The top issues facing Britain today according to the 2012 Captains of Industry study conducted by Ipsos MORI are the Government deficit (mentioned by 23%), Lack of economic growth (22%) and the Eurozone (20%). This is marked change from 2011 when the Eurozone was the most frequently mentioned issue, identified by 43%.Over half the Captains interviewed (57%) feel the general economic condition of the country over the next 12 months will remain the same, with a further third (31%) expecting economic conditions to improve. Just (12%) think the economy will get worse. This represents a considerable improvement from last year when 56% of Captains felt the economy would get worse. See http://www.ipsos-mori.com/researchpublications/researcharchive/3107/Britains-bosses-share-concerns-of-the-public-over-deficit.aspx

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1
Survey of Britain’s
Captains of Industry 2012
December 2012
© Ipsos MORI

2. 2
Economy and Politics
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3. Only 12% think the economic condition of the country
will get worse compared to 56% last year 3
C1. Do you think that the general economic condition of the country will improve, stay the
same or get worse over the next 12 months?
General General General General
election election election election
100
12%
90
31% 80
70
Improve
31%
60
50
40
30
57%
20
10
0
Improve Stay the same Get worse Get
worse
Year 12%
Base: British Captains of Industry (103) interviewed Sept-Dec 2012
© Ipsos MORI

4. Nearly a quarter see the government deficit as the
most important issue facing Britain today 4
C4. What do you see as the most important issues facing Britain today?
Top mentions
Government deficit/debt 23%
Lack of economic growth 22%
The Eurozone 20%
Consumer confidence 12%
Financial crisis/instability 12%
Base: British Captains of Industry (103) interviewed Sept-Dec 2012
© Ipsos MORI

5. Over two-thirds estimate it will be two years or
more until the UK economy significantly grows 5
C8. What is your best estimate of when the UK economy will begin to grow in a significant
way again?
It's growing 1%
Up to 6 months 2%
7 months up to 12 months 4%
More than 1 year up to 2 years 16%
More than 2 years up to 4 years 48%
More than 2
years (sub total)
More than 4 years 20% = 68%
Not stated 6%
Don’t know 4%
Base: British Captains of Industry (103) interviewed Sept-Dec 2012.
© Ipsos MORI

6. 79% agree that this government’s policies will improve
the state of the British economy 6
C3. To what extent do you agree with the following statements?
2012
In the long term, this government's policies will improve
16% 63% 14% 8%
the state of the British economy
The UK is facing a prolonged period of stagnation 20% 51% 9% 17% 1% 1%
Strongly agree Tend to agree Neither agree nor disagree Tend to disagree Strongly disagree No opinion
Base: British Captains of Industry (103) interviewed Sept-Dec 2012
© Ipsos MORI

7. The technology sector is seen as having the greatest
potential for growth with the financial sector having the least 7
C44a In which one or two of the following sectors do you see the greatest potential for growth in the
UK over the next 12 months?
C44b In which one or two of the following sectors do you see the least potential for growth in the UK
over the next 12 months?
2012 2011
64% 52%
Technology/media/telecoms 1%
Technology/media/telecoms 3%
36% 19%
Construction 14%
Construction 16%
26% 19%
Services/retailing 32%
Services/retailing 33%
19% 24%
Manufacturing 16%
Manufacturing 22%
18% 20%
Financial/banking/insurance 41%
Financial/banking/insurance 33%
9% 12%
Utilities 23% Greatest Utilities 11% Greatest
Mining/minerals/natural 7% Least Mining/minerals/natural 11% Least
resources 28% resources 29%
6% 6%
Transport/distribution 21%
Transport/distribution 13%
1% 0%
Other 1%
Other 6%
Base: British Captains of Industry (103) interviewed Sept-Dec 2012 Base: British Captains of Industry (100), interviewed Sep-Dec 2011
© Ipsos MORI

8. Trend data - In the long term, this government's
policies will improve the state of the British economy 8
C3. To what extent do you agree with the following statements? In the long term, this government's
policies will improve the state of the British economy
General General General General
election election election election
8% 100
16%
90
14% Agree
80 79%
70
60
50
63% 40
30
20
Strongly agree Tend to agree Disagree
10
Neither agree nor disagree Tend to disagree 8%
Strongly disagree 0
Base: British Captains of Industry (103) interviewed Sept-Dec 2012
Year
© Ipsos MORI

9. The USA is seen to have the best environment for business with
China perceived as the most attractive for investment 9
C42. In the current climate, which of the following countries do you believe offers the best environment
for business?
C43. Which of the following countries do you believe are the most attractive for investment?
2012 Top mentions 2011
45% 28%
USA USA
17% 14%
14% 15%
UK UK
8% 10%
7% 9%
Brazil Brazil
17% 25%
6% 14%
Australia Australia
2% 8%
4% 5%
Canada Canada
2% 2%
India
4% Best environment India
3% Best environment
10% 10%
Most attractive Most attractive
3%
Middle East (net) Middle East (net) N/A
2%
2% 0%
Mexico Mexico
3% 0%
2% 6%
Germany Germany
3% 4%
2% 16%
China China
23% 21%
1%
Africa (net) Africa (net) N/A
3%
Base: British Captains of Industry (103) interviewed Sept-Dec 2012 Base: British Captains of Industry (100), interviewed Sep-Dec 2011
© Ipsos MORI

10. Quality products or services are the most important factor
when judging an organisation 10
C78. Using a scale from 1 to 5 where 1 means it is not at all important and 5 means it is
extremely important, please say how important each of the following factors are when
you judge a company or organisation?
Quality of products or services 51% 47% 1%1%
Quality of management 50% 45% 4%1%
Acts with honesty and integrity 75% 20% 3%2%
Quality of employees 35% 56% 8%1%
Innovative and forward thinking 12% 54% 31% 1% 1%
1%
Financial performance 18% 47% 30% 3% 1%
1%
Communications with people like you 11% 50% 33% 6% 1%
5 extremely important 4 3 2 1 not at all important No opinion
Base: British Captains of Industry (103) interviewed Sept-Dec 2012
© Ipsos MORI

11. Most Impressive Business Person
11
C26. Who do you think is the most impressive business person in Britain at the moment?
Who else? (*asked as industrialist up to 1999, as business leader in 2000)
80
70
60 Lord Hanson
Lord
Weinstock
50 Sir Richard
Branson
Sir John Lord Hanson
Sir Colin
Harvey- Lord
40 Marshall
Jones Sir Terry Browne
Leahy Sir Terry
Sir Richard Leahy
Richard Sykes
30 Branson Sir John
Lord Lord Rose
Weinstock Browne
Sir David
20 Simon
10
0
'81 '83 '85 '86 '87 '88 '89 '90 '91 '92 '93 '94 '95 '96 '97 '98 '99 2000 '01 '02 '03 '04 '05 '06 '07 '08 '09 10 11 12
Base: British Captains of Industry, 1981-2012
© Ipsos MORI