The document summarizes polling data from Ipsos MORI on public opinion towards the UK Labour Party and other political parties. Some key findings include: - The economy is currently the top issue of concern for British voters. - Satisfaction with the Conservative-led coalition government is low, but Labour only has a small lead in polls. - Ed Miliband's approval ratings as Labour leader have improved but still trail David Cameron on key leadership measures. - Labour is seen as more likeable than other parties but questions remain if they are seen as ready for government yet. - To win power, Labour will need to appeal to Conservative-Labour floating voters from all social groups.

1. Labour Party Conference 2011
Gideon Skinner, Ipsos MORI
gideon.skinner@ipsos.com

2. Is ‘good’
good enough?

3. A quick recap….2010…

4. But was it inevitable? …Time for a change?
80
%
70
60
50
40
30
20
10
0
Base : c. 1,000 - 2,000 British adults 18+ each survey Source: Ipsos MORI

5. But was it inevitable? …Time for a change?
80
%
70 BLAIR BROWN
60
50
40
30
20
10
0
Base : c. 1,000 - 2,000 British adults 18+ each survey Source: Ipsos MORI

6. So
where
are
we
now?

7. The economy is the number one issue
What do you see as the most/other important issues facing Britain
today?
70
Economy
60
50
40
Unemployment
30
20
10
0
May May May May May May May May May May May May May May May
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Base: representative sample of c.1,000 British adults age
18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index

8. The British are amongst the world’s leading
pessimists…
Looking ahead 6 months from now, do you expect the economy in your local area to be much
stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is
now?
8
*Note that the total global average does not include this month’s two ad-hoc countries: Greece and Ireland.

9. The government isn’t pulling up any trees…
9
How satisfied or dissatisfied are you with the way the Government
is running the country?
1997
Net satisfied
1987
1983
2001
2010
1979
2005
General Election
1992
Base: c. 1,000 British adults each month
Source: Reuters/Ipsos MORI Political Monitor
Note: Data collected prior to May 2008 was collected via face-to-face
methodology; data collected from June 2008 was via telephone

10. …and most are dissatisfied with Cameron (and
Clegg)
How satisfied or dissatisfied are you with the way … is doing his
/ her job as Prime Minister?
Net satisfaction
CAMERON
BLAIR
THATCHER Number of months
from becoming
Prime Minister
MAJOR
BROWN
Base: c. 1,000 British adults each month Source: Reuters/Ipsos MORI Political Monitor
Note: Data collected prior to June 2008 was collected via face-to-face
methodology; data collected from June 2008 was via telephone

11. …and yet Labour have only a small lead in the
polls
How would you vote if there were a General Election tomorrow?
2010
General
Election
37%
35%
13%
Base: c. 1,000 British adults each month through June 2008; c. 500 British adults thereafter Source: Reuters/Ipsos MORI Political Monitor

12. Satisfaction with Miliband
How satisfied or dissatisfied are you with the way … is doing his
job as leader of the … Party?
BLAIR (1994-1997)
CAMERON (2005-2010)
Net satisfied
MILIBAND (2010-2011)
Number of months from becoming leader
HOWARD (2003-2005)
HAGUE (1997-2001)
DUNCAN SMITH (2001-2003)
Note: methods change for Cameron; see below
Base: c. 1,000 British adults each month; Source: Ipsos MORI Political Monitor
Note: Data collected prior to June 2008 was collected via face-to-face
methodology; data collected from June 2008 was via telephone

13. Satisfaction with Miliband – where will it go?
How satisfied or dissatisfied are you with the way … is doing his
job as leader of the … Party?
BLAIR (1994-1997)
CAMERON (2005-2010)
Net satisfied
MILIBAND (2010-2011)
Number of months from becoming leader
HOWARD (2003-2005)
HAGUE (1997-2001)
DUNCAN SMITH (2001-2003)
Note: methods change for Cameron; see below
Base: c. 1,000 British adults each month; Source: Ipsos MORI Political Monitor
Note: Data collected prior to June 2008 was collected via face-to-face
methodology; data collected from June 2008 was via telephone

14. Widespread concern about the effects of cuts
And how concerned, if at all, are you about the effects of the cuts on
you and your family in the next 12 months?
Not at all concerned Don’t know
6%1% Very concerned
20% 35%
Not very
concerned
38%
Fairly concerned
Base: 1,002 British adults 18+, 18th - 20th February 2011 Source: Reuters/Ipsos MORI Political Monitor

15. And most prefer cuts to be slow rather than fast
And which of these comes closest to your opinion about how the government goes
about reducing the deficit?
It is important to cut spending quickly
March 2011
even if this means immediate job
losses, because it will be better for 2%
the economy in the long term 3%
It is better to cut spending 25%
more slowly, to reduce the
impact on public services and
the economy
Neither
Don’t know
70%
Base:1,000 British adults 18+, 11-13 March 2011
Source: Economist/Ipsos MORI

