This presentation was made at Ipsos MORI and Cirrus's research launch event on 5th March 2015. Our joint project, Leadership Connections: How HR deals with C-suite Leadership, highlights the challenges C-suite leaders face post-recession to build a long-term, sustainable future for their businesses and the role HR departments play in helping them achieve this. Simon Hayward (Cirrus) introduced the concept of connected leadership, Ben Page (Ipsos MORI) presented the ‘state of the nation’, JB Aloy (Ipsos Loyalty) highlighted the key findings from our research and N Brown’s CEO and HR Director shared insights into connected leadership in action and how they are transforming and creating an agile organisation. Read more: https://www.ipsos-mori.com/researchspecialisms/ipsosloyalty/employeeresearch/Connected-Leadership.aspx

14. Ipsos MORI

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Do you think that the general economic condition of the country will improve, stay the same or get worse
over the next 12 months?
+28
-46
-56
-48
+23
Index(getbetterminusgetworse)
-64
Source: Ipsos MORI Political Monitor
+11
+35
Base: c.1,000 British adults each month
Consumers and staff are less worried about the
economy

17. But few feel they are benefiting from growth…
Source: Ipsos MORI Political Monitor
As you may know,
according to official
statistics the UK
economy has grown by
about 1.5% compared to
the same time last year.
What impact, if any, do
you feel this growth in
the economy has had on
you and your family’s
standard of living so
far?
Base: 1,019 British adults 18+
3%
11%
36%
48%
1%
Don’t
know
A great
deal
A fair
amount
Not very
much
None at
all
14%
84%

18. Generations – expecting better or
worse life than parents?
Better
%
Worse
%
Generation Y 42 29
Generation X 60 19
Baby Boomers 70 14
Pre-War 79 8

19. 0
10
20
30
40
50
60
70
80
90
100
Year
General
election
General
election
General
election
FTSE 350 are more optimistic
General
election
Base: British Captains of Industry 108 interviewed Sept-Dec 2014
General
election
General
election
59%
8%
Do you think that the general economic condition of the country will improve, stay the same or get worse
over the next 12 months?

20. Do you think that business for your own company will improve, stay the same or get worse over the next 12
months?
0
10
20
30
40
50
60
70
80
90
100
Year
General
election
General
election
General
election
Optimism for one’s own business
General
election
60%
10%
60%
28%
10%
2%
Improve Stay the same Get worse Don’t know
Base: British Captains of Industry 108 interviewed Sept-Dec 2014

21. And, what are the most important problems facing your company today?
Regulation and talent top the inbox….
Finding &
retaining the
right staff Growth position Competition
19%
17%
12% 12%
9% 9%
Consumer
spending &
demand
Technological
changes
Impact of
regulation
Top MentionsBase: British Captains of Industry 108 interviewed Sept-Dec 2014

22. Thinking broadly about businesses in general, what are the most important factors you take into account when
making your judgement about organisations?
Reputation, balance sheet and management ability matter most
Base: British Captains of Industry 108 interviewed Sept-Dec 2014, 105 interviewed Sept-Dec 2013
31%
27% 27%
20%
19% 19%
30% 30%
18%
20%
18%
15%
2014 2013
Reputation/
brand
Financial
strength/
profitability
Quality of
management
Quality of
service/product Quality of staff
Business
values/Ethics
Top Mentions

23. Global Trends Survey | July 2014
OUR TEN
TRENDS

24. Global Trends Survey | July 2014
TECHNOLOGY PRIVACY TRADITION HEALTH
SIMPLICITY GLOBALISATION GENERATIONS INEQUALITY
TRUST BRANDS

25. THE CULTURE
OF NOW
78%
in China say they are
‘constantly looking at
screens these days’

26. THE CULTURE OF NOW

27. Global Trends Survey | July 2014
SIMPLICITY
CHOICE ABOUT CHOICE

28. UNIFORM DESIRE FOR SIMPLICITY
0 10 20 30 40 50 60 70 80
16-24
25-34
35-44
45-54
55+
I wish my life was
more simple
Emerging
% agree
Established
Base: 16,039 adults across 20 countries (1,000 GB), online

29. Global Trends Survey | July 2014
Cass Sunstein

30. Authenticity
and voice
TRUST

34. “We always
overestimate the change
that will occur in the
next two years and
underestimate the
change that will occur in
the next ten”

35. Ipsos MORI

36. Leadership Connections
How HR deals with C-suite Leadership
A joint research project from Ipsos MORI and Cirrus

37. Debate
“It’s time to say good-bye to the
Department of Human Resources.
Well, not the useful tasks it
performs. But the department
per se must go”
Ram Charan, HBR, June 2014

38. Challenge
Moving from the HOT seat…
I can’t do anything about it
… to the (2nd) BEST seat
in the Board room

39. In a Nutshell
C-Suite priorities
HR effectiveness
C-Suite expectations
C-suite: British Captains of Industry interviewed between Sept-Dec 2014

40. Connected Leadership

41. What are the key priority
areas for C-suite leaders
Findings from Captains of
Industry Research

42. Top Priorities
65% 64%
58%
52%
17%
0%
10%
20%
30%
40%
50%
60%
70%
Being agile Shared direction Collaboration Shared values Shared decision-
making
Most important challenges for leaders
Base: British Captains of Industry 108 interviewed Sept-Dec 2014

43. Gap Analysis
65% 64%
58%
52%
17%
15%
19%
49%
44%
19%
0%
10%
20%
30%
40%
50%
60%
70%
Being agile Shared direction Collaboration Shared values Shared decision-
making
Most important challenges for leaders HR most effective in
Base: British Captains of Industry 108 interviewed Sept-Dec 2014

44. Expectations
65% 64%
58%
52%
17%15%
19%
49%
44%
19%
38%
24%
36%
25%
9%
0%
10%
20%
30%
40%
50%
60%
70%
Being agile Shared direction Collaboration Shared values Shared decision-
making
Most important challenges for leaders HR most effective in HR should become more effective in
Base: British Captains of Industry 108 interviewed Sept-Dec 2014

45. Focus on agility
Tech
Changing
business models
Digital
New working methods
Uncertain
environments
HR’s role = catalyst
Base: Leadership Connections Qualitative Interviews

46. Employee views on shared direction
60 17 23UK
Right direction Wrong direction Don't knowStrategy is heading in the…
Sr. Managers = 81%
Workers = 50%
Base: Ipsos Representative Employee Database
50 22 28EU

47. Employee views on cooperation
58%
2011 = 47%
20 point gap
between
Sr. Managers and
shop floor
Base: Ipsos Representative Employee Database
Satisfaction re: level of cooperation across company

48. Summary
IMPORTANCE
PERFORMANCE
Base: British Captains of Industry 108 interviewed Sept-Dec 2014

49. Final words
Base: Leadership Connections Qualitative Interviews
“Being a business person,
who happens to work in HR
– rather than a HR person
who supports the business
– is the only way that we
will become more agile and
forward thinking”
Alexis Dolling, Development Lead,
Global Functions, Europe, HSBC

50. Base: Leadership Connections Qualitative Interviews
“The biggest challenge that
HR faces in the next three
to five years is HR itself”
Dave Buglass, Head of
Organisational Capability and
Development, Tesco Bank

51. Thank you
Ipsos MORI and Cirrus

52. N Brown

53. Global Trends Survey | July 2014

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65. Global Trends Survey | July 2014

66. Global Trends Survey | July 2014

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68. Global Trends Survey | July 2014

69. Global Trends Survey | July 2014