1. BRAND FICTION
The power of storytelling behind a Marketing Communications strategy
© Busking Intelligent Communications – All Rights Reserved

2. The power of a story
• The use of fiction to enhance a brand – known as Brand Fiction –
is a valuable Marketing tool because it encourages consumers to
develop an in-depth and long-term relationship with a brand,
product or service

3. Messages in the story are associated with affective and real
memory, where facts, places and experiences interact with
positive emotions connecting and engaging with the brand

4. Emotional Relationship
• An original storyline can be
developed around some
ideas, needs, or even
desires, especially to
connect your Marketing
Communications strategy
to your target audience
through an original piece
of fiction

5. For example, what
consumers read in a book
or see in a movie can
often trigger the desire to
experience the same
emotions of the character
in the story and to visit the
same places
Remember:
Human beings are
consumed by wanderlust!

7. The last episode
of “Sex And The
City” was aired in
2004. Then, two
movies were
launched and…
Girls from around
the world
until now go to
New York to
experience the
famous
“Cupcake Tour”

8. A worldwide
success, the “44
Scotland Street”
series attracts
book lovers that
want to walk on
the same streets
where Alexander
McCall Smith's
main characters
often wander, in
Edinburgh – the
first “UNESCO City
of Literature”

9. But… is Brand Fiction the
same as Storytelling?
• Brand Fiction certainly uses
Storytelling techniques
• But not all Storytelling techniques
refer to Brand Fiction

10. • In storytelling usually the focus is
the reality, for example, the true
story of a company or a brand
being told through a creative
narrative
• In brand ficcion subliminal
emotions and other concepts of
a brand, company or place will
be presented through a fictional
story
Storytelling Brand
Fiction

11. The narrative can be…
Non-fiction Fiction

12. It is related to an original story that
will embrace the brand and present it to the audience
Brand Fiction is more specific

13. Brand Fiction can help you to develop the triggers that will open
the emotional windows, and help to associate your brand to
places, scents, flavours, images or experiences
Open, please

14. And when the eyes of the
world are looking at a
potential market called
Your brand can fly with us
on top of the wings of
fiction!

15. Busking - Intelligent Communications
creates engaging content (fiction or non-fiction) in
Portuguese to promote your brand, your organisation or a
particular product/service to the vast Brazilian audience
Our services include:
• Fiction writing & storytelling
• Copywriting & ghostwriting
• Social media campaigns
• Structural review for books and e-books
• Translation
• Proofreading

16. www.buskingeditorial.com
For more information please visit