Everybody loves a good story, and if we start thinking of our presentations as stories instead of a collection of slides, our audiences will be eternally grateful... and wide awake. :) In Part 2, we'll discuss how to bring your story to life through the use of visuals to help keep your audience entertained and engaged. For more awesome blog posts on healthcare, technology, and marketing & communications, visit the Ogilvy CommonHealth Blog: http://blog.ogilvychww.com.

1. VISUAL STORYTELLING
part I
PLOT Your Presentation
ce
On n a
o
Up e...
im
T
Prospective clients &
professional colleagues
are no different.
Everybody loves
a good story...
How can you apply tried & true
storytelling techniques to create
truly engaging presentations that
make meaningful connections
with your audience
First
let’s address the
800lb
?
What
program
should
we use?
SMOKE
WHO CARES!
GOOD PRESENTATIONS
are software-agnostic!
So what makes a good story...
PLOT
We
learned
about this
in school
CLIMAX
INTRO
5
Introduction
Rising Action
Climax
Falling Action
Resolution
There are
Elements of
GOOD?
FALLING
ACTION
RISING
ACTION
RESOLUTION
Conflict
resolution
begins
Conflict is
resolved
The high point
The turning point
in the story
The characters
and the setting
are introduced
Foreshadowing,
good or bad, sets
the tone for what
you are about
to see
Introduce
yourself and the
main ideas of
your discussion
Foreshadow
some of what
they are about
to see
Build
anticipation
The conflict
is revealed
We learn what
makes our
characters tick
Set up the
conflicts, ie:
Challenges in
the landscape
Undefined
opportunities
Present case
studies and
insights that
hint at how
you’ll solve the
conflict
This is:
Your strategy
Your product
Your big idea
This is the
game changer
that will affect
the outcome for
your audience.
Explain the
benefits
Sell it!
This is how it all
comes together
Show:
Creative
Tactics
Demos
Find ways to
illustrate how
you have
solved similar
problems, and
how you will
solve these
Outcome of your
story is revealed
Describe ways
to measure/
validate the
success of
your strategy,
product, or
big idea
Include
testimonials and
metrics, and
articulate your
qualifications
How this
applies
to you
Use the 5 Elements of PLOT to
Get Your Story Straight
In Part II of the series, we’ll discuss how to
bring your story to life through the use of
visuals that support your talking points and
keep your audience entertained and engaged.
Source:
The Plot Has Five Elements in a Story. Created by English_girl.
http://quizlet.com/96068/the-plot-has-five-elements-in-a-story-flash-cards/
Created by Ivan Ruiz @IvanRuizDesign
Presentation Specialist @OCHWW