Founder and CEO of Novida Strategic Management Services in Turkey and Novida Investment & Consulting in Montenegro has delivered a speech for Women Leaders Event organized by GCC in Turkey on April 2013. The 4E's of Leadership (Engagement, Eco-system, Enablers and Economical Dimension) have been put into perspective.

1. Building the Next Generation of
Women Leaders
Işık Deliorman Aydın
Founder and General Manager
Novida Strategic Management Services, Turkey
Novida Investment & Consulting, Montenegro
GCC-Women Leaders 21st Century Empowerment Workshop

2. Soooo Many Things Happening!
q ....
q Accelerated knowledge explosion
q Global connectedness: rapidly changing and increasingly
interdependent world
q As if distances across the globe have shrunk and the world has
become a ‘global village’
q Computational (tele-)everything will connect humanity
q ‘Collective Intelligence’ may be the ‘next big thing’ to help us
make better decisions
q Smart ‘everything’: mobile smart phones that engage new
audiences in the ways they prefer to be reached and involved,
smart houses, smart cities,...
q ...
The coming biological revolution may change civilization more
profoundly than did the industrial or information revolutions.

3. q Stakeholders = People
q Generations
q Society = Humanity
q Communities *
Engagement
A Community is a group of people with common
interests and a communication platform for
discussing and sharing information and
generating knowledge about these interests.
The Way We’ll Engage

4. q Talent & Learning
q Technology = Smart
q Internet of Things
q Meta Data
q Resources & Funding
Enablers
The Way We’ll Utilise

5. q Micro>Macro
q Accessibility
q Cost-effectiveness
q Utility
q Dynamic pricing
Economical
The Way We’ll Deliver Value

6. q Greater WE
q Economy
q Ecology
q System = Connected
q Value Chain
Eco-system
The Way We’ll Do Business

7. Leadership
Engagement
Enablers
Economical
Eco-System
The 4E Challenge of Leadership

8. Quality of Relationship = f (Communication, Care, Trust)
Reach Engage Sustain Relationship
AcquireConnect ExperienceRetain
The Relationship Formula

9. «Engagement can be defined in terms of
high levels of energy and high levels of
involvement in work (life).»
Bakker, et al.2007-2008
Engagement

10. q Businesses with more engaged employees have 51% higher productivity.
q Businesses with higher engagement have 9% higher shareholder returns.
q Engaged employees outperform disengaged employees by 20-28%.
q Organizations with engaged employees showed a 19% increase in operating income (33%
decrease in companies with disengaged employees).
q In organizations with highly engaged employees the share prices rose by an average of 16
percent (industry average 6 percent).
q Highly engaged employees have less absence days (in average 3,5 days).
AON-Hewitt 2012 Trends in Global Employee Engagement
Four employees out of ten are not engaged worldwide:
Engagement level by region varies. While almost three-fifths (58%) of employees globally are considered in
the engaged status, 42% of employees are somewhat or completely disengaged.
Why Engagement?

11. Ian Buckingham; Author of Brand Engagement –
How Employees Make or Break Brands
(Palgrave/Macmillan 2007).
Obvious
Authentic
Receptive
Involved
Proactive
Energized
Achievers
Advocates
CEOs
In Demand
1
2
3
4
5
6
7
8
9
10
Engaged Employees (People) Are…

12. «The organisations that will truly excel in the future will be the
organisations that discover how to tap people’s commitment and
capacity to learn at all levels in an organisation.»
Peter Senge, scientist (1947-)
The Fifth Discipline:The Art and Practice of the
Learning Organisation (1990)
Engagement

13. Engagement
§ Strategic, Envisioning
§ Transformative
§ Ethical, Trustful, Authentic and Open
§ Supportive & Encouraging
§ Connector
§ Communicator, informative
§ Empowering
§ Resourceful
§ Promoter of creative thinking, innovation
§ Value-oriented
§ Appraising ...
Enablers
Economic
Eco-
System
Leadership
The Next Generation Leadership

14. «Trust is the emotional glue that binds followers and leaders together. . .
It cannot be mandated or purchased.
It must be earned.»
Bennis & Nanus
Leadership is in fact ‘Engagement’

15. «The clear message from the public hearing, and the message
underpinning our report, is that is now imperative to release women’s
potential and their creative energy and to put to good use their talent
for management, entrepreneurial spirit, feeling for communication
and compromise and sound ability to assess risks.»
European Parliament-REPORT (2011)
2010/2115 (INI)
Committee on Women’s Rights and Gender Equality
Women and Leadership

16. Resources
v Futureagenda 2020 (Vodafone)
v Harter, J.K., Schmidt, F.L., & HayesT.L., Psychology, 2002 Vol. 87, No. 2
v Towers Watson, 2009, 2010
v The Conference Board, 2006
v Towers Perrin, 2008
v Serota Consulting, 2005
v Gallup Germany, 2011
v The Conference Board, 2006

17. Thank You!
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