This document summarizes a presentation on disruptive innovation in the digital era. It discusses how the world is constantly changing due to digital technologies like mobile, social media, cloud computing and real-time data. True innovation requires disruptive thinking that changes existing business models rather than just making incremental improvements. To survive, companies must embrace disruption by integrating digital technologies into their products, services and business models in ways that create new value for customers. The presentation provides tips for organizations to adopt this kind of disruptive mindset including investing in learning and testing new ideas, developing a sense of urgency, breaking down silos, and getting everyone involved in digital transformation.

1. Disruptive Innovation in the
Digital Era
Mediarun Festival
Gdansk, Poland
June 12th, 2013
Ivan Hernandez
Digital Strategy and Development Director

2. "The safest thing you
can do is take risks.
The riskiest thing you
can do is play it safe."
Seth Godin

4. the world has changed
is changing

5. change is imminent and
essential to survival

6. innovation

7. incremental
ideas

8. better! bigger!
faster! smaller!
thinner! ...

10. owning products accessing experiences

11. X

12. disruptive
thinking

13. changing the way you think
about competition and the
business you are in

14. what if?

15. disruptive
innovation

16. taking your product /
service / business in
a different direction

17. winning not by
doing it “better”,
but winning by
doing it differently

18. Source: Liquid Agency!

19. Source: Liquid Agency!

20. business model
Source: Business Model Generation!

24. WTF is
“digital”?

25. “Digital is not a medium. It is
the era we are in.”
Greg Johnson, Global Creative Director,
Hewlett Packard

26. disruptive
technologies

27. Source: Brian Solis!

28. “Mobile, social, cloud, real-time, the
biggest technological disruptors are just
that ... disruptive.
It is in how we embrace disruption that
allows us to better understand, and in
turn, react to it.”
Brian Solis, Principal, Altimeter Group

29. opportunity to integrate these
digital technologies to your
products / services / business
by creating new value

33. *check out video on YouTube as: Mobile Medic

35. *check out video on YouTube as: COKE HAPPINESS REFILL

39. *check out video on YouTube as: Tesco Homeplus Virtual Subway Store in South Korea

40. YOUR
AD
HERE

41. *check out video on Vimeo as: Kiip - Everyday Victories

43. Source: 99U!

44. 5

45. 1. adopt the right mindset

46. 2. invest a little, learn a lot

47. test ... learn ... test ... learn ...
test ... learn ... test ... learn ...
test ... learn ... test ... learn ...
test ... learn ... test ... learn ...

48. 60% proven
30% proving
10% testing new models

49. 3. develop a sense of urgency

50. Traditional Digital
4. get rid of “silo thinking”

51. it gives people a great excuse
not to learn / get involved
separating
staff
separating
responsibilities
=

52. “There is no such thing as “digital
natives.” It all comes down to
people being open to learn.”
Per Hakansson, Lifehacker

53. 5. get everybody involved

55. “If you don’t like change, you
are going to like irrelevance
even less.”
General (Ret.) Eric Shinseki

56. Ivan Hernandez
Digital Strategy and Development
@IvanHernandez_
ivanhernandezonline.wordpress.com
walk.plthedigitalloop.co
slides available at: slideshare.net/ivanohernandez