
aggregates analytics from multiple platforms
How data can help: use it to identify and focus on successful methods
Measurement
Monday, 17 March, 14