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1 de 11
z
Digital
Marketing
By: Ivy Zwaap MRK 2100
z
What is digital marketing
 Digital marketing is the
use of websites, apps, or
anything used to promote
a brand over the internet.
z
Common places
 The most common place to find digital marketing would be
platforms such as Facebook, Instagram, TikTok
 Another common place would be ads on google
z
Common places
 Aside from social
media platforms and
google ads digital
marketing also takes
place through paid ads
on websites such as
Amazon. Companies
will pay places like
Amazon to push their
products to potential
buyers and people who
are interested.
z
Why is it important
 In todays world especially
in the United States online
shopping and searching is
extremely popular. It’s
important to market in
these areas to make sure
you aren’t missing out on
potential customers.
z
Why is it important
 Reviews are another
important part of digital
marketing. When a
customer is looking for a
product they are
potentially going to
compare reviews from
multiple companies. If
your company has no
reviews or digital
presence you are a lot
less likely to sell your
product.
z
Global operations
 Digital marketing opens
up a world of
opportunities for global
expansion. You can easily
market to people all over
the world and market
different products for
different locations.
z
Global operations
 If a company decides to market on google there is the possibility
that people from all over the world may stumble onto their
website. This allows for a greater number of potential buyers
(assuming products can be shipped/used globally).
z
Why digital marketing is almost required
 People will look up what they are trying to find. Example being if
someone was looking for a tire shop. They would look up tire
shops near them and pick from that list. Without digital marketing
or a digital presence your tire shop won’t be found by the
customer.
z
Conclusion
 Global marketing is extremely important and useful in todays
world and it doesn’t appear to be going anywhere anytime soon.
It’s important for companies especially new ones to market
themselves properly online.
z
COVID 19
 COVID 19 has greatly
affected how people
shop. Now more than
ever people are
ordering things online.

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Digital marketing

  • 2. z What is digital marketing  Digital marketing is the use of websites, apps, or anything used to promote a brand over the internet.
  • 3. z Common places  The most common place to find digital marketing would be platforms such as Facebook, Instagram, TikTok  Another common place would be ads on google
  • 4. z Common places  Aside from social media platforms and google ads digital marketing also takes place through paid ads on websites such as Amazon. Companies will pay places like Amazon to push their products to potential buyers and people who are interested.
  • 5. z Why is it important  In todays world especially in the United States online shopping and searching is extremely popular. It’s important to market in these areas to make sure you aren’t missing out on potential customers.
  • 6. z Why is it important  Reviews are another important part of digital marketing. When a customer is looking for a product they are potentially going to compare reviews from multiple companies. If your company has no reviews or digital presence you are a lot less likely to sell your product.
  • 7. z Global operations  Digital marketing opens up a world of opportunities for global expansion. You can easily market to people all over the world and market different products for different locations.
  • 8. z Global operations  If a company decides to market on google there is the possibility that people from all over the world may stumble onto their website. This allows for a greater number of potential buyers (assuming products can be shipped/used globally).
  • 9. z Why digital marketing is almost required  People will look up what they are trying to find. Example being if someone was looking for a tire shop. They would look up tire shops near them and pick from that list. Without digital marketing or a digital presence your tire shop won’t be found by the customer.
  • 10. z Conclusion  Global marketing is extremely important and useful in todays world and it doesn’t appear to be going anywhere anytime soon. It’s important for companies especially new ones to market themselves properly online.
  • 11. z COVID 19  COVID 19 has greatly affected how people shop. Now more than ever people are ordering things online.