Gametrack is a tracking survey commissioned by ISFE, the Interactive Software Federation of Europe, to robustly measure the size and track the changing dynamics of the TOTAL video gaming market. The survey provides the first ever definitive measurement of the total value, volume and time spent across the packaged, mobile and online gaming markets.

1. WHAT IS GAMETRACK?
APPS ONLINE PACKAGED
FREE APPS SOCIAL DISC/CART
PAID APPS FREE DOWNLOAD NEW
PAID EXTRAS PAID DOWNLOAD PRE OWNED
PAID EXTRAS RENTAL
MULTIPLAYER
BROWSER
TIME SPENT ACQUISITION VALUE

2. HOW DO WE DO IT?
MONTHLY FIELDWORK PER MARKET
1,000 Nat Rep 1,000 Online
Face to Face Rep
SAMPLES COMBINED AND
WEIGHTED TO BE NATIONALLY
REPRESENTATIVE AGED 6+ REPORTING QUARTERLY PER
MARKET ON 6,000+ INTERVIEWS
24,000 INTERVIEWS PER QUARTER
ACROSS EUROPE
from Q3 2

3. DEPTH OF ANALYSIS TO REACH
SUB GAMER GROUPS
120+ discrete gamer activities to DEVICE GAMES ON
analyse the market on CONSOLE HANDHELD COMPUTER TABLET
SMART-
PHONE
OTHER
PC, laptop
Smartphone
Internet TV
(Leapfrog)
Stream on
Tablet
Mac
Kids
TV
TYPE OF GAMING
PACKAGED
Disc / Cartridge New
Pre owned
Rental
APPS
FREE games Apps
PAID Games Apps
Paid extras
ONLINE
Free full game download
Download Paid full game download /
Paid extras DLC
Game specific: Shockwave, Friv
Site specific
General sites: Yahoo! or Disney
Multiplayer Disc then free (i.e. Guild Wars)
Subscription (i.e. WOW, Aion)
Free / paid extras (i.e.
Runescape or Club Penguin)
On demand subs OnLive, Metaboli or Playcast
Social e.g. Facebook 3

4. WHAT GAMETRACK WILL TELL YOU...
•What is the TOTAL size of the video games market – time, volume and value?
•How does the TOTAL market break down in terms of ALL gaming types (packaged, online, apps)?
•What are the OVERLAPS between packaged, online and apps gamers?
•How do the PROFILES of different gamer types differ (eg Social vs. MMOG vs. Apps)?
•What are gamers playing , acquiring and paying for BY DEVICE?
•How big is the PRE OWNED market?
•What are the lead FRANCHISES/GENRES/PUBLISHERS by types of gaming?
ALL OF THE ABOVE TRENDED QUARTERLY BY MARKET
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5. CORE QUESTIONNAIRE DESIGN
Games Time spend Acquisition Acquisition Title
devices gaming volume value past specific
used/access past month month
Verbatim for all
% Ownership % play ever by % Acquired by % Acquired by titles acquired
DEVICE and by DEVICE and by DEVICE and by by DEVICE and
% Active users GAMING TYPE GAMING TYPE GAMING TYPE by GAMING
TYPE - used for
# Number of Time spend per # bought by $£€ bought by ranking analysis
devices owned week DEVICE and by DEVICE and by
GAMING TYPE GAMING TYPE Aware/Interest
% Future Time spent by in buying listed
ownership DEVICE and by Subscription titles [as agreed
GAMING TYPE xbox live / PSN by subscriber]
Client specific question modules
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6. QUARTERLY REPORTING EXAMPLES Dummy data
COUNTRY COMPARISONS MARKET OVERVIEWS
GAMER PROFILES DETAILED PERSPECTIVES
6

7. ACCESS TO RESULTS VIA REPORT PORTAL Dummy data
•Secure password protected online reporting portal
•Storage hub for quarterly reports and pre loaded reports
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8. AS A SUBSCRIBER, WHAT DO I GET?
•Country results deck (quarterly releases)
•Pan European results (quarterly releases)
•Access to online key results portal
•Allocation of ad hoc analysis requests
•Ability to add optional extra subscriber specific questions
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9. For further information contact:
Paul.maskell@ipsos.com
BREAKFAST
SEMINAR
30 May 2012
Soho Hotel, London