2. Ipseity has its roots in India
Retailed As Karwar
Ornaments At
0 Bombay Stores
New Delhi 0 Kaveri Emporium
0 Mother Earth
0 Cottage Industries
Retailed in All 0 Culture Shop
major cities
0 Amethyst
0 Rani Arts & Teak
Mumbai
Pune
Hyderabad
0 Casablanca
Goa
0 Kalanjali
0 Kalpadruma
Bangalore
Chennai 0 Sudhan
0 Many More Outlets
Manufactured
in Karwar

3. All Creations In 925
Oxidized Silver &
Gemstones

4. Handcrafted By
Skilled Craftsmen
in Modern
Manufacturing
Facilities

5. New Designs Every
Season
All Designs In
Limited Edition

6. Magic in Silver & Gemstones !

7. Classic Yet Trendy..

8. Elaborate Yet Minimal…

9. Antique Classy Urban look

10. Stunning Designs For All Occasions

11. Comprehensive Product Range
Necklace Sets Collar Necklaces Chokers Meenakari
Pendant Sets Earrings Jhumkas Bracelets

12. Current Business Model
Fastest growing 10,000+ Hits To
Silver Jewelry Brand Website Every
in Singapore Month
Ipseity app 1400+ Online Fans &
downloaded by 500+ Newsletter
followers Subscribers

13. 5 Year Timeline Plan
Boutique @
Online Own Flagship
Selling Store
• 2010-2012 • 2017
Shop in Shop
• 2012-2017

14. Ipseity Advantages
0 Unique Product, Already Popular Among Fashion
Conscious Indians In Singapore
0 Tried And Tested, Sells Fast In Urban Indian And
Singapore
0 Local Company, Regular Replenishment, Stock
Rotation
0 New Designs Every Quarter
0 Direct Sourcing From Manufacturer; Better Designs
@ Better Price
0 Extensive Social Media And Marketing Support

15. 2011 Media Presence
TV Web
• Zee TV Advertisement • @10,000 visitors/month
Magazine Newspaper
• India Se Advertisements • Tabla! Advertisements
Social Media Online Deal Sites
• Facebook Ads @ • Brandsfever Campaigns
Google adwords
PR Coverage Sponsorships
• Interview in Tabla • 5 major events

16. Media Plan for 2012-13
0 Sony TV (popular high end hindi channel in Singapore) advertisement
with 2 ads per day, spots in most popular primetime shows
0 Tabla (SPH’s weekly newspaper aimed at indians in singapore)
advertisements
0 Facebook ads, google adwords, linkedIn ads
0 Advertisements in print newsletters, magazines having a reach in
concentrated target audience areas
0 Banners on websites and EDMs in e-newsletters
0 Expat Living advertisements in 2013
0 Sponsorships of targeted events
0 Monthly Newsletter of Ipseity to address 1200+ readers – expecting it to
rise to at least 1500+ in next 6 months
0 Facebook page to address 1450+ fans – fan count increasing at the rate
of 50 fans per month
0 Ipseity app to reach 500+ followers

17. Social Responsibility
0 You Shop, We Donate:
0 Ipseity donates 1 SGD per sold ornament to a women’s enablement and
empowerment NGO called United Prosperity
(http://www.unitedprosperity.org/)
0 Ipseity also plans to reinvest some of its profits into the medical insurance
and infrastructure upgradation for the craftsmen at its manufacturing
facility in Karwar this year.
0 Green Practices:
0 Ipseity’s gift packaging is made from 100% recycled paper and cloth
0 The only printed marketing material we use is a thin paper bookmark and
business cards
0 The only plastic we use is our displays and earring tabs which are assets
and not consumables

18. Social Channels
Ipseity.appguppy.com
Youtube.com/user/ipseityfashion
facebook.com/followipseity
twitter.com/ipseityfashion
linkedin.com/company/ipseity
eepurl.com/c6pEg

19. 0 Founded Ipseity in 2010
About Nalini 0 Jewelry Merchandising Diploma and
Diploma in Gemology from JDMIS,
Singapore
0 Worked for IT Majors like Infosys,
CapGemini for more than 10 years
handling IT projects of retail giants like
Nordstrom & Williams Sonoma
0 Diploma in Retail Management certified
by IIM Ahmedabad, India
0 Associated with
0 Indian Women’s Association Singapore -
Media Team
0 Udaan – Indian Women Entrepreneur’s
Club
0 Business Entrepreneurship Networking
2020
0 Several appearances in TV and
newspapers as a Brand Ambassador of
Infosys
0 Bachelor of Engineering
0 http://sg.linkedin.com/in/nalinithite

21. India Se : 2011

22. Tabla! : 2011

23. Tabla! Interview

24. Sponsorships : Taj Express
Curtain Raiser & India Se
Networking Nights

25. Sponsorships : “The X at 40”
0 We also sponsor
0 Indian Women’s
Associations’
Membership Privileges
0 Indian Events Lucky
Draws
0 Birthday gifts to
existing clients

26. Ipseity on Brandsfever.com

27. Ipseity in Tabla Sep „12

45. Contact us @
+65-9295-7000 / 6649-9320
info@ipseityfashion.com
www.ipseityfashion.com