16. But Labour are still getting a lot of the blame
If the British economy gets worse in the next 12 months, who do you think will
be mostly to blame?
The Conservative Party
The Liberal Democrat Party
The state of the global economy
Conservatives and Lib Dems
together
The previous Labour government
The banks
Don’t know
Other
Base: 503 British adults 18+, 20th-24th May 2011 Source: Reuters/Ipsos MORI Political Monitor

17. And the Conservatives hold the lead on the number
one issue
Which party do you think has the best policies on the economy, the
Conservatives, Labour, Liberal Democrats or some other party?
33%
23%
8%
Base: c. 1,000 British adults each month Source: Reuters/Ipsos MORI Political Monitor

18. Not
quite
hitting
the
spot?

19. Ed is no more red than Dave is blue….
Some people describe their political views as being left wing or right wing.
How would you describe your own views, would you say they are…?
And how would you describe..?
% Left wing % Left of % Centre % Right of centre % Right wing
centre
Your own views 9 15 33 16 8
The views of
David Cameron 6 5 14 28 21
23
The views of
Ed Miliband 19 25 12 4 5
Base: 1,009 British adults 18+, 15th - 17th October 2010 Source: Reuters/Ipsos MORI Political Monitor
“Don’t knows” not shown

20. His image has improved on some key aspects…
I am going to read out some things both favourable and unfavourable
that have been said about various politicians. Which of these, if any, do
you think apply to… Cameron Miliband Clegg
A capable leader +11
Good in a crisis +9
Understands the problems facing +12
Britain
Base: 1,008 British adults 18+, 10th - 12th September 2011 Source: Reuters/Ipsos MORI Political Monitor

21. But still trails Cameron on key leadership qualities
I am going to read out some things both favourable and unfavourable
that have been said about various politicians. Which of these, if any, do
you think apply to… Cameron Miliband Clegg
A capable leader
Good in a crisis
Has sound judgement
Has a clear vision for Britain
Base: 1,008 British adults 18+, 10th - 12th September 2011 Source: Reuters/Ipsos MORI Political Monitor

22. But still trails Cameron on key leadership qualities
I am going to read out some things both favourable and unfavourable
that have been said about various politicians. Which of these, if any, do
you think apply to… Cameron Miliband Clegg
A capable leader
Good in a crisis
Out of touch with ordinary
people
Has sound judgement
Understands the problems facing
Britain
Likeable
Puts the interest of the country
above those of his own party
Has a clear vision for Britain
More style than substance
Base: 1,008 British adults 18+, 10th - 12th September 2011 Source: Reuters/Ipsos MORI Political Monitor

23. Labour are the most ‘liked’ party
I am going to read out some things both favourable and unfavourable that have
been said about various political parties. Which of these, if any, do you think
apply to the… Conservative party Labour party Liberal Democrat party
Keeps its promises
Understands the problems
facing Britain
Public sector: 42% Lab, 25% Con
Private sector: 38% Lab, 37% Con
Looks after the interests of
people like me
Base: 1,008 British adults 18+, 10th - 12th September 2011 Source: Reuters/Ipsos MORI Political Monitor

24. But not yet ready for government?
I am going to read out some things both favourable and unfavourable that have
been said about various political parties. Which of these, if any, do you think
apply to the… Conservative party Labour party Liberal Democrat party
Has a good team of leaders
Fit to govern
Base: 1,008 British adults 18+, 10th - 12th September 2011 Source: Reuters/Ipsos MORI Political Monitor

25. But not yet ready for government?
I am going to read out some things both favourable and unfavourable that have
been said about various political parties. Which of these, if any, do you think
apply to the… Conservative party Labour party Liberal Democrat party
Keeps its promises
Understands the problems
facing Britain
Has a good team of leaders
Will promise anything to win
votes
Divided
Extreme
Looks after the interests of
people like me
Fit to govern
Out of date
Base: 1,008 British adults 18+, 10th - 12th September 2011 Source: Reuters/Ipsos MORI Political Monitor

26. So what’s missing?

27. Where is your vote coming from?
+18
+12 +12 +13 +13 +12
+11 +10 +10
4 +3
1 1 0
-1 -2
-3 -4 -3
-7 -6
-9
-11 -11 -11
-14 -13
-16 -16 -16
Men Women 18-34 35-54 55-64 65+ AB C1 C2 DE
Base: British adults 18+ voting/with voting intention Source: Ipsos MORI Election/Monitor aggregates

28. You have time before the election, but…
You can’t just rely on concern about the economy –
satisfaction with the government may well fall, but
need to be convinced that you are a better
alternative
Have you reached the limits of support from those
(core vote and unhappy LibDems) who don’t
believe in what the government is doing?
You now need to persuade Con-Lab floating voters
– from all social groups - that you have something
to offer their head as well as their heart

29. Gideon Skinner, Ipsos MORI
gideon.skinner@ipsos.com
020 7347 3000