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November 2015
SCOTTISH PUBLIC OPINION
MONITOR
VOTING
INTENTIONS
3
Scottish Parliament Voting Intention
(Constituency)
Base: All giving a voting intention = 928 . All likely to vote = 756. Data collected among 1,029 Scottish adults 16+, 9th-16th
November 2015
HOW WOULD YOU USE YOUR FIRST VOTE IF THERE WERE ELECTIONS TO THE SCOTTISH
PARLIAMENT TOMORROW?
Source: Ipsos MORI Scottish Public Opinion Monitor
52%
20%
17%
7% 3%
2%
All giving a voting intention All likely to vote
SNP lead +32 SNP lead +30
SNP
LABOUR
CONSERVATIVE
LIB DEM
GREEN
OTHER
50%
20%
18%
7%
3%
2%
4
Scottish Parliament Voting Intention (Party List)
HOW WOULD YOU USE YOUR SECOND VOTE IF THERE WERE ELECTIONS TO THE SCOTTISH
PARLIAMENT TOMORROW?
Source: Ipsos MORI Scottish Public Opinion Monitor
48%
20%
16%
8%
7%
3%
All giving a voting intention All likely to vote
SNP lead +28 SNP lead +27
SNP
LABOUR
CONSERVATIVE
LIB DEM
GREEN
OTHER
46%
19%
16%
8%
7%
3%
Base: All giving a voting intention = 928 . All likely to vote = 748. Data collected among 1,029 Scottish adults 16+, 9th-16th
November 2015
5
Holyrood- Constituency vote trend
IF THERE WERE ELECTIONS TO THE SCOTTISH PARLIAMENT TOMORROW, HOW WOULD YOU
USE YOUR FIRST VOTE?
Base: All certain to vote. Data collected among c1,000 Scottish adults. Source: Ipsos MORI Scottish Public Opinion Monitor
0
10
20
30
40
50
60
Labour SNP Conservative Liberal Democrats Other (including Greens)
SATISFACTION WITH PARTY LEADERS
7
DAVID CAMERON NICOLA STURGEON JOHN SWINNEY
+4%
swing from August
-9%
swing from August
+1%
swing from August
-36 Net 39 Net 19% Net
SATISFIED 30% SATISFIED 67% SATISFIED 49%
DISSATISFIED 66% DISSATISFIED 28% DISSATISFIED 30%
Satisfaction with Prime Minister, First Minister
and Deputy First Minister
Base: 1,029 Scottish adults 16+, 9th-16th November 2015
Swing is calculated as the average of change in % “satisfied” and % “dissatisfied”
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS RUNNING THE COUNTRY / DOING HIS JOB
AS PRIME MINISTER / FIRST MINISTER/ DEPUTY FIRST MINISTER
0
-100
+100
Source: Ipsos MORI Scottish Public Opinion Monitor
8
KEZIA DUGDALE RUTH DAVIDSON WILLIE RENNIE PATRICK HARVIE
+3%
swing from August
+5%
swing from August
+2%
swing from August
-7%
swing from August
4 Net 14 Net -3 Net 24 Net
SATISFIED 38% SATISFIED 47% SATISFIED 28% SATISFIED 42%
DISSATISFIED 33% DISSATISFIED 33% DISSATISFIED 31% DISSATISFIED 18%
Satisfaction with Scottish party leaders
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS / DOING HER JOB
AS FIRST MINISTER /HIS JOB AS DEPUTY FIRST MINISTER/ HIS/HER JOB AS LEADER OF THE XXXX PARTY?
0
-100
+100
Source: Ipsos MORI Scottish Public Opinion Monitor
Base: 1,029 Scottish adults 16+, 9th-16th November 2015
Swing is calculated as the average of change in % “satisfied” and % “dissatisfied”
9
Net Satisfaction with party leaders trend
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY … IS DOING HIS/HER JOB AS FIRST
MINISTER//PRIME MINISTER/LEADER OF SCOTTISH LABOUR/THE SCOTTISH LIBERAL
DEMOCRATS/THE SCOTTISH CONSERVATIVES?
