As a busy mom, and an impulsive entrepreneur, I’ve always focused on the fastest paths to success, with integrity. The tools online today make it so MUCH easier than when I first got started. I’ll share with you my 5 step (simple) process I repeat with each client to build fast / sustainable / measurable ROI’able business legacy

2. -Andrea Yager
Goandrea.com/dm
The 5 Step Client Attraction & Retention System

3. ...The 5 steps to Business TRANSFORMATION
TRANSFORMATION

4. LET’S TALK ABOUT THE HOW
How I’ve helped clients grow their databases by
1000%, quadruple revenue, and build them a business
that can sustain them… on their OWN terms.

5. Why is this important to your
business today?

6. That’s ME--->
Andrea Yager
male To Host A Full Hour Long Session
(in 2009!)

7. ...because here’s what remains constant
DON’T WORRY ABOUT THE PASSAGE OF TIME

8. Knowing the
market, and
knowing it well.
CONTENT
PROFICIENCY
Even if they’re not
ALWAYS a fan of what
you’re doing.
PEOPLE WHO
ENDORSE YOU
LONG TIME ROI
a brand… not just a
business.
BUILDING ASSETS THAT OUTLIVE YOUR LATEST SHINY OBJECT
ASSETS THAT ARE MORE VALUABLE THAN MONEY

9. ...You WILL change in many ways
IN 10 YEARS FROM NOW…
Your product may no longer be
of value….
...Technology WILL change.

10. Then you will have built an asset that far
exceeds a good financial year.
PROVIDE VALUE TO SOMEONE ELSE’S LIFE

11. This is a system.
Once it’s built, it will continue to work for you
(independent of fad of the month)
*EASY*

12. 5 STEPS QUICK OVERVIEW
collect leads, gain loyalty, become a leader in the market and sell on demand
1. Leads. Collect them. (interest)

13. 5 STEPS QUICK OVERVIEW
collect leads, gain loyalty, become a leader in the market and sell on demand
1. Leads. Collect them. (interest)
2. Communicate with them. (value)

14. 5 STEPS QUICK OVERVIEW
collect leads, gain loyalty, become a leader in the market and sell on demand
1. Leads. Collect them. (interest)
2. Communicate with them. (value)
3. Get to know them (discovery)

15. 5 STEPS QUICK OVERVIEW
collect leads, gain loyalty, become a leader in the market and sell on demand
1. Leads. Collect them. (interest)
2. Communicate with them. (value)
3. Get to know them (discovery)
4. Identify them (personalization)

16. 5 STEPS QUICK OVERVIEW
collect leads, gain loyalty, become a leader in the market and sell on demand
1. Leads. Collect them. (interest)
2. Communicate with them. (value)
3. Get to know them. (discovery)
4. Identify them. (personalization)
5. Nurture them. (nurture)

17. They don’t
know the
audience.
They pitch only
when they want
to sell.
They send
precious traffic
to pages with
TOO. MANY. OPTIONS
Just because it makes sense, and just because it’s easy, doesn’t mean that it’s being done!
CURRENT REALITY

18. STEP BY STEP

19. BAIT THE VISITOR
LEAD COLLECTION
.01
With 1 page or with 100… each page, a single
offer, a single call to action.

20. ● Lead Collection points
● 1:1 phone calls
● What do you stand for?
● What’s your offer?
THE IDEA

21. create currency.
THE STRATEGY

22. “Want to be notified of our next podcast release”
“Want to be notified of latest piece of content on this
subject”
“Want to know when we’re hosting our next event”
“Want to view our class / tutorial / etc on this subject”
“Watch our demo”
THE IMPLEMENTATION
Create a landing page that collects leads and provides something of value in exchange

