“QuickFix: Using LinkedIn to achieve your goals”
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Learning Objectives: By the end of this session participants will be able to... Learn how to use LinkedIn more internationally Develop a strategy to maximize your LinkedIn presence Understand how to ask and use Informational interview technique to obtain information about positions and application process
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“QuickFix: Using LinkedIn to achieve your goals”
- 1. QuickFix: :LinkedIn Usage Irina Filonova, PhD Postdoc Development ⬧ Faculty Affairs Office August 29, 2019
- 2. 80 % consider networking important to career success https://news.linkedin.com/2017/6/eighty-percent-of-professionals-consider-networking-important-to-career-success 79 % agree that professional networking is valuable for career progression 61 % agree that regular online interaction can lead to the way in to possible job opportunities. Out of 15,905 LinkedIn members across 17 countries: BUT 52% DO NOT stay in touch when things are going good in their careers
- 6. Learning objectives • Learn how to use LinkedIn for intentionally • Create 3 connection requests • Understand how to ask for Informational interview and recommendations • Develop a strategy to maximize your LinkedIn presence
- 7. 3 ways to use LinkedIn Find job opportunities and grow your network Gain new knowledge and exchange ideas Establish online presence and reputation
- 9. Connections are the foundation of LinkedIn • Why to connect? • Who to connect with? • How to connect? • Then what? Job search and company profiles Informational interviews Tailored newsfeed Visibility and searchability 85% of All Jobs are Filled Via Networking https://www.linkedin.com/pulse/new-survey-reveals-85-all-jobs-filled-via-networking-lou-adler/
- 10. Connections are the foundation of LinkedIn • Why to connect? • Who to connect with? • How to connect? • Then what? Friends, family, acquaintances Colleagues and school alumni People you met at conferences, receptions, etc Professionals you admire ….
- 11. Places to look for connection • People – LinkedIn suggestions • Content – interesting and inspiring articles • Companies – potential employers • Schools – alumni page
- 14. Connections are the foundation of LinkedIn • Why to connect? • Who to connect with? • How to connect? • Then what? Send a connection request
- 16. Why you might feel this way?
- 17. Dealing with “Connection uncertainty” • It is not personal • What is the worst-case scenario? • What is the cost of you NOT connecting to this person?
- 18. Dealing with “Connection uncertainty” • It is not personal • What is the worst-case scenario? • What is the cost of you NOT connecting to this person? NO RESPONSE
- 19. Use “WITHDRAW” function to keep you sane
- 20. Dealing with “Connection uncertainty” • It is not personal • What is the worst-case scenario? • What is the cost of you NOT connecting to this person?
- 21. Connection request etiquette • Simple • Concise • Relatable • Polite • Personal • Useful • Actionable
- 22. Connecting with people you just met
- 23. People you don’t know
- 24. People you don’t know
- 25. Dear Tom, It was great speaking to you at the SFN reception in Chicago. The in vivo recording you do for KCTD 13 line sounded intriguing! I’d like to stay up- to-date on your progress and future research. Thank you, Alison Adopted from “The best Linkedin invitations”
- 26. Hi Jordan, I read about the projects you did for Marine biology Research group, and I’m impressed with your work. I am looking to apply the same approach, and your skills would be a great help. Let me know if you’re interested in working together – I can be reached at sampleemail@gmail.com. Thanks, Caroline Adopted from “The best Linkedin invitations”
- 27. Don’t forget to follow up with “Thank you”
- 28. Big “NO” • Spam • Ask for a job • Ask for introduction if you barely know the person • Nasty comments • Use it like a dating service • Being controversial
- 31. Good start vs not-so-good start
- 32. Activity – Personalizing connection requests • Think about 2 people, preferably out of your immediate network, with whom you’d like to connect • Write connection requests • Why you’d like to connect? • What do you share in common? • Is there anything you can offer? • Are you looking for any specific information or expertise? • Are they any follow up action items such as phone call, e-mail exchange?
- 33. Resources “The Best LinkedIn Invitations: Tips and Sample Templates” “Want People to Accept Your LinkedIn Requests? Use These 10 Templates” “How to Write the Perfect LinkedIn Connection Request” “Ten Ways To Make Yourself Unpopular On LinkedIn” “How to Overcome the Fear of “Putting Yourself Out There””
- 34. Connections is the currency • Why to connect? • Who to connect with? • How to connect? • Then what?
- 35. 3 ways to use LinkedIn Find job opportunities and grow your network 95% of recruiters utilize LinkedIn as a major sourcing tool Over 30 million companies on LinkedIn with 20 million open job listings There are 100 million job applications on LinkedIn every month https://www.omnicoreagency.com/linkedin-statistics/
- 36. Use LinkedIn as a research tool to learn more about Industry, Company, People and Job tasks
- 37. Read newsfeeds Identify InFluencers and follow them Follow the company Check out their company LinkedIn page Browse through “People” Find connections Arrange informational interviews
- 41. Asking for professional advice
- 42. Ask for an Informational interview IT IS the best way to understand the job market and career paths IT is NOT a hidden job interview or another way to apply for a job
- 43. Informational Interview request - best practices • Know the goal before writing: • Knowledge about industry, company, position • Career advice • Building relationship • Introductions and mutual interests are a plus • Do your research and show it • State what you want • Indicate how much of their time you are looking for • Don’t ask for a job
- 44. Hi Blake, I’ve been following your work with Genentech for the past year, and I’m impressed with all you’ve accomplished. I’d love to hear more about your work and transition from academic research – if you have some time, I’d be interested in speaking to you about how you got to your current position. Thanks, Marcy “The best LinkedIn invitations”
- 45. Activity – Requesting an informational interview • Think about a person you’d like to interview about their job • Write a requests: • Why would you like to connect? • What do you share in common? • What do you know about this person, about his/her career, etc. • What information are you looing for? • How do you plan to get in touch? How much time are you requesting?
