Extracted from http://www.marketingideaaday.com/

2. What can you do with…

3. 1. Subscribers who don’t open
your emails…

4. 2. Subscribers who do open
your emails but don’t click
through.

5. 3. Subscribers who do open
your emails and do click through
but aren’t converting.

6. ?

7. You can target them on social
platform using retargeting!

8. Import the segmented emails
into Facebook or Twitter and
target them specifically,
preferably promote to each
group (1,2,3) in a different
campaign.

9. Prepare an ad that might
convert them in their social
environment when they are
unguarded.

10. Make sure the ad will look
familiar to what they see in your
newsletter because this
familiarity will make them more
comfortable in converting.

11. You are a brand they already
know so seen you again on
other platforms will increase
their sense of confident in you
and the chance for an activation
of any kind.

12. MarketingIdeaADay.com