This is a speech I gave at MIT Sloan’s MediaTech and MoMIT Executive Lunch Series on November 9th, 2008. It covers the convergence of digital and social media on mobile platforms, gives an overview of popular social media platforms and their move onto mobile, highlights three app stores- Apple, Android, and BlackBerry, and highlights four companies doing innovative things in social media and mobile- WiseWindow (Orange County, CA), Localytics (Cambridge, MA), Hancock Energy Software (Framingham, MA), and TrustedOnes (Boston, MA). It wraps with advice on seeking funding since many in the MIT Sloan audience are interested in entrepreneurial activities going forward.

1. The Emergence of Digital & Social Media On Mobile Platforms Randy Giusto Presented at MIT Sloan MoMIT November 9, 2009 © 2009 NewDigitalCafé and Randy Giusto

2. Agenda Communications- The Old vs. New Way Mobile− a Strategic Platform Challenges and Opportunities Innovation Today’s Funding Environment © 2009 NewDigitalCafé and Randy Giusto

3. Communications- The Old Way From Batch (email) to Two-Way (IM) and Video Chat © 2009 NewDigitalCafé and Randy Giusto

5. 110m active users

6. Lost #1 spot to Facebook this year

7. LOV down from 25 min to <10 min− Compete

8. 8m artists and bands

9. Transforming into an entertainment portal© 2009 NewDigitalCafé and Randy Giusto

11. 13 hrs of video uploaded/min.

12. 26.57 avg. age of uploader© 2009 NewDigitalCafé and Randy Giusto

14. 35+ = fastest demographic

15. 2b photos/mo.

16. 14m videos/mo

17. 45m active groups

18. 1m developers© 2009 NewDigitalCafé and Randy Giusto

20. Only 20% of traffic from Twitter.com

21. 5% users = 75% activity

22. 53% women 47% men© 2009 NewDigitalCafé and Randy Giusto

24. 90K posts every 24 hrs.

25. 77% of web users read blogs

26. Top 5: Huffington Post, Gizmodo, TechCrunch, Mashable, BoingBoing© 2009 NewDigitalCafé and Randy Giusto

27. Mobile− A Strategic Platform A proliferation of connected CE and more capable mobile devices is occurring “The telecom space is over $1 trillion revenues – $460 billion touches Consumer Electronics today” - Accenture “2009 is the year of the smart phone and they’ll be 40% of T-Mobile Q4 sales, with the majority Android and BlackBerry.” T-Mobile USA CTO Cole Brodman 100k apps in 15 mos./2b downloads 125k developers 50m devices sold Retain 30% of revenue 10k apps in 2.5 mos. Devices launching all year Retain 30% of revenue 3k apps in 8 mos./31m consumer downloads 65m devices sold Retain 20% of revenue © 2009 NewDigitalCafé and Randy Giusto

28. Mobile− A Strategic Platform 20m+ active users access via mobile BlackBerry, iPhone, Android and 10 operators Mobile uploads up 400% first 6 days after iPhone 3GS launch Mobile uploads up 1700% in 1H ‘09 65m active users access via mobile 180 operators in 60 countries deploying Facebook Mobile Mobile apps starting to explode across platforms BlackBerry, iPhone, Android, etc. © 2009 NewDigitalCafé and Randy Giusto

29. Challenges Open vs. closed debate Ecosystem consolidation? Mobile analytics ≠ web analytics Mobile carnage− operators, disparate devices, figure out business model, deal with burn rate Measuring ROI in social media Measuring ROI in mobile apps © 2009 NewDigitalCafé and Randy Giusto

30. Opportunities Advertising & Analytics Web to Mobile Sustainability Socially Conscious Micro Payments Mobile Payments © 2009 NewDigitalCafé and Randy Giusto

31. Innovation © 2009 NewDigitalCafé and Randy Giusto

32. Innovation © 2009 NewDigitalCafé and Randy Giusto

33. Innovation © 2009 NewDigitalCafé and Randy Giusto

34. Innovation © 2009 NewDigitalCafé and Randy Giusto

35. Today’s Funding Environment The New Requirements Business plan and PPT deck Customers, which means revenue! Cash flow analysis and what-if scenarios beyond R1 & R2− How will you conserve cash? Then you may get the meeting with the VC Expect to be told to go build a distribution channel If you need $5m you’ll get $2.5m Must show value, solution, disruption Prepare to share− Carriers, ad networks, publishers, and the VC Angels can help you figure it out, VCs provide the thrust © 2009 NewDigitalCafé and Randy Giusto

36. Contact Randy Giusto Managing Principal NewDigitalCafé 508-254-7975 Twitter @randygiusto Blog http://newdigitalcafe.com www.linkedin.com/in/randygiusto randygiusto@newdigitalcafe.com © 2009 NewDigitalCafé and Randy Giusto