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Scottish Public Opinion Monitor
January 2012

                                                                                                                                                             27.2.12




© Ipsos MORI   Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential   Version 1 | Strictly Confidential
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• This presents the topline results from Scotland
• Results are based on a survey of 1,005 respondents
  conducted by telephone
• Fieldwork dates: 27th January – 29th January 2012
• Data are weight by: age, sex and working status using
  census data; tenure using SHS 2007-2008 data; and
  public-private sector employment using Scottish
  Government Quarterly Public Sector Employment series
  data
• Where results do not sum to 100%, this may be due to
  computer rounding, multiple responses, or the exclusion of
  “don’t know” categories
• Results are based on all respondents (1,005) unless
  otherwise stated




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Personal finances                                                                                                                                                        here
                                                                                                                                                                          3

Q: Do you think your personal finances will improve, stay the same or get worse…


                            In the next five years                                                                                If Scotland were to become an
                             Don’t know – 2%
                                                                                                                                       independent country
         Get worse                                                          Improve                                                       Don’t know
                                                                                                                                                       7%      Improve
                                                                                                                                                            22%
                      30%                                                   34%


                                                                                                                                        36%


                                                                                                                                                            35%
Stay the same                                  33%                                                                        Get worse                            Stay the same

                           Net optimism = +4%                                                                                                 Net optimism = -14%
Base: All (1,005). Data collected among 1,005 Scottish adults 18+, 27-29 January 2012



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Job security                                                                                                                                                                here
                                                                                                                                                                             4

Q: Do you think your job security will improve, stay the same or get worse…


                            In the next five years                                                                                If Scotland were to become an
                             Don’t know – 3%
                                                                                                                                       independent country
                                                                            Improve                                                           Don’t know
         Get worse
                                                                  18%                                                                                  5%      Improve
                           19%                                                                                                                              19%
                                                                                                               Get worse
                                                                                                                                           26%




                                                          60%                                                                                               50%
Stay the same                                                                                                                                                     Stay the same

                           Net optimism = -1%                                                                                                 Net optimism = -7%
Base: All those currently working (581). Data collected among 1,005 Scottish adults 18+, 27-29 January 2012



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Economic conditions in Scotland                                                                                                                                          here
                                                                                                                                                                          5

Q: Do you think economic conditions in Scotland will improve, stay the same or get worse…


                            In the next five years                                                                                If Scotland were to become an
                             Don’t know – 4%
                                                                                                                                       independent country
                                                                            Improve                                                       Don’t know
                                                                                                                                                       8%      Improve

                                                                            34%
                                                                                                                                                              34%
                  39%


                                                                                                                                           45%

Get worse                                                                                                                                                   13%
                                                          23%                                                             Get worse                            Stay the same
                                                                            Stay the same
                           Net optimism = -5%                                                                                                 Net optimism = -11%
Base: All (1,005). Data collected among 1,005 Scottish adults 18+, 27-29 January 2012



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Scotland’s standing in the world                                                                                                                                     brand logo
                                                                                                                                                                        here
                                                                                                                                                                         6

Q: Do you think Scotland’s standing in the world will improve, stay the same or get worse…


                            In the next five years                                                                                If Scotland were to become an
                                                                                                                                       independent country
                              Don’t know
                                                                            Improve                                                        Don’t know – 4%
                                                                                                                                                        4%
                                             6%
Get worse                                                                                                                                                      Improve
                        17%                                                                                    Get worse
                                                                             39%
                                                                                                                                         33%                   42%




                                38%
Stay the same                                                                                                  Stay the same                           21%

                           Net optimism = +22%                                                                                                Net optimism = +9%
Base: All (1,005). Data collected among 1,005 Scottish adults 18+, 27-29 January 2012



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Thank you
mark.diffley@ipsos.com | 0131 240 3269                                                                                                                @IpsosMORIScot         27.2.12

christopher.mclean@ipsos.com | 0131 240 3264

©© Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) with the requirements of Only Version 1 |quality standard for marketStrictly Confidential
 Ipsos MORI           This work was carried out in accordance Version 1 | Internal Use the international Confidential Version 1 | research, ISO 20252:2006.

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Scottish Public Opinion Monitor findings

  • 1. Paste co- brand logo here 1 Paste co- brand logo her Scottish Public Opinion Monitor January 2012 27.2.12 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 2. Paste co- Technical details brand logo here 2 • This presents the topline results from Scotland • Results are based on a survey of 1,005 respondents conducted by telephone • Fieldwork dates: 27th January – 29th January 2012 • Data are weight by: age, sex and working status using census data; tenure using SHS 2007-2008 data; and public-private sector employment using Scottish Government Quarterly Public Sector Employment series data • Where results do not sum to 100%, this may be due to computer rounding, multiple responses, or the exclusion of “don’t know” categories • Results are based on all respondents (1,005) unless otherwise stated © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 3. Paste co- brand logo Personal finances here 3 Q: Do you think your personal finances will improve, stay the same or get worse… In the next five years If Scotland were to become an Don’t know – 2% independent country Get worse Improve Don’t know 7% Improve 22% 30% 34% 36% 35% Stay the same 33% Get worse Stay the same Net optimism = +4% Net optimism = -14% Base: All (1,005). Data collected among 1,005 Scottish adults 18+, 27-29 January 2012 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 4. Paste co- brand logo Job security here 4 Q: Do you think your job security will improve, stay the same or get worse… In the next five years If Scotland were to become an Don’t know – 3% independent country Improve Don’t know Get worse 18% 5% Improve 19% 19% Get worse 26% 60% 50% Stay the same Stay the same Net optimism = -1% Net optimism = -7% Base: All those currently working (581). Data collected among 1,005 Scottish adults 18+, 27-29 January 2012 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 5. Paste co- brand logo Economic conditions in Scotland here 5 Q: Do you think economic conditions in Scotland will improve, stay the same or get worse… In the next five years If Scotland were to become an Don’t know – 4% independent country Improve Don’t know 8% Improve 34% 34% 39% 45% Get worse 13% 23% Get worse Stay the same Stay the same Net optimism = -5% Net optimism = -11% Base: All (1,005). Data collected among 1,005 Scottish adults 18+, 27-29 January 2012 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 6. Paste co- Scotland’s standing in the world brand logo here 6 Q: Do you think Scotland’s standing in the world will improve, stay the same or get worse… In the next five years If Scotland were to become an independent country Don’t know Improve Don’t know – 4% 4% 6% Get worse Improve 17% Get worse 39% 33% 42% 38% Stay the same Stay the same 21% Net optimism = +22% Net optimism = +9% Base: All (1,005). Data collected among 1,005 Scottish adults 18+, 27-29 January 2012 © Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential
  • 7. Paste co- brand logo here 7 Paste co- brand logo her Thank you mark.diffley@ipsos.com | 0131 240 3269 @IpsosMORIScot 27.2.12 christopher.mclean@ipsos.com | 0131 240 3264 ©© Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) with the requirements of Only Version 1 |quality standard for marketStrictly Confidential Ipsos MORI This work was carried out in accordance Version 1 | Internal Use the international Confidential Version 1 | research, ISO 20252:2006.