Base: All . Data collected among c1,000 Scottish adults.
-60
-40
-20
0
20
40
60
Aug-11 Dec-11 Jan-12 Jun-12 Oct-12 Feb-13 May-13 Sep-13 Dec-13 Feb-14 May-14 Aug-14 Oct-14 Jan-15 Apr-15 Aug-15 Nov-15
Ruth Davidson Willie Rennie Patrick Harvie David Cameron
Nicola Sturgeon Kezia Dugdale John Swinney
Source: Ipsos MORI Scottish Public Opinion Monitor
THE EUROPEAN UNION
11
EU Referendum:
Should the UK remain a member of the EU?
SHOULD THE UNITED KINGDOM REMAIN A MEMBER OF THE EUROPEAN UNION OR LEAVE THE
EUROPEAN UNION?
Base: 1,029 Scottish adults 16+, 9th-16th November 2015. Source:
Ipsos MORI Scottish Public Opinion Monitor
Source: Ipsos MORI
SCOTLAND
REMAIN LEAVE DON’T KNOW
22%
65%
13%
GB
36%
12%
52%
Base: 498 British adults 18+, 17th -19th October 2015. Source Ipsos
MORI Political Monitor
12
Have voters decided yet?
AS YOU MAY KNOW, THERE WILL BE A REFERENDUM ON BRITAIN’S MEMBERSHIP OF THE
EUROPEAN UNION BY 2017.
Source: Ipsos MORI
November 2015
DEFINITELY DECIDED
MAY CHANGE MIND
DON’T KNOW
65%
33%
2%
HAVE YOU DEFINITELY DECIDED TO VOTE FOR BRITAIN TO [REFERENDUM VOTE AT EUVOTE1 – REMAIN/LEAVE] THE EUROPEAN UNION
OR IS THERE A CHANCE YOU MAY CHANGE YOUR MIND BEFORE YOU VOTE?
Base: 902 Scottish adults 16+ giving an opinion, 9th – 16th November 2015
13
Have voters decided yet?
AS YOU MAY KNOW, THERE WILL BE A REFERENDUM ON BRITAIN’S MEMBERSHIP OF THE
EUROPEAN UNION BY 2017.
Source: Ipsos MORI
DEFINITELY DECIDED
MAY CHANGE MIND
DON’T KNOW
66%
32%
1%
HAVE YOU DEFINITELY DECIDED TO VOTE FOR BRITAIN TO [REFERENDUM VOTE AT Q9A/B – REMAIN/LEAVE] THE EUROPEAN UNION
OR IS THERE A CHANCE YOU MAY CHANGE YOUR MIND BEFORE YOU VOTE?
Data collected among Scottish adults 16+ 9th – 16th November 2015
62%
35%
2%
Remain a member of EU Leave EU
Base: All saying that they would vote to remain in the EU (677) Base: All saying that they would vote to leave the EU (225)
14
3%
26%
37%
30%
5%
Confidence in David Cameron’s ability to
get a good EU deal for Britain
PLEASE TELL ME HOW CONFIDENT, IF AT ALL, YOU ARE THAT DAVID CAMERON WILL GET A GOOD
DEAL FOR BRITAIN IN NEGOTIATIONS WITH OTHER EUROPEAN LEADERS?
VERY CONFIDENT
FAIRLY CONFIDENT
NOT VERY
CONFIDENT
NOT AT ALL
CONFIDENT
NO OPINION
Source: Ipsos MORI
Base: 1,029 Scottish adults 16+, 9th-16th November 2015
15
Technical details
This presents the topline results from Scotland.
Results are based on a survey of 1,029 respondents (adults aged 16+) conducted by telephone
Fieldwork dates: 9th - 16th November 2015.
Data are weighted by: age, sex and working status using census data; tenure using SHS data; and
public-private sector employment using Scottish Government Quarterly Public Sector Employment
series data
Where results do not sum to 100%, this may be due to computer rounding, multiple responses, or the
exclusion of “don’t know” categories
Results are based on all respondents (1,029) unless otherwise stated.
