Linkedin leads generation tools and tactics Generate sales from your profile Reach potential customers and discover business opportunities AI and Automation at your service

1. Connecting the dots between marketing and technology
The art and the science of
LinkedIn lead generation
Initech, 2017

2. www.initech.co.il
• We are a software company that solves marketing challenges by means of
smart software
• We specialize on AI, Automation, BigData and Cloud Services
•We work with international companies and clients in USA / EU
•We are in business for 8 years
• We have delivered 200+ projects
•We are an official partner of Israel Innovation authority
Who’s Initech?

3. www.initech.co.il
Intro to Linkedin
• Biggest professional social network with over half a billion members
•Widely utilized by B2B marketing, talent scouting, business development,
candidate screening and much more
• Advanced search / targeting capabilities by business parameters (Industry,
Position, Company size, and much more)
•Well-maintained LinkedIn business or personal profile represents key
assets to your online presence

4. www.initech.co.il
• Response rate is much higher than for email marketing
• Ability to expand your networking effort beyond local community
• You gain access to contact details of your connections, for use in additional
marketing channels:
• email marketing
•cold calling
•facebook / twitter remarketing
Why using LinkedIn as a marketing channel?

5. www.initech.co.il
Few rules for building LinkedIn presence
• Invest your time into building a great personal profile
• Emphasize business offering / services on top of everything else
• Keep frequent and relevant profile activity (posts, re-posts, likes, carrer updates)
• Expand your network by proactively searching and adding relevant connections
• Monitor your feed and incoming messages for business opportunities

6. www.initech.co.il
The recipe for getting leads from LinkedIn
•Clear definition of target audience and business offering
•Professionally written and focused marketing messages
•Structured communication flow with prospects
•Communication tracking and follow-up
•Thousands of interactions are necessary to achieve results
•Right use of technology can boost your results by orders of magnitude!

7. www.initech.co.il
AI, Automation and our expertise at your service
•Initech brings years of LinkedIn automation and marketing expertise
• We will ramp up and maintain your LinkedIn presence
•We will deliver your marketing message to the right audiences at scale
•We will save your precious time by taking care for all the ingoing communication
and delivering you only hot leads
• Our AI algorithms will help you to expand beyond your traditional audiences

8. www.initech.co.il
•Reach up to 100 prospects per profile daily
•Expand your network to thousands of connections
•Achieve response rate of up to 20% on outbound communication
• Achieve conversion rate of up to 10% on engaged prospects
•Minimal time expenditure on your part beyond initial setup!
Expected results

9. Ready to start getting
leads?
Contact us!
Initech, 2017
site: initech.co.il
email:
sales@initech.co.il
phone : +972-73-7969275