23. According to Kissmetrics 52% of B2B ads point to the companies homepage, instead of a
dedicated landing page. This is the cardinal sin of landing page optimization.
Because someone who’s just clicked on your ad for a free trial of a specific product has
just landed on your homepage. Where you’re offering everything.
Instead of pointing everyone to your homepage, you need to be funneling users to
dedicated landing pages that give them access to the product they clicked on.
That means for every unique ad you’ve got running, you need a dedicated landing page if
you want to boost your conversions. Otherwise, you’re just throwing your money away. “ -
moosend.com

24. Time.
Chocolate.
And WEBSITE TRAFFIC.
HERE ARE THINGS WE DON’T WASTE

25. 10 STEPS YOU, 1 STEP THEM
COMMUNICATE - VALUE
.02
What can do with this?
What they will no longer have to suffer with
because of you.
How do you help to crush their objection in
some way?

26. *Follow up to Step 1
*Personal Touch
*Providing the value that they seek
*A Sequence that is timeless
THE IDEA

27. THE TRUST EXCHANGE BEGINS
THE STRATEGY

28. > You promise something
> Email is collected
> The ESP is triggered
> Content is delivered via their inbox.
THE IMPLEMENTATION

29. EMAIL IS DEAD.

30. DISCOVERY
.03
Survey - This “middle child” is the key
component here.
Why guess who you’re writing?

31. THE IDEA
Let’s take a deeper dive

32. THE STRATEGY
*Cultivate a relationship by
getting to know your audience
*Habit Building - We train
people what to expect from us

33. THE IMPLEMENTATION
● YES / NO questions that people can respond to in
email
● SURVEY in exchange for something of value
● FREE CALL - Offer a free call

35. Personalization / Buckets
SEGMENTATION
.04
How much you can segment at
the beginning really depends:
*Level of care on their part
*How much they need you
*How much they’ve invested.

36. THE IDEA
REPLIES + ACTIONS + DATA =
PERSONALIZED SEGMENTATION

37. THE STRATEGY
TO IMPROVE YOUR AIM

38. THE IMPLEMENTATION
Some of the information you should now know:
● Entry point
● Actions: Visit site, open emails, etc
● Merch - purchase habits.
● Personal Information - preferences / styles, etc.

39. Playing for the long term…
NURTURE
.05
Each piece of content builds up to this.
Not focusing ONLY on metrics

40. Nurture is the ongoing relationship that is built
on the steps above.
It’s an ongoing process.
This becomes a main foundation of your
business.
THE IDEA

41. FANS ARE NURTURED, NOT BORN
The relationship balance evens out.
(You’re in it for the long haul!)
THE STRATEGY

42. Where are your people and what do they want?
Continue to meet them where they are, deliver
specialized personalized content, (niche down if
desired), and be patient.
THE IMPLEMENTATION

43. They are willing to accept your flaws because they
see the relationship as mutual. They understand that
you need them, and they care about you. You have
created advocates.
FORGIVE MISSTEPS

44. Gain Clarity on your
next steps, & most
efficient ways to grow
your business.
STRATEGY CALL
The A to Z
Turn your business into
an acquisition machine
BUILD YOUR CLIENT
RELATIONSHIP SYSTEM
ONLINE BUSINESS
ASSESSMENT
Discover more revenue
streams & enhance /
repair / fix current ones
MY SUPERPOWERS

45. Andrea,
You totally kicked ass on PLF 2.0. You were ALWAYS there
when I needed you. You performed WAY above and beyond
what could be expected under EXTREMELY trying
circumstances.
JEFF WALKER - FOUNDER PLF
THEY SAID...
Andrea brings not only competence and experience to
her position, but also creativity, excitement, energy,
dedication and execution
VERED LEVY-RON
If you have the product, Andrea has the plan. Always pitching new
ideas to increase our position. Never happy with good enough. Reliable,
hard-working, and always knowing where the opportunities are!

46. DO ME A FAVOR?
HELP ME DO MY FAVORITE THING!
Show Me Your Business.
I’ll Give You A quick (honest) opinion
IT’S MY FAVORITE THING TO DO.
Andrea@GoAndrea.com
Goandrea.com/dm