- 46. Use LinkedIn as a traditional job search engine
- 47. Try “Career Advice” and let recruiters know you are looking for opportunities via “Career interests”
- 48. Resources “How to Request, Conduct, and Follow-Up on an Informational Interview” “The Right Way to Connect with a Stranger on LinkedIn” “How to Ask for an Informational Interview (and Get a “Yes”)” “7 Ways to Ask for Informational Interviews on LinkedIn”
- 49. 3 ways to use LinkedIn Gain new knowledge and exchange ideas 1+ million people use LinkedIn’s publishing platform, sharing over 130,000 posts each monthly (2016) LinkedIn SlideShare now has 80 million monthly active users Over 2 million groups with 200 conversations occurring per minute https://www.omnicoreagency.com/linkedin-statistics/
- 50. The logic behind the Newsfeed “People You Know, Talking About Things You Care About.” https://news.linkedin.com/2019/January/what-s-in-your-linkedin-feed--people-you-know--talking-about-thi Editors Credibility Engagement Quality “How Linkedin’s Algorithm Works”
- 51. The top posts are carefully selected The top posts are: • Sourced through your network • Based on your direct interaction with the content • Relevant to your interests and skills • Authentic and engaging https://news.linkedin.com/2019/January/what-s-in-your-linkedin-feed--people-you-know--talking-about-thi
- 52. Optimizing your newsfeed • Participate in conversations • Specialize • Be Authentic Post articles, videos, etc. to start engaging threads Use @mentions Interact through comments, likes, shares
- 53. Optimizing your newsfeed • Participate in conversations • Specialize • Be Authentic Go for niche deep conversations #highered vs #highereducationleadership #content Follow…
- 55. Groups • Real information in real time from real people • Powerful connection builder • Helps with the newsfeed optimization • Increases searchability Can’t find one, create YOUR OWN
- 58. Optimizing your newsfeed • Participate in conversations • Specialize • Be Authentic
- 59. LinkedIn learning - 9,000+ digital courses
- 60. 3 ways to use LinkedIn Establish online presence and reputation More than 50% employers have found content on social media that caused them NOT to hire a candidate 47% of employers are less likely to hire a person because they could not find any online visibility associated with the applicant's name 48% of employers Google their current employees http://press.careerbuilder.com
- 61. Positioning yourself as an expert • Publish an article • Become a resource • Use SlideShare • Receive recommendations Catchy title Relevant Clear purpose Short (~700 words) Appropriate timing
- 62. Positioning yourself as an expert • Publish an article • Become a resource • Use SlideShare • Receive recommendations Valuable information Thoughtful add-ons Specialized topics
- 63. Positioning yourself as an expert • Publish an article • Become a resource • Use SlideShare • Receive recommendations
- 64. Positioning yourself as an expert • Publish an article • Become a resource • Use SlideShare • Ask recommendations Request before you need them Select people you know well Approach by e-mail or phone first Be specific about the skills you want to highlight Publishing is your choice!
- 65. Hi Kate, I hope everything’s going well in London! I’m writing to ask if you’d be willing to write a LinkedIn recommendation for me that highlights my data analysis and programming skills. Ideally, I’d love for you to outline the experience you had with me through the massive behavioral study we conducted during your PhD thesis at OIST. I’m trying to transition into a data scientist career, and most of the companies are looking for strong data analysis, R+ and Python background. Thank you, Joe
- 66. Hi Sean, I hope all is well with you. I was recently asked about my postdoc at OIST and I immediately thought about our former unit. I really enjoyed working with you on the solar panel grant, and I was wondering if you would write a brief, 3-5 sentence, LinkedIn recommendation about my team management and leadership skills. It would be fantastic if you could mention the team diversity and our collaboration with labs from Harvard, Max Plank and SNU. I greatly appreciate your time, and hope to hear from you soon. Thank you, Marry
- 72. Activity – Your 3-month LinkedIn Strategy Goals: Considering 3 LinkedIn Uses, what are your goals for LinkedIn within next 3 months Action items: For each goal, outline 3 action items • 1 – you can do right now • 2- you can complete it by the end of tomorrow • 3 – you can achieve it by the end of November Accountability: How can you make sure these action items are done? • Share with a friend • Set a reminder on your phone • Anything else?
- 73. Resources “How to Maximize Your Exposure With LinkedIn Hashtags” “4 Keys to Scoring Amazing LinkedIn Recommendations” “The Best Ways to Get Great Recommendations on LinkedIn” “How the LinkedIn Algorithm Works And How to Make it Work for You” “Customizing Your LinkedIn Feed – Overview” “How the LinkedIn Algorithm Works in 2019.” How to Overcome the Fear of "Putting Yourself Out There" SlideShare: “QuickFix: LinkedIn Profile, OIST”