This slideshow was presented at #RICEIRE16 on 3rd March 2016 by our CEO Paul Mc Cann. "Creativity is not a learned behaviour, it takes talent, imagination and self-belief. Engaging people through emotions, superior workmanship, and a luxurious aura is an art in itself. Branding luxury goods and services delve deeper past wealth and opulence." www.cdgbrand.com Irish Award-winning Brand Design Agency

1. 4 ways to differentiate
your BRAND…

2. What is a Brand?
A “brand name” is the perception customers have about
that product or service.
Your “brand” is what your customer thinks of when he or
she hears your brand name.

3. Creativity is not a learned behavior, it takes talent,
imagination and self-belief. Engaging people through
emotions, superior workmanship, and a luxurious aura is
an art in itself. To turn your goods and services into a
high quality brand you must drive past the monetary and
material elements.

4. Here are 4 ways you can emulate successful brands

5. 1. Small details are a BIG deal

8. It's no longer only a matter of appearance. It's about the
beauty of deep craftsmanship in your brand.

9. 2. Brand Stories are a benefit not a secret

10. Dom Pérignon's
vineyard & Abbey Tour

13. To create brand preference, brands need to tell the tale, to
share their legend in order to inspire and forge emotional
bonds with their clients.

14. 3. Experience matters just as much as objects

15. Burberry flagship store in London
Chanel Mobile Art
Touring pop-up museum

17. Brands are moving beyond exclusive shops displaying
precious objects to, “delivering surprising experiences” in
unexpected places

18. 4. Quality Brands are taking a stand for a better world

19. Stella McCartney
Paris
Fashion
Week 2014

21. Quality brands are demonstrating that they're giving back
to the world -- not just making things, but doing things for
a brighter future. It's another way, a better way to connect
with people and build the goodwill that keeps a brand
relevant and vibrant.

22. What can we learn from this?

23. it's never too late in a brand's lifecycle to explore new
opportunities for reaching customers. With so many
innovative ways of interacting with customers, "the way
we've always done it" should never hold you back.
Whether you're selling Luxury, FMCG or Services, you're
not selling a product. You're selling an experience. An
identity. You're asking for the customers trust, and
rewarding it with belief. You're offering people ways to feel
good about themselves and their experiences. About the
world and their place in it.

24. Trends come and go. But the basics - quality products,
smart storytelling, memorable experiences, and responsible
living -- will never go out of style.

25. Thank You
Paul Mc Cann
MA PDP - PhD Design Innovation
paul@cdg.ie