Contact us: Mark Diffley: mark.diffley@ipsos.com;
0131 220 5699

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Ipsos MORI Scotland Public Opinion Monitor: November 2015

  • 3. 3 Scottish Parliament Voting Intention (Constituency) Base: All giving a voting intention = 928 . All likely to vote = 756. Data collected among 1,029 Scottish adults 16+, 9th-16th November 2015 HOW WOULD YOU USE YOUR FIRST VOTE IF THERE WERE ELECTIONS TO THE SCOTTISH PARLIAMENT TOMORROW? Source: Ipsos MORI Scottish Public Opinion Monitor 52% 20% 17% 7% 3% 2% All giving a voting intention All likely to vote SNP lead +32 SNP lead +30 SNP LABOUR CONSERVATIVE LIB DEM GREEN OTHER 50% 20% 18% 7% 3% 2%
  • 4. 4 Scottish Parliament Voting Intention (Party List) HOW WOULD YOU USE YOUR SECOND VOTE IF THERE WERE ELECTIONS TO THE SCOTTISH PARLIAMENT TOMORROW? Source: Ipsos MORI Scottish Public Opinion Monitor 48% 20% 16% 8% 7% 3% All giving a voting intention All likely to vote SNP lead +28 SNP lead +27 SNP LABOUR CONSERVATIVE LIB DEM GREEN OTHER 46% 19% 16% 8% 7% 3% Base: All giving a voting intention = 928 . All likely to vote = 748. Data collected among 1,029 Scottish adults 16+, 9th-16th November 2015
  • 5. 5 Holyrood- Constituency vote trend IF THERE WERE ELECTIONS TO THE SCOTTISH PARLIAMENT TOMORROW, HOW WOULD YOU USE YOUR FIRST VOTE? Base: All certain to vote. Data collected among c1,000 Scottish adults. Source: Ipsos MORI Scottish Public Opinion Monitor 0 10 20 30 40 50 60 Labour SNP Conservative Liberal Democrats Other (including Greens)
  • 7. 7 DAVID CAMERON NICOLA STURGEON JOHN SWINNEY +4% swing from August -9% swing from August +1% swing from August -36 Net 39 Net 19% Net SATISFIED 30% SATISFIED 67% SATISFIED 49% DISSATISFIED 66% DISSATISFIED 28% DISSATISFIED 30% Satisfaction with Prime Minister, First Minister and Deputy First Minister Base: 1,029 Scottish adults 16+, 9th-16th November 2015 Swing is calculated as the average of change in % “satisfied” and % “dissatisfied” HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS RUNNING THE COUNTRY / DOING HIS JOB AS PRIME MINISTER / FIRST MINISTER/ DEPUTY FIRST MINISTER 0 -100 +100 Source: Ipsos MORI Scottish Public Opinion Monitor
  • 8. 8 KEZIA DUGDALE RUTH DAVIDSON WILLIE RENNIE PATRICK HARVIE +3% swing from August +5% swing from August +2% swing from August -7% swing from August 4 Net 14 Net -3 Net 24 Net SATISFIED 38% SATISFIED 47% SATISFIED 28% SATISFIED 42% DISSATISFIED 33% DISSATISFIED 33% DISSATISFIED 31% DISSATISFIED 18% Satisfaction with Scottish party leaders HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS / DOING HER JOB AS FIRST MINISTER /HIS JOB AS DEPUTY FIRST MINISTER/ HIS/HER JOB AS LEADER OF THE XXXX PARTY? 0 -100 +100 Source: Ipsos MORI Scottish Public Opinion Monitor Base: 1,029 Scottish adults 16+, 9th-16th November 2015 Swing is calculated as the average of change in % “satisfied” and % “dissatisfied”
