This was a speech given by Randy Giusto, SVP of Innovation Research at the Digital Living Room event in San Jose in December, 2011.
How do brands differentiate when every TV is a Smart TV? Every phone a smart phone? Every tablet does basically the same thing? Every music/entertainment service delivers a similar experience?
How do you compete when Apple is more associated with “innovation” than any other brand?
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Digital Living Room- Innovation in the Age of Sameness- Developing the Next Winner
1. Innovation in the Age of Sameness
Developing the Next Winner
December, 2011
Predicting market potential for business initiatives, with 20+ years validated history
Nobody’s Unpredictable