A Presentation from our #IpsosMORILive event on 13 February 2019 on the Future of Ageing with Suzanne Hall; Dr. Anna Dixon of Ageing Better; Tanya Joseph of the Nationwide Building Society; and Matt Hancock MP, Secretary of State for Health & Social Care. Best tweets are here: https://twitter.com/i/moments/1095990344582344704 and read the full report at https://thinks.ipsos-mori.com/the-perennials-the-future-of-ageing/
3. 3
Source: UN World Population ageing report, 2017.
http://www.un.org/en/development/desa/population/publications/pdf/ageing/WPA2017_Report.pdf
Japan
Spain
South Korea
Italy
Poland
Germany
Czech Republic
Romania
China
Hungary
Belgium
France
Serbia
Canada
United Kingdom
Chile
Sweden
Russia
Brazil
Australia
United States
Colombia
Turkey
México
Argentina
Malaysia
Saudi Arabia
Perú
World
India
South Africa
KEY:
2017 2050
GLOBALLY,
WE ARE LIVING
FOR LONGER
42%
40%
38%
35%
32%
37%
30%
42%
35%
32%
32%
40%
32%
32%
28%
30%
28%
42%
35%
31%
24%
21%
30%
27%
28%
23%
25%
23%
19%
16%
23%
33%
29%
28%
26%
26%
26%
26%
25%
25%
25%
25%
24%
24%
24%
22%
21%
21%
20%
16%
16%
15%
13%
13%
12%
12%
10%
10%
10%
9%
8%
6%
4. 4
BY OLD AGE AND…
BUT WHAT DO WE MEAN
WHAT DOES OLD AGE MEAN?
6. 6
PEOPLE IN OLD AGE
SEEN AS WISE BUT
Source: Ipsos Global Advisor Base: 20,788 adults aged 16-64 across 30 countries, online, 24th August – 7th September 2018
FRAIL, LONELY
Which of these words
would you use to best
describe people in old
age?
BUT RESPECTED
35%
32%
30%
25%
23%
23%
21%
Wise
Frail
Lonely
Respected
Unfairly treated
Respectful
Kind
7. 7
PEOPLE IN OLD AGE
SEEN AS WISE BUT
Source: Ipsos Global Advisor Base: 20,788 adults aged 16-64 across 30 countries, online, 24th August – 7th September 2018
FRAIL, LONELY
Which of these words
would you use to best
describe people in old
age?
BUT RESPECTED
35%
32%
30%
25%
23%
23%
21%
Wise
Frail
Lonely
Respected
Unfairly treated
Respectful
Kind
11. 11
AND WORRIED
% Two or three things
which personally worry
you about getting old
Source: Ipsos Global Advisor Base: 20,788 adults aged 16-64 across 30 countries, online, 24th August – 7th September 2018
ABOUT WHAT IT 30%
26%
24%
22%
20%
Not having enough money to live on
Losing mobility
Losing memory
Being unable to do things I once could
Losing family or friends through death
WILL BE LIKE
12. 12
LIFE, ON AVERAGE, DIE 7.5 YEARS
BEFORE THOSE WHO ARE
THOSE WHO ARE NEGATIVE ABOUT LATER
POSITIVE
13. 13
BUT THE REALITY CAN
BE QUITE DIFFERENT!
Happiness
Connectedness
Relationships
14. 14
RELATIONSHIPS IN LATER LIFE
In the UK a third are happy
to put out on a first date
In the US, two in five of
those aged between 65-80
are sexually active
STI diagnoses have risen
by more than a third over
the last decade among
those aged between 50-70
16. 16
XXXXX
“As you go through life
it gets more interesting
and complicated, but
the parts offered get
more and more simple
and less complicated….”
(Juliet Stevenson)
1.5%
of characters
on TV are
elderly
3%
of lines in film
are for women
aged 65+
5%
of lines in film
are for men
aged 65+
The Golden Girls – American sitcom
21. 21
ONLY THREE IN TEN GLOBALLY AGREE THAT
PEOPLE IN LATER LIFE HAVE TOO MUCH
INFLUENCE POLITICALLY
22. 22
THE GREY POUND
More than one in
ten pensioners
have total wealth
of £1m+
Between 2008-18 median
disposable income
increased by £3200
£320bn a year –
or 47% of all UK
consumer
spending
23. 23
HOW TO SPEND IT…?
82% of those aged 55+
say their favourite retail
brand no longer
understands them
54% want
somewhere age
agnostic, which
welcomes
everyone
88% agree that
brands should
focus on needs
and interests
not age