The presentation talks about how in the wake of technology, and how the companies, in order to increase their profits through producing on economies of scale, are replacing the workforce with the AI based robots and chatbots.
It also talks about the various applications of AI in various sectors.
But this technology is resulting in widespread job losses. The companies need to understand that technology cannot take the place of mental cognition of human brain. Chatbots cannot provide as effective customer relationship management as human factor can do. Machine learning cannot replace critical thinking, In the hunger for scale and with the growing dominance of data, the human element is disappearing. This cannot be allowed, for the sake of our collective sanity.
AI-powered CRM: Economies of Scale & Customer Service
1. AI –
THE TYRANNY
OF SCALE
Submitted To : Submitted By :
Dr. Vinod Kumar Ishvinder Kaur
(Ass. Prof.) MBA - P
T.I.M.T. 202118
2. THEORETICAL FRAMEWORK
Construct: - To study the impact of artificial intelligence in economies of
scale and improving customer service.
Dependent variables: - Economies of scale ;
Customer Relationship Management
Independent variable: - Artificial Intelligence
3. CONTENTS
Introduction
What are economies of scale?
Understanding economies of scale
Types of economies of scale
Sources of internal economies of scale
Sources of external economies of scale
Advantages of economies of scale
Disadvantages of economies of scale
Why is CRM so important in business?
What is artificial intelligence
Understanding the types of ai
AI – A powerful tool for business organizations
Modern applications of AI in various sectors
The benefits of AI in CRM
How chatbots are used to improve customer service?
Corporates using chatbots and ai to gain an edge
The impact of ai-widespread job losses
The human element
Conclusion
4.
5. WHAT ARE
ECONOMIES OF
SCALE?
Economies of scale are cost advantages
reaped by companies when production
becomes efficient.
Companies can achieve economies of
scale by increasing production and
lowering costs. This happens because
costs are spread over a larger number of
goods.
6. UNDERSTANDING
ECONOMIES OF
SCALE
The graph below plots the long-run average
costs (LRAC) faced by a firm against its level
of output. When the firm expands its output
from Q to Q2, its average cost falls from C to
C1. Thus, the firm can be said to experience
economies of scale up to output level Q2. the
following effects occur here:
1. It reduces the per-unit fixed cost. As a result
of increased production, the fixed cost gets
spread over more output than before.
2. It reduces per-unit variable costs. This
occurs as the expanded scale of production
increases the efficiency of the production
process.
7.
8. SOURCES OF INTERNAL
ECONOMIES OF SCALE
1. Financial economies of scale
2. Network economies of scale
3. Bulk purchasing
4. Division of labor
5. Technical economies of scale
12. WHY IS CRM SO
IMPORTANT IN BUSINESS
Customer Relationship Management (CRM) is all the activities,
strategies and technologies that companies use to manage their
interactions with their current and potential customers.
CRM helps businesses build a relationship with their customers
that, in turn, creates loyalty and customer retention.
CRM is an excellent tool that allows companies to increase not
only their customer satisfaction but also their efficiency and
profits.
Use of Artificial intelligence is now a new approach adopted by
companies in CRM.
13.
14.
15. AI – A POWERFUL TOOL FOR BUSINESS ORGANIZATIONS
By deploying the right AI technology, your business may gain an ability to:
save time and money by automating and optimizing routine processes and tasks
increase productivity and operational efficiencies
make faster business decisions based on outputs from cognitive technologies
avoid mistakes and 'human error', provided the AI systems are set up properly
use insight to predict customer preferences and offer them better experience
mine vast amount of data to generate quality leads and grow your customer base
increase revenue by identifying and maximizing sales opportunities
grow expertise by enabling analysis and offering intelligent advice and support
16. MODERN APPLICATIONS OF
AI IN VARIOUS SECTORS
Healthcare
Automobile
Banking and finance
Social media
Entertainment
Education
Agriculture
E - Commerce
17. THE BENEFITS OF ARTIFICIAL INTELLIGENCE IN CRM
1. Understanding How Your Customer Feels
2. Providing your customers with instant
response.
3. Improving Application Development
4. Closing in More Leads
5. Reaching Out to Global Audience
18. HOW CHATBOTS ARE USED TO
IMPROVE CUSTOMER SERVICE
Chatbots greatly
improve
interactions with
clients.
Chatbots save
considerable time
for your customer
support team.
Chatbots can help
your business
scale more easily.
Chatbots offer
clients immediate
responses.
Chatbots are
available 24/7.
Chatbots allow you
to reduce costs by
hiring fewer people
to staff call centers.
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