Irit Hillel has founded a new start-up called English Adventure Apps to bring the proven English learning method of English Adventure Ltd. to mobile devices. There is a huge demand for English learning in China and other countries but current options are limited by issues like cost, availability of teachers, and engagement of students. English Adventure Apps aims to address this by creating fun and educational English learning games and apps based on English Adventure's storybook themes and language skills modules. Their first two apps, Learn English: Goldilocks and the Three Bears and Learn English: Five Little Monkeys, will launch in the app store this spring. The company sees a major opportunity in the growing market for digital English learning, estimated at $1
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Irit Hillel
Founded Kids apps start-up PrintPaks, sold to Mattel (#1 toy company)
Head of Mattel Media Europe
B.Sc. Math & Computer Science, Tel Aviv University. MBA UCLA.
15 years U.S. & Europe
Proprietary and Confidential
4. English Adventure Apps
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Gaming & Digital
Expertise
Strategic Partners:
What We Do:
Bring English Adventure’s successful learning method for KIDS
to mobile consumers worldwide using the latest technologies.
Created as a spin-off of English Adventure Ltd.
Method
Proprietary and Confidential
5. Mobile devices - kids new favorite toys…
..in the high demand EFL markets
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Only $1.3B of the $40B English learning market today is DIGITAL!
The Opportunity
Proprietary and Confidential
6. English Adventure Method Success
• Global pioneer in English as a Foreign Language to young kids (4+)
• Founded 1998, led by International EFL expert Dr. Yael Bejarano
• Approved by Ministry of Education since launch in 2004
• Used by over a million kids aged 5-8
in Israel & Thailand since 2004
• Excellent student achievements!
96% read and understand English in 3 years
• 90% return rate
• Expanding to other countries (Korea,..)
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EA method = proven for kids, perfect for mobile
Proprietary and Confidential
7. Product Roadmap:
Language Skills = Game Engines / Modules
Listening
Speaking
Reading
Writing
Vocabulary
Spelling
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Context
Proprietary and Confidential
9. Coming to the App Store this Spring
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Learn English:
Goldilocks and the Three Bears
Vocabulary Game
Learn English:
Five Little Monkeys
Interactive Book
first two titles
In partnership with:
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10. Why now?
• Tablets are a game changer for technology in education
• Education – largest sector in VC investments last year -$1.1B
– Higher Ed: Coursera ($16M KP NEA), Minerva ($25M Sequoia), Lynda ($103M Accel)
– LMS: Desire2Learn ($80M)
– K-12 - content: News Corp acquires Wireless Generation for $360M, announced Amplify
Tablets with content for schools last week
• Government initiatives to equip schools with tablets: Korea (2015), Turkey,
LATAM
• “Learning out of School” trend: MOOC, flip class model
• Languages: MindSnacks ($5.5M Sequoia)
Proprietary and Confidential 10
Rupert Murdoch on the for-profit K-12 education industry: “a $500 billion
sector in the US alone that is waiting desperately to be transformed"
11. Thank you!
Irit Hillel
Co-founder & CEO
English Adventure Apps
www.englishadventureapps.com
Email: irit@irithillel.com
Cell: +972-544-848439
English Adventure Ltd. Website:
www.englishadventure.com
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English Adventure Digital
Kids testing, Jan 2013
Proprietary and Confidential
Notas del editor
Hi, I am Irit Hillel. I was the head of Mattel Media Europe, and founder of a kids PC games company that I sold to Mattel. I’m here to tell you about my latest project.
Everyone knows that English learning is in high demand. especially in the fast growing economies of Asia and LATAM. Parents realize English is a key to their kids success.However, several issues make English education very expensive – constant shortage skilled native English-speaking teachers at schools drive parents to resort to expensive private education –In Korea parents spend $200 /month on English for their kids.
Our mission is to fill that gap.In a collaboration between English Adventure, with a proven method, and my team of gaming and digital media experts, we are set to bring English learning to kids across the world on mobile devices.So kids can learn at home, at their own pace, and also have fun, with native English at their finger tips.
I began to realize there is an opportunity here when I saw two years ago tablets and smartphones become little kids’ new favorite toys. And this is happening in the same markets that want English learning most.While you’d think the the app stores are already filled with games and apps --– todayonly a fraction of the $40B English learning market is Digital platforms!(China, Brazil, Russia, Korea, India, Japan)
English Adventure also recognized this opportunity. This is one of the first companies in the world that created a method especially adapted to young kids, that became very successful – over 75,000 kids in Israel and Thailand learn with this program, with excellent achievements. what’s special about EA’s method: anyone can teach it, and kids enjoy learning with it. It is perfectly suited to take to the next step- mobile devices.
In the next 2 years we are planning to build a full line of apps based on English Adventure’s method, covering all the main language skills
Our first two apps will be coming to the app store this spring! Vocabulary game based on a game engine we built, and an interactive book
In summary, after 15 years in Europe and the U.S. I am back in Israel and back in the kids market. Together with our team of game designers and media experts, using the latest technologies, we are working on creating the next generation of learning.Thank you!
