Presentation given during the DigitalK Conference organized on May 29th-30th 2014 in Sofia, Bulgaria; as well as at the Spark.me Conference organized on June 19th-20th 2014 in Budva, Montenegro

2. "The safest thing you
can do is take risks.
The riskiest thing you
can do is play it safe."
Seth Godin

3. Photo by Perrenque

4. you are where you are not
because of luck …
you are where you are
because you took risks others
were not willing to take

6. the world has changed
is changing

7. change is imminent and
essential to survival

8. „we are at a critical point
where rapid change is forcing
us to look not just at new
ways of solving problems but
to new problems to solve”
Tim Brown, CEO, IDEO

9. we need…

10. new strategies
new ideas
new products

11. innovation

12. incremental
ideas

13. better! bigger!
faster! smaller!
thinner! ...

15. owning products accessing experiences

17. disruptive
thinking

18. changing the way you think
about competition and the
business you are in

20. disruptive
innovation

21. taking your
product/service/business
in a different direction

22. winning not by
doing it “better”,
but winning by
doing it differently

23. business model
Source: Business Model Generation

31. ”Design is learning how to
see. It’s figuring out where
the opportunities really are.
It’s seeing the gap and
visualizing in advance what
is going to work."
Seth Godin

35. putting
people first

36. human
centered
design

37. behaviors

38. behaviors are never
right or wrong, but they
are always meaningful

39. don’t focus on technology
focus on customer needs,
wants and behavior

41. WTF is
“digital”?

42. “Digital is not a medium. It is
the era we are in.”
Greg Johnson, Global Creative Director,
Hewlett Packard

43. disruptive
forces

45. warm air
cool air
tropical moisture

47. our pefect storm
Photo by Ranpict.com

48. mobile
social media
data
sensors
location

49. disruptive
technologies

50. Source: Brian Solis

51. Houston, we have a problem!
Photo by Euclid vanderKroew
Houston, we have a problem!

55. it all comes down to how
we embrace disruption that
allows us to better
understand, and in turn,
react to it

56. opportunity to integrate
these digital technologies
to your products / services
/ business by creating new
value

60. *check out video on YouTube as: COKE HAPPINESS REFILL

62. Source: 99U

64. develop a sense of urgency

65. this is
your time!

69. experiment!

70. 70% proven
20% proving
10% testing new models

72. “If you don’t like change, you
are going to like irrelevance
even less.”
General (Ret.) Eric Shinseki

73. Ivan Hernandez
Digital Strategy and Development
@IvanHernandez_
thedigitalloop.co