1.
2015
POLITICAL MONITOR

2.
THE CAMPAIGN

3.
Favourability towards the leaders over the campaign
3
OVER THE COURSE OF THE CAMPAIGN, WOULD YOU SAY YOUR VIEWS ON EACH OF THE FOLLOWING
LEADERS HAS BECOME MORE FAVOURABLE OR LESS FAVOURABLE, OR HAS NOT CHANGED?
Base: 1,010 British adults 18+, 26th – 29th April 2015 Source: Ipsos MORI Political Monitor
April 2015
2%
7%
15%
47%
14%
16%
22%30%
4%
14%
21%
30%
15%
16%
35%31%
5%
8%
12%
36%
13%
25%
20%38%
4%
4%
15%
51%
14%
12%
19%26%
MUCH MORE
FAVOURABLE
SLIGHTLY MORE
FAVOURABLE
NO CHANGE
SLIGHTLY MORE
UNFAVOURABLE
MUCH MORE
UNFAVOURABLE
DON’T KNOW
7%
18%
20%
28%
10%
16%
38%26%
15%
7%
15%
38%
13%
12%
22%25%

4.
Who’s had the most effective campaign so far?
4WHICH PARTY, IF ANY, DO YOU THINK HAS THE MOST EFFECTIVE ELECTION CAMPAIGN SO FAR?
Base: 1,010 British adults 18+, 26th -29th April 2015 Source: Ipsos MORI Political Monitor
4%
25%
13%
3%
15%
17%

5.
Who’s had the most negative campaign so far?
5NOW TALKING ABOUT NEGATIVE CAMPAIGNING, FOR EXAMPLE MAKING PERSONAL ATTACKS ON OPPONENTS OR ATTACKING
OPPONENTS’ POLICIES, WHICH PARTY AND THEIR LEADER, IF ANY, DO YOU THINK HAS THE MOST NEGATIVE ELECTION CAMPAIGN SO FAR?
Base: 1,010 British adults 18+, 26th -29th April 2015 Source: Ipsos MORI Political Monitor
2%
7%
18%
3%
23%
28%The Conservative party and their
leader David Cameron
The Labour party and their leader Ed
Miliband
The Liberal Democrat party and their
leader Nick Clegg
The UK Independence Party and
their leader Nigel Farage
The Scottish National Party and their
leader Nicola Sturgeon
The Green Party and their leader
Natalie Bennett

6.
PARTIES &
GOVERNMENT

7.
Perceived competence of the current Coalition vs
Labour
7HOW STRONGLY DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS?
Base: 1,010 British adults 18+, 26th -29th April 2015 Source: Ipsos MORI Political Monitor
STRONGLY AGREE
TEND TO AGREE
NEITHER / NOR
TEND TO DISAGREE
STRONGLY
DISAGREE
DON’T KNOW
“The word “competent” is an accurate description of the current government”
“There would be chaos if a Labour government were elected this May”
3%18% 28% 11% 19% 21%
2%21% 15% 10% 19% 33%
46% 40%
36% 52%

8.
2015
POLITICAL MONITOR