1. Media and
Political
Correctness

2. Political Correctness
• is a term which denotes language, ideas,
policies, and behavior seen as seeking to
minimize social and institutional offense in
occupational, gender, racial, cultural, sexual
orientation, certain other religions, beliefs or
ideologies, disability, and age-related
contexts, and, as purported by the term, doing
so to an excessive extent

3. Political Correctness:
- Cultural pluralism
- Different kinds of equality
(social, national, socaial…)

4. PC and Cultural
Marxism
3 parallels:
• totalitarian ideologies
• single-factor
explanations of history
• declare certain groups
virtuous and others evil
a priori
• expropriation
(конфискация
имущества лишение
права собственности)

5. J. Wilson's comments in U.S.
Republic, 1793:
• The states, rather than the people, for whose
sake the states exist, are frequently the
objects which attract and arrest our principal
attention... Sentiments and expressions of
this inaccurate kind prevail in our common,
even in our convivial, language... ‘The United
States,’ instead of the ‘People of the United
States,’ is the toast given. This is not
politically correct."

6. ‘Ethnic’ Question
• negro – Negro – black –African-
American/ member of African
Diaspora, person of black races
• Eskimo – Native Alaskan/Inuit
• Hispanics – Latino/Latina;
Chicano/Chicana; Spanish
American
• Oriental – Asian
• Jew – Jewish Person

7. • “This fall the college has opened a new Access
Center in Hyattsville, the geographic heart of
the county's Latino population” (The Gazette)
• “Now the nation`s largest minority, Latinos
are the prize in the defining battle of politics
in the new millenium” (Newsweek)

8. ‘Female’
Question
• Cameraman- camera
operator
• Fireman –fire fighter
• policeman – police
officer
• Actor/actress – actron
• Waiter- waitron

9. ‘Age’ Question
• “Japanese toy makers now
see senior citizens as their
most dinamic market.”
(Newsweek)
• “For Ms Jose there is no
moral dilemma in breaking
the law to bring people from
Mexico – most of them
elderly or needing medical
care – to their tribal hospital
in Sells.” (The Dallas Morning
News)

10. ‘Disability’ Question
• “The money will be used to provide before-
and-after-care educational and social services
for children under eight and students with
disabilities”. (The Gazette)
• “I would prefer to see a much more focused
effort on reducing class size for kids that have
special needs, or disadvantaged areas”,
Professor Lazear said.” (The New York Times)
• "visually challenged”/ hearing impaired

11. “Politically Correct" Phrases:
• "Mentally challenged" in place of "Retarded" and other terms
• "African American" in place of "Black," "Negro" and other
terms. (However, "Black" is used in English-speaking countries
other than the U.S.)
• "Native American" (or "First Nations" in Canada) in place of
"Indian"
• "Caucasian" in place of "White", and other terms
• "Gender-neutral" terms such as "firefighter" in place of
"fireman“
• "Persons of color" in place of "ethnic minorities" or "non-
whites" in countries populated predominantly by people who
are white.
• "Holiday", "winter" or "festive" in place of "Christmas"

12. Euphemisms
• the poor - the needy - the ill-provided - the deprived
- the socially deprived - the underprivileged - the
disadvantages - low-income people
• Cripple - differently abled - physically different
• fat - big-boned - differently sized – bald - hair-
disadvantaged
• Deaf – aurally inconvenienced
• blind - unseeing
• learning disable – special - mentally challenged
people

13. Satirizing PC:

14. Thank you for
your
attention!