  • 9. 9 Net Satisfaction with party leaders trend ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY … IS DOING HIS/HER JOB AS FIRST MINISTER//PRIME MINISTER/LEADER OF SCOTTISH LABOUR/THE SCOTTISH LIBERAL DEMOCRATS/THE SCOTTISH CONSERVATIVES? Base: All . Data collected among c1,000 Scottish adults. -60 -40 -20 0 20 40 60 Aug-11 Dec-11 Jan-12 Jun-12 Oct-12 Feb-13 May-13 Sep-13 Dec-13 Feb-14 May-14 Aug-14 Oct-14 Jan-15 Apr-15 Aug-15 Nov-15 Ruth Davidson Willie Rennie Patrick Harvie David Cameron Nicola Sturgeon Kezia Dugdale John Swinney Source: Ipsos MORI Scottish Public Opinion Monitor
  • 11. 11 EU Referendum: Should the UK remain a member of the EU? SHOULD THE UNITED KINGDOM REMAIN A MEMBER OF THE EUROPEAN UNION OR LEAVE THE EUROPEAN UNION? Base: 1,029 Scottish adults 16+, 9th-16th November 2015. Source: Ipsos MORI Scottish Public Opinion Monitor Source: Ipsos MORI SCOTLAND REMAIN LEAVE DON’T KNOW 22% 65% 13% GB 36% 12% 52% Base: 498 British adults 18+, 17th -19th October 2015. Source Ipsos MORI Political Monitor
  • 12. 12 Have voters decided yet? AS YOU MAY KNOW, THERE WILL BE A REFERENDUM ON BRITAIN’S MEMBERSHIP OF THE EUROPEAN UNION BY 2017. Source: Ipsos MORI November 2015 DEFINITELY DECIDED MAY CHANGE MIND DON’T KNOW 65% 33% 2% HAVE YOU DEFINITELY DECIDED TO VOTE FOR BRITAIN TO [REFERENDUM VOTE AT EUVOTE1 – REMAIN/LEAVE] THE EUROPEAN UNION OR IS THERE A CHANCE YOU MAY CHANGE YOUR MIND BEFORE YOU VOTE? Base: 902 Scottish adults 16+ giving an opinion, 9th – 16th November 2015
  • 13. 13 Have voters decided yet? AS YOU MAY KNOW, THERE WILL BE A REFERENDUM ON BRITAIN’S MEMBERSHIP OF THE EUROPEAN UNION BY 2017. Source: Ipsos MORI DEFINITELY DECIDED MAY CHANGE MIND DON’T KNOW 66% 32% 1% HAVE YOU DEFINITELY DECIDED TO VOTE FOR BRITAIN TO [REFERENDUM VOTE AT Q9A/B – REMAIN/LEAVE] THE EUROPEAN UNION OR IS THERE A CHANCE YOU MAY CHANGE YOUR MIND BEFORE YOU VOTE? Data collected among Scottish adults 16+ 9th – 16th November 2015 62% 35% 2% Remain a member of EU Leave EU Base: All saying that they would vote to remain in the EU (677) Base: All saying that they would vote to leave the EU (225)
  • 14. 14 3% 26% 37% 30% 5% Confidence in David Cameron’s ability to get a good EU deal for Britain PLEASE TELL ME HOW CONFIDENT, IF AT ALL, YOU ARE THAT DAVID CAMERON WILL GET A GOOD DEAL FOR BRITAIN IN NEGOTIATIONS WITH OTHER EUROPEAN LEADERS? VERY CONFIDENT FAIRLY CONFIDENT NOT VERY CONFIDENT NOT AT ALL CONFIDENT NO OPINION Source: Ipsos MORI Base: 1,029 Scottish adults 16+, 9th-16th November 2015
  • 15. 15 Technical details This presents the topline results from Scotland. Results are based on a survey of 1,029 respondents (adults aged 16+) conducted by telephone Fieldwork dates: 9th - 16th November 2015. Data are weighted by: age, sex and working status using census data; tenure using SHS data; and public-private sector employment using Scottish Government Quarterly Public Sector Employment series data Where results do not sum to 100%, this may be due to computer rounding, multiple responses, or the exclusion of “don’t know” categories Results are based on all respondents (1,029) unless otherwise stated. Contact us: Mark Diffley: mark.diffley@ipsos.com; 0